News Item

The range of native ad units now available has powered native ad spending past all other forms of display advertising in 2017, according to analysis from Poynter. But are all native ads equal for marketers and publishers?
Posted Feb 15, 2018
Scrivito, Web Content Management (CMS) provider, announced general availability of the first serverless JavaScript-based CMS, offering reliable, cost-effective, and secure CMS solution on the market. Scrivito is based on ReactJS, the innovative and fastest growing JavaScript library invented and backed by Facebook, which makes Scrivito-based websites faster, more flexible and far easier to manage.
Posted Feb 15, 2018
Last year Google announced it would be releasing a native ad blocker for Chrome--which surpassed 1 billion users in 2015--but it wasn't clear until more recently when we would actually see that ad blocker. In a December, Google said it would release its ad blocker on February 15. The day is upon us, and many advertisers are wondering what it means for them. Let's get a few things clear. Google won't be blocking all ads on Chrome, just the ones it deems overly annoying or intrusive.
Posted Feb 14, 2018
Limelight Networks, Inc., a provider of digital content delivery, announced the addition of an integrated Digital Rights Management (DRM) solution to its Video Delivery Services that simplifies the encryption and delivery of content in all popular DRM formats while reducing the costs of managing and storing the encrypted content.
Posted Feb 13, 2018
Kenshoo and Oath recently announced a new integration with Yahoo Gemini that will enable marketers to manage their native advertising campaigns in addition to their search campaigns.
Posted Feb 13, 2018
Kudos, the service for maximizing the reach and impact of research publications, is launching a new dissemination management toolkit for research groups, university departments, and REF Units of Assessment. Through this new service, research groups will be able to plan, act, and report on a wide range of outreach activities for key outputs and projects, helping build a broad and international audience for their work, and accelerating its impact.
Posted Feb 13, 2018
At Kidscreen Summit 2018, over thirty YouTubers and five agencies announced participation in SuperAwesome's SafeFam initiative. SafeFam's content certification is designed for young YouTubers and their parents to better understand and navigate the digital safety and privacy requirements of the under-13 audience on YouTube.
Posted Feb 13, 2018
CrossInstall, a creator of programmatic interactive mobile ads, unveiled its Opportunity Forecast Tool (OFT). According to the company, this solution enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large-scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool claims to surface promising rate adjustments, computed directly from the advertiser's data.
Posted Feb 13, 2018
WP Engine, a WordPress digital experience platform, announced its collaboration with Amazon Web Services (AWS) to launch the Amazon Polly plugin, which transforms text into lifelike speech. With the assistance of the Amazon Polly plugin, publishers can turn their written content into podcasts to reach consumers on the go.
Posted Feb 09, 2018
Evergage, a real-time personalization platform company, announced its international expansion with the formation of Evergage GmbH. Headquartered in Stuttgart, Germany, with an additional office in Berlin, the business will focus on selling and delivering Evergage's personalization solutions to companies in Germany, Austria, and Switzerland (DACH) - helping them increase conversions, loyalty, and revenue.
Posted Feb 08, 2018
Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, announced the launch of "El 12" ("The 12th"), a new, bilingual digital initiative to search for the next generation of top soccer influencers in partnership with the global soccer media company COPA90.
Posted Feb 08, 2018
Piksel announced that it has been awarded the Digital Production Partnership's Committed to Security mark for both Broadcast and Production environments. The certification is based on adherence to a checklist of security technologies, testing, and best practices, and is designed to prevent content from falling into the hands of illegal distributors.
Posted Feb 08, 2018
Tate, the renowned UK arts and galleries organization, launched a digital edition of its official magazine Tate Etc. Developed in partnership with digital publishing experts Exact Editions, the digital edition means that this renowned publication is available across web, iOS, and Android platforms.
Posted Feb 08, 2018
PacketZoom, which provides in-app mobile networking technology, announced a partnership with Amazon CloudFront to include CloudFront in PacketZoom's Mobile Expresslane service. The bundled solution offers mobile app developers a mobile platform for all their network performance needs.
