News Item

OpenMarket, a provider of enterprise mobile engagement, revealed the results of its new global chatbots report. The company polled 1,500 mobile users in the U.S. and U.K. on their current experiences with, and preferences for, engaging with businesses via chatbots and SMS text messaging. The results reveal that across the board, there's a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty.
Posted Jan 31, 2017
Evergage, the real-time personalization platform company, revealed new enhancements to its machine learning personalization solution, Evergage Recommend. Since its introduction, Evergage Recommend has provided digital marketers with flexibility in building, deploying, testing, and optimizing 1:1 product or content recommendations across websites, mobile apps, emails, and onsite search.
Posted Jan 31, 2017
AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control.
Posted Jan 31, 2017
Bynder, a digital asset management solution, announced it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social, and in-store. And now, as part Salesforce, brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.
Posted Jan 26, 2017
MediaRadar, an advertising sales intelligence platform, announced the results of its latest "MediaRadar Trend Report," examining programmatic native advertising spending in 2016. For the report, MediaRadar analyzed programmatic native adoption over the last 12 months, identifying the number of brands buying programmatic native ads through popular exchanges, such as Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect.
Posted Jan 26, 2017
Outward Inc., which has been operating in stealth mode since its founding in 2012, has developed a 3D-based platform that enables its customers to rapidly create and manage photorealistic, interactive, digital experiences covering a wide range of product categories and across all of their digital channels. The scale and versatility of the Outward platform allows retailers to build a solid digital foundation to address ever increasing consumer expectations for service and personalization.
Posted Jan 26, 2017
The Amsterdam based Twitter targeting company My Social Database-daily analyzing data of 320 million Twitter accounts-recently developed a nifty new tool that exactly shows you which influencers on Twitter are of major importance to you, your product, brand or company. This Twitter data analyst now provides you with a free listing of your personal influencer Top 500, if requested before February 1, 2017.
Posted Jan 24, 2017
MadCap Software, Inc., a provider of multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced the launch of MadCap Central, a cloud-based platform for content and project management designed specifically for the documentation industry.
Posted Jan 24, 2017
Amplero, a provider of applied machine learning and adaptive optimization to maximize customer lifetime value and loyalty, announced its Influencer Optimization capability that increases the power of the Amplero Intelligence Platform (AmpIP). Through the automatic aggregation of behavioral data, Amplero says it now makes it possible to map customer influencer ego networks.
Posted Jan 24, 2017
Tapjoy, a mobile monetization and engagement platform, released the findings of research it conducted to understand the mindset, motivations and behaviors of today's mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its kind to answer questions such as how games make players feel, when they most frequently play mobile games, and whether or not they identify as gamers.
Posted Jan 24, 2017
Demco, Inc. announced the launch of Demco Software, a new division that offers mobile apps, programming resources, and management tools to help 21st-century libraries better engage their communities.
Posted Jan 19, 2017
Aklamio, the leading European technology company for refer-a-friend and referral marketing programs takes over firal, a Hamburg based Startup and its software Pay with a Tweet. In 2017 further expansion in Europe and U.S. are planned.
Posted Jan 19, 2017
Erudition Digital, in partnership with Custos Media Technologies, has developed a solution to the piracy challenge called Custos for Ebooks. Based on a patent pending technology used to protect screener copies of movies, it leverages Bitcoin and the blockchain to protect ebooks without impacting honest customers in any way.
Posted Jan 19, 2017
Fast growing engagement-marketing platform Contactlab, announces the sponsorship of RAW, a top data visualization web app built by DensityDesign, a research lab of the Politecnico di Milano university, and created by design studio Calibro in recognition of the growing importance of visualizations in brand marketing strategies.
Posted Jan 19, 2017
Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced a full-service solution designed specifically for the retail banking industry. This new offering will help companies collect customer feedback for a better, more accurate understanding of the complete customer journey.
Posted Jan 19, 2017
ProQuest says that one fast, comprehensive search now encompasses content in the its platform and Alexander Street's popular Academic Video Online, connecting researchers seamlessly to documentaries, training videos, journal articles, news, dissertations, primary sources, ebooks and more in one place.
Posted Jan 17, 2017
Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform.
Posted Jan 17, 2017
ZergNet, a content-only recommendation platform, announced the launch of its Content-Only Monetization Platform; a customizable content recommendation unit designed to help digital publishers generate revenue from their website traffic. The company also announced that Greg Coleman, president of leading independent digital media company BuzzFeed, has joined its board of directors.
