Case Studies

The Martha Stewart Show needed to prepare for an upcoming fall season and wished to reengage viewers lost during the summer season reruns. So, The Martha Stewart Show turned to Facebook to reach out to its existing fans. In addition to reinvigorating and expanding the fan base, it sought to expand its mailing lists to promote the show as well as cross-promote its other diverse offerings. However, the company felt it needed more social marketing expertise and started looking outside of its offices for help.
- May 2012 Issue, Posted May 09, 2012
Despite the site's success, Destructoid needed to find a way to get revenue and get it fast, since it normally takes advertisers -- its primary source of income -- weeks to pay bills. Gonzalez had no luck when he turned to the banks. "When I walk into a bank and say, 'I need a small-business loan,' they say to me, 'Well you don't have a house, you don't have a car; you have this video game thing on the internet that we don't understand. You're not worth anything -- I'd rather give a loan to a guy with a food truck than your company.'"
- April 2012 Issue, Posted Apr 11, 2012
The ASA has been around for more than 100 years and publishes several different peer-reviewed journals as well as books, which means that its library is quite substantial. In order to give its members access to this plethora of information online, the library had been hosted by a third-party vendor. Unfortunately, this made it difficult to manage the content the way the ASA wanted within the vendor's capabilities while staying within the organization's budget. It needed a cost-effective way to house, manage, and control all of this content to fulfill the growing and evolving needs of its members, which included web and mobile access to information in the field.
March 2012 Issue, Posted Mar 23, 2012
At a state level, new bills and amendments are introduced every day. LegiNation founder and president, Karen Suhaka, knew that gathering these files (there were 140,000 in 2011 alone) from all 50 states into one database would take a lot of work, and that was only half the battle. Once the bills were collected, she then needed to summarize, classify, and create keywords for each document, and began looking for an outside vendor to help her complete the process.
- Posted Feb 29, 2012
Though best known for its rigorous educational material intended for college bound kids, William H. Sadlier decided that in early 2011, it wanted to expand its repertoire, and target struggling middle school students and English language learners as well. Working with educational experts, Sadlier settled on creating a vocabulary program that used audio and video to not only engage students, but provide an alternative teaching strategy for educators.
- Posted Jan 20, 2012
For MLBAM, being in charge of and the league's 30 team sites means managing a lot of digital content. Whether it is baseball season or the off season, MLB fans are always hungry for everything from statistics to video highlights, and it is MLBAM's job to keep them satiated with fresh content. When MLBAM realized that it was wasting too much time with traditional methods of logging and publishing all the different kinds of baseball related information, Rob Boysko, manager of multimedia publishing at MLB, started looking for a solution to simplify the process and cut down on content headaches.
- Posted Dec 28, 2011
Despite always having a strong consumer following, in 2009, Kirkland's found that the traditional marketing techniques it had always relied on to engage customers were no longer producing the same positive results they once were. Instead of sinking more money into mail flyers and promotional postcards, Kirkland's decided on a new approach, jumping into the social media and e-marketing sphere with hopes of attracting new shoppers, boosting sales, and further strengthening their relationship with their existing customer base.
- Posted Nov 18, 2011
Thomson Reuters needed to find a way to streamline its data monitoring and collection processes so that they could increase productivity and improve the quality of the data that they brought in. Content operation groups within the organization had been searching hundreds of websites manually, an ad hoc and unmanaged routine that didn't easily allow the sharing of best practices between the groups. Not only was it time-consuming, but it also posed a risk of coming up with inaccurate and incomplete data.
- November 2011 Issue, Posted Nov 04, 2011
As the journalism industry continues to face declining readership, newspapers such as the St. Petersburg Times are relying on websites to engage readers. While has been up and running for years, it had never really taken advantage of Search Engine Optimization (SEO) to grow its traffic. When it decided to start taking baby steps with SEO, link building, and social networking, had some early successes, but it quickly realized that in order to reach its full potential, it would have to develop a much more organized and holistic SEO approach.
- Posted Oct 21, 2011
As a website known particularly for its classified listings, original editorial content had always been put on the back burner for Scott Markle, now the website's senior manager of content strategy, asked for a chance to see what could be done with editorial content in early 2009 and has been working on it ever since that summer. In order to work toward publishing more original editorial content, needed to find a CMS that could handle its high traffic as well as simplify its complicated initial model.
- October 2011 Issue, Posted Oct 07, 2011
With 165 million viewers, MBC is constantly striving to provide its audience with the highest quality content and best user experience possible. When MBC found that its content management system (CMS), Vignette, which was acquired by Open Text in 2009, was no longer reliable or scalable enough to handle its media demands, it started looking for a replacement; one that would not only support the group's extensive current requirements, but plans for future improvements.