Posted Feb 08, 2018
Indi.com says it has changed the way brands market on social media by allowing customers to become brand ambassadors and instant influencers through user-generated videos. A satisfied customer can spread the word to their friends in an authentic and real way, and now, on Indi they can do it on video and get paid, win an amazing experience, or other great prizes to share.
Posted Feb 06, 2018
Innotech Capitals, an international private equity and venture capital fund, has made a seed investment in Glever.com that uses AI technology to make resume writing as simple as several mouse clicks. Glever, a product of Resure Technology Inc, plans to expand into other automated writing for businesses.
Posted Feb 06, 2018
AI startup Fluid AI is working to launch what it calls the world's first AI equity fund. It will use it's deep learning nets to sift through 50 years of international stock market data and understand which stocks performed better based on their financial returns, asset holdings, performance data, and thousands of other data variables.
Posted Feb 06, 2018
Chatmeter, a provider of local search marketing and review management, unveiled its 2018 Retail Reputation Insights Report. Whether it's Super Bowl weekend, Valentine's Day, back-to-school shopping or preparing for next year's holidays, seasonal shopping spikes represent massive revenue opportunities for retailers, chains, hotels, and restaurants.
Posted Feb 06, 2018
VIX, a multicultural digital media company announced it has purchased WomensForum.com, an online women's lifestyle space, and driver of measurable consumer actions through its custom content and shopping influencers. Through this transaction, VIX will acquire the media assets, direct sales, and content teams.
Posted Feb 06, 2018
Global email solutions provider Return Path introduced new features for its product suite: the new and completely reimagined Return Path Platform. This user interface combines Return Path's core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program, along with a streamlined workflow to quickly diagnose and correct deliverability issues.
Posted Feb 01, 2018
Twenty Over Ten, a website-builder for financial advisors, announced the launch of its new content solution — Content Assist — to provide financial advisors with a fast and scalable way to create blog content.
Posted Feb 01, 2018
A survey created by DCL and DITA Strategies polled training and learning professionals and the results show that while the demand for training content is rising, the pace of updating the format for that content in order to best drive business is lagging behind.
Posted Feb 01, 2018
Synereo announced the allocation of $500,000 to YouTube creators using WildSpark, their direct content monetization app. WildSpark allows YouTube creators to monetize their content, also rewarding their subscribers for sharing their work. Today, many YouTube creators rely almost entirely on advertising to make money.
Posted Jan 31, 2018
WoodWing Software and Premium Technology Partner SPRYLAB announced a milestone in their partnership. SPRYLAB's Purple DS, mobile app creation software, is now integrated with WoodWing's Enterprise solution. With this integration, publishers can create their content directly in Enterprise's Content Station and publish stories easily to their mobile app. No technical skills required.
Posted Jan 31, 2018
Adtaxi, a digital marketing agency, released the results of its Super Bowl Viewership and Consumer Streaming Trends Survey, an in-depth look at how consumers nationwide will be watching the Super Bowl, as well as an examination of their digital streaming habits more broadly. Although movies and television series still dominate the streaming world, there are important opportunities for digital advertisers to reach consumers while viewing major sporting events—namely through social media.
Posted Jan 31, 2018
Ingenta has announced a collaboration to support integration of Remarq, the collaboration platform from RedLink, for its publishers. This collaboration enables Ingenta CMS platform customers to offer group discussions, annotation, editorial tools, and copyright-compliant sharing on the Version of Record, driving community engagement.
Posted Jan 31, 2018
Extensis announced Portfolio Workflow Automation, a new solution for Extensis Portfolio that aims to turn time-consuming digital asset management (DAM) tasks into automated workflows. At the heart of Portfolio Workflow Automation is Corbit, a flexible automation engine. Developed and recently launched by Extensis' partner Laidback Solutions AB, Corbit can automate nearly any type of workflow in DAM or with adjacent systems.
