News Item

Demco Software highlighted the far-reaching capabilities of DiscoverLocal, its latest offering that gives libraries priority in local search results. Launched in June 2017, the new product is a comprehensive discoverability tool that promotes libraries' events and resources on the open web without requiring a library name to be mentioned in the search query.
Posted Sep 13, 2017
Presari lets people select where they get their search results from. With just a click or a touch this search tool operates on desktops or mobile devices like a TV remote. Only instead of switching stations you select search engines, and your results open up for you.
Posted Sep 13, 2017
my6sense, a white label programmatic native ad platform and exchange, is enhancing its Artificial Intelligence (AI) technology, enabling over 100 ad serving and media group clients to better optimize, relevance, and personalization. Specifically, Digital Intuition, the company's advanced machine learning algorithms and optimization engine, learns user behaviors, publisher patterns, and context in order to best match the right content to the right users.
Posted Sep 12, 2017
Econsultancy, the digital marketing research firm, in partnership with Lionbridge Technologies, Inc. a digital communications company, released a new study titled "International Content: Monetizing Global Content Assets and Measuring Success." Based on a survey of more than 270 executive-level marketers across a variety of international businesses, the report examines the role of international content in driving global expansion, while improving customer experience (CX) and increasing revenue.
Posted Sep 12, 2017
Collab, a digital talent network and entertainment studio, announced the launch of a new division, CollabDRM, to help a wide range of content owners protect and maximize the value of their content through rights management and syndication.
Posted Sep 12, 2017
More than three-quarters of business executives expect artificial intelligence (AI) to create competitive advantage or new lines of business for their companies, but only about one in five companies has incorporated artificial intelligence in some offerings or processes today, and only one in 20 companies has extensively incorporated AI into its current offerings or processes. Less than 40% of all companies have an AI strategy in place, and while the largest companies—those with 100,000 employees or more—are the most likely to have an AI strategy, only half do have one.
Posted Sep 07, 2017
Today The Atlantic is introducing The Masthead, a premium membership that delivers exclusive stories, insights, and analysis from The Atlantic's journalists and thinkers—built on a direct relationship with members. The Masthead is a distinctly new editorial offering—not simply more of, or different access to, The Atlantic's existing work. Dedicated editors will rely on member input to directly shape coverage and answer their biggest questions, all while tapping The Atlantic's newsroom and network of experts for exclusive stories and insights.
Posted Sep 07, 2017
Evergage, a real-time personalization platform company, announced several new services partners. These agencies and consultancies - including Brooks Bell, Demand Spring, Harte Hanks, The Plum Tree Group, Sophelle, SFCG, WiderFunnel and Yes Lifecycle Marketing - will work with Evergage to help clients apply personalization strategies and tactics to boost customer loyalty and conversion rates.
Posted Sep 07, 2017
Chatmeter, a provider of search marketing and review management, unveiled major enhancements to its social media features that allow brands to better compete with local competitors. The new technology enables major national retail brands and chains to publish, monitor, and respond to social activity and customer feedback in real-time at the local store level.
Posted Sep 07, 2017
SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, and measure interactive content, announced that it is among the first set of partners to be named a member of the newly launched Marketo Accelerate program.
Posted Sep 07, 2017
Location3, a digital marketing agency that delivers enterprise-level strategy with local market activation, announced the launch of LOCALACT, the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses. ?LOCALACT unifies localized digital advertising with organic listing and search management to provide a complete digital marketing solution that drives measurable results for brands with a large brick-and-mortar footprint.
Posted Sep 07, 2017
Great Jones Street (GJS) short fiction app and Medium, the online publishing platform founded by Twitter co-founder Ev Williams, have agreed to make premium short fiction from GJS available on Medium. Each day, a new GJS story, or chapter from the historical fiction serial, "Reversing the River" by Leslie Pietrzyk, will be featured on Medium's homepage.
Posted Aug 31, 2017
Ness Digital Engineering announced a new Personalization Accelerator that applies machine learning principles to existing data to help companies get customer experience personalization improvements to market faster.
Posted Aug 31, 2017
DVEO, a supplier to leading telco TV/OTT and cable operators around the world, is now shipping their scalable network management server. The DASHBOARD II enables control and monitoring of multiple DVEO streaming devices and file-based transcoders across an enterprise or a network via a single dashboard residing on a DVEO server at a highly connected central point.
Posted Aug 31, 2017
Aprimo, a provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its Digital Asset Management (DAM) software. The company says its cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership.
Posted Aug 31, 2017
MediaRadar, the leading intelligence platform for ad sales teams, announced the launch of their newest tool for publishers, Power Prospecting Report. The new capability gives ad sales teams a powerful and intelligent new solution for pursuing the best potential clients for their media. With a range of precise filters and search functionality, identifying, and connecting with the right prospects is easier than ever.
