BBC Signs Deal With YouTube

Mar 06, 2007

The BBC has announced a deal with Google to make clips of its news and other programs available on YouTube. The BBC hopes to reach YouTube's monthly audience of over 70 million viewers and generate wider interest in its programs, its own website, and eventually related content on its proposed BBC iPlayer commercial download service.

The union means the BBC joins the likes of US broadcasters NBC, CBS and Fox in agreeing deals with YouTube. The BBC will receive a slice of the advertising revenue made by traffic to the three new YouTube channels to be set up. One BBC YouTube channel will show clips and trailers, such as video diaries featuring actors showing viewers around studio sets, or war correspondents explaining the difficulties of the job. The BBC Worldwide channel will contain clips from the BBC's archive, from programs such as motoring show Top Gear, comedy The Mighty Boosh, and nature programs. Viewers in Britain will be able to see BBC programs with ads as well for the first time. BBC channels in Britain do not carry advertising. The BBC News channel, to be launched later this year, will feature about 30 news clips per day and will be funded by advertising--meaning that people in Britain will not be able to view them.

The corporation insisted the new tie-up did not mean it would demand that all such copyrighted material be hauled down from YouTube. However, it does reserve the right to replace bad quality clips with better versions, and to remove content that infringes other people's copyright or has been altered in such a way that damages the BBC's brand image.