News Item

Scribd, an ebook subscription company, says members can now read articles from their favorite magazines on Scribd.
Posted Nov 03, 2016
Remote.co, a resource for remote companies and professionals interested in or already embracing remote work, launched a new section that features insight from experienced remote workers themselves.
Posted Nov 03, 2016
Vibrant Media has made its new In-View video, rich media, and static image formats available programmatically. The In-View range joins the In-Text, In-Image, and Adhesion banner formats in Vibrant Media's portfolio of programmatic native ads.
Posted Nov 03, 2016
Dell EMC Enterprise Content Division (ECD), a provider in the enterprise content management industry, introduced the Dell EMC LEAP Platform, a next-generation content management platform featuring a deep set of enterprise-grade content services that allow customers and partners to create their own apps, extend off-the-shelf LEAP apps, and integrate with third-party ISVs.
Posted Nov 03, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with Native Touch, a Toronto based mobile ad platform, signaling PushSpring's expansion into the Canadian market. PushSpring provides advertisers and app publishers with mobile app audience data for nearly 200 million unique device IDs in the US, and now, Canada.
Posted Nov 01, 2016
Social video creation platform Wochit announced receipt of $13 million in funding, with investment from media giants ProSieben, Singapore Press Holdings' SPH Media Fund, Carlo de Benedetti and several existing investors including Redpoint, Marker LLC, and Cedar Fund.
Posted Nov 01, 2016
As the role of data explodes in marketing and advertising, DMA announced that it is rebranding and repositioning to become the Data & Marketing Association. DMA also announced the election of new officers and Board members.
Posted Nov 01, 2016
At Streaming Media West, EuclidIQ, a provider of video compression products, announced the immediate availability of OptiiQ.ly, an Online Video Platform (OVP) that offers a simple end-to-end channel solution for distribution of live and pre-recorded video content over the internet.
Posted Nov 01, 2016
When Offerpop was founded in 2009, the company says, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and now Offerpop is rebranding accordingly. It is now Wyng.
Posted Oct 31, 2016
InMobi, an independent mobile advertising and discovery platform, announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network.
Posted Oct 31, 2016
For weeks speculation has abounded about who might buy Twitter. Microsoft, Facebook, and Google were all thought to be potential purchasers but those dreams have fizzled and Twitter is making major adjustments. The company has announced that it will close Vine—its once popular short video app—and lay off 9% of its workforce.
Posted Oct 28, 2016
Qubit, a provider of context-driven customer experiences, announced the deployment of its machine learning engine as part of its industry-leading digital experience management (DXM) platform, along with several major updates.
Posted Oct 27, 2016
A recent commissioned study conducted by Forrester Consulting on behalf of commercetools confirmed traceable business benefits of content commerce strategies. More than half (51%) of companies who have combined their content and commerce strategies say increased sales are a main driver. However, the study also exposes the technological and organizational challenges that need to be overcome to capitalize on content commerce in the long term.
Posted Oct 27, 2016
he results of a large-scale study of more than 24,000 consumers in 12 countries by Verint Systems Inc.--with support from Opinium Research LLC, and research and advisory firm IDC--identifies a tipping point between digital and traditional customer service.
Posted Oct 27, 2016
To provide actionable Snapchat data, Snaplytics, a SaaS company offering Snapchat marketing insights to brands, agencies, and online influencers, is launching out of beta.
Posted Oct 27, 2016
BloomReach, a machine-learning driven e-commerce personalization platform, acquired Hippo, an open-source enterprise content management provider.
Posted Oct 27, 2016
Searchmetrics expanded its pilot program for its agile content development platform. The Searchmetrics Content Experience is pathfinding software that lets users create content optimized to stand atop search page rankings.
Posted Oct 25, 2016
MediaMath, an independent programmatic company for marketers, announced the integration of Google DoubleClick Ad Exchange's (AdX) Programmatic Guaranteed product.
Posted Oct 25, 2016
Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, released a new report, "How Millennials Actually Want Brands to Engage with them." Most consumers prefer brands to communicate with them via email, rather than through social media channels.
Posted Oct 25, 2016
Cision announced the launch of its new integrated platform, the Cision Communication Cloud. The new offering brings the power of the cloud to earned media and incorporates many of Cision's award-winning technologies into one integrated platform, providing an way to connect, scale, and accurately measure the impact of earned media communications.
Posted Oct 25, 2016
Atypon's Literatum, an online publishing platform, announced its integration with Kudos, the web-based service that maximizes the discoverability of journal articles and other academic content. The integration includes a special enhancement to Kudos to facilitate data loading from Literatum.
Posted Oct 20, 2016
Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach "the right audience, with the right offer, at the right time."
Posted Oct 20, 2016
Ingenta, a software provider to the publishing industry, launched Ingenta Open, a new hosting platform solution and discovery portal designed exclusively for Open Access content.
Posted Oct 20, 2016
Copyright Clearance Center, Inc. (CCC), creating global licensing and content solutions that make copyright work, announced the launch of RightFind Music, a search and file management website designed to help customers find, download, and manage music from APM Music's collection of more than 500,000 tracks licensed for use in presentations and video.
Posted Oct 20, 2016
Vistaar Technologies, Inc., a provider of price management solutions, and Open Road Integrated Media (Open Road), a digital publisher and multimedia content company, announced a partnership on a global pricing initiative to drive optimized price management of Open Road's ebook catalog.
Posted Oct 20, 2016
OnBrand Grader is a free marketing tool, powered by Bynder,that grades a brand's website against four criteria: consistency, message, visibility and accessibility. It can analyze any brand's website using its domain name, generating a report and an overall score out of 100. The tool is designed to help marketers understand and improve their visual website branding.
