News Item

AccuWeather has announced the launch of the AccuWeather Mobile Integration Suite, a new context-based mobile advertising package available exclusively from AccuWeather to effectively reach consumers on the go.
Posted Feb 16, 2017
Instart Logic announced its Application Services Platform, an integrated set of speed, mobility, and security technologies designed to optimize digital revenue. It also announced a new business model which it says is designed to disrupt the $10 billion content and application delivery markets.
Posted Feb 16, 2017
After six months of work, Workep is announcing its official beta. Google Apps has 10 million companies subscribed to its business suite but they do not have a project manager. Workep was born due to this gap in the Google Business Suite.
Posted Feb 16, 2017
Originally thought of as a social network mostly geared toward teenagers, Snapchat is now seeing millennials engaging. Snaplytics, the SaaS company offering Snapchat marketing insights, is releasing what it calls the most comprehensive survey of Snapchat data ever to better understand how brands are using the social site.
Posted Feb 14, 2017
YouAppi, a mobile growth marketing platform for premium mobile brands, announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps.
Posted Feb 14, 2017
ProQuest has launched a program to provide no-cost access to its databases for students and researchers who have been separated from their universities and libraries because of travel bans or other immigration changes.
Posted Feb 14, 2017
UNE has launched their Mobile Advertising Index allowing marketers to quickly discover and evaluate the best advertising partners of the moment, so they can optimize return on ad spend and strategically scale their target audience. Using the Mobile Advertising Index, marketers can rank advertising partners and learn their proficiencies, their reach, how well adopted they are, where they perform well internationally, and more.
Posted Feb 14, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the acquisition of Out of Milk, a shopping list app on Android in, with close to ten million downloads. Out of Milk delivers on Retale's core mission - to provide mobile products and services that meet shoppers' needs at every stage of the customer journey.
Posted Feb 09, 2017
SDL announced the latest release of SDL Trados GroupShare 2017, giving project managers a wealth of new features to enhance the way they work and manage localization projects. The new version provides collaboration tools to reduce translation professionals' workloads, while empowering localization teams to work faster and smarter.
Posted Feb 09, 2017
Rainmaker Digital is introducing what it calls an "innovative hybrid solution." StudioPress Sites includes 20 mobile-optimized HTML5 designs, powered by the Genesis Framework.
Posted Feb 09, 2017
The Translation Network announced that it will significantly expand its corporate sponsorship of Drupal.org and the Drupal Association. Drupal is used on over one million websites and is the CMS for websites like Twitter and Pinterest. Lingotek will be supporting a Drupal community of more than one million members.
Posted Feb 07, 2017
Zuznow and IBM announced a joint cooperation to empower enterprise customers to leverage the Zuznow development platform to automate front-end development projects. IBM and Zuznow have been partnering for the last 2 years and this is another step forward in the joint cooperation between the two companies.
Posted Feb 07, 2017
More than any other concern as it relates to hiring and retention, finding and hiring top tech talent keeps executives up at night - more than keeping the team they have in place and more than staying competitive with regard to salary and bonuses.
Posted Feb 07, 2017
Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of executive level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge's first edition of its Mobile Marketing Trends Report.
Posted Feb 02, 2017
PaperHive has announced its latest development on its cross-publisher collaborative reading platform that enables private group conversations within research papers and books.
Posted Feb 02, 2017
Smartling, a global language translation and content localization innovator, announced the widespread availability of its proprietary Mobile Delivery Network, building on the company's comprehensive Mobile Localization Solution.
Posted Feb 02, 2017
Lexalytics, a provider of cloud and on-prem text analytics solutions, announced that it is unveiling the Magic Machines AI Labs in Amherst, MA, to speed innovation in artificial intelligence (AI). In stealth mode for the past year, Magic Machines has been focusing on "force-multiplying" AI technologies.
Posted Jan 31, 2017
At its latest meeting the Alliance for Audited Media (AAM) board of directors supported a number of initiatives focused on increasing trust and transparency between publishers and advertisers who want to reach quality audiences with high-quality content. The board discussed how to uphold this mission and supported the following actions for AAM's publisher and buyer clients.
