Why the heck was this magazine for car lovers (or, at least, Subaru lovers) doing stories about restaurants and local food? Were the chefs featured in the story picking the food up from farmers and hauling it back to their kitchens in their Outbacks? I just didn't get it.Then I realized that Subaru was just practicing good content marketing.
- June 2013 Issue, Posted Jun 27, 2013
By the time you read this column, Facebook's redesigned Timeline and News Feed will be old news. But as I was casting around for column ideas, I instant messaged my friend Mike--otherwise known as @tech_envy--and asked him what he thought I should write about. I was stuck for ideas. He wanted to talk integration. Specifically, he wanted to talk about the changes to Facebook's look, which would put new emphasis on your activity.
- May 2013 Issue, Posted May 16, 2013
I'm finally getting around to reading Anna Karenina, thanks to modern technology. Seems odd that a book lover like myself didn't download the year's best-sellers as soon as my iPad showed up, right? Well, here's something even stranger. I used my Amazon app to order the hardcover version of Dennis Lehane's new book, Live by Night, and the paperback version of John Irving's latest, In One Person. It seems a bit sacrilegious, huh?
- April 2013 Issue, Posted Apr 30, 2013
Lately, I've been listening to a lot of Marc Maron's WTF. It makes for fascinating conversations, but it's also interesting from an econtent perspective. Maron has used this podcast to reach a whole new generation of fans; he has parlayed this connection into new opportunities in TV and beyond. More importantly, he's not the only comedian taking his act straight to fans.
- March 2013 Issue, Posted Mar 07, 2013
So many people fear the nefarious use of the data that follows us across the internet, but I was starting to fear that it would just be used incompetently and offer me little to no value. If I'm going to leave a trail of puchase and geolocation information in my wake, I like to know that it's being used to benefit me. And this week, marketing gurus seem to being doing well.
- Posted Jan 24, 2013
Social media often gets a bad rap as the place where self-involved people go to bore their friends-and sometimes complete strangers--with the mundane details of their day, but recently it helped me save my dog's life.
I am a notoriously light packer. This is, in part, because airlines charge an arm and a leg to check bags, but it's also just a personality quirk. I don't like clutter in my home, and I don't like packing a huge suitcase for an overnight business trip. I especially dislike dragging a suitcase into a conference with me, so I've become quite adept at fitting everything I need into one -- admittedly large -- purse. But on my last few trips, my laptop has been posing challenges. It works fine, but it's heavy and by the time I board the train home I have an aching back and sore shoulder.
- Posted Jan 08, 2013
Big Data. Pinterest. Ebooks. Mobile. HTML 5. Open source. The Facebook IPO. Content marketing. I could go on and on, but these are just a few of the terms that started floating through my head when I began thinking about writing my end-of-the-year column.It's hard trying to sum up what's been a big-no- huge year in the digital content world. Depending on your job title, you might think 2012 was the year of Big Data, or the year ebooks finally went mainstream, or the year social media went from being a fun way to kill some time to an essential business tool (but a risky addition to your stock portfolio). And any of those conclusions would be right.
- December 2012 Issue, Posted Dec 06, 2012
As I write this column, many of my friends are rushing to preorder the iPhone 5 (and by the time this issue publishes, they will no doubt be enjoying a bigger screen and a better Siri--at least for the first week or so). While they were all salivating over the latest and greatest from Apple, I went down to my local wireless store in the middle of the afternoon, walked up to a sales associate, and promptly asked for the 99 cent iPhone 4. Yes, you read that correctly. I did not even bother to fork over the $99 for the 4S.
- November 2012 Issue, Posted Dec 04, 2012
So, have you seen Facebook Stories yet? I know you've probably heard about it, but have you actually bothered to look at it? No? Let me tell you all about it.It's a fascinating display of the power of social media on people's lives and, to some extent, on journalism. But it's also sort of a genius marketing tool.
