News Item

Zooey Deschanel's HelloGiggles is now part of Time Inc. The deal was announced in a post on the site. The post says, "Under Time Inc., HelloGiggles will continue to stand for the same mission we always have: to bring positive, empowering, smart, funny stories and videos to our readers and to support new female talent and give them a safe place to express themselves across the wilds of the internet." Time Inc. reportedly paid $30 million for the site.
Posted Oct 20, 2015
IgnitionOne, a marketing cloud provider, released its Q3 2015 Digital Marketing Report, highlighting trends and data for digital marketing across search, programmatic display, social, and mobile. The Q3 report demonstrated continuing trends in digital advertising metrics, marking the fourth straight quarter of growth in paid search spend in the U.S, up 12% year-over-year (YoY), as well as a 7% increase in spend for programmatic display.
Posted Oct 15, 2015
Boomtrain announced it has secured $12 million in Series A funding with participation from Sierra Ventures, Cota Capital, and Lerer Ventures. Boomtrain has raised more than $14 million to date, and will use the new funds to further advance its marketing personalization platform. By incorporating machine learning technology, Boomtrain enables marketers to create personalized experiences for each individual customer across email, web, and mobile apps.
Posted Oct 15, 2015
According to reports from The Awl and The Verge, Facebook is getting ready to launch an app called Notify. The app would allow users to subscribe to certain news providers, and receive real-time notifications when those outlets publish news.
Posted Oct 15, 2015
Are you tired of having to leave your Facebook app to buy something? Is shopping on your mobile device a bit of a pain? Well, the social media giant hopes to solve those problems for you. Facebook announced it is working on new features to help sellers make the mobile shopping experience easier.
Posted Oct 13, 2015
Qubit announced it has added three new solutions to its integrated Experience Management Platform to enable clients to further scale and optimize their online shopping experience. Qubit, which delivers data-first customer experiences, provides a digital experience management platform that integrates analytics, segmentation, AB and multivariate testing, and web personalization functionalities with its Visitor Cloud, a real-time data supply chain.
Posted Oct 13, 2015
Kenshoo, a provider of agile marketing solutions, announced a global partnership with Hootsuite, a widely used platform for managing social media, to help marketers better understand, attribute, and optimize the combined impact of their paid and owned social media marketing.
Posted Oct 13, 2015
In order to compete for ad spend with companies like Google and Facebook, 80% of digital publishers say they need better data-driven capabilities to help advertisers target their customers at scale, according to a report released by Econsultancy and Signal, a provider of real-time people-based marketing. While digital display advertising is growing at about 20% annually, ad revenues for the vast majority of digital publishers aren't keeping pace, and are even stagnant or shrinking for many, the report found.
Posted Oct 13, 2015
Tim Westergren, founder of Pandora, announced via the company blog that it has bought Ticketfly-an independent ticketing and digital marketing platform. Pandora paid a reported $450 million for Ticketfly. The aim is to help artists sell more tickets-especially at small venues-by targeting fans through Pandora. According to the post, "We've demonstrated that using smart, targeted messages, delivered to the right audience, at the right place, with the right music preferences can dramatically impact the attendance at shows."
Posted Oct 08, 2015
Amazon Prime Instant Video already brings TV shows and movies to your connected devices on-demand, but now rumors are surfacing that suggest it may be thinking about launching its own online television service. According to Bloomberg, Amazon has reached out to networks like CBS and NBC about including the channels in Amazon's line-up.
Posted Oct 08, 2015
New research confirms, according to Searchmetrics, that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.
Posted Oct 06, 2015
Cambridge Semantics, a provider of smart data solutions driven by semantic web technology, announced that it has joined the Google for Work Partner Program as a Google Cloud Platform Technology Partner. Cambridge Semantics' customers and partners require solutions that can adapt to dynamic infrastructures and this relationship allows the company to extend its robust smart data solutions to organizations that want to leverage Google Cloud Platform for a flexible and large-scale data platform.
Posted Oct 06, 2015
The results are in from a new Business-to-Business (B2B) Customer Experience (CX) study conducted by CustomerThink.com with support by InMoment. The report reveals that customer experience is becoming an increasingly critical priority for B2B companies, garnering more investment and driving business success.
Posted Oct 06, 2015
In a blog post on its website, Optimizely announced the general availability of its Optimizely Personalization solution. According to the post, "We built Optimizely Personalization to make it incredibly easy to connect data about your visitors - data such as behavior or information stored in your CRM - and use it to target experiences in real time."
