News Item

Jumpshot, a marketing analytics platform, announced it has received $22 million in Series A funding from Avast Software. Jumpshot will use the funds to scale operations and enrich its two core offerings: the Jumpshot Plus web platform and Jumpshot Strategic Analytics.
Posted May 28, 2015
Marketers are predicted to spend $11.5 billion on data and related solutions across the three most prominent channels (email, direct mail, and display advertising) in 2015, according to recent research by Winterberry Group and DMA - demonstrating data's increasing value in today's marketplace. This expected spending represents a growth of more than one billion dollars over five years, driven by advances in technology. This finding is one of many in DMA's 2015 Statistical Fact Book.
Posted May 28, 2015
TouchCommerce, a provider of omni-channel engagement solutions, announced its newest solution, TouchMedia, which enables large advertisers to transform their brand's media message into a rich, interactive conversation using personalized engagement tools. Designed to boost conversion and improve advertising attribution, TouchMedia provides brands with a means to seamlessly integrate live chat and personalized self-service options into their advertising efforts.
Posted May 26, 2015
Monetate, a provider of multi-channel personalization to, announced at its fifth annual Monetate Summit the launch of a new solution that fuels customer-centric, data-driven marketing. Now available, the Monetate Customer Intelligence Layer reveals valuable insights from big data. As a result, marketers can deliver personalized experiences by recognizing customers as they journey across devices and channels.
Posted May 21, 2015
Lycos maintains a large portfolio of patented technologies ranging from search engine technology to on-line advertising and online gaming that it is making available for sale. As Lycos prepares to launch a suite of hard good products in the coming weeks, the company has decided to sell some of its technologies.
Posted May 21, 2015
ReachLocal Inc., which powera online marketing for local businesses, announced ReachDisplay InApp, a new solution that delivers location-based dynamic advertisements to consumer smartphones. ReachDisplay InApp is able to reach new consumers within a geo-fenced radius, targeting users on iOS and Android devices.
Posted May 21, 2015
A new study has found over half (57%) of business leaders do not understand the Digital Economy, highlighting that organizations are not yet fully prepared to deliver the digital experiences and access buyers desire and require. The study by OnePoll, commissioned by Ness Software Engineering Services (SES), a provider of software product engineering services, asked 1,000 business leaders in the UK, from a mix of industries, how they feel about the Digital Economy and their company's role in it.
Posted May 21, 2015
Akoonu, Inc. announced the general availability of its cloud-based content marketing platform, a solution empowering B2B marketers to drive an integrated, data-driven content marketing strategy. Akoonu's built-in best practices and customizable frameworks enable marketers to develop and integrate buyer personas and journey maps.
Posted May 21, 2015
Rhiza, an online platform that helps marketers and salespeople make Big Data actionable, announced the launch of Rhiza for Marketing, a new tool designed to sort through large datasets and pinpoint actionable insights. Using the product, marketers can discover granular characteristics on existing and prospective customers.
Posted May 21, 2015
WD, a Western Digital company, and a world leader in storage solutions is expanding its apps offerings by introducing Plex, an entertainment app that can now be downloaded to and deployed on the My Cloud NAS series. Plex organizes video, music and photos from personal media libraries and streams them to smart TVs, streaming boxes and mobile devices.
Posted May 19, 2015
Gamut, a digital media services company owned by Cox Media Group that serves agencies and publishers, programmatically and direct, announced the launch of GamutHD. The new feature, which is already available on Gamut's exchange, aims to provide more transparency and rich data around impressions bought and sold on the open exchange. Gamut says the feature has improved existing impression data 70% of the time, while adding net-new fields 40% of the time.
Posted May 19, 2015
New data from Juniper Research says that subscriber numbers to over-the-top (OTT) TV services such as Netflix and Amazon Prime will increase from 92.1 million in 2014, to 332.2 million globally by 2019. Continued growth in the North American market will see it remain as the leading region in terms of subscriber numbers, but closely followed by the Far East.
Posted May 19, 2015
Built.io, a software technology company specializing in digital solutions and mobile application development, announced that it is releasing realtime capabilities to subscribers of its flagship mobile Backend-as-a-Service (mBaaS). With this enhancement of its architecture, Built.io Backend offers full support for cross-platform realtime integration.