- October 2012 Issue, Posted Oct 30, 2012
A while back I entered my dog in GNC's Healthy Pet, Happy Pet Photo Contest on Facebook. I had not previously "liked" GNC, but I did so for the purposes of entering the contest and possibly winning $5,000. I uploaded her picture and filled out a bunch of information. Once I was done, I started sharing the contest with my Facebook friends and family, urging them to vote for Maybelle. This is where the contest went terribly awry. At first, we couldn't actually find my dog. It took about 24 hours before her picture appeared at all. When it finally did show up, I tried sharing the direct link to her profile. But no matter what I did (i.e., grab the link, use the Share button), anyone who clicked on it ended up somewhere other than Maybelle's voting page.
- September 2012 Issue, Posted Oct 01, 2012
Long before I was in the business of writing about digital content, I was a big fan of digital content. More specifically, I was a fan of Slate. Founded in 1996, the "daily magazine on the web" is practically the grandfather of digital publishing. Backed by The Washington Post Co., Slate has long incorporated the best of traditional journalism with more bloglike sensibilities. From long-form, investigative journalism to quick, breaking news blurbs to Dear Prudie—Slate's answer to Dear Abby—the site seamlessly blends the more familiar aspects of your local newspaper with new media.
- Posted Aug 28, 2012
Earlier this year, Hulu held its Best in Show competition. During the first week of voting, the online video site paired up shows and pitted them against one another. Like Weimaraners and border collies in their breed categories at the Westminster Kennel Club Dog Show, TV shows such as Misfits and It's Always Sunny in Philadelphia went head to head, with viewers voting for their favorite. Predictably, Always Sunny won that one, but Misfits—a British show that exclusively airs on Hulu in America—is one of my favorite shows. Much like the American Staffordshire terrier, Misfits seems to be misunderstood.
- June 2012 Issue, Posted Jul 03, 2012
I started making a lot of hiking plans earlier this spring. I'd adopted a dog in January and had been wandering in the woods almost every weekend since. Then a friend of mine emailed me and asked if I'd be interested in section-hiking parts of the Appalachian Trail-specifically the parts that run through Connecticut and Massachusetts. I'd visited a couple of the Connecticut sections last summer, so I was excited to hit some new spots, this time with the dog in tow.
- May 2012 Issue, Posted May 30, 2012
I too was once a Pinterest skeptic. I kept getting emails telling me that friends had invited me to the virtual pinboard site, and I kept ignoring them. Eventually, my friends started trying to sway me in person, and I kept saying, "I just don't want to deal with another social media site."Then, one dark and dreary night, I decided to try it out. At first I used it to organize craft ideas for Christmas. Then I started gathering recipes for an onslaught of holiday and birthday parties I had to throw. One thing is for sure: Recipes and crafts are the gateway pins!
- April 2012 Issue, Posted May 01, 2012
Have you ever had the pleasure of walking into a production editor's office in a major publishing house? No? Well, you're missing out. It usually resembles an episode of Hoarders. Picture this: Stacks of paper teeter perilously around a desk while a stressed-out individual sits behind an ancient desk, washed out by fluorescent light bulbs. Hundreds if not thousands of books line the shelves, and if you're really lucky, you'll spot the ancient artifact referred to as a Fuji ... yes, like the film. A Fuji is a plastic sleeve filled with (hopefully) the final version of a cover sent by the printer for approval.
- March 2012 Issue, Posted Mar 27, 2012
From People magazine's "Sexiest Man Alive" to Esquire magazine's "Sexiest Woman Alive," readers sure do love them some lists! It's a well-documented fact. If you throw a numbered list into your publication or onto your website, it's like catnip for your audience. (It doesn't hurt if you also throw a shirtless Bradley Cooper on the cover either.) As a result, editors like myself have to produce these things.
A few days before the wedding, I found myself sitting with my laptop searching YouTube for makeup tips. In a matter of seconds, I'd found exactly what I was looking for. I discovered a channel called The MakeUpChair With Sineady Cady (she has a really lovely accent, and the videos are worth watching just to hear her). Sineady is a young makeup artist living in Ireland, who uses a blog and her YouTube channel to promote her brand and find new clients. Her email address is posted right there on the channel, so if you're looking for someone to do your makeup for a special day, you can shoot her a message.