Posted Oct 06, 2015
It seems that European digital publisher Axel Springer is on a shopping spree. Earlier this week it announced that it had entered into an agreement to buy 88% of New York-city based Business Insider for a reported $343 million. Then, just a day later, it announced it would buy a minority stake in the Thrillist Media Group.
Posted Oct 01, 2015
Yahoo Inc announced key updates to its advertising technology portfolio at Advertising Week in New York. For instance, BrightRoll is Yahoo's new, unified brand for programmatic advertising technology, offering a suite of media-agnostic tools to help advertisers, publishers, and partners connect with consumers across ad formats and devices. Additionally, Yahoo Gemini, the company's proprietary marketplace for search and native advertising across devices, introduces new product features and the Yahoo Preferred Partner Program.
Posted Oct 01, 2015
PushSpring, an independent app-based mobile audience platform, announced the launched of a beta version of the PushSpring Audience Console that allows selected mobile app owners, marketers and agencies to quickly build custom audiences to reach mobile app users at significant scale. PushSpring says its Audience Console provides advertisers and app publishers with mobile app audience data for more than 100 million unique device IDs in the US, and leverages billions of mobile app data signals and industry standard audience segments to develop PushSpring Personas.
Posted Oct 01, 2015
AOL and Publicis Groupe announced a partnership with the purpose of reimagining the mobile experience for users and advertisers. The agreement grants Publicis' agencies and brand clients exclusive advertising inventory on the go90 mobile-first entertainment platform for three months beginning in Q4 2015, and extends non-exclusively to Q3 2016.
Posted Oct 01, 2015
Apervi, a data engineering company, announced that its flagship product, Apervi Conflux, a full-featured big data integration and orchestration platform, now offers strong streaming support, and solution accelerators to solve key use cases.
Posted Oct 01, 2015
Get Smart Content, a website personalization platform, announced that it has released an integration with the Marketo platform. Through Get Smart Content's connection, B2B marketers can easily support marketing automation efforts by extending the audience's personalized experience to the website.
Posted Oct 01, 2015
Cambridge Semantics, a provider of smart data solutions driven by semantic web technology, announced an alliance with MarkLogic Corporation, an enterprise NoSQL database platform company. The companies say the combination of technologies created by this alliance enables organizations to rapidly store, access, visualize, and act upon diverse data to create scalable, semantic-driven data management and investigative analytics applications at a fraction of the time and cost of traditional approaches.
Posted Sep 29, 2015
Openwave Mobility, a software provider enabling operators to manage and monetize encrypted and unencrypted mobile data, announced that encrypted traffic travelling on many mobile networks has risen fivefold in just one year and has now reached 60% of all data. Based on current trends, encrypted traffic levels will exceed 80% within 12 months in several regions.
Posted Sep 29, 2015
Are You A Human, the creator of Verified Human Whitelist, a people-based technology platform that allows anyone serving content, ads, or services on the web to be sure they're addressing a real human, announced that the company is working with industry leading Data Management Platform (DMP) BlueKai and Demand Side Platform (DSP) The Trade Desk to improve campaign performance by optimizing to human audiences only.
Posted Sep 29, 2015
With Apple's public release of the TVOS SDK, adjust announced that its mobile ad analytics and attribution tool has been expanded to support apps for the Apple TV. adjust says this is the first time a dedicated marketing analytics solution has been announced for smart TVs. adjust's offering for the Apple TV will allow app developers to analyze the aggregate behavior of users targeted by ad campaigns, using adjust technology embedded in their Apple TV apps.
Posted Sep 29, 2015
Telestream, a provider of live streaming applications and video tools, is launching Gameshow, a new cross-platform application developed specifically to give game broadcasters new levels of production for their live streams. Available immediately, for as little as 25¢ a day, Gameshow lets game broadcasters easily set up and produce the highest quality streams, with beautiful graphic templates, dynamic editing, live switching, green screen technology, and built-in interactive widgets.
Posted Sep 29, 2015
Digital Content Next (DCN), in partnership with White Ops, released "DCN/White Ops Bot Benchmark Report: What Makes a Publisher Premium," a study examining the prevalence of bots in premium advertising traffic, conducted across 32 DCN premium publisher sites. The report offers insights into ways in which the industry can contribute to effective solutions that lower fraud and improve the bottom line for advertisers.
Posted Sep 29, 2015
Oyster-often referred to a "the Netflix of ebooks"-announced on September 21 that it was closing up shop-sort of. The company wrote on its website: "We believe more than ever that the phone will be the primary reading device globally over the next decade-enabling access to knowledge and stories for billions of people worldwide. Looking forward, we feel this is best seized by taking on new opportunities to fully realize our vision for ebooks."