Posted Jan 31, 2018
Evergage, the real-time personalization platform company, announced the acquisition of the MyBuys merchandising products business from digital advertising technology company Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers—enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty, and increase revenues. Terms of the deal, which closed earlier this month, were not disclosed.
Posted Jan 31, 2018
Adjust, an app measurement company, has launched a solution to eradicate a new form of ad fraud, which has been spreading rapidly throughout 2017 and gaining momentum in 2018. In so-called SDK spoofing, or replay attacks, fraudsters attack without the knowledge of users on their personal devices and use the information to fake app installations.
Posted Jan 30, 2018
A Purdue University-affiliated startup is designing next-generation hardware and software for deep learning aimed at enabling computers to understand the world in the same way humans do. FWDNXT, based in the Purdue Research Park, has developed a low-power mobile coprocessor called Snowflake for accelerating deep neural networks effective at image recognition and classification. Snowflake was designed with the primary goal of optimizing computational efficiency by processing multiple streams of information to mix deep learning and artificial intelligence techniques with augmented reality application.
Posted Jan 30, 2018
Receptiv, a mobile video advertising platform focused on delivering high-performing video across mobile environments, announced a three-part media guarantee that ensures all mobile video inventory is reliable, brand-safe, and engaged. With an expected $147 billion to be spent on mobile in 2018, viewability, fraud, and safety remain chief concerns for marketers. But above all else, brands need to identify the mobile content environments their audience values most, from an ever-expanding universe of choices.
Posted Jan 30, 2018
DALIM SOFTWARE has announced the release of DALIM ES 5.5, loaded with many new features--a significant update to a major version released just within the past year. DALIM ES (Enterprise Solution) is a media production platform for marketing partners and media services companies—for example, studios, retailers, brand owners and their respective creative agencies—in short, anyone whose responsibilities touch upon the media production process.
Posted Jan 25, 2018
TiTAN Platform, a global smart content and device company, unveils its proprietary TiTAN platform Content Identifier (TCI) content protection technology at Consumer Electronics Show (CES) 2018. TCI's patented encryption technology guards digital content ranging from video and music to e-books, podcasts, games, internal business documents, business emails and more against illegal hacking and redistribution by embedding a special forensic marker in a manner similar to a patch. No extra server resources or other infrastructure is needed.
Posted Jan 25, 2018
The Financial Times, in partnership with Bank of Tokyo-Mitsubishi UFJ, a member of MUFG, will extend its free access to FT.com for all 16-19-year-old school students globally. Individual schools can register at ft.com/intlschools
Posted Jan 25, 2018
OverDrive announced that 58 library systems set a new record for lending 1 million ebooks and digital audiobooks in 2017. This milestone reaffirms the consistent growth of digital lending in the library and represents a significant increase from the 49 that reached 1 million checkouts in 2016. The libraries are based in the U.S., Canada, Singapore and New Zealand.
Posted Jan 25, 2018
This past holiday season saw huge gains in sales and not just in retail goods. Consumers used their growing disposable income to test out new digital experiences, enabling the App Store to hit a record $300 million in sales. One digital app experience sticks out: virtual reality. VR app usage spiked over the 2017 holidays.
Posted Jan 23, 2018
Reflektion, an AI-powered personalization platform for the retail industry, announced its behavioral email solution and new strategic partnerships with two premier solutions in the email marketing space: Oracle Responsys and Bronto. The solution, complete with individualized email triggers such as abandoned cart and abandoned browse, among others, equips retailers to deliver engaging and relevant email experience.
Posted Jan 23, 2018
Skyword, a content marketing software and services company, released the results of a year-long investigation into the work of nearly 1,000 content marketers worldwide. Through an in-depth survey of marketers who had taken Skyword's Content Marketing Continuum Assessment, the research team uncovered a critical set of characteristics among the highest-performing content marketers. These provide a roadmap for marketers seeking to transform their teams for story-centric marketing.