- December 2011 Issue, Posted Dec 27, 2011
I recently jumped on the Mad Men bandwagon. That Jon Hamm sure is handsome, and boy oh boy, did they smoke a lot. There's plenty to gawk at-and cringe at-on that show. The sexism. The debauchery. All those pregnant ladies hitting the bottle and smoking up a storm. As I watch--floating somewhere between awe and disgust--the goings-on of Sterling Cooper Draper Pryce have got me pondering the modern business of advertising.
- November 2011 Issue, Posted Nov 29, 2011
My family has a long history with the border town of Laredo, Texas. As a child my mother moved around a lot along with her six older siblings, as part of an Air Force family. Laredo just happened to be one of the towns that stuck. Two of my aunts and one of my uncles still call it home, along with their families. As a born and bred New Englander, it's pretty much another planet to me.
- Posted Nov 19, 2011
It is autumn in New England-my most beloved time of year. Apple fritters, harvest festivals, and all sorts of baked goods covered in cinnamon: These are a few of my favorite things. Outside the EContent office windows the leaves are turning, and inside there's plenty of change afoot. Yep, 2011 has been a year of reimagining for us, and it's all starting to come to fruition.
- October 2011 Issue, Posted Oct 10, 2011
I have fallen under the spell of one of the most sinister forces in the digital universe. Yes, I'm talking about Angry Birds. I managed to avoid the birds' pull for a long time. In fact, I refused to even download the game until the rest of the world had more or less stopped incessantly talking and tweeting about it. I mean, how great could one game be?
- Posted Sep 26, 2011
When I graduated from college and moved into my first place with two roommates, it was months before we decided to get cable. We used rabbit ears to get the basic channels. The images were fuzzy, but it was enough to watch the Red Sox games and Gilmore Girls. That was all we needed, because we spent most of our free time sitting around the kitchen table playing UNO and drinking cheap beer anyway. Now I'm down to zero roommates and back to no cable. Yes, I've cut the cord, so to speak.
- Posted Aug 29, 2011
During a trip down to the Information Today, Inc. offices, I listened to one of my favorite new-to-me podcasts: the Slate Audio Book Club. It's been a long time since I was in a literature class where I argued the merits of Toni Morrison's Beloved or gushed about To Kill a Mockingbird, and I miss it. Moreover, I loved the convenience of using what could have been a tedious 3-hour car trip to let the folks at Slate tackle David Foster Wallace's Infinite Jest for me because I just don't know if I have that kind of reading stamina.
- June 2011 Issue, Posted Jun 06, 2011
I have a not-so-secret secret. I like to write fiction and hope to someday write the great American novel, leave behind my glamorous life as a technology journalist, and retreat to the woods of New Hampshire to become a Salinger-esque recluse. Of course, that little confession could have been made by just about anyone who makes his or her living as a writer of any sort. But wait … I am, as aforementioned, a technology journalist! Shouldn't I be leaving the fuddy-duddy world of publishing behind and hawking my works of literary genius on the web?
- May 2011 Issue, Posted May 16, 2011
I've been reserving comment on The Daily - the world's first daily newspaper for tablets, brought to you by Rupert Murdoch and News Corp. - because I am having trouble truly deciding what I think about it. As a technology journalist, the concept fascinates me. The iPad was, after all, said to be the publishing industry's savior. As a reader, though, I wasn't all that interested.
- April 2011 Issue, Posted Apr 04, 2011
The winds of change are blowing-and not just through the EContent office. Sure, I've moved my desk into Michelle's old office, gotten a new view, and taken on a whole new set of responsibilities, but that's not what I'm talking about. No, this past holiday season I headed out to buy an iPod nano as a gift for my brother.
- March 2011 Issue, Posted Mar 01, 2011