Posted Jan 17, 2017
Provalis Research announced the release of an upgraded version of the qualitative analysis freeware QDA Miner Lite, developed to include some of the new features added to the full version of QDA Miner.
Posted Jan 17, 2017
Vidyard, a video platform for business, launched ViewedIt Enterprise, a business-class edition of ViewedIt, the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.
Posted Jan 12, 2017
Brookfield Residential introduced its latest new home project, The Smart Home powered by Amazon Alexa. The Brookfield Residential Smart Home, built in close collaboration with Amazon, integrates voice-enabled automation, incorporating the Alexa platform.
Posted Jan 12, 2017
Digital benchmarking firm L2 Inc. released its fourth annual Intelligence Report: Social Platforms 2017. The L2 report evaluates the digital strategy and performance of 427 consumer brands with active social media strategies across nine industry verticals including Activewear, Auto, Beauty, Beverages, Consumer Electronics, CPG, Fashion, Retail, Watches & Jewelry. The report addresses social media platforms Facebook, Instagram, Twitter, YouTube, Snapchat, Periscope, WeChat, and Weibo in the US, Europe, Japan, Korea, and China.
Posted Jan 12, 2017
A study from Verint Systems Inc. shows a 7% drop in customer retention compared to a similar survey conducted one year ago. This latest large-scale study of more than 24,000 consumers in 12 countries across nine industry sectors was conducted in partnership with Opinium Research LLC and found that consumers who prefer to do business through digital channels are more likely to swap providers than those that engage with businesses though human touch interactions, such as those that take place by phone via the contact center or in-store.
Posted Jan 12, 2017
The trend in digital reading continued its growth in 2016 as a record number of readers turned to their local library and school to enjoy ebooks and audiobooks. According to OverDrive, a digital reading platform for libraries and schools, readers borrowed 196 million digital books, an increase of 21% over 2015.
Posted Jan 10, 2017
Longwood Software, Inc., developers of the RevBase software-as-a-service (SaaS) marketing asset management (MAM) system and the ForFile large file transfer service, announces a RevBase mobile-enabled B2B eCommerce solution.
Posted Jan 10, 2017
In a blog post on its website, Atlassian announced it has entered into an agreement to acquire Trello.
Posted Jan 10, 2017
VideoAmp, a video platform for the TV and video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, announced an agreement to connect Immersv's VR/360 advertising platform with VideoAmp's proprietary user graph, and its screen tensor video ad platform.
Posted Jan 10, 2017
FanHero, a U.S.-based mobile monetization and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white label app that is fully supported with a personalized growth team, FanHero says it gives celebrities full control of their content and allows them to directly reach 100% of their audience.
Posted Jan 05, 2017
According to a new study, 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in. But to avoid a consumer backlash, companies need to ensure messaging interactions are highly personalized and responsive.
Posted Dec 22, 2016
According to research, advertisers are more likely to have man rather than machine view the totality of their ad creative using ads from Vibrant Media, the original native advertising company, than that of most other ad tech providers. Three months of data on the performance of Vibrant Media's ads was compared against Moat's quarterly benchmarks.
Posted Dec 22, 2016
Slangwho, the multi-platform, content news aggregator curated by mobile users, announced the official launch of its distraction-free news sharing application available on iOS and Android devices. Slangwho, free for all users, is singularly focused on providing consistent news content each individual user wants to follow in a simple, elegant feed while minimizing distractions from social media and sponsored content.
Posted Dec 22, 2016
MediaRadar, an advertising sales intelligence platform, announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for content, data, and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association's ongoing series of industry analytics and research reports.
Posted Dec 20, 2016
DNN announced the general availability of Evoq 9, which delivers omnichannel publishing via a microservices architecture. Evoq 9 includes Liquid Content, a new Content as a Service platform that's delivered as a microservice via DNN's Liquid Content Cloud.
Posted Dec 20, 2016
Nuxeo, developer of a Enterprise Content Management (ECM) platform, announced the immediate availability of Nuxeo Platform LTS 2016—rhe latest release of the Nuxeo Hyperscale Digital Asset Platform. With this update, Nuxeo says organizations can create new revenue streams and business models, and continuously innovate ahead of the market.
Posted Dec 20, 2016
NBC News says it wants to provide easy, friction-free access to its content at all points of the day — and that includes times when you're not on your smartphone. As such, the media company says it is actively building new experiences and iterating on current products with a focus on "voice," an emerging and dynamic interface that will powerfully help surface its journalism.
