News Item

Receptiv, a video advertising platform delivering brand experiences across premium mobile environments, announced the launch of Reveal -- a new mobile web outstream product deployed across over 40 key mobile publishers. Reveal is an outstream video product built specifically to comply with the IAB's LEAN (Light, Encrypted, Ad choice supported, and Non-invasive) principles and the Coalition for Better Ads' initial standards.
Posted Nov 21, 2017
Aprimo, a provider of marketing operations and digital asset management technology, announced new features to its Marketing Productivity solution. The enhancements represent Aprimo's latest advancements to take manual work out of the modern marketer's job to drive intelligent marketing work management.
Posted Nov 21, 2017
Squarespace released a completely redesigned mobile analytics platform that lets customers dive deeper into their website's analytics. With newly optimized features (listed below), this release is essentially an entirely new app that brings our desktop analytic capabilities to mobile.
Posted Nov 21, 2017
Extreme Reach, the cloud technology platform for TV & Video ad workflow and Talent & Rights management, released initial insights from a new study exploring the most common pain points faced by ad ops teams. Based on a survey of 150 advertising industry professionals working in digital video campaign activation, the research has found that 70% of those on the front lines would reinvent the process of video campaign activation from scratch if given the opportunity.
Posted Nov 21, 2017
Xtensio, a SaaS-based document collaboration platform, announces the launch of its newest offering, Xtensio For Business. This new all-in-one productivity suite is a private and branded space designed specifically for agencies, consultancies, startups, and companies looking to streamline the creation and management of their visual and strategic collateral.
Posted Nov 21, 2017
Xillio, specialist of content migration and integration, announces the launch of its cloud-based API for content integration services. With this API, developers can quickly and easily access a multitude of content repositories and applications or build functionality that provides users efficient access to the right content. This enables users to create or adjust content without having to switch between different applications.
Posted Nov 21, 2017
Health-related websites must create highly relevant, long-form content tailored to answer searchers' questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.
Posted Nov 16, 2017
Jumpshot, the only company that unlocks walled-garden data to reach customers more effectively, released its Jump the Garden Walls Data Report, revealing that the growth of eCommerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50% of their retail purchases.
Posted Nov 16, 2017
Attendify, a provider of self-service event apps and lead retrieval solutions, has released Attendify Audiences, a data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their data into an asset, leveraging it to personalize marketing campaigns and deliver positive event ROI.
Posted Nov 14, 2017
SendtoNews (STN) announced the full release of its new AI powered feature for its video player that intelligently scans articles and matches them to the most relevant content in its extensive short form sports video library. Once matched, it instantly displays the video in its high viewability player.
Posted Nov 14, 2017
Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, has announced several key updates to its customer intelligence platform. Building on its text analytics engine, these new features make it easier for users to understand how customers are feeling and drill down to root-causes.
Posted Nov 14, 2017
Gale, a Cengage company, has developed a Google Chrome extension for its Opposing Viewpoints In Context database. The extension makes it easier for users to find and access content from Opposing Viewpoints In Context through their library from a Google search, creating a simple and direct path to authoritative digital resources.
Posted Nov 09, 2017
Seismic, the global leader in marketing and sales enablement, announced a major update to its content collaboration feature, Seismic WorkSpace. Leveraging Seismic's integration with Salesforce, Seismic WorkSpace can now be powered by Salesforce opportunity data, automatically creating content folders and bringing in the right people to add new layers of intelligence and efficiency to marketing and sales content collaboration and collection.
Posted Nov 09, 2017
A new report released by CDNetworks, global content delivery network (CDN) and cloud security provider, has found 88% of US businesses claim confidence in their current DDoS mitigation, despite 69% having suffered a successful DDoS attack in the last 12 months - the second highest proportion of successful attacks, beaten only slightly by the UK (71%).
Posted Nov 09, 2017
Smartling, a translation technology and service provider, released findings of a new study that reveals content localization is a top priority for global brands, with 94% of marketers surveyed in the U.S. and Europe citing plans to increase spending on content localization in the coming year.
Posted Nov 09, 2017
ePEERS, a new social media network exclusive to college students, has launched a website and app to foster connections between students. This social network brings students together by encouraging them to share interests, plus academic, career and personal advice with peers at their own university or with college students across the nation.
Posted Nov 09, 2017
LiveWorld, Inc. released the findings of a study in its new whitepaper Messaging Apps and Chatbots for Brand Marketing. The report examines the advantages of branded conversations, the challenges companies face within messaging apps, and how conversational marketing will impact the future of brand engagement. LiveWorld partnered with Brand Innovators to conduct the survey of more than 200 Fortune 500 marketers across business-to-consumer industries in 2017.