Posted Aug 31, 2017
My Webinar, the newest offering from TSN Communications, has launched its new website to provide customers with one-time webinar hosting. This online webinar service provides the platform to hold a single webinar without purchasing additional products or software — or signing long-term contracts.
Posted Aug 29, 2017
Adtaxi, a digital marketing agency, has been awarded Facebook's Small Business Solutions Partner Badge, a distinction earned by companies that meet Facebook's highest standard for capability and performance, providing a solid track record of success. This badge was fortified with Adtaxi for building Magellan for Facebook, a differentiator and extension of their existing Magellan for RTB platform using the Facebook API.
Posted Aug 29, 2017
Viafoura, a provider of engagement, commenting, and moderation tools, announces the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration, and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market value.
Posted Aug 24, 2017
BLOCKv unveiled its blockchain-based development platform that enables the creation of smart, secure, and dynamic virtual objects to dramatically expand the $100 billion industry beyond games, music, and books. The platform promises to usher in the next generation digital goods economy. As sharable digital goods become more ingrained in the lives of consumers, BLOCKv technology provides an opportunity for brands, marketers, and developers to engage with and build stronger relationships with consumers.
Posted Aug 24, 2017
AppLift, a mobile advertising technology company, has expanded its fraud prevention suite with the Fraud Buster, which it says combats app install fraud in real time to ensure higher lifetime value per user and increased return on advertising spending (ROAS).
Posted Aug 24, 2017
UnsubCentral, a PostUp company and performance-marketing veteran, announced the launch of Opt-in Central, a tool that captures email contact, behavioral, and demographic information of unique website visitors, enabling marketers to grow their email lists and enhance customer data through intelligent on-site capture widgets.
Posted Aug 24, 2017
Smartling, a translation technology and service provider, now offers a fully-automated, data-driven approach to measuring translation quality across localized content. Smarting says its Quality Confidence Score (QCS), a proprietary machine-learning algorithm that aggregates data gathered from billions of translated words processed by Smartling's platform, is a milestone for the translation industry, leveraging data and machine learning to predict and improve translation quality.
Posted Aug 24, 2017
According to a recent study from IndustryARC, the location intelligence (LI) Market & Location Analytics (LA) Market is forecast to reach $16.43 billion by 2021 and is estimated to grow at a CAGR of 23.4% during 2016-2021.
Posted Aug 22, 2017
More changes are coming to your Facebook newsfeed. In a post on its website, Facebook announced a number of changes, starting with comment updates. The company says it will now be easier to see which comment are direct replies to another person. Facebook also says it's doing a number of things to make the newsfeed generally more readable.
Posted Aug 22, 2017
Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors.
Posted Aug 22, 2017
Google announced a change that will impact app creators. According to a post on its site, "[W]e'll be focusing our efforts and moving all AdWords app install campaigns to UAC later this year. Starting on October 16th, all new app install campaigns created in AdWords will run on UAC."
Posted Aug 17, 2017
Sortable launched its platform Sortable Analytics, which unifies content, marketing, and revenue teams with the data they need to make intelligent decisions about their business. Sortable Analytics consolidates data from all ad partners and provides hourly updates on how a site is performing.
Posted Aug 17, 2017
ConsumerAcquisition.com announced its acceptance as a Facebook Creative Platform partner. Facebook has recognized Consumer Acquisition as both an Ad Tech partner and Creative Platform partner making it possible to offer an end-to-end solution for Facebook user acquisition.
Posted Aug 17, 2017
Smartling, a translation technology and service innovator, has deepened the integration of its Translation Management Platform with the Yext Knowledge Engine through a Smartling app in the Yext App Directory, enabling businesses to translate and localize their online listings seamlessly, from basic business information to deep content like promotions and product information across the web.
Posted Aug 17, 2017
In a post on its site, Facebook introduced Watch, a new platform for shows. Available on mobile, desktop, and in Facebook TV apps, "Watch is personalized to help you discover new shows, organized around what your friends and communities are watching."
Posted Aug 15, 2017
Digital marketing agency, Splash Media, acquired social media marketing agency, Social Media Delivered, in a recent closed-door transaction. Splash Media was one of six local agencies invited to bid on a full buyout of Social Media Delivered.
Posted Aug 15, 2017
Copyright Clearance Center, Inc. (CCC), a provider of content management, licensing, discovery and delivery solutions, announced enhancements to RightFind, a content workflow solution that provides secure, cloud-based access to scientific, technical, and medical (STM) information and other categories of high-value content.