Posted Jan 31, 2017
OpenMarket, a provider of enterprise mobile engagement, revealed the results of its new global chatbots report. The company polled 1,500 mobile users in the U.S. and U.K. on their current experiences with, and preferences for, engaging with businesses via chatbots and SMS text messaging. The results reveal that across the board, there's a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty.
Posted Jan 31, 2017
Evergage, the real-time personalization platform company, revealed new enhancements to its machine learning personalization solution, Evergage Recommend. Since its introduction, Evergage Recommend has provided digital marketers with flexibility in building, deploying, testing, and optimizing 1:1 product or content recommendations across websites, mobile apps, emails, and onsite search.
Posted Jan 31, 2017
AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control.
Posted Jan 31, 2017
Bynder, a digital asset management solution, announced it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social, and in-store. And now, as part Salesforce, brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.
Posted Jan 26, 2017
MediaRadar, an advertising sales intelligence platform, announced the results of its latest "MediaRadar Trend Report," examining programmatic native advertising spending in 2016. For the report, MediaRadar analyzed programmatic native adoption over the last 12 months, identifying the number of brands buying programmatic native ads through popular exchanges, such as Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect.
Posted Jan 26, 2017
Outward Inc., which has been operating in stealth mode since its founding in 2012, has developed a 3D-based platform that enables its customers to rapidly create and manage photorealistic, interactive, digital experiences covering a wide range of product categories and across all of their digital channels. The scale and versatility of the Outward platform allows retailers to build a solid digital foundation to address ever increasing consumer expectations for service and personalization.
Posted Jan 26, 2017
The Amsterdam based Twitter targeting company My Social Database-daily analyzing data of 320 million Twitter accounts-recently developed a nifty new tool that exactly shows you which influencers on Twitter are of major importance to you, your product, brand or company. This Twitter data analyst now provides you with a free listing of your personal influencer Top 500, if requested before February 1, 2017.
Posted Jan 24, 2017
MadCap Software, Inc., a provider of multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced the launch of MadCap Central, a cloud-based platform for content and project management designed specifically for the documentation industry.
Posted Jan 24, 2017
Amplero, a provider of applied machine learning and adaptive optimization to maximize customer lifetime value and loyalty, announced its Influencer Optimization capability that increases the power of the Amplero Intelligence Platform (AmpIP). Through the automatic aggregation of behavioral data, Amplero says it now makes it possible to map customer influencer ego networks.
Posted Jan 24, 2017
Tapjoy, a mobile monetization and engagement platform, released the findings of research it conducted to understand the mindset, motivations and behaviors of today's mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its kind to answer questions such as how games make players feel, when they most frequently play mobile games, and whether or not they identify as gamers.
Posted Jan 24, 2017
Demco, Inc. announced the launch of Demco Software, a new division that offers mobile apps, programming resources, and management tools to help 21st-century libraries better engage their communities.
Posted Jan 19, 2017
Aklamio, the leading European technology company for refer-a-friend and referral marketing programs takes over firal, a Hamburg based Startup and its software Pay with a Tweet. In 2017 further expansion in Europe and U.S. are planned.
Posted Jan 19, 2017
Erudition Digital, in partnership with Custos Media Technologies, has developed a solution to the piracy challenge called Custos for Ebooks. Based on a patent pending technology used to protect screener copies of movies, it leverages Bitcoin and the blockchain to protect ebooks without impacting honest customers in any way.
Posted Jan 19, 2017
Fast growing engagement-marketing platform Contactlab, announces the sponsorship of RAW, a top data visualization web app built by DensityDesign, a research lab of the Politecnico di Milano university, and created by design studio Calibro in recognition of the growing importance of visualizations in brand marketing strategies.
Posted Jan 19, 2017
Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced a full-service solution designed specifically for the retail banking industry. This new offering will help companies collect customer feedback for a better, more accurate understanding of the complete customer journey.
Posted Jan 19, 2017
ProQuest says that one fast, comprehensive search now encompasses content in the its platform and Alexander Street's popular Academic Video Online, connecting researchers seamlessly to documentaries, training videos, journal articles, news, dissertations, primary sources, ebooks and more in one place.