Posted Sep 16, 2011
Permitting for water rights is a complicated process that includes legal and scientific information, including details that describe locations, quantities, and limitations. The process can be time-consuming and confusing with standard and varying elements; every water rights situation is unique with specific characteristics but standard legal language. This leaves a great margin for error. Any error could lead to water rights disputes or, worse, lengthy legal action to resolve the situation.
Tablet devices have become increasingly popular with both adults and children, with about 15 million iPads sold in 2010 and Kindle being, Inc.'s top-selling product. When ebooks began to boom and etextbooks hit the market, HMH didn't want to get left behind its competitors. In May 2010, HMH began to conceptualize its first etextbook project. It needed to figure out a way to appropriately and effectively present traditional paperback textbooks in digital app form so that they would engage users.
- July/August 2011 Issue, Posted Aug 26, 2011
eTeacher's thousands of students come from more than 100 countries worldwide, with many different native tongues. Because of this, each school's site also needs to be translated into multiple languages, including English, Spanish, French, Russian, and German, in order to effectively function for its target audiences. This has resulted in eTeacher essentially maintaining nearly 20 websites worth of content.
- June 2011 Issue, Posted Jun 28, 2011
Founded in 1873, the Cincinnati Zoo & Botanical Garden is one of the oldest zoos in the United States and a National Historic Landmark. When the Cincinnati Zoo & Botanical Garden became aware of a shift in its attendance patterns, it knew it had to gather and analyze data on these changing trends in order to be able to adjust its strategies to be prepared for the future. Zoo staff examined a variety of different software suites and packages before choosing IBM and its Cognos business intelligence platform.
- Posted Jun 21, 2011
As a global law firm, Orrick had documents in repositories around the world. If someone at the firm needed to access the information in one of these repositories, he would need to search each one separately until he found the document he was looking for, taking up valuable time and resources. "The document repositories are not really user friendly," says Mark Salamon, senior knowledge analyst at Orrick. "So one of the main things we wanted to accomplish was being able to search all that content at once, and also being able to search it more easily."
- May 2011 Issue, Posted May 05, 2011
By 2008, Brooklyn Law School was working with a website that was about 8 years old and served the school's internal and external audiences. The outdated site was becoming insufficient as high volumes of prospective students turned to the internet for information on colleges and universities. The school found that many users had to click up to seven times on links from the homepage to find what they were looking for. There was also an issue of content redundancy. However, in order to create a more dynamic site, staff members needed a service that could integrate with their existing databases.
- April 2011 Issue, Posted Apr 07, 2011
Data sharing and making effective use of information are two of the main challenges of modern police work. When the Memphis Police Department began looking for ways to improve its fight against violent crime, it recognized that simply deploying additional police officers was not the answer. Instead, the department began looking for a more elegant and cost-effective solution. The MPD needed a way to sift through the available data and discover insights that could guide the deployment of its large force of uniformed officers.
- March 2011 Issue, Posted Mar 03, 2011
Our Energy Policy sought a way to develop a collaborative community around one lengthy document. Bill Squadron, president of, describes the situation by saying, "What we needed to do was find a platform where we could place a proposition in front of a large group of knowledgeable participants in the energy field," to democratize the policymaking process.
BGRI's mission hinges on its ability to share knowledge with participants around the world. As an active research community, it needed a knowledge-sharing solution that would let individual participants publish and update information independent of the larger organizational hierarchy, while still maintaining certain administrative standards.
- November 2010 Issue, Posted Nov 08, 2010
Like so many other organizations, Fort Smith and the National Parks Service (NPS) are trying to figure out how to engage a new, digitally oriented generation that would be just as content watching Old Faithful erupt on a web cam as actually visit Yellowstone National Park. With money tight everywhere, engaging this new generation of park visitors had to be done inexpensively. In this case, QR codes seemed to be the answer.
- October 2010 Issue, Posted Oct 06, 2010
With more than 100 million pages averaging about 6,000 words each, it goes without saying that NewspaperARCHIVE doesn't go easy on its database and search systems. The service is also constantly expanding and updating its database, which means that a solution that works today might easily prove inadequate tomorrow. When problems began cropping up with its old search solution, NewspaperARCHIVE realized it needed a platform that would be robust enough to handle the company's vast database of content while simultaneously ensuring that users had rapid access to search results.
- September 2010 Issue, Posted Sep 09, 2010
Marion Waldman began Albany, N.Y.-based iD8 Publishing Services in 2005. The company is a vendor for the educational publishing industry, providing a full range of services that take the customer through the early phases of production. An integral part of academic publishing is peer review, which ensures the quality and integrity of a book or journal. However, based on her past experiences, Waldman knew peer review is rarely an efficient process. A first-edition book project, for example, may require up to eight unique reviewers per chapter. Waldman wanted to find an efficient online system that could manage large amounts of qualitative data that could generate reports for authors.
