News Item

Search and content optimization provider, Searchmetrics, has introduced a new set of KPIs in its software that give digital marketers an at-a-glance indication of how visible their web pages are in Google's mobile search results compared with search results displayed on desktop or laptop computers.
Posted Mar 24, 2015
CoreMedia, digital experience (DX) company, announced CoreMedia 8, the latest release of its innovative, omni-channel digital experience platform. CoreMedia 8 is designed for companies to deliver differentiating online digital experiences across all channels. CoreMedia 8 empowers digital marketing and editorial teams to collaborate in real-time, create personalized online experiences, localize the experience for different regional markets, and deliver them across any digital channel or device.
Posted Mar 24, 2015
BP Logix, a provider of BPM solutions for rapid workflow app development, announced plans to launch Process Director 4.0. This new version of the flagship product brings together advances in governance, development methodology, and goal orientation, giving organizations more control, more capabilities, and a smoother user experience than ever before. Process Director 4.0, in both on-premise and Cloud versions, will be available in the fall.
Posted Mar 19, 2015
Several publishers have come together to form an ad alliance, pooling audiences to combat the like of Google and Facebook, whose massive audiences often draw ad dollars away from content providers. The Economist, CNN, The Guardian, Reuters, and The Financial Times have formed a programmatic ad network in order to pool their audiences and allow advertisers to buy up space across all of these audiences. That audience is about 110 million readers, according to the alliance's website.
Posted Mar 19, 2015
Rapt Media announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ's original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast focusing on the development, production, and distribution of original television, feature film, and digital video offerings based on the company's iconic media brands.
Posted Mar 19, 2015
New regulatory filings indicate that Pinterest has raised $367 million. According to the Wall Street Journal, the company is now valued at $11 billion. This round of fundraising, which WSJ says includes old and new investors, has not even closed yet.
Posted Mar 19, 2015
Good news for cord-cutters has been coming fast and furious in 2015. The latest on this theme is a report from the Wall Street Journal that Apple is planning to go a step beyond Apple TV, and actually "offer a slimmed-down bundle of TV networks this fall." Many of these channels would be broadcast channels like ABC and NBC (which you can get for free via an antenna), but would total about 25 channels.
Posted Mar 19, 2015
Ensighten, an omni-channel data and tag management provider--and the company behind the Open Marketing Platform--published new research alongside Econsultancy, finding that customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing. The study found 96% of companies deem customer experience optimization as "important," with more than 41% claiming that this is now a "high priority" for their organization.
Posted Mar 19, 2015
MadCap Software, Inca provider of multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that MadCap Flare 11.0 is now available. Flare, MadCap's flagship software, is a single-source, multi-channel authoring and publishing solution, supporting the ability to publish to a number of devices and formats including print, Web, desktop, and mobile.
Posted Mar 19, 2015
Progress announced the latest advancements in the Telerik Sitefinity platform. The company is combining the Telerik Sitefinity CMS and the newly available Telerik Sitefinity Digital Experience Cloud to create a Digital Marketing Command Center, enabling marketing teams to orchestrate a guided customer journey across devices and digital channels.
Posted Mar 19, 2015
Meltwater, a provider of media intelligence solutions, announced the launch of a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog, and social media conversations. This product is the latest in a series of technology innovations built on the promise of delivering insights from data on the outside in order to help organizations make better, more informed decisions.
Posted Mar 17, 2015
Assembla announced the release of Portfolio Perforce Team Edition, a hosted service featuring Perforce's versioning engine integrated with collaboration tools built by Assembla. Portfolio Perforce Team Edition supports up to 50 users, unlimited repos, and unlimited files of any size or type - meant to handle 3D art, audio documents, and large binary files for distributed teams.
Posted Mar 17, 2015
John Wiley & Sons, Inc.,--a provider of knowledge-based services in areas of research, professional development, and education--announced the launch of a six-month pilot program in partnership with Publons.com. The pilot enables peer reviewers for selected Wiley journals to get credit for their peer reviews on Publons.