Posted Jan 17, 2017
Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform.
Posted Jan 17, 2017
ZergNet, a content-only recommendation platform, announced the launch of its Content-Only Monetization Platform; a customizable content recommendation unit designed to help digital publishers generate revenue from their website traffic. The company also announced that Greg Coleman, president of leading independent digital media company BuzzFeed, has joined its board of directors.
Posted Jan 17, 2017
Provalis Research announced the release of an upgraded version of the qualitative analysis freeware QDA Miner Lite, developed to include some of the new features added to the full version of QDA Miner.
Posted Jan 17, 2017
Vidyard, a video platform for business, launched ViewedIt Enterprise, a business-class edition of ViewedIt, the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.
Posted Jan 12, 2017
Brookfield Residential introduced its latest new home project, The Smart Home powered by Amazon Alexa. The Brookfield Residential Smart Home, built in close collaboration with Amazon, integrates voice-enabled automation, incorporating the Alexa platform.
Posted Jan 12, 2017
Digital benchmarking firm L2 Inc. released its fourth annual Intelligence Report: Social Platforms 2017. The L2 report evaluates the digital strategy and performance of 427 consumer brands with active social media strategies across nine industry verticals including Activewear, Auto, Beauty, Beverages, Consumer Electronics, CPG, Fashion, Retail, Watches & Jewelry. The report addresses social media platforms Facebook, Instagram, Twitter, YouTube, Snapchat, Periscope, WeChat, and Weibo in the US, Europe, Japan, Korea, and China.
Posted Jan 12, 2017
A study from Verint Systems Inc. shows a 7% drop in customer retention compared to a similar survey conducted one year ago. This latest large-scale study of more than 24,000 consumers in 12 countries across nine industry sectors was conducted in partnership with Opinium Research LLC and found that consumers who prefer to do business through digital channels are more likely to swap providers than those that engage with businesses though human touch interactions, such as those that take place by phone via the contact center or in-store.
Posted Jan 12, 2017
The trend in digital reading continued its growth in 2016 as a record number of readers turned to their local library and school to enjoy ebooks and audiobooks. According to OverDrive, a digital reading platform for libraries and schools, readers borrowed 196 million digital books, an increase of 21% over 2015.
Posted Jan 10, 2017
Longwood Software, Inc., developers of the RevBase software-as-a-service (SaaS) marketing asset management (MAM) system and the ForFile large file transfer service, announces a RevBase mobile-enabled B2B eCommerce solution.
Posted Jan 10, 2017
In a blog post on its website, Atlassian announced it has entered into an agreement to acquire Trello.
Posted Jan 10, 2017
VideoAmp, a video platform for the TV and video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, announced an agreement to connect Immersv's VR/360 advertising platform with VideoAmp's proprietary user graph, and its screen tensor video ad platform.
Posted Jan 10, 2017
FanHero, a U.S.-based mobile monetization and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white label app that is fully supported with a personalized growth team, FanHero says it gives celebrities full control of their content and allows them to directly reach 100% of their audience.
Posted Jan 05, 2017
According to a new study, 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in. But to avoid a consumer backlash, companies need to ensure messaging interactions are highly personalized and responsive.
Posted Dec 22, 2016
According to research, advertisers are more likely to have man rather than machine view the totality of their ad creative using ads from Vibrant Media, the original native advertising company, than that of most other ad tech providers. Three months of data on the performance of Vibrant Media's ads was compared against Moat's quarterly benchmarks.
Posted Dec 22, 2016
Slangwho, the multi-platform, content news aggregator curated by mobile users, announced the official launch of its distraction-free news sharing application available on iOS and Android devices. Slangwho, free for all users, is singularly focused on providing consistent news content each individual user wants to follow in a simple, elegant feed while minimizing distractions from social media and sponsored content.
Posted Dec 22, 2016
MediaRadar, an advertising sales intelligence platform, announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for content, data, and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association's ongoing series of industry analytics and research reports.
Posted Dec 20, 2016
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