News Item

Shelf.io announced the beta launch of its next generation knowledge curation platform, a powerful out-of- the-box solution that allows SMBs, groups, and individuals, to easily organize their most important online content.
Posted Sep 16, 2016
Optimove, a customer marketing cloud, announced that it has raised $20 million in growth funding from Israel Growth Partners, a private equity investment firm that focuses on later stage investments. The round marks the first funding for the nearly eight-year-old company, after three straight years of 100% year-over-year growth, according to Optimove.
Posted Sep 15, 2016
Adblock Plus, a popular browser extension for blocking online advertisements, running on more than 100 million active devices, launched the beta version of an adtech platform for publishers. Adblock Plus teamed with publisher platform-provider ComboTag to build what will be known as the Acceptable Ads Platform, an interactive platform that lets publishers and bloggers choose from a marketplace of pre-whitelisted ads that they can drag and drop onto their sites.
Posted Sep 15, 2016
Absolutdata, a data analytics firm, announced the release of its groundbreaking NAVIK SalesAI solution, an add-on tool designed to work with popular CRM platforms. NAVIK SalesAI says it increases sales by providing predictive data on buyers, identifying the most promising prospects, and aligning purchaser needs with products and communication channels.
Posted Sep 15, 2016
Kenshoo, a provider of agile marketing solutions, unveiled Creative Manager at dmexco 2016. Creative Manager enables Kenshoo clients to manage, format, sequence, and optimize creative assets for leading rich media ads on Kenshoo's cross-publisher platform.
Posted Sep 15, 2016
HIRO Media, a programmatic online video ecosystem, announced a new Programmatic Video Content Marketing engine that it says is capable of delivering branded video content at scale to comScore's top 1000 online properties reaching more than 100 million unique viewers. HIRO Media developed its Programmatic Video Content Marketing engine in response to the growing demand for video content marketing solutions, and offers high quality video content, enhanced relevancy, and unobtrusive video advertisements at scale.
Posted Sep 13, 2016
Marketo, Inc., a provider of engagement marketing software and solutions, announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the essentials for ABM success natively within a single, proven marketing automation platform.
Posted Sep 13, 2016
Kenshoo, a provider of agile marketing, released its third Mobile App Advertiser Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, mobile app installs in Q2 2016 increased 36% year-over-year (YoY) for the gaming sector, while overall ad spend on mobile app install ads across all industries increased 54% YoY; both metrics experienced Q4 declines (with retailers shifting focus to holiday sales) and Q1 booms.
Posted Sep 13, 2016
SendtoNews, a North American online sports content syndicator, announced its partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to ensure the highest level of transparency and performance monitoring for SendtoNews premium video advertising network.
Posted Sep 08, 2016
SDL announced that Appatura has selected SDL XPP, a XML publishing solution, to augment its newest content and digital publishing platform, Real Time Disclosure. SDL technology helps Appatura to better serve its clients by creating more relevant, personalized content on a global scale.
Posted Sep 08, 2016
ProQuest has joined forces with Wiley to make ebooks on the Wiley Online Library platform available for purchase via OASIS. The OASIS search, selection, and acquisition system already provides access to the largest ebook selection in the market via the EBL, ebrary, MyiLibrary, and Ebook Central ebook platforms, as well as the EBSCO platform.
Posted Sep 08, 2016
Forbes and PodcastOne, an advertiser-supported podcast network, announced a partnership to launch the Forbes on PodcastOne network. The deal includes joint efforts in podcast development and production, as well as distribution, promotion, marketing and advertising sales. The companies plan to collaborate on podcasts in the areas of video gaming, sports, tech, hip-hop and more, initially launching with four programs focused on business, women, and tech.
Posted Sep 01, 2016
U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by their data-driven efforts grew at slower pace, quarter-over-quarter, for the fourth consecutive period.
