News Item

Linqia, the performance-based influencer marketing platform, released the results of The Value of Influencer Marketing 2017, a survey designed to better understand how B2C marketers are using influencer marketing to fuel their content marketing strategies.
Posted Apr 06, 2017
IOVOX, a global call analytics company, announced the availability of a new solution that provides marketers with enhanced data analytics, enabling them to make more informed decisions when evaluating the performance of inbound marketing campaigns. IOVOX's new Multichannel Marketing solution is specifically designed for companies using multiple marketing channels to drive inbound calls to their business.
Posted Apr 06, 2017
Millennials with at least one college-educated parent are more inclined than other young adults to seek out news sources, Northwestern University research suggests. Based on interviews with young adults from varying socioeconomic backgrounds, the study looks at how millennials navigate the high-choice media landscape and the strategies they use to locate information about current events.
Posted Apr 04, 2017
VitalSource Technologies LLC, Ingram Content Group's digital education content delivery solution, has acquired Verba Software, Inc., a San Francisco-based company dedicated to using technology to support campus stores and help students save money on course materials.
Posted Apr 04, 2017
Krush Technologies, a provider of technology, products, and experiences that create and enhance human connections, including popular video chat and instant messaging app, ooVoo, announced a licensing partnership with Videology, a provider of converged TV and video advertising software. The new offering will give advertisers increased scale through the ability to reach ooVoo's unique audience wherever they're consuming video.
Posted Apr 04, 2017
Bidalgo, a provider of ad automation software and services for app marketers, announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins and other Pinterest ad products.
Posted Mar 30, 2017
LiveWorld, Inc., the social customer experience company, announced the expansion of its comprehensive conversation management software to major messaging platforms worldwide, now enabling brands to connect with consumers on preferred digital communication channels. The LiveWorld expansion to WeChat, Telegram, and web chat further enriches customer experiences with the personalized, real-time brand interactions already supported for Facebook Messenger and most major social media platforms.
Posted Mar 30, 2017
TMMData, a premier provider of data integration, preparation, and management software, announced its partnership with data quality assurance platform ObservePoint. The companies' deepened relationship aims to give enterprises complete confidence in the accuracy of their marketing information and analysis through automated data verification, integration, and cleansing.
Posted Mar 30, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the launch of the "Retale Store Traffic Guarantee." Now available for its retail partners, its Store Traffic Guarantee is specifically for the Retale mobile app, the company‘s flagship location-based shopping service.
Posted Mar 30, 2017
Storyhunter, a talent marketplace of more than 20,000 freelance video producers and journalists across 180 countries, announced $1.3 million funding round; $4.2M total. Draper Associates led this funding round which included Frontier Ventures and Altair.vc, joining previous investors NFX Guild, iAngels, and 500 Startups.
Posted Mar 30, 2017
Silicon Publishing announced two new products harmonious with the Adobe Experience Cloud: Silicon Connector 2.0 for Adobe Experience Manager (AEM), as well as the surprise unveiling of the entirely new Campaign Paginator, a platform bringing direct mail to Adobe Campaign.
Posted Mar 28, 2017
NinthDecimal, a marketing platform powered by location data, and AdColony, an independent mobile advertising platform announced a deep strategic partnership that will bolster both companies' offerings across data, campaign planning, targeting and measurement -- enhancing the full life cycle of services for marketers.
Posted Mar 28, 2017
Kantar Millward Brown announced the latest expansion of the Ignite Network, its brand marketing analytics platform, driving continued advancement in mobile advertising measurement.
Posted Mar 28, 2017
Lionbridge Technologies, Inc. announced updates to the Lionbridge connector for the inRiver product information management (PIM) platform. The connector allows businesses to seamlessly integrate Lionbridge's translation automation technology with inRiver's PIM software, enabling them to easily create ecommerce experiences for customers around the globe.
Posted Mar 28, 2017
Widen Enterprises unveiled Portals, a new way to share and track content stored in Widen Collective, the company's flagship digital asset management (DAM) system. Portals enable marketers to curate sets of assets for dealers, franchisees, agencies, and other partners who tell their brand stories.
Posted Mar 28, 2017
Almost every website with a login page is under attack from bad bots, the automated programs used by hackers, fraudsters and competitors to carry out a variety of nefarious activities, according to a new report from Distil Networks, Inc.
Posted Mar 21, 2017
Aprimo, a marketing operations provider, announced it has acquired ADAM Software, a global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo's platform, bringing customers the industry's first and only marketing operations solution capable of handling both the production and publication of content - a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.