Posted Sep 24, 2015
In the Spring of 2015 Facebook announced its Instant Articles, a partnership with publishers that would allow those companies to host their stories directly on Facebook and push it to users in Facebook's mobile app. The announcement created a lot of initial buzz, but then largely fell from public view-though many publishers have been participating in the program. Now, Facebook says it is gearing up for a new push on the Instant Articles front.
Posted Sep 24, 2015
Crowdsite's new Shout service says it is as easy as Twitter and yet more powerful than Freelancer. It matches freelancers and those seeking services, based on a 140-character long interactive message. With the Crowdsite Shout service you can describe your project in 140 characters, use hashtags, and add location information. Shout your message to the Crowd and you'll get real-time notifications of freelancers who are interested.
Posted Sep 24, 2015
Trapit published the results of a survey on employee perspectives on content marketing and distribution. The survey revealed that 74.9% of employees identify some type of business benefit to sharing content on social media. Respondents indicated that brand awareness (42.7%), brand credibility (21%), and sales (11.2%) were the primary benefits of their efforts on social media.
Posted Sep 24, 2015
An intelligent mobile technology that automatically identifies and implements marketing opportunities for small businesses recently launched. Warbler aims to empower smaller brands and retailers with powerful mobile marketing and loyalty tools that up until now have only been attainable by big brand marketers. The platform uses a prescriptive analytics engine, enabling it to automatically guide marketers toward the most efficient route to growing, rewarding, and monetizing their customer base. It then chirps marketing campaign suggestions to the marketers' mobile device for approval and delivery.
Posted Sep 24, 2015
Evergage, a provider of real-time personalization, unveiled Evergage for Mobile Apps. Available immediately, this new solution provides actionable, real-time information so digital marketers can better engage users with relevant, personalized experiences. With Evergage, marketers can now obtain insights into user behavioral attributes, preferences, and intent across all digital channels, and act on that data in the moment.
Posted Sep 24, 2015
Amobee, a marketing technology company, announced it is a Facebook Marketing Partner with early Instagram ads API access. Amobee's brand and agency clients, including Lexus, L'Oreal, and Starcom Mediavest Group (SMG), can now enhance their Instagram campaign strategy and execution through Amobee's technology platform that has audience targeting and delivery capabilities for multiple ad types.
Posted Sep 24, 2015
LiveRamp, an Acxiom company, announced the launch of LiveRamp Customer Link, a new SaaS product that connects campaign and sales data across channels and devices. This solution aims to solve the linking challenge that prevents marketers from creating a unified view of customer activity. Customer Link extends LiveRamp's suite of open connectivity services, creating new opportunities for brands to work with their preferred DMPs, DSPs, and attribution platforms to analyze cross-channel campaigns, perform closed-loop measurement, and refine audience models.
Posted Sep 22, 2015
Europe's "Right to Be Forgotten" law which allows individuals to request to have results removed from search engine results based on his or her name. Google requires users to fill out a form with information regarding the specific URLs they wish to have removed from results, along with their country of residence. This piece of the law has been in effect for quite some time, but up until now, the results only had to be removed from European search results. Now, France's CNIL, a data protection agency, has rejected an informal appeal from Google and ruled that the company must remove those URLs from all search results.
Posted Sep 22, 2015
Several months of public beta testing has culminated in WoodWing's release of its HTML5 authoring tool Inception. Available now, the Cloud-based tool is available to customers around the globe. Inception's article-based approach allows brands, publishers, and agencies to create compelling and responsive device-independent HTML5 content for any channel, including the Adobe Digital Publishing Solution 2015, Facebook Instant Articles, and Apple News, as well as WebCMS and print.
Posted Sep 17, 2015
A just-released consumer survey from 451 Research finds a strong, positive reaction to the Apple Watch among owners. The survey conducted from July 27 - August 4 by 451 Research's ChangeWave service, focused on overall satisfaction, key likes and dislikes, and the impact Apple Watch is having on other markets. A total of 145 Apple Watch owners participated.
Posted Sep 17, 2015
AOL announced an expansion of the company's ONE by AOL open automation platform with ONE by AOL: Creative, enabling creative and media agencies, advertisers, and publishers to create, optimize, execute, and apply deep attribution to premium, dynamically targeted ad experiences across all formats, screens, and media types.