As a financial firm that provides on-site consultation for its business clients, keeping in touch with traveling agents and salesmen is a priority for Klein Financial Services. And with the large volume and confidential nature of the documents the firm routinely handles, traditional methods such as phone, fax, and email are either too cumbersome or not private enough. Yet with no significant IT infrastructure and limited employees, the company can't deploy the sort of complex software solution a larger company might turn to.
- June 2010 Issue, Posted Jun 07, 2010
ISI's information technology team began to suspect an increase in unauthorized account activity, but a diverse userbase across dozens of countries made it hard to collect hard data to quantify the problem.
- May 2010 Issue, Posted Apr 30, 2010
While the U.S. military saw the potential that social networking tools held, its privacy concerns surpassed those of even the most secretive company. After all, broadcasting the status of your top-secret project to a LinkedIn network could have truly disastrous consequences. So when the DoD started thinking about how it could use these Web 2.0 tools to enable communication within the military community, it was that clear that widely used public-facing tools were not going to work for its unique needs.
- April 2010 Issue, Posted Apr 09, 2010
Ships at sea rely on satellite communication for internet access, as the obvious considerations of distance and mobility make any other kind of connectivity impossible. However, satellite communication is extremely expensive, relatively slow, and unreliable, having a marked effect on ship-to-ship communications. With the increasing use of computers in naval operations, a reliable, fast network between ships became an increasingly attractive option for the Navy.
- March 2010 Issue, Posted Mar 17, 2010
In the spring of 2009, Anne Zafian, VP, deputy publisher, children's books, says Simon & Schuster found itself with a "bestselling paranormal young adult series, The Mortal Instruments, by Cassandra Clare, whose sales we wanted to support and grow into the summer and beyond." More important, Zafian had a specific target audience in mind: "This is a paranormal series with lots of crossover appeal to adults, and we wanted to specifically target that crossover audience and to incrementally build Cassandra's audience."
JackBe sought a solution that would help consumers have a good user experience with its new product, which was part of the emerging mashup market segment. The company chose to work with Acquia Drupal to launch a community in order to meet the needs of inquiring customers, as well as to give them a gentle and productive introduction to mashups in general and JackBe's solution in particular.
- November 2009 Issue, Posted Nov 04, 2009
When the Rhode Island School of Design began populating its website with video content, problems began to arise. The videos were isolated from each other and difficult to manage. It quickly became clear that RISD needed a video platform solution to manage its content, and the school turned to Brightcove for help.
- October 2009 Issue, Posted Oct 07, 2009
With a confusing content publishing process, CareerOneStop started running into problems keeping multiple webpages up-to-date. In mid-2007, it decided it was time to find a web content management provider that would simplify its content publishing experience and enlisted SDL Tridion to help.
- September 2009 Issue, Posted Sep 14, 2009
The National Aeronautics and Space Administration (NASA) was established by President Dwight D. Eisenhower as a partial response to the first artificial satellite launched by the Soviet Union. Headquartered in Washington, D.C., NASA currently focuses on four research categories: aeronautics, exploration systems, science, and space operations. Recently celebrating its 50th anniversary in 2008, NASA continues to be a leader in scientific research, declaring its mission "to pioneer the future in space exploration, scientific discovery, and aeronautics research."
- July/August 2009 Issue, Posted Jul 17, 2009
Founded in 1979, Whitelaw Twining is a Vancouver, Canada-based boutique law corporation. The firm is highly specialized, with about 25 lawyers focused on litigating for customers in the insurance and construction industries. Because of the firm's highly specialized nature, it is fairly large, with about 15,000 open cases.
- June 2009 Issue, Posted Jun 08, 2009
In 1885, when The Dallas Morning News first started covering the area in and around Dallas, it had a circulation of 5,000. Published by A.H. Belo, a Texas-based publisher, The Dallas Morning News now covers 65 communities in the Dallas area and has a circulation of more than half a million. Not to be left out of the internet loop, it created its web counterpart,, which now logs more than a million views a day, and, a social networking site that focuses on community-generated news.
- May 2009 Issue, Posted Apr 30, 2009
There were two problems facing St. Joseph Medical Center: The first was an issue with payroll and time management. Second, the Diabetes Management Team was looking for a faster way to monitor and report blood sugar levels in patients. Two different problems needed answers; no one suspected that the problems could be solved using one product.