Posted Aug 15, 2017
Chatmeter, a provider of local search marketing and review management, released several updates to its comprehensive dashboard to help brands and retailers better engage with customers and track the conversion of searches to actual purchases.
Posted Aug 10, 2017
Global content marketing revenues grew at an accelerated 14.3% in 2016 to $28.1 billion, fueled by double-digit growth in branded mobile content, digital videos, branded games and social media content, according to new research published by PQ Media.
Posted Aug 10, 2017
TMMData, a creator of flexible data integration and data preparation platform Foundation, has announced its advancement to Business partner within the Adobe Exchange partner program for Adobe Experience Cloud.
Posted Aug 10, 2017
SendtoNews Video Inc. (STN) announced it has launched SportstoNews.com, a full service sports page hosting service, giving publishers a rich and engaging golf news site, entirely automated, curated, and monetized by STN. The page is skinned to reflect the exact look and feel of each publisher's site and they only need to place the "golf" link on their sports page.
Posted Aug 10, 2017
Mapp Digital, LLC announced the launch of its Customer Engagement Platform and Digital Marketing Services, following the business' launch late last year. Mapp Digital says its next generation marketing technology is purposefully designed to meet the most demanding digital marketing needs; respectfully engaging with customers on a truly personal level.
Posted Aug 08, 2017
Toluna, a provider of on-demand, real-time digital consumer insights, announced the launch of QuickCommunities. This do-it-yourself (DIY) product enables you to build, create, and recruit your target consumers into a custom community experience for real-time discussions, events, and focus groups.
Posted Aug 08, 2017
SendGrid, a customer communication platform, announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code.
Posted Aug 03, 2017
Telestream, a provider of digital media tools and workflow solutions, announced ScreenFlow 7.0 - the latest version of the company's video editing and screen recording software for the Mac. ScreenFlow says its intuitive design makes it easier for educators, vloggers/bloggers, marketers, online trainers, app developers, gamers, or any aspiring video producer to create high quality video content.
Posted Aug 03, 2017
DataXu, a provider of programmatic marketing technology solutions, announced a new way for brands and agencies to increase ROI on first party data used in Walled Garden media environments: the OneView data activation platform. With OneView, the company says, marketers can increase the scale and addressability of their first party data, syndicate the results to a range of third party platforms, and garner lower average media prices at the same time.
Posted Aug 03, 2017
Adobe announced it will open up its data science and algorithmic optimization capabilities in Adobe Target, the personalization engine of Adobe Marketing Cloud. Brands will be able to insert their own data models and algorithms into Adobe Target to deliver experiences to customers.
Posted Aug 01, 2017
Nuxeo, maker of a content services platform, announced the release of Web UI, a brand new web client for the Nuxeo Platform. Nuxeo's Web UI is built on a modern JavaScript stack (Polymer), leveraging Web Components to provide a responsive, configurable, and extensible user interface that delivers a compelling new user experience (UX).
Posted Aug 01, 2017
PacketZoom, which provides in-app mobile networking technology, published its Q2 Mobile Observatory and Benchmarks Report. Based on data from the PacketZoom Analytics Platform, the company found that The Netherlands shows the fastest response time for mobile apps, followed by the United Kingdom, France, and Taiwan. The United States was ranked 13th among leading countries, with an average response time of 458 milliseconds, only slightly better than the global average of 438 milliseconds.
Posted Aug 01, 2017
LiveWorld, Inc. announced the launch of its new customer service automation suite, aimed at enhancing the power of its social and messaging conversation management platform for service and support organizations. This new feature set aims to provide brands with the ability to offer dynamic and personalized customer experiences by increasing the efficiency and productivity of customer service organizations.
Posted Aug 01, 2017
John Wiley and Sons, Inc. announced the launch of Wiley Content Sharing across its research portfolio. The launch follows a trial that began in early 2017. Wiley Content Sharing facilitates collaboration by allowing authors and subscribers to share free-to-read full-text articles with non-subscribers.
Posted Aug 01, 2017
According to an announcement on the Source3 website, Facebook has acquired the content rights management startup. "At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion," the company wrote in the announcement. "Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands."
Posted Jul 27, 2017
Extreme Reach, a cloud technology platform for TV and video ad workflow, and talent and rights management, unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile.
Posted Jul 27, 2017
Qualtrics, the leader in experience management, announced its predictive intelligence and machine learning engine, Qualtrics iQ. The company, which started 15 years ago as a survey platform, has continued to evolve over time. Today it is a provider of experience management. By launching Qualtrics iQ and leveraging the power of machine learning and predictive intelligence, Qualtrics is democratizing the ability to move from data to insights.
Posted Jul 27, 2017
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