Posted Sep 17, 2015
Boost Media, DialogTech, and IgnitionOne announced a partnership that will enhance marketers' ability to drive enhanced digital advertising performance across search, social, and display. This new partnership aligns Boost Media, a provider of creative optimization marketing technology, with DialogTech, a specialist in call analytics and delivery, and IgnitionOne, a comprehensive marketing cloud.
Posted Sep 17, 2015
SDL introduced the next evolution of its Language Cloud offering, SDL Language Cloud Managed Translation, a core solution within SDL's Customer Experience Cloud. Using a web interface, organizations of all sizes can now access SDL's industry leading translation technology and services through the cloud to manage translation projects from start to finish and leverage SDL's market leading translation memory and terminology management technology. As language plays a critical role in every customer experience, SDL is making its world leading language solutions more widely accessible to the mid-market through this online self-serve platform.
Posted Sep 17, 2015
VigLink, a platform for content-driven commerce, announced global partnerships with France-based affiliate network Effinity and India-based affiliate network vCommission. These partnerships will expand VigLink's global footprint to over 700 advertisers and offer publishers a way to monetize their content in international marketplaces, as well as offer advertisers effective transcontinental marketing channels.
Posted Sep 17, 2015
Climate Central launched WXshift, a weather website that combines weather forecasts with local climate trends to help Americans understand how climate change affects them at the local level every day. At the heart of WXshift is a digital, real-time pairing of local weather and climate data, providing custom graphics on local climate trends alongside each day's forecast. From there, the user can see more detailed weather information, or dive deeper into decades of city, state or regional climate data in just a few clicks. The site also features the latest weather and climate news from a team of journalists and short videos from our meteorologists connecting the weather to the larger climate picture.
Posted Sep 15, 2015
WoodWing Software announced Content Cloud, a one-stop solution for cloud-based managed content, offering unlimited storage as part of its services. The scalable solution hosts a wide range of applications for producing and managing digital and print content as well as for digital asset management and analytics. With this new offering, WoodWing addresses such essential requirements of magazine and newspaper publishers as the support of the latest channels, efficient distributed collaboration; easier distribution and sharing of content; and improving the return on investment in content.
Posted Sep 15, 2015
Livefyre, a provider of social curation, announced a strategic partnership with Adobe, a provider of digital marketing solutions, to give enterprises the ability to create and deliver socially driven content and experiences on owned properties and campaigns. Now brands can bring together content from Adobe Creative Cloud with social content discovered and curated by Livefyre, and then deliver these experiences using Adobe Experience Manager, as a part of Adobe Marketing Cloud.
Posted Sep 15, 2015
Kenshoo, a provider of agile marketing services, released its second Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, mobile app installs increased 346% year-over-year (YoY) while click-to-install rate increased 32% YoY, confirming the value of marketers' increased investment (+293% YoY).
Posted Sep 15, 2015
Allego announced global availability of its mobile-first, just-in-time (JIT) sales learning platform, which aims to transform the way organizations create and share sales content from the field. The Allego solution enables companies to collect, curate, and distribute the most valuable sales content, and allows managers and sales representatives to maximize remote collaboration through role play and video-based practice to promote continuous learning and improve sales performance.
Posted Sep 15, 2015
TouchCommerce, a provider of omni-channel customer engagement solutions for brands, announced that it has updated its Conversation Platform, specifically focusing on its flexible integration framework and APIs. As a result, TouchCommerce customers and their end-users will benefit from new integration capabilities and rapid deployment.
Posted Sep 10, 2015
Akoonu, Inc. announced the expansion of its content marketing platform. In addition to building and maintaining buyer personas and buyer's journey maps, marketers can now leverage Akoonu's integrated platform to capture, enhance, and update their brand identity and messaging.
Posted Sep 10, 2015
LiveHive, Inc., a sales acceleration platform, released research that shows the overwhelming majority of executives are more likely to respond to vendors with personalized sales outreach. However, more than a third (35%) of the executives say that they never, or not that often, receive any personalized sales outreach from vendors -- revealing a gap between the level of personalization delivered, and buyers' desired level of personalization. Harris Poll conducted this online survey on LiveHive's behalf in the summer of 2015 among more than 300 corporate executives at companies with revenues of $1 billion or more.
Posted Sep 10, 2015
Amazon announced that it is expanding Kindle Scout, its reader-powered publishing platform, to more authors and readers around the world. Now, in addition to the U.S., authors in Europe, Canada, Australia, New Zealand, South Africa, Mexico, Brazil, Japan, India and more may submit never-before-published, novel-length English-language manuscripts and be considered for publication in 45 days or less under Amazon's digital publishing banner Kindle Press.
Posted Sep 10, 2015
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