Posted May 14, 2015
Lexalytics, a provider of cloud and on-premises text and sentiment analytics solutions, announced the availability of a wizard and graphical user interface (GUI) for its Semantria software-as-a-service (SaaS) platform and Excel plugin. The new wizard, called SWIZ, is part of the Semantria Online Configurator, SWEB 1.3.
Posted May 14, 2015
Mediabong, a European network for contextual video advertising solutions, announced it has accepted $5 million in Series B funding in order to expand to the United States. Entrepreneur Venture and Conegliano Venture, two European funds who both have active businesses in the U.S., led the investment round.
Posted May 14, 2015
SDL introduced the next generation of machine translation technology, XMT, a core component of the Language pillar within SDL's Customer Experience Cloud. This technology will become an essential tool in bringing down the barriers of multilingual communication by providing a scalable infrastructure for the development and rapid deployment of real-time translation capabilities.
Posted May 14, 2015
In a move meant to build its video--and other content--offerings, Verizon Communications announced that it will buy AOL for $4.4 billion in cash. Like many of the companies that control the channels of digital content distribution, Verizon is hoping to gain more control over its audience by becoming a content producer as well.
Posted May 12, 2015
SDL introduced its Digital Experience Accelerator, a new component of SDL's Customer Experience Cloud. SDL's Digital Experience Accelerator is designed to reduce website implementation time from weeks to days, reducing operating costs. It can be used right out-of-the-box or customized to meet specific customer needs. Additionally, the open-source based Digital Experience Accelerator can be extended with other capabilities by both SDL partners.
Posted May 12, 2015
Syncro Soft, the developer of the Oxygen XML suite of products, announced the immediate availability of version 17.0 of its Oxygen XML Editor, Oxygen XML Author, and Oxygen XML Developer products containing a comprehensive set of tools supporting all the XML-related technologies.
Posted May 12, 2015
Limelight Networks, Inc., a provider of digital content delivery, revealed the results of its "The State of Online Video," research report, which demonstrated a clear shift in video consumption trends led by Millennials. Among the findings, the research reveals that, under the right circumstances, 90% of consumers are open to "cutting the cord" and cancelling their cable and pay-TV subscriptions in favor of over-the-top (OTT) video services such as HBO Now and Hulu.
Posted May 11, 2015
Yahoo announced that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch. Like Flurry Analytics always has, Yahoo is making analytics for the Apple Watch available to developers for free.
Posted May 11, 2015
Animoto, an online video creation application that empowers users to create and share extraordinary videos, reported new survey results that detail the continuing evolution and growth of video marketing. The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers and revealed that fourtimes as many consumers would rather watch a video about a product than read about it.
Posted May 11, 2015
Midroll Media, a digital media company providing a 360-degree suite of podcast production, distribution, and monetization services, announced early findings of its 2015 Advertiser Satisfaction Survey in advance of the release of the accompanying whitepaper later this month. Midroll represents more than 200 podcasts to advertisers, including shows both on its owned-and-operated networks (Earwolf and Wolfpop) and off/outside of the company's properties.
Posted May 07, 2015
JUICE Mobile, a mobile programmatic direct technology firm, and Krux, a next-gen data management platform (DMP), announced a partnership that enriches the inventory within JUICE Mobile's mobile programmatic direct platform, Nectar, with unique publisher-defined audience segments supplied by Krux. The offering, which is currently in a closed beta trial with select publishers and trading desks, will be extended to other partners in the coming months.
Posted May 07, 2015
IRIS.TV, a programmatic content delivery system, announced a new dynamic, personalized end-screen plugin for Kaltura, provider of video technology platform. The plugin for Kaltura will offer clients of both a personalized and dynamic stream of video along with a personalized end-screen framework. Publishers can now provide users with both dynamic streams of video - powered by consumption and interaction - along with thumbnail choices specific to their real-time consumption habits. The partnership is aimed to help consumers discover relevant and engaging content while viewing across all connected devices.
Posted May 07, 2015
Amazon and JetBlue announced that they will bring unlimited, on-demand entertainment to airline travel later this year through JetBlue's free high-speed Fly-Fi broadband internet. The collaboration will enable Fly-Fi for Amazon Prime members to access tens of thousands of movies and TV episodes, including exclusive Amazon Original Series such as Transparent, Mozart in the Jungle and Bosch, at no additional cost to their membership.