Posted Dec 20, 2016
SendtoNews Video Inc. announced it has secured digital distribution rights for the National Hockey League (NHL) short-form digital video content for the 2016-2017 season. SendtoNews' network of U.S. news publishing partners will now have access to NHL game highlights, interviews, top plays, and other fan interest video content to publish and monetize through their owned and operated online news properties.
Posted Dec 20, 2016
Built.io - a technology provider with digital solutions that enable organizations to quickly create, connect, and scale applications across mobile, web, and IoT - announced Built.io Flow On-Prem, a new deployment option and architecture for its award-winning integration Platform-as-a-Service (iPaaS) Built.io Flow.
Posted Dec 20, 2016
While today's brands are laser-focused on trying to create exceptional customer experiences in an always-on, omni-channel world, a recent survey from Boxever reveals that there's an apparent disconnect between marketers and consumer when it comes to truly understanding consumer preferences. The Boxever survey takes a closer look at consumers' and marketers' perceptions around brand loyalty to define a clearer view of expectations versus reality for the modern marketer.
Posted Dec 15, 2016
Instart Logic announced AppShield Ad Integrity, a technology that thwarts ad blockers so a healthy ecosystem of digital publishers of free high quality content continues to grow and thrive.
Posted Dec 15, 2016
Internet Advisory Board (IAB), the leader in Digital Advisory Board Management, recently released a free online Digital Status Assessment to help organizations understand and improve their online performance. The 30-question assessment covers top digital performance areas with access to a private results dashboard that highlights digital strengths, gaps, and offers key recommendations.
Posted Dec 15, 2016
JumpCrew has secured $3.3 million in seed funding to make social marketing campaigns available, actionable, and affordable to local marketers. With this funding round, JumpCrew unveils JumpSocial, a social marketing product for local businesses. The new product combines innovative technology and services to manage, expand, and enhance local businesses customer relationships on social media and cross-platform devices.
Posted Dec 15, 2016
Lionbridge Technologies, Inc., announced that it has signed a definitive agreement to be acquired by an affiliate of H.I.G. Capital, LLC ("H.I.G."), a leading global private equity investment firm. Under the terms of the agreement, Lionbridge stockholders will receive $5.75 per share in cash for each share of Lionbridge common stock, representing a 17% premium over Lionbridge's 60 day-weighted average price per share as of December 09, 2016.
Posted Dec 13, 2016
Jivox, a data-driven platform for personalized digital advertising, unveiled a strategic partnership and technology integration with AppNexus, a programmatic platform for buying and selling digital advertising. They have joined forces to deliver the industry's most comprehensive personalized digital advertising solution through the seamless integration of Jivox's dynamic creative platform with the AppNexus Programmable Bidder.
Posted Dec 13, 2016
TransPerfect, a privately held provider of language and technology solutions for global business, announced the release of GlobalLink 5.0, the newest version of its flagship translation and globalization management technology suite.
Posted Dec 13, 2016
SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.
Posted Dec 13, 2016
A research partnership between Medill Integrated Marketing Communications (IMC) and Performics Worldwide has released its latest study, assessing and comparing how online shoppers in the U.S., Germany and China rate their online interactions with major brands. The Digital Satisfaction Index (DSI), released quarterly by their collaboration, the Intent Lab, offers a research-driven global tool to better understand consumers' online behavior.
Posted Dec 13, 2016
Supertext.com aims to make ordering copywriting, translating and editing projects as easy as booking an Uber or Airbnb. Founded in Zurich 11 years ago, Supertext expanded to Berlin two years ago and is now launching its online copywriting and translation service in the US. The Swiss company, opened its doors for business on December 1, 2016 at Silicon Beach in Santa Monica, California.
Posted Dec 13, 2016
Trapit, a platform for authentic social selling and employee advocacy, announced a new set of tools that significantly enhance the capabilities of their social selling platform. The additions advance nearly every facet of the Trapit platform from social engagement to analytics and reporting. As a result, Trapit is extending its lead as the most robust, end-to-end social selling platform on the market.
Posted Dec 08, 2016
The burden of proof is on publishers to defend their web traffic, yet 80% admit they don't have insight into how their traffic is audited, raising questions about which traffic is non-human traffic (NHT). At the same time, marketers are no longer willing to pay for NHT, with 74% of publishers reporting that traffic quality issues are part of pre-sales discussions, and 68% stating they have received requests for information (RFIs) with acceptable NHT thresholds.
Posted Dec 08, 2016
A provider of professional translation services, TRAVOD, says it is intent on revolutionizing the translation industry by proposing a new and highly-efficient business model designed to help their customers expand their content globally and ultimately increase their revenue.
Posted Dec 08, 2016
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