Posted Oct 20, 2016
LiveWorld, Inc., a social customer experience company, announced the launch of its new chatbot management tools for Facebook Messenger. This next-generation software enables brands to optimize interactions with customers at scale by enabling chatbots to automatically handoff to live human agents when needed and with contextual relevance.
Posted Oct 20, 2016
Advantage Media announced the launch of its new business unit, resulting from the rebrand of a homegrown group within the Advantage Solutions family. The new group focuses on cross-channel digital media solutions that drive innovation in shopper marketing.
Posted Oct 18, 2016
Clickky has launched a Self-Serve Platform for advertisers tailored to the needs of app developers, agencies, and networks. The result is an all-in-one platform, which incorporates automatic tools that will help simplify ad campaign launch and management and optimize daily routine.
Posted Oct 18, 2016
Cylo has announced the launch of Allexis ePublishing, a new online platform designed to help publishers manage and sell their digital content, and connect with book buyers around the world.
Posted Oct 18, 2016
With less than 30 days until the election, check out the new NBC Politics Messenger bot from the NBC News Original Video team. The bot will offer users curated "afternoon editions" of native video elections content each weekday in Messenger in the lead up to Election Day.
Posted Oct 18, 2016
Maverick Publishing Specialists, the specialist strategic consultancy and outsource services company for the publishing industry, announced that in conjunction with Lettie Y. Conrad Consultancy, they will be launching two new specialist publisher support packages.
Posted Oct 18, 2016
Amazon introduced Amazon Music Unlimited, an on-demand music service. Amazon says Music Unlimited makes discovering new music or listening to favorites easier and more fun than ever with a redesigned Amazon Music app as well as with innovative new Alexa voice controls.
Posted Oct 13, 2016
ironSource announced the launch of the ironSource Aura platform, a content recommendation platform designed to empower device manufacturers and mobile carriers to build a long-lasting relationship with their customers by offering them relevant and valuable content throughout the life cycle of the device.
Posted Oct 13, 2016
PebblePost, the inventor of Programmatic Direct Mail, announced the launch of what it says is the world's first Programmatic Catalog. The catalog embodies real-time online interest and intent activity transformed into dynamically rendered, personalized mail pieces, delivered into a postal hub within 12-24 hours every day.
Posted Oct 13, 2016
Wix.com Ltd., a cloud-based web development platform, announced the launch of Wix App for iOS and Android. Wix App lets users fully manage their websites and Wix operating systems on the go, wherever they are, in order to run their businesses in real time. The app reflects customer demand for robust mobile functionality.
Posted Oct 12, 2016
Veri, the soon-to-be-released platform connecting social celebrities and their fans, announced it has secured a multi-million dollar seed funding deal led by Montreal Alouettes owner and founding partner of McConnell Wetenhall & Co, Inc., Bob Wetenhall. The financing will help further develop the technology behind the beta version which is set for public launch later this year.
Posted Oct 11, 2016
Facebook began testing its platform for the workplace over a year ago—in fact, the Facebook team has had its own internal version for years—but now it says it have over 1,000 organizations on board. Today it announced that Workplace by Facebook is now open to everyone.
Posted Oct 10, 2016
Built.io - a technology provider with digital solutions that enable organizations to quickly create, integrate, and scale applications across mobile, web, and IoT - introduced Built.io Flow Express. This new option brings the benefits of automation to business users and citizen integrators alike.
Posted Oct 10, 2016
Britain's publisher of heritage focused magazines, Current Publishing, has announced the launch of a brand new digital expansion in partnership with Exact Editions.
Posted Oct 10, 2016
Contently, a content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed to drive the business results—like lead generation, audience attention, and revenue—that marketers are responsible for, without the hassle of having to build or maintain code on a website or microsite.
Posted Oct 06, 2016
Edition Digital, the company behind the Smart Digital Publishing System, a SaaS publishing platform, introduced its new solution - a content hub. The cloud-based content distribution service enables you to create, edit, and manage a collection of third party feeds as well as your own articles and digital editions.
Posted Oct 06, 2016
The survey results showed Facebook will command the majority of social media ad budgets for advertisers. Advertisers will dedicate almost half of all marketing budgets to Facebook, with 71% saying that spend will increase from last year.
Posted Oct 06, 2016
As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. With this in mind, Publicitas, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.
Posted Oct 04, 2016
Brainshark, Inc., delivering SaaS-based sales enablement solutions, announced it has launched the Brainshark Integration Engine, enabling organizations to connect all the content, data, and applications in their sales enablement ecosystems.
Posted Oct 04, 2016
PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring's App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada.
Posted Oct 04, 2016
Libraries can now increase the power of linked data by adding reader's advisory services with NoveList Select for Linked Data. NoveList, a division of EBSCO Information Services, (EBSCO) has partnered with Zepheira to boost the visibility of library collections online and enrich the information available to people in the community.
Posted Oct 04, 2016
In a blog post, Google announced several new features to Google My Business API v3.0. Original features included in v3.0 enabled developers to build applications that let business owners read and respond to Google reviews, and provide richer business information to Google. Now it has added several new features to enhance the Google My Business API experience for developers and end-users.
Posted Oct 04, 2016
Digital Content Next (DCN) released new findings it commissioned from comScore's July 2016 research, "The Halo Effect". The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand lift than video on non-premium sites and drove even higher brand lift when looking at sales funnel brand metrics.
Posted Sep 29, 2016
Cambridge Semantics, a provider of graph-based Smart Data discovery and exploratory analytic solutions, announced the release of an enhanced product version of its Anzo Smart Data Lake solution with the ability to combine, manage, and analyze all of an enterprise's data in one place.
Posted Sep 29, 2016
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