Posted Nov 09, 2017
Io-Tahoe LLC, a provider of machine learning-driven smart data discovery solutions that span data lakes and relational databases, unveiled a new offering to enable customers to quickly and comprehensively address requirements for the European Union (EU) General Data Protection Regulation (GDPR).
Posted Nov 09, 2017
SDL, a provider of global content creation, management, translation and delivery solutions, has introduced its next generation content management technology with the launch of SDL Tridion DX.
Posted Nov 07, 2017
Pressboard, the story marketplace for brands and publishers, released its 2017 Branded Content Benchmarks Report. In it, Pressboard reveals that consumers now spend more time engaging with branded content - the average active reading time for a piece increased from 66 seconds in 2016, to 73 seconds in 2017.
Posted Nov 07, 2017
AppLift, a mobile ad tech company, announced the launch of a powerful new reporting dashboard on its unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time. The new reporting dashboard comes shortly after AppLift announced its fraud-fighting suite, Fraud Buster.
Posted Nov 07, 2017
HapYak announced new enhancements to its interactive video platform aimed at helping organizations more closely align video strategy with business goals through engaging, data-rich user experiences. Used daily by market leaders to facilitate eCommerce, communication, learning, and customer support, HapYak's new release features a fast, single-click workflow for video branching, broad publishing options, and powerful user-level analytics.
Posted Nov 07, 2017
Siteimprove, a technology firm that provides services to help audit, optimize, and manage websites, has unveiled a new component to the company's services — the Digital Certainty Index (DCI). The DCI Score gives users a comprehensive gauge to determine how websites are performing as it relates to quality assurance, SEO, and accessibility.
Posted Nov 02, 2017
Wistia, a video platform for business, released its inaugural State of Video for Business report, detailing the ongoing rise of video for business. The report studies the 6.7 million videos created and uploaded so far in 2017 by over 300,000 companies. As business videos bring a human touch back to online business and materially impact the bottom line, this report reveals growing production and demand, best practices, consumption trends, and more.
Posted Nov 02, 2017
TopQuadrant, a provider of standards-based data governance solutions announced the release of TopBraid 5.4, a collection of web-based solutions for Data Governance and Vocabulary Management.
Posted Nov 02, 2017
Socialbakers, a social media marketing platform, announced its AI-powered performance prediction and optimization for Instagram. This new addition helps marketers get the most out of their paid and organic activities. Socialbakers is the leading platform to provide marketers with measurement, management, and optimization for Instagram and Facebook in a single integrated suite.
Posted Nov 02, 2017
Seismic, a global leader in marketing and sales enablement, announced a series of major product updates that bolster existing integrations with several Microsoft services. In addition, Seismic is integrating Microsoft AI and search functionalities across the entire Seismic platform.
Posted Nov 02, 2017
For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit's Q3 Social Performance Index. On average, publishers that increased their video production found a tri-fold increase in video views.
Posted Oct 31, 2017
In today's day and age, video plays a large part in how society consumes information. In fact, YouTube states approximately 1 billion hours of video are watched every day on its website alone. So, it comes as no surprise that video also plays a big role in modern day learning. This is why eLogic Learning prioritized the delivery of the new Video Management feature in its eSSential LMS application.
Posted Oct 31, 2017
Global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017, as growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital and alternative media channels, according to a new PQ Media report. Worldwide advertising and marketing revenues rose at a faster 4.9% in 2016, benefiting from the biennial influx of media spending related to the Summer Olympics and political campaigns.
Posted Oct 31, 2017
Blis, a provider of location data technology, has partnered with some of the world's leading third-party data and analytics companies to provide brands with a comprehensive understanding of consumer behavior both on and offline. These collaborations with Oracle DataCloud, RSi's Ansa, IRI, and PushSpring are helping brands across North America craft hyper-targeted and highly effective campaigns.
Posted Oct 31, 2017
Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced the first-ever, full-service solution designed specifically for brands to easily create and implement social media crisis plans across all departments within their organization. This new CX Social feature allows companies to safeguard their planned promotional campaigns against the possibility of an emergency situation, ensuring that they maintain their reputation during trying times that demand quick action and sensitivity.
Posted Oct 31, 2017
Grapeshot, the contextual prebid brand safety and predictive audience provider, has announced a global integration with technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot's full suite of prebid products now available globally on the MediaMath platform.
Posted Oct 31, 2017
PreVeil's combination of end-to-end encryption, cryptographic keys taking the place of passwords, and Approval Groups that protect central points of attack (no longer will breaching a central administrator's account give hackers the keys to the server kingdom)--all presented in an easy-to-use (keep your current email address; no pop-ups or log-ins) system--is now accessible on all four major operating systems: Mac, PC, iOS and now, Android.