Posted Mar 21, 2017
PushSpring, an app-based mobile audience platform, announced an enhanced partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. The enhanced partnership establishes the LiveRamp IdentityLink Data Store as a preferred method for accessing PushSpring branded audience data and custom segments.
Posted Mar 16, 2017
ALTV, a free streaming service recently launched in the Middle East and North Africa, is breaking new ground in the Egyptian broadcast arena with the success of the region's first ever user-generated current events show.
Posted Mar 16, 2017
According to an announcement on Oracle's website, it had "entered into an agreement to acquire the next generation Infinity big data platform assets from Webtrends and make the solution part of the Oracle Marketing Cloud. The Infinity offering allows businesses to see the complete picture of how customers interact with their brand across any digital channel, at any time, and in one place.
Posted Mar 16, 2017
Global advertising & marketing revenues grew an estimated 4.9% to $1.18 trillion in 2016, accelerating from a 3.7% increase in 2015, driven by strong growth in mobile media, over-the-top (OTT) video, branded entertainment, content marketing and digital out-of-home (DOOH) advertising, per the just-released annual KPI benchmark report by PQ Media. Global ad and marketing growth is poised to decelerate in 2017, due to the absence of major political and sports-related media spending, as well as the continued slowdown in online media growth.
Posted Mar 16, 2017
Lingotek, The Translation Network, announced the release of a new Multilingual Business Intelligence application (app) available on Lingotek's award-winning translation management system (TMS). Localization has rapidly become increasingly strategic to senior executive management in digitally advanced organizations to increase both customer experience and expand top line revenue growth.
Posted Mar 16, 2017
Publishers now have a tool to create and distribute interactive content, thanks to a new collaboration between Gutenberg Technology Inc., a cloud-based tools creator for educational content, and VitalSource Technologies LLC, an Ingram Content Group company and educational technology provider.
Posted Mar 16, 2017
Indexer, a Houston-based technology start-up, announced the public availability of Vector, an analytical platform that says it transforms the internet into unprecedented tangible, meaningful data. Utilizing real-time quantitative research and advanced algorithms, Vector claims to stand apart from existing analytical platforms by extracting more content, with greater efficiency, than has ever been possible before.
Posted Mar 14, 2017
SAP SE announced the extension of its customer engagement and commerce cloud suite with the availability of the SAP Hybris Revenue Cloud solution. SAP Hybris Revenue Cloud says it goes beyond the quote-to-cash process with new capabilities for order configuration, pricing, quoting, order orchestration, and subscription billing — all in the cloud.
Posted Mar 14, 2017
Return Path released the second annual email engagement benchmark report. The Hidden Metrics of of Email Deliverability provides sector-specific results for email marketing metrics like read rate, reply rate, forward rate, and complaint rate, which measure consumers' level of engagement with the email they receive. Overall, industries that outperformed the average in these metrics also saw less email delivered to spam.
Posted Mar 14, 2017
At the Google Cloud NEXT conference, Looker launched a suite of Looker Blocks designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker's new Looker Blocks deliver a plug-and-play platform to turn data into actionable insights.
Posted Mar 14, 2017
Translations.com, a division of TransPerfect, a privately held provider of language services and translation-related technologies, announced the launch of a new Drupal 8 module and the re-launch of a new Drupal 7 module after a record year of GlobalLink adoption and growth.
Posted Mar 09, 2017
The Local Media Consortium (LMC), a strategic partnership of leading local media companies, announced it has forged a strategic multi-year partnership with Milwaukee-based native platform provider Okanjo to provide Consortium members with a suite of new tools to increase audience engagement and broaden native commerce solutions across their more than 1,700 local media sites.
Posted Mar 09, 2017
Smartling, a translation technology and service provider, has released a new integration that enables global brands to use Smartling products and services with the IBM Watson Language Translator machine translation service.
Posted Mar 09, 2017
LiveWorld, Inc., a social customer experience company, announced a new end-to-end Facebook Messenger program for brands eager to enhance engagement and interaction on this emerging platform. LiveWorld is the first company to release a comprehensive Messenger solution that offers program strategy development, enterprise conversation management software, chatbot development and integration with human agents. LiveWorld also offers services to monitor and engage customers 24 hours per day.
Posted Mar 09, 2017
Qualtrics announced the Qualtrics XM Platform, an experience management platform designed to address the growing experience gap--the gap between what organizations actually deliver and expectations from the market, customers, and employees. The first solution in this space, according to the company, the Qualtrics XM Platform, will help companies measure, prioritize, and optimize the experiences companies deliver across the four foundational aspects of business—customers, products, employees, and brands.
Posted Mar 09, 2017
The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide advertisers with more digital assurance and help premium publishers differentiate themselves based on quality.