Posted Mar 17, 2015
Confident Technologies, providers of solutions for securely accessing digital information, announced the launch of RevTapTM, a new human-verified ad unit that aims to increase engagement while providing a seamless user experience to advertisers and publishers. Publishers can monetize their website using RevTap's advertising platform while providing a good experience for their audience. For advertisers, RevTap and its SecureTap technology provides a human-verified audience and increases engagement by placing advertisements directly where an audience interacts.
Posted Mar 16, 2015
UpdateZen, a mobile-first status reporting solution, provides CEOs, executives and business owners a way to stay updated on the key things their people are working on. UpdateZen says it significantly reduces information overload for these executives. UpdateZen has launched and is offering a free 30-day trial to new users.
Posted Mar 16, 2015
The AdVantage Platform from Quaero announced support for Pivotal Hadoop distributions. Quaero AdVantage is a first party data platform that curates and models data for analysis and execution. The platform was architected to serve as one governing system that links multiple data technologies together. By offering SaaS-based support for Pivotal Hadoop distributions, Quaero can better deliver pervasive integration.
Posted Mar 16, 2015
Kenshoo, a provider of agile marketing software, announced an update to its Kenshoo Anywhere mobile app, which it says makes Kenshoo Anywhere the industry's first app that enables marketers to manage and adjust advertising campaigns from their mobile devices. Now, with Kenshoo Anywhere, advertisers can access and control their advertising programs while away from their computers.
Posted Mar 12, 2015
Search and content optimization provider, Searchmetrics, has announced a new integration with Adobe Experience Manager, Adobe's digital experience management solution. The integration will help content marketers and authors create web content that reflects the way Google now delivers search results by analyzing the intentions behind searchers' queries. The aim is to help companies create high-performing, data-driven content marketing programs to boost online traffic, conversions, and sales.
Posted Mar 12, 2015
In what some might call a shocking move, Gigaom ceased operations Monday. While the site is still up, a note on the About page informs readers that Gigaom became unable to pay its creditors in full.
Posted Mar 10, 2015
While you may not be able to get HBO Go on your Playstation, HBO Now-the network's new streaming service-is coming to Apple TV in April, and if you sign up right away, you will get the service free for 30-days. The catch, of course, is that you need an Apple device. Engadget reports that Apple has an exclusive three-month contract with HBO, preventing anyone else from selling subscriptions. And though you can watch on your Mac or iPad later, you'll need an Apple TV to sign up initially.
Posted Mar 10, 2015
Over half (54%) of chief marketing officers (CMOs) surveyed said they use digital video to supplement TV as a holistic strategy, but only 31% align their budgets for TV and digital advertising spend. This separation leads to a disconnect between the value of each medium, as just over half (52%) claim that they have different expectations across the platforms. In addition, three quarters of CMOs say that they measure reach the same way for both TV and digital video but only one-third see Nielsen as the ongoing foundation of their reach metrics.
Posted Mar 10, 2015
If you're a Comcast customer who has been looking forward to using the HBO Go app on your Playstation 4, you're probably very upset right about now. As TechDirt reports, Comcast is basically refusing to confirm that you are a paying cable customer, which results in customers not being allowed to use the service. This has been a problem before with other devices, like Roku boxes, which was only resolved when Roku filed an FCC complaint.
Posted Mar 09, 2015
gShift, a provider of web presence analytics software for agencies and brands, introduced custom dashboards and reporting to help marketers better visualize big data associated with web presence performance in search and social. Data visualization is critical to marketers who need to quickly analyze, compare, and interpret multiple data points related to the visibility of owned and earned content in search, social, and mobile channels. Custom dashboards enable the selection and display of only the data required to make actionable decisions and track progress.
Posted Mar 05, 2015
Kenshoo announced the launch of the Kenshoo Infinity Suite as part of its transition from provider of advertising technology point solutions to holistic enterprise marketing software. With the Kenshoo Infinity Suite, brands can become agile marketers and maximize customer lifetime value through search, social, mobile and display advertising.
Posted Mar 05, 2015
The latest research from Constant Contact, Inc. says it has identified the ideal number of images and lines of text small businesses should include in email marketing campaigns to optimize click-through rates. Compiled from the analysis of over 2.1 million Constant Contact customer emails sent to more than 100 recipients over the course of 13 weeks, the research finds that-with some industry-specific exceptions-emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers.