Posted Sep 01, 2016
Xillio, provider of the Content ETL Platform, is expanding its collection of content connectors with the launch of the Alfresco connector. The Alfresco connector is a plug-in to Xillio's Content ETL platform and can be installed in one click. The connector provides the ability to quickly and easily export content types (eg. documents, users, comments, tags) from Alfresco, or import into Alfresco. This new connector is used to integrate Alfresco with other content repositories and for content migrations to and from Alfresco.
Posted Sep 01, 2016
Episerver, a global provider of a single platform to manage digital content, commerce, and marketing in the cloud, announced its acquisition of Peerius, a provider of intelligent omnichannel personalization in the cloud, accelerating the third wave of smart personalization technology called "autonomous personalization."
Posted Sep 01, 2016
Facebook announced it will be relying less on human curation for its Trending section, and turning to algorithms to help scale the feature. Facebook announced the Trending feature in 2014, but you may not be familiar with it because it still isn't available to everyone.
Posted Aug 30, 2016
DLT Solutions (DLT), a leading public sector technology company, and FinalCode, the innovator in persistent file security, announced a new partnership to bring file sharing and collaboration security to the public sector, enabling government agencies to protect shared, sensitive files both inside and outside their organizations.
Posted Aug 30, 2016
The New York City Subway has been upgrading its WiFi access, and to celebrate the fact that 175 of its 278 stations now have WiFi Governo Andrew W. Cuomo announced the "Subway Reads" program.
Posted Aug 30, 2016
Small businesses that use data to help make decisions are more strongly growing revenue as compared to their counterparts who use data on a limited basis, according to new research from Exact and Pb7. The findings show that businesses across the U.S. and Europe who lean on data insights reported revenue growth of 21% in the last financial year, as compared to 9% for businesses reporting limited use of data. Data-led businesses also experienced a net profit margin of 22%, versus 14% achieved by small businesses in which data has a limited role.
Posted Aug 25, 2016
Contently, a content marketing technology solution, announced the release of Contently Social, which includes enhanced social integrations and the expansion of its freelance creative network to include more than 600 social strategists and creators.
Posted Aug 25, 2016
Sizmek, an open ad management company for multiscreen campaigns, announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.
Posted Aug 25, 2016
Rightpoint, a technology and design services agency, and SessionM, a provider of real-time personalization and loyalty technology, have partnered to provide clients with integrated marketing automation and data management capabilities based on customer behaviors and preferences. The partnership will serve enterprise clients across industries and platforms including iOs, Android, and Win8.
Posted Aug 23, 2016
More than 75% of DMA members surveyed said their organizations lack a clear enough understanding of cross-device marketing and media technologies to implement these capabilities with confidence. To tackle this challenge and improve the cross-device marketing ecosystem, DMA's Cross-Device ID (XDID) Structured Innovation Program has brought together marketers, media buyers, ad sellers and XDID solution providers, with the goal of elevating the market's XDID "IQ", reducing implementation barriers, and ultimately making it easier for XDID buyers and sellers to do business with confidence.
Posted Aug 23, 2016
Mobile video platform LoopMe has announced new optimization and reporting technology, PurchaseLoop. The new self-learning technology will use AI to continuously optimize mobile video campaigns toward brand metrics such as purchase intent, brand affinity, or product recall, helping deliver ads to the users most likely to change opinion and move along the path to purchase.
Posted Aug 23, 2016
YouAppi, a mobile growth platform for premium mobile brands has incorporated anti-fraud measures into the OneRun Growth Marketing Platform to detect and prevent illicit activity. With the cost of ad fraud (including both mobile and desktop) rising from $7.2 billion now to at least $50 billion by 2025, according to a report by The World Federation of Advertisers, YouAppi is releasing the following capabilities in its OneRun Platform to identify and block fraud protection solutions:
Posted Aug 23, 2016
General Mobile Corporation (GMobi) announced the purchase of MassiveImpact, a performance advertising platform specializing in social media promotion of mobile applications. With this latest acquisition, GMobi now provides app developers with a comprehensive advertising platform, encompassing a variety of web, mobile, and social channels.