Posted Jan 23, 2018
Digital CRM provider artegic is releasing ELAINE SIX, the next generation of the digital marketing suite from ELAINE. ELAINE SIX combines the customer-centric approach of CRM with state-of-the-art marketing capabilities. According to the company, real-time capabilities and automation enable optimum individualization of the message, depending on the time, context, and content.
Posted Jan 23, 2018
Reuters, an international multimedia news provider, announced that customers will now have access to expanded sports content through partnerships with Field Level Media and Opta. The new content from Field Level Media and Opta add to Reuters' existing suite of global sports coverage.
Posted Jan 23, 2018
Social video creation platform, Wochit, reports that Facebook's de-prioritization of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over 500 Facebook pages by nearly 300 brands.
Posted Jan 18, 2018
IDKA says it is a different kind of social platform, built from the idea that something is wrong in a society where privacy and integrity have lost their values. For years now the constantly expanding role of internet in our lives combined with more business models built on data as a commodity has undermined our privacy. But there is always a counter movement.
Posted Jan 18, 2018
After a three-month beta test, user-friendly AI data platform 1plusX is giving publishers new recruitment data tools to combine recruitment ad data with their main site audience data. Based on the innovative technology used to integrate customer relationship management (CRM) and third-party panel data into the 1plusX data platform, the new recruitment data tools enable publishers to integrate anonymous job seekers' data so hyper-relevant ads can be displayed to extremely targeted consumers and candidates.
Posted Jan 18, 2018
As debates rage over trust in news, the power of misinformation, and the impact of social media, a new Gallup-Knight Foundation report shows that Americans believe the news media have an important role to play in our democracy - yet they don't see that role being fulfilled.
Posted Jan 18, 2018
Purdue University will lead a new national center to develop brain-inspired computing for intelligent autonomous systems such as drones and personal robots capable of operating without human intervention. The Center for Brain-inspired Computing Enabling Autonomous Intelligence, or C-BRIC, is a five-year project supported by $27 million in funding from the Semiconductor Research Corp.
Posted Jan 18, 2018
Video content has quickly surpassed all other trends in digital marketing when it comes to consumer engagement. That's why Smart1 Marketing announced a partnership with global visual content platform Slidely. The companies say this partnership will harness the power of video and make it accessible and affordable to small businesses in an effort to drive their online, digital marketing efforts.
Posted Jan 18, 2018
Sitecore, a provider of experience management software, announced Sitecore Experience Commerce 9 at NRF 2018: Retail's Big Show. The company says the latest version of Sitecore's commerce solution is the only cloud-enabled platform that natively integrates content and commerce so brands can fully personalize and individualize the end-to-end shopping experience before, during, and after the transaction.
Posted Jan 16, 2018
Evergage, Sophelle and, One Step Retail Solutions announced an alliance to empower retailers to offer a unified and personalized experience for each customer across all digital channels and customer touchpoints, and during an in-store engagement. The partnership combines Evergage's real-time personalization technology and full customer data platform with in-store and online data integrated by One Step Retail Solutions and Sophelle's agency services, specifically designed for retailers.
Posted Jan 16, 2018
eGain, a provider of cloud-based customer engagement solutions, announced its integration with Facebook Messenger. The user population on leading messaging apps has already surpassed the user base on social networks. Facebook Messenger alone boasts of 1.3 billion users. According to Forrester, Facebook and Facebook Messenger together represent 16% of the time consumers spend on apps.
Posted Jan 16, 2018
GRM Information Management, a provider of data management, has introduced what it calls a powerful actionable analytics tool, capable of revolutionizing the way that companies get real-time insights into business-critical data trends - and how they use that information to drive competitive advantage in the marketplace. GRM's new actionable analytics solution concurrently analyzes internal company data and external data sets to create insights that can trigger immediate business alerts that are capable of dramatically impacting business outcomes.
Posted Jan 11, 2018
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