Posted May 07, 2015
Incentive, a provider of a complete, socially powered enterprise collaboration platform for mid-market organizations and enterprise teams, announced at the Collision conference in Las Vegas, Nev. that it raised $1.7 million in a seed funding round. Led by a group of institutional and private investors, this round brings Incentive's total funding to date to $3.5 million.
Posted May 07, 2015
Marking its first original scripted content for non-linear distribution, Lifetime will launch the short-form digital platform Fall Into Me (a working title), featuring eight series of romantic drama stories. Catering to the fast-growing romance-fiction marketplace, each of the eight series on the Fall Into Me platform consists of eight webisodes, six-minutes in length, which can be discreetly enjoyed on phones and tablets.
Posted May 05, 2015
Rocket Software announced the launch of Rocket Discover, a self-service, intuitive data preparation and discovery solution to give business managers and executives the speed and confidence to make key decisions. Rocket Discover allows users to easily access, manipulate, prepare and visualize data to expose insights and help them make critical business decisions.
Posted May 05, 2015
Globys, a player in contextual marketing, announced the launch of Amplero, a self-optimizing personalization solution for mobile marketing campaigns powered by machine learning. According to Globys, existing personalization platforms depend on manually designed and developed rules for targeting. Marketers rely on traditional testing and optimization tools. However, with the growth in customer data, the traditional tools can't keep pace and development of targeting rules becomes a bottleneck to campaign performance.
Posted May 05, 2015
A new report from Juniper Research has found that the value of the global digital content market will reach $154 billion annually by 2019, an increase of nearly 60% on 2014. The research, Digital Content Business Models: OTT & Operator Strategies 2015-2019, observed that mobile and online games would account for the largest share of content sales (38% of cumulative revenues), with game formats continuing to transition from physical to digital.
Posted May 05, 2015
Cloudwords, a provider of cloud-based translation management and automation, announced new platform capabilities to simplify and automate the process of localizing web, desktop, and mobile applications for global markets. Designed for developers to integrate with all source code version control systems, Cloudwords' continuous integration capabilities enables companies to readily deliver localized product experiences to global users.
Posted Apr 30, 2015
Incentive, a provider of a socially-powered enterprise collaboration platform for mid-market organizations and enterprise teams, announced it has added one-click integration with Dropbox. The new integration provides secure access to all Dropbox folders within Incentive, enabling users of the file sharing application to search for, discuss, comment, share and collaborate on files across both internal and external groups.
Posted Apr 30, 2015
It's the time of year when companies are releasing their first quarter earnings reports, and Twitter is no exception. However, things did not go quite as planned when the earnings report was leaked 30 minutes before its scheduled release. More problematic, however, was the fact that earnings came in under Wall Street's expectations.
Posted Apr 30, 2015
Back in 2011 Facebook and Skype announced they would be working together to allow Facebook users to videochat with each other. Since then, Facebook Messenger has undergone a number of changes, including being separated from the main Facebook mobile app. Meanwhile, according to Business Insider, Facebook has quietly replaced Skype with its own video and voice calling technologies.
Posted Apr 30, 2015
App Data Room announced the release of the latest version of Media Manager, its content management system. This new version is built on an API platform to facilitate fuller integration of sales and marketing automation systems, CRM, and customer databases, as well as content libraries including SharePoint. App Data Room says it believes these improvements will meet customer demands and will help the already expanding company accelerate its rate of growth.
Posted Apr 30, 2015
NUVI, a solution for real-time social media listening and reporting, announced a partnership with DataSift, a Human Data intelligence provider, to give access to aggregated and anonymous Facebook topic data for NUVI customers. Having access to this information gives marketers a deeper understanding of the topics people are engaging in on the world's largest social platform and the ability to turn this information into actionable insights. With NUVI's custom dashboards, customers will be able to see aggregate and anonymized insights such as age ranges and gender on Facebook posts.
Posted Apr 30, 2015
Altova announced the availability of MobileTogether 1.5. Version 1.5 includes about 18 new features and enhancements to this multi-platform mobile development framework for building and deploying in-house app solutions. The enhancements include changes to Actions and Action Groups that define behaviors of MobileTogether app solutions, new and enhanced UI controls, and new tools for improving developer efficiency.