- April 2009 Issue, Posted Mar 30, 2009
When Speakaboos began work on a website of storybook videos for "children and their caregivers to enjoy together," research into available commerce solutions revealed that most traditional payment gateways charge costly transaction fees that would undermine the pay per download business model the company envisioned.
- March 2009 Issue, Posted Mar 05, 2009
For years, Foot Solutions provided information to franchisees via an online collaboration system powered by IFX international. In February 2008, Foot Solutions began to hunt for a new solution and found Fliqz, a "white-label" video provider that strives to eliminate traditional barriers to online video.
Allegheny General Hospital, based in Pittsburgh, annually admits up to 31,500 patients and handles roughly 60,000 emergency visits. Founded in 1885, the hospital offers the most advanced care available in a variety of specialty areas, including: cardiology, diagnostic and interventional radiology, emergency medicine, cancer care, and transplant and vascular surgery. Recognized as one of "America's Best Hospitals" by U.S. News & World Report, some sources identify Allegheny General as one of the nation's top hospitals in numerous disciplines such as oncology, neurosurgery, orthopedic surgery, and cardiothoracic surgery. With a long-standing commitment to education and research, Allegheny General maintains ongoing, innovative research studies in the neurosciences, oncology, human genetics, cardiovascular and pulmonary diseases, orthopedics, and
- November 2008 Issue, Posted Oct 17, 2008
The World Bank Group was founded in 1944 with the goal of helping developing countries across the globe further develop their infrastructures. Through the technical and financial support the organization provides, World Bank assists these countries with funding (through such means as low-interest loans) to help them build stronger programs in areas such as health and education. Headquartered in Washington, D.C., World Bank has about 10,000 employees across the globe with a membership of 185 countries.
- October 2008 Issue, Posted Sep 25, 2008
Impelsys helped Benchmark Education Co. develop materials that deliver information in a format that would enhance the reading experience, as well as subject matter processing.
- Sept 2008 Issue, Posted Sep 08, 2008
Upon noticing the high rates of international traffic on its social networking site, the hi5 team decided to offer a plethora of international languages. The company started off by adding German, French, and Spanish, but it soon grew dissatisfied with its translation vendor. In September 2007, hi5 turned to Lionbridge for help.
- July/August 2008 Issue, Posted Jul 07, 2008
Every day, the small editorial staff of the B2B publisher Smart Brief is responsible for churning out more than 60 email newsletters. Such an endeavor requires diligence, patience, sound editorial judgment … and a really good text analytics tool. Smart Brief found that tool Lexalytics, which offered a rapid installation time for its products in addition to all of the text analytics essentials.
- June 2008 Issue, Posted Jun 10, 2008
For nearly 10 years, CoreObjects Software,managed its meetings with follow-up conversations and emails summarizing what took place and identifying next steps. This approach had its limitations: agendas often were known only to the people who called the meetings, making it difficult for other participants to contribute, and it was difficult to track follow-up assignments, among other things. MeetingSense Software Corp. helped CoreObjects streamline its product development process and experience many other benefits as well.
- May 2008 Issue, Posted Apr 25, 2008
Beyond helping Bowker solve its immediate need for a better search engine, Mark Logic also assisted the company with its long-term goals for a solid content repository that can grow with it.
- April 2008 Issue, Posted Mar 25, 2008
Attenex provided SQ Global the opportunity to address efficiency, productivity, and quality control measures in just one product. SQ Global primarily used Attenex’s Document Mapper.
- March 2008 Issue, Posted Mar 04, 2008
MWW Group turned to Socialtext to better manage projects, track news in real time, gather information updates, and ease communications for its own disparate workforce, as well with as clients around the world.
As the photo-sharing site MyPhotoAlbum began to grow--with its storage needs along with it--the company realized that its ISP was no longer able to keep up with the site's demand. The company decided to move to an in-house storage system from ONStor to increase scalability and to regain a sense of control.
- November 2007 Issue, Posted Nov 16, 2007
One Economy is a multi-national nonprofit organization that brings broadband to the homes of low-income people and provides a multilingual web portal called The Beehive, which connects people with information and services ranging from education and health to employment. To date more than 9 million people have used the Beehive, 20% of whom accessed the content in Spanish, and over 200,000 low-income people have broadband at home through the work of One Economy.
- October 2007 Issue, Posted Oct 05, 2007
In overhauling its content management system—and approach—Siteworx worked with NAFSA to develop a more modern design, a more intuitive navigation system, indexed search functionality, and professional networks for different specialties.
- September 2007 Issue, Posted Aug 31, 2007
MetaPress helps SpringerLink provide a unified interface and one-stop shop for Springer’s massive and diverse content collection.
- July/August 2007 Issue, Posted Aug 02, 2007