Posted Mar 05, 2015
Purch, a portfolio of digital brands and services that helps make complex buying decisions for consumers and businesses, announced the acquisition of Consumr, a mobile resource for in-store comparison shopping. Consumr, which is currently available on iOS, allows shoppers to quickly access detailed, side-by-side product comparisons and expert and user reviews, as well as earn perks for helping other shoppers make better decisions.
Posted Mar 05, 2015
Openwave Mobility, a software company enabling operators to manage and monetize mobile video traffic, announced a new solution, Secure Traffic Manager, leveraging its NFV-enabled Integra. It optimizes encrypted mobile video and audio streaming traffic. Network operators can now use a comprehensive solution that optimizes not just the TCP/IP transport layer, but also the video and audio application layer for encrypted traffic to maximize network utilization.
Posted Mar 03, 2015
Ello, the ad-free social network, named March "NSFW Month." Throughout the month, Ello will celebrate freedom of speech by highlighting the role that censorship plays in social media, government, and the arts.
Posted Mar 03, 2015
Burst Media, a provider of integrated advertising programs for U.S. brands, released the results from its first Influencer Marketing Benchmarks Report, which looked at the performance of dozens of Influencer Marketing programs across 15 key advertising verticals in 2014. The study found that advertisers who implemented Influencer Marketing programs received an average $6.85 in earned media value (EMV) for every $1.00 of paid media spent.
Posted Mar 03, 2015
Marketing and data automation provider adaptiv.io announced the official beta launch date of its software for March 16. Customers of adaptiv.io's partner Apsalar will have early access to the cross-channel and cross-platform data automation system for online and mobile marketing. Additionally, the beta launch of adaptiv.io will include the availability of Google Analytics, Adobe Analytics, Localytics, Kahuna, and MixPanel integrations as add-on options to its system.
Posted Mar 03, 2015
CSG International (NASDAQ: CSGS), a provider of interactive transaction-driven solutions and services, introduced CSG Ascendon-a digital services platform that allows communications service providers (CSPs), content producers, and retailers to launch, scale and monetize new digital services such as movies, music, games, home security and more. By overlaying existing BSS and other technology systems, CSG Ascendon enables providers to launch new digital services without uprooting existing infrastructure.
Posted Mar 03, 2015
adjust, a leading app analytics and attribution company, released the fourth generation of its SDK offering new capabilities to transmit data from apps to other analytics providers. With more sophisticated tools for analytics and user acquisition, mobile marketing is increasingly revolving around leveraging and moving data across third party platforms and with this release, adjust is providing tools for marketers to manage their app data for optimizing user acquisition and monetization.
Posted Feb 26, 2015
Incentive, a provider of a complete, socially powered enterprise collaboration platform for mid-market organizations and enterprise teams, announced a strategic partnership with Technossus, a technology consulting and software solutions provider. This partnership enables small to mid-sized businesses to identify and integrate software and consulting services that enhance business operations, internal collaboration and information sharing.
Posted Feb 26, 2015
BlueConic, a platform that enables marketers to translate customer intent into action, announced it has expanded its capabilities to give marketers greater flexibility to build and execute their marketing programs. With this release, BlueConic makes it simpler for marketers to connect siloed data stores into individualized views of the customer.
Posted Feb 26, 2015
Weebly, a global service that lets anyone create a website, announced the rollout of Weebly for Enterprise, a platform that enables businesses to create and manage websites at scale. Combining Weebly's website creation service used by over 30 million people with enterprise level control and customization, Weebly for Enterprise simplifies the process of building and managing hundreds of websites, providing a flexible content management system for a wide variety of applications across industries including technology, real estate, healthcare, and education.
Posted Feb 26, 2015
Amazon announced that customers can pre-order the first 10 titles discovered through Kindle Scout, Amazon's reader-powered publishing platform. The books, which will be released on March 3, are the first to be published under the digital publishing banner Kindle Press. To date, there have been 21 titles selected for publication by Kindle Press, with more books submitted and selected daily.