Posted Aug 23, 2016
John Wiley & Sons, Inc., a provider of knowledge and knowledge-enabled services that improve outcomes in research, professional practice and education, announced it has signed a definitive agreement to acquire Atypon, a Silicon Valley-based publishing-software company, for $120 million in cash. Atypon is a technology partner that enables scholarly societies and publishers to deliver, host, enhance, market, and manage their content on the web. The transaction is expected to close October 1, 2016.
Posted Aug 23, 2016
Amobee, a provider of marketing technology, announced the launch of Amobee Triggers, a solution it says provides marketers the ability to target and deliver digital campaigns at key consumer mindset moments, based on online and offline data signals. Amobee also introduced a refreshed brand identity and website.
Posted Aug 23, 2016
Congree Language Technologies GmbH has announced it will enable the use of its content optimization software in a number of additional editors. Before making a purchase decision, customers examine all available information material. As this comprises marketing material as well as the technical documentation, the entire corporate communication should present a consistent picture. For this reason, Congree Language Technologies GmbH will enable the use of its content optimization software in a number of additional editors.
Posted Aug 18, 2016
Email marketing software provider Delivra has unveiled the next evolution of its platform, which now boasts advanced lead alerts and browse tracking features. Digital marketing continues to move away from demographic targeting and toward behavioral targeting, which is why Delivra's latest platform allows users to utilize behavioral data like never before. New lead alerts provide real-time notifications when a drip campaign recipient takes a particular action.
Posted Aug 18, 2016
Wattpad, an online community for readers and writers, has introduced the Wattpad Futures program, a simple way for writers to increase their earning potential. Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.
Posted Aug 18, 2016
Interested in which networks dominate social sharing and what top sites are publishing the most share-worthy content, Fractl partnered with BuzzSumo for its latest study. The companies analyzed over three billion social shares from one million of the most shared articles from the first half of 2016, and say they were able to draw some interesting comparisons between the 2014 report and this 2016 reboot.
Posted Aug 16, 2016
Brightcom, an ad tech and multi-channel media company, announced its newest integrations with partners GeoEdge and Forensiq to improve the quality and efficacy of its programmatic advertising offerings. Brightcom says it is now better equipped to offer enhanced viewability measurement and cross-platform advertising fraud detection.
Posted Aug 16, 2016
Lingotek, a translation network, announced that release of the Lingotek - Inside HubSpot Connector. The connector gives HubSpot users access to the Lingotek Translation Network, a cloud-based translation management system that will help them to connect all of their global content in one place. The Lingotek - Inside HubSpot Connector gives users the ability to translate content -- emails, blog posts, website pages, and forms--within HubSpot's native environment.
Posted Aug 16, 2016
Copyright Clearance Center, Inc. (CCC), a global licensing and content technology company, has announced the launch of its cloud-based RightFind Content Decision Support (CDS), an easy-to-use analytics platform that helps information center managers leverage the power of usage data to make smart decisions around content investments. RightFind CDS combines comprehensive usage and spend data, predictive analytics and data visualizations, and budget forecast and planning tools in a single solution designed to help information managers bring actionable intelligence to their content acquisition strategy.
Posted Aug 11, 2016
AppsFlyer, a mobile attribution and marketing analytics company, released the latest edition of The AppsFlyer Performance Index, ranking the top media sources in mobile advertising between January - June (H1), 2016. The new Index reveals industry changes and new players in the always-evolving app marketing landscape, comparing advertising network rankings with positions previously held in the last Index, at the end of 2015.
Posted Aug 11, 2016
Boomtrain, a provider of marketing platforms powered by artificial intelligence (AI), unveiled Boomtrain Messenger for B2C brands. Boomtrain Messenger is the first to integrate intelligent messaging into the entire marketing platform, enabling personalized conversations through multiple channels with one master control.
Posted Aug 11, 2016
Sharelov is a new social media management platform that optimizes the collaboration process of agencies and marketers to help them produce better campaigns. The cloud-based service allows content creators to design, review, send feedback, and publish social media campaigns across social networks.