Posted Mar 07, 2017
BrightEdge, a provider of enterprise organic search and content performance, launched ContentIQ and HyperLocal, tools designed to drive marketers' organic search revenue conversions.
Posted Mar 07, 2017
Wrike, the work management software for high performance teams, announced the release of a new set of tools that allow video producers, editors, and business users to share feedback and collaborate on the development of video assets.
Posted Mar 07, 2017
Arkadium announced the release of InHabit, its new "dynamic editorial" technology. InHabit's patent-pending technology reads any article and automatically inserts an interactive editorial unit designed to both engage the reader and factually and functionally extend the article it appears on.
Posted Mar 07, 2017
PebblePost, the inventor of Programmatic Direct Mail, announced it has secured a $15 Million Series B round, led by RRE Ventures, with existing investors Greycroft and Tribeca Venture Partners, and additional seed funds and strategic angels also contributing to the round.
Posted Mar 03, 2017
Bluecore, a four-year-old SaaS technology provider that helps marketers to take immediate action on behavioral and product data, debuted its new Decisioning Platform for retailers.
Posted Mar 02, 2017
MediaRadar, an advertising sales intelligence platform, released the results of a study examining native advertising trends in 2016. The study, "Leaders and Lessons in Native Advertising," examined thousands of native ads from 12,965 brands.
Posted Mar 02, 2017
Xillio, provider of the Content ETL platform, now supports integration with and migration to cloud storage applications with the newly developed connectors for Box and Dropbox, allowing users to access content from the various enterprise content sources via Dropbox or Box.
Posted Mar 02, 2017
Lingotek, the Translation Network, announced enhancements to its Vendor Management application (app) on its translation management system (TMS). The new Vendor Management app gives enterprise localization managers, vendor managers, and project managers new tools for managing multiple language services providers (LSPs) and projects.
Posted Mar 02, 2017
YouTube is wading into the OTT TV waters with the announcement of its own television package. In a blog post, the company said, "We're bringing the best of the YouTube experience to live TV. To do this, we've worked closely with our network and affiliate partners to evolve TV for the way we watch today."
Posted Mar 02, 2017
There is confusion over what qualifies as "the cloud," according to a new consumer survey. Despite indicating that they use at least one of several popular cloud-based applications, such as Google Drive, Dropbox, or Microsoft OneDrive, over 30% of consumers subsequently responded that they do not use or access information in the cloud. Clutch, a leading B2B ratings and reviews firm, designed the survey to gauge consumers' knowledge and habits regarding cloud usage.
Posted Feb 28, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the results of a commissioned study examining chatbot adoption and experiences among millennials. For the study, chatbots were defined to participants as software and computer programs "that mimic human conversation using artificial intelligence." 500 millennials ages 18-34 were polled between December 1-6, 2016.
Posted Feb 28, 2017
Brainshark, Inc. and Highspot, Inc. announced the availability of their integrated sales enablement solutions to help organizations improve sales productivity. The partnership provides seamless connections between Brainshark's application for rep onboarding and sales training, and Highspot's platform for sales content management, customer engagement and analytics.
Posted Feb 28, 2017
Politicians sometimes regret what they tweeted. With Politwoops one can search and find tweets that politicians have deleted. Adding 768 candidates in the Dutch elections, Open State Foundation launched a new version of Politwoops. Besides automated archiving of deleted tweets by politicians, the new version of Politwoops has improved search and filter options and shows realtime statistics.
Posted Feb 28, 2017
AOL and leading mobile-first data exchange, adsquare, announce a new partnership to bring adsquare's data of 360 million mobile consumers together with the ONE by AOL platform. Using adsquare's combination of anonymized data sources from across retail purchases, location, and mobile advertising IDs, mobile and online usage, and first-party data, the deal will provide enhanced, holistic mobile audience mapping for publishers and scalable, valuable "in-the-moment" mobile audience targeting opportunities to advertisers.
Posted Feb 28, 2017
Tenjin, a mobile marketing infrastructure company, announced partnerships with Looker, the company that is powering data-driven businesses, and Chartio, the cloud-based data exploration solution, to enable app marketers to access, analyze and act on their data more effectively and efficiently.
Posted Feb 23, 2017
IXIASOFT, a provider in the Component Content Management Systems (CCMS) marketplace, announced the availability of a new web platform which extends the reach of DITA CMS to non-technical writers.
Posted Feb 23, 2017
ProQuest has joined forces with De Gruyter to make De Gruyter ebooks available for purchase through the OASIS system. Spanning 28 subject areas including architecture and design, computer science, economics, engineering, law and music, De Gruyter provides access to 26,000 ebooks from over 15 international imprints.
Posted Feb 23, 2017
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