Posted Feb 24, 2015
Yahoo, Inc. hosted more than a thousand developers, at the first Yahoo Mobile Developer Conference. The conference featured the debut of a new suite of services designed to help developers measure, advertise, monetize and enhance their mobile apps.The Yahoo Mobile Developer Suite is a step in Yahoo's evolution toward becoming a mobile-first company, and aims to demonstrate the company's investment in and commitment to its growth businesses - mobile, social, native and video.
Posted Feb 24, 2015
Songlines, a guide to music from around the world, launched a new digital edition. The prestigious music magazine, published 10 times a year has partnered with digital publishing experts Exact Editions, to develop a new digital edition.
Posted Feb 24, 2015
Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron announced the two companies have merged to create a new global digital experience provider of scale, with a broad partner ecosystem. The combined company is backed by technology-focused private equity investment firm Accel-KKR.
Posted Feb 24, 2015
Monetate, a provider of multichannel personalization, announced the release of its latest global Ecommerce Quarterly report (EQ4 2014). The data shows that personalized customer experiences helped power the industry to a record-breaking holiday shopping season, with more than $51 billion in revenue, a 7.7% year-over-year growth, according to the National Retail Federation.
Posted Feb 19, 2015
Independent eBookstore OpenBooks.com revealed its online destination where readers read first, then decide how much they want to pay based on what they feel a book is worth and how much they can afford. The majority of payment proceeds is being passed directly to the author.
Posted Feb 19, 2015
Cellrox announced that the company is offering a limited freemium edition of its Thinvisor technology. The revamped website allows Google Nexus 5 and Nexus 7 owners to download the freemium edition and run two distinct Virtual Mobile Instances (VMIs) on their device.
Posted Feb 19, 2015
The Los Angeles Times announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century. Vargas will lead an effort to write commentary and produce original video, graphics and other digital content that focuses on the intersection of race, immigration, identity, and the complexities of multiculturalism. #EmergingUS will aim to illuminate these issues and create a dialogue at a time when demographic shifts are transforming the face of America.
Posted Feb 19, 2015
MetaMoJi launched Share for ClassRoom which provides an interactive teaching environment for individual study, group study, and collaborative learning. As a social learning platform, Share for Classroom allows teachers to digitally guide students' work progress through real-time online interaction.
Posted Feb 19, 2015
Brian D. Evans is an entrepreneur, business owner, CEO, consultant and advisor. Now he's looking to use his expertise and connections in the startup world to create Startup Guild, an online community of entrepreneurs that offers training content, networking, advice, mentors, and support its members.
Posted Feb 19, 2015
LG Electronics (LG) will unveil its first all-metal luxury Android Wear device, LG Watch Urbane, at Mobile World Congress (MWC) 2015. LG says the smartwatch is designed for a sophisticated and cosmopolitan wearer that delivers unparalleled technology and performance.
Posted Feb 17, 2015
Google announced in a statement that on April 20, 2015 it will close its Helpouts community. According to the statement:"Since launching in 2013, Helpouts has been a home for people to connect with experts on topics they want to learn about or seek advice and solutions to everyday problems. The Helpouts community includes some engaged and loyal contributors, but unfortunately, it hasn't grown at the pace we had expected. Sadly, we've made the tough decision to shut down the product."
Posted Feb 16, 2015
Have you been thinking about trying Sling TV but don't have a compatible streaming device at home? Well, Sling announced it will chip in and help you get that new Roku 3 or Amazon Fire TV streaming box for 50% off. Or, alternatively, you can get Fire TV stick or Roku streaming stick for free. You can order any of those devices on Sling TV's website now.
Posted Feb 16, 2015
Where would the tech press be without Apple product rumors? It's not the latest iPhone that has everyone abuzz this week. It's a car. After Business Insider reported that Apple was working on something to "give Tesla a run for its money", The Mac Observer says, "I learned last week that Apple has been poaching employees from Tesla." Specifically, Apple seems to be poaching the kind of employees who know how to build a car.
Posted Feb 12, 2015
Amazon announced that Fire TV's selection is up 5x since its launch in April, with 2015 best-of-CES Sling TV now available for download as well as other popular services and games such as FOX Sports GO, TED, WSJ Live, Crossy Road, and Game of Thrones - A Telltale Games Series.
Posted Feb 12, 2015
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