Posted Aug 11, 2016
WoodWing's Content Station 10, the new HTML5-based version of its editorial management application, is now available. As the central dashboard of WoodWing's multichannel publishing system Enterprise, Content Station allows publishers to drive and control content creation and production processes from a single point of truth. As the industry moves away from Flash, Content Station 10 allows publishers to future-proof their mission-critical systems. The new version offers an outstanding browser-based user experience and greater flexibility, and will help ease implementation.
Posted Aug 11, 2016
Kaltura, a video technology provider, announced that it has secured a $50 million pre-IPO funding from Goldman Sachs' Private Capital Investing group. Kaltura will use the additional capital to extend its footprint across all six continents, and to further its unique positioning as the "Everything Video" company -- providing video products for an unprecedented array of markets and use-cases. Holger Staude, Vice President in Goldman Sachs' Private Capital Investing group, will be joining Kaltura's board of directors.
Posted Aug 09, 2016
Engagio announced that it has raised $22 million in Series B funding led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to expand customer success, scale sales and marketing, and accelerate product innovation in the Account Based Marketing (ABM) category.
Posted Aug 09, 2016
Sizmek Inc., a global open ad management company that delivers omnichannel campaigns, announced that it has entered into a definitive agreement with affiliates of Vector Capital, a technology-focused private equity firm, under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock for $3.90 per share in an all-cash tender offer.
Posted Aug 09, 2016
Adam Matthew and London's Shakespeare's Globe announced their collaboration on a digital project: Shakespeare's Globe: Performances and Practicesg>. Included in the agreement are the majority of Shakespeare's Globe's archives, preserved since its opening in 1997.
Posted Aug 04, 2016
The Stagwell Group announced its fund, Stagwell Media LLC, has acquired a majority stake in PMX Agency, an integrated performance-driven global marketing firm. PMX Agency is headquartered in New York City with eight offices and 300 employees.
Posted Aug 04, 2016
Just 79% of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that a full 21% are diverted to spam folders or blocked entirely. These global numbers remain unchanged from the company's 2015 benchmark report.
Posted Aug 04, 2016
Last week, RedLink Network, a newly formed public benefit company, announced the launch of its free IP registry service for libraries and publishers to help them deliver secure access to subscribed content more reliably and efficiently. As a free service, RedLink Network invites rapid adoption among librarians and publishers to make IP-based authentication more efficient and secure.
Posted Aug 02, 2016
Lexalytics, a provider of cloud and on-premises text analytics solutions, announced that Semantria, the company's Software-as-a-Service, cloud-based text and sentiment analytics platform, is now available on the Microsoft Azure Cloud. With Semantria on Azure, data scientists, voice of the customer (VOC), and customer experience management (CEM) teams can access enterprise-level natural language processing (NLP) and analytics, easily integrating with other Azure cloud services like Microsoft Azure Machine Learning, to gain deeper insights into what their customers are saying and thinking.
Posted Aug 02, 2016
DrivenBI announced its analysis platform is available to Salesforce users. SRK is a cloud-native, self-service business intelligence (BI) tool that empowers business professionals and doesn't require IT. Thanks to the latest version of SRK (3.0), DrivenBI's self-service data analysis platform provides remarkably easy to use analytical features and totally customizable data visualizations of virtually any data, all accessible inside the Salesforce system.
Posted Aug 02, 2016
Taboola, a content discovery platform, has announced the acquisition of ConvertMedia, an outstream video SSP. According to the announcement, there are three main reasons for the purchase, but one stands out: "We have an important goal in common with ConvertMedia: to become one of the top video/TV companies in the world."
Posted Aug 02, 2016
Ingenta, a software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. The purchase will allow Ingenta to strengthen its product portfolio and strategically build on its existing plans to diversify its client base, extending its offering into the media industry, in addition to trade and academic publishing markets.
Posted Aug 02, 2016
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