News Item

Maxifier, a provider of total performance optimization solutions, announced the launch of a new buy-side optimization platform, ADMAX TRADE. Developed as a result of its recent integration with AppNexus, a real-time advertising technology provider, and with input from ad networks, ADMAX TRADE allows media companies to take advantage of advanced campaign optimization.
Posted Mar 13, 2014
Highwinds announced that it is a founding partner of GameLaunched, a new entrant into the crowdfunding scene specifically focused on gaming. Highwinds will offer global distribution over its Game Delivery Network (GDN) and serve in a mentoring capacity to developers through its representation on the GameLaunched "Launch Crew."
Posted Mar 13, 2014
The games performance advertising specialist, TrafficCaptain, is expanding its portfolio of search engine marketing (SEM) services. TrafficCaptain supports games providers in the development and ongoing optimization of worldwide SEM campaigns. A number of customers are already using this service, which TrafficCaptain is now expanding.
Posted Mar 11, 2014
Online publishers can now provide readers with advanced subscription opportunities by using the SpecificFeeds RSS syndication service that now lets publishers provide readers with a customizable RSS feed from their own website. Previously, online publishers could only provide a link for their readers to register at SpecificFeeds.com for RSS subscriptions.
Posted Mar 11, 2014
Cenveo Publisher Services, a content and publishing solutions company, announced the launch of a survey to assess publishers' profitability for digital apps and other mobile products. The "Making Digital Pay" survey aims to provide a comprehensive baseline for the industry to understand where publishers are in comparison with others on the profitability scale.
Posted Mar 11, 2014
ePublishing, a cloud-based Software as a Service (SaaS) provider of an enterprise publishing system, and Hallmark Data Systems, an audience data and marketing services provider to B-to-B publishers, have initiated a data-level integration.
Posted Mar 10, 2014
Sitecore, a provider of customer experience management software, released its first-ever mobile applications to provide marketers with anywhere, anytime access to Sitecore's experience platform. Developed using Sitecore's Mobile SDK, the Sitecore Executive Insight Dashboard application for Windows 8.1 tablets and Apple iPad gathers customer engagement analytics and insights across touchpoints and presents them in a simple mobile view.
Posted Mar 10, 2014
Cloudwords, a cloud-based marketing globalization platform, announced new product enhancements to its Enterprise Edition, delivering enterprise-level project management capabilities and features to further address the localization demands of global companies. Cloudwords was designed for business users to manage localization projects faster and expand into global markets more easily. Enabling power users to customize highly complex localization workflows, lead to shorter localization turnaround times and faster go-to-market timelines.
Posted Mar 10, 2014
DNN, a provider of marketing solutions, released the latest version of Evoq Social, an online community solution that fosters and enhances conversations among customers, employees, partners, and prospects. The new version ships with an enhanced set of features and options for deploying social groups, encouraging conversations, and enhancing collaboration.
Posted Mar 06, 2014
Gale, part of Cengage Learning and a publisher of research and reference resources for libraries, schools and businesses, announced expanded product and services initiatives, new publishing program, and the addition of industry-leading STEM content from partners. As a part of the expansion Gale will now provide science, technology, engineering, and mathematics (STEM) ebook collections from Springer and Elsevier through the Gale Virtual Reference Library (GVRL).
Posted Mar