Posted Oct 27, 2017
Chatmeter, a provider of local search marketing and review management, announced strong momentum at Brand Marketing Summit NYC. As part of this growth, the company launched a new service, ChatExec, along with its relocated headquarters in San Diego to accommodate seven new hires and a growing bench of senior talent as the company.
Posted Oct 26, 2017
Centro, a provider of enterprise-class software for digital advertising, announced that it has been awarded with the "Certified Against Fraud" seal from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain. Its Certified Against Fraud program is designed to combat fraudulent non-human traffic.
Posted Oct 26, 2017
John Wiley and Sons Inc., is pleased to announce a new program of digital primary sources providing unprecedented access to historical records across the sciences and medicine.
Posted Oct 26, 2017
Infogram, a web-based visual communications company recently acquired by Prezi, announced the latest version of its award-winning data visualization platform. Designed to give business teams the best design experience possible, the new platform allows users to more easily and quickly create interactive infographics, reports, charts, and other visual elements to more effectively convey complex ideas.
Posted Oct 26, 2017
MediaRadar, an advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc., Business Insider, Madison Logic, and Nativo. This is the first offering from the company specifically for agencies, helping them drive growth and maximize revenue.
Posted Oct 26, 2017
Data Gran, an artificial intelligence and machine learning-based toolkit designed to optimize digital advertising spend, announced the official release of AdOptimizer. The artificial intelligence-based technology aims to reduce cost-per-customer acquisition by optimizing advertising campaigns on Facebook and Instagram through real-time predictive analysis that identifies, and ultimately funnels advertising dollars to, the top performing campaign variety.
Posted Oct 24, 2017
A.I. startup adNomus is making its proprietary A.I. technology available for production use. According to adNomus, its suite of REST APIs solve the real-time content targeting and matching challenges needed to disrupt the online advertising, content recommendation, and contextual search industries.
Posted Oct 24, 2017
Socialbakers, a social media marketing platform, announced an advertising performance benchmark for social networks. The benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view into how their ad spend performs against their industry, country, or region.
Posted Oct 24, 2017
PushSpring, an independent app-based mobile audience platform, announced a new data offering from Pinsight, the leading first-party mobile data and insights provider. Marketers will now be able to leverage Pinsight's carrier-level demographic, interest, and intent data via PushSpring's self-serve Audience Console.
Posted Oct 24, 2017
true[X], an engagement advertising platform for on-demand, interactive media, and Innovid, a video marketing platform, announced their first-to-market strategic partnership that powers Engagement Ads for living room TV devices. This partnership has debuted with the launch of engagement-powered viewing for FX Network's Fall 2017 content on the Roku platform and is now available to all true[X] long-form video partners. Over the coming months, choice-driven ads will be rolled out across all Fox Network Groups living room apps via many streaming devices.
Posted Oct 19, 2017
Tapjoy, a platform for mobile advertisers and app developers, launched a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, the industry's leading vehicle for in-game rewarded advertising. Interactive End Cards turn traditional video ads into interactive, rich media ad experiences.
Posted Oct 19, 2017
Flow.ai launches the Flow.ai Conversational AI Toolkit. Flow.ai takes conversational AI design a step further by offering the tools for professional teams to easily collaborate on building chatbots or other conversational applications. Flow.ai takes a unique approach by dividing the chatbot development process into separate apps.
Posted Oct 19, 2017
At Adobe MAX, the Creativity Conference, Adobe unveiled the next generation of Creative Cloud, including four brand new applications, Adobe XD CC for experience design, Adobe Dimension CC for 2D to 3D compositing, Character Animator CC for 2D animation, and an all-new cloud-based photography service, Adobe Photoshop Lightroom CC. In addition, Adobe announced feature updates to its flagship applications including Photoshop CC, InDesign CC, Illustrator CC, and Premiere Pro CC, and ongoing expansion of its Adobe Stock service.
Posted Oct 19, 2017
Demco Software has released a sneak peek of Demco DiscoverMobile, its latest innovation that will help libraries better engage their communities. Demco DiscoverMobile is the next generation of the Boopsie mobile app. The new app presents library information in the increasingly popular at-a-glance format, streamlining how patrons browse collections, check out titles, and register for upcoming events via their smartphones.
Posted Oct 19, 2017
Higher Logic, a provider of cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies. This acquisition accelerates Higher Logic's plans to use broader customer and member interactions as the cornerstone of a lifecycle engagement platform. Integrating the strength of these two marketing automation solutions with Higher Logic's leading engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience.
Posted Oct 17, 2017
QuanticMind, the data platform for intelligent marketing, unveiled a new way for retailers to lift their e-commerce performance by leveraging the power of intent. Bringing its data-driven approach to Google Shopping with soon-to-be-released support for additional e-commerce channels, QuanticMind Shopping maximizes retail efficiency and overall profits.
Posted Oct 17, 2017
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