CBS Corporation has announced a wireless initiative enabling consumers to obtain breaking news and entertainment alerts that include video and pictures for a monthly subscription fee. The "CBS Alerts" which will be called "CBS News TO GO" and "ET TO GO," will be available beginning next week. The service will include content from CBS News and "Entertainment Tonight" for monthly fees of 99 cents and $3.99, respectively. Subscribers will receive up to five alerts daily and have the option to read text and, if their mobile phone allows, see matching pictures and video. "CBS Alerts" will be available for all mobile phone models and wireless carriers. CBS will run promos during selected programming instructing consumers on how to sign up for "CBS Alerts" via their mobile phones. Fans can also sign up at CBS.com, CBSNews.com, and ETonline.com.

The technology partner for "CBS Alerts" is m-Qube, a mobile channel enabler that helps companies develop, deliver, and bill for mobile content, messaging and applications. The Boston-based company's technology will enable CBS to publish original content to hundreds of thousands of wireless subscribers in a matter of minutes; to provide each of those subscribers with the appropriate content type for his specific carrier, handset make and model; and to let participating wireless carriers bill those subscribers directly on their monthly statements. Previously, CBS announced a partnership with Amp'd Mobile to view CBS and UPN clips on demand. The company plans to announce additional wireless initiatives in the coming weeks and months.

(www.cbscorporation.com)

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