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From the smallest start-ups to multinational corporations, an increasing number of companies are now using voiceovers to bring credibility, closeness and a human touch to their corporate communication materials. The right human voice is able to reach out and engage culturally diverse audiences in a dialogue. What's more, voiceovers offer countless possibilities for multilingual adaptation of prime content.
- Posted Aug 28, 2017
Let's be clear. Before going into the do's and don'ts of wearables and whether or not companies should dive in, the reality of this technology is that no one truly knows all the possibilities wearables present to consumers and brands. What we can all agree on is that the humans interact with our smart devices is about to evolve leaps and bounds.
The fact is, Google ranking directly impacts businesses' ability to attract customers and make money - that's real. According to a 2014 Advanced Web Ranking study, more than 71 percent of searched lead to an organic click for sites on Google's first page of search results. That was only true for 5.59 percent of searches on the second and third results pages. Additionally, and even more compelling, the first five results on a search page account for more than 67 percent of all clicks. That's even more real.Here's the good news. Even sites behind on mobile-optimization will have an opportunity to take action and make the necessary upgrades without any permanent damage. There are five things Vokal recommends that you do right now to navigate the changes and improve your site's performance. Read on to learn more...,
Big data is a huge "hype" subject. In fact, the term is rather misleading because it seems to relate to data quantity only, while ignoring the heterogeneous nature of data. Accordingly, the general definition of "big data", as suggested by Gartner, also considers the complexity and variability of data, and the relevance of highly heterogeneous and unstructured information and how it can be analyzed in various forms.
- Posted Nov 18, 2013
Machines are a large part of our world, just not in the post-apocalyptic sense. Don't believe me? Take a quick count of how many iDevices, Android, handheld, or other systems you own. I bet it's more than you thought. I myself own two laptops, a smartphone, a tablet, and an "intelligent" thermostat. The first thing machines need is advanced speech-to-text, what we humans like to call "ears". Machines need to be able to recognize the sounds coming at them, and differentiate between human sounds and other sounds. Then they need to understand the words themselves, and transcribe them to text with extreme accuracy. There's a ton of software out there like Apple's Siri, Nuance, Voci, and more, that already do this very well.
- Posted Nov 11, 2013
One of the biggest challenges publishers face today is finding the ideal approach to transforming traditional publishing methods into a modern, customer-oriented, multi-channel publishing system, in order to survive in tomorrow's publishing world. Rapidly changing technologies and media are pushing publishers to decide quickly on their digital publishing strategy. Yet, how do they know that their approach will consistently deliver outstanding content quality in the future, thereby guaranteeing profitable business?
- Posted Oct 14, 2013
There is no question that consumers love their mobile devices and are willing to pay for quality mobile content. App downloads continue to skyrocket with more than 800 apps being downloaded per second at a rate of over 2 billion apps per month in the App Store. And according to the latest forecast by PQ Media, consumer spending on digital media content and technology is expected to grow nearly 12 percent to $1 trillion this year. But it's a congested space, and today's consumers are distracted. If your brand wants a piece of the pie it's crucial to stop thinking like a brand, and instead think like a consumer.
- Posted Oct 07, 2013