Posted Apr 28, 2015
SapientNitro, a Publicis (PUB.PA) company, announced that it has entered into a strategic partnership with Adaptly, a media technology company which enables advertising across autonomous marketing platforms like Facebook, Twitter, and Kik. Adaptly will become the agency's social advertising technology partner in North America enabling SapientNitro to leverage the company's software and marketing services to expand and improve social media advertising opportunities for its client base.
Posted Apr 28, 2015
Yahoo Inc. announced at its 2015 Digital Content NewFront, 18 new series across Live, Digital Magazines, and Original video programming as well as new advertising opportunities. The new series, along with other newly launched programming, make up 55 video series.
Posted Apr 28, 2015
Freelancer.com, a freelancing and crowdsourcing marketplace, announced the release of Showcase -- a cross-platform design gallery of millions of portfolio items in a browsable format, allowing freelancers to show off their work to employers.
Posted Apr 23, 2015
Kony, Inc., an enterprise mobility company and SOASTA, a provider of performance analytics, announced a partnership that combines both companies' capabilities to optimize the performance of enterprise mobile apps across the mobile application development lifecycle. Through this partnership, Kony and SOASTA will work together to integrate technologies and combine expertise to deliver a comprehensive, integrated mobile solution across the DevOps lifecycle for customers.
Posted Apr 23, 2015
The Media Trust, which monitors and protects the online and mobile advertising ecosystem, announced the release of Resolution Services, a SaaS-based service that provides real-time information sharing with upstream and downstream business partners about malicious ads detected in a client's own operation. Designed for publishers, ad networks, ad exchanges, demand platforms, and paid-content engines, Resolution Services' continuous, real-time information sharing compresses cycle times for malware detection, notification, and remediation from several days to seconds, drastically reducing infected tags' ability to harm site visitors and its brand reputation. By compressing this cycle, companies can speed incident remediation, protect revenue by ensuring ad tags stay active, and strengthen business relationships by improving intra-industry communication and cooperation.
Posted Apr 23, 2015
Trapit launched its new platform, a complete system allowing companies to surface the most relevant and engaging content to their employees and manage sharing through social channels. Following a merger in late 2014, the all-new platform brings together Trapit's advanced content discovery and curation technology with Addvocate's employee advocacy tools.
Posted Apr 21, 2015
ThingLink announced its interactive images and videos are now supported on WordPress.com. When users paste a ThingLink URL into the WP editor, WordPress.com automatically converts the link into an interactive media unit. ThingLink is also supported for WordPress.org users.
Posted Apr 21, 2015
Searchmetrics, a provider of search and content optimization, announced new features to its award-winning Searchmetrics Suite that provide actionable insights and recommendations to guide brands in optimizing their search and content for mobile performance, enabling them to influence online consumer intent and win more business. It is also announcing a new Mobile SEO Visibility Score.
Posted Apr 21, 2015
Mapp Media announced that it has developed a new programmatic advertising buying service, which enables it to offer a greater level of support for its key platform partners, and complements its existing, targeted advertising solutions.
Posted Apr 21, 2015
Altiar full-service cloud-based enterprise content management (ECM) optimized for Microsoft Azure and dtSearch, a provider ofenterprise and developer text retrieval products, announce the integration of dtSearch's core developer product, the dtSearch Engine into the Altiar platform.
Posted Apr 21, 2015
Cloudwords, a provider of cloud-based translation management and automation, announced the availability of "In-Context Review," a new capability designed to further enhance, simplify, and accelerate the translation review process. Built into the platform's OneReview feature, In-Context Review enables customers and their in-house reviewers to view, edit, comment, and finalize translated content within its final layout, regardless of format or file type. By providing a web-based, intuitive and customizable review interface, Cloudwords aims to eliminate one of the biggest pain points in the localization process, dramatically reducing the time it takes to get translated content to market.
Posted Apr 16, 2015
Sitecore, a provider of customer experience management, announced the availability of Sitecore Mobile SDK for Xamarin (software development kit). Sitecore is partnering with Xamarin, a mobile development solution that gives developers the ability to create native apps for iOS, Android, Mac, and Windows. Through this partnership, content from the Sitecore Experience Platform can be used natively across multiple mobile platforms.
Posted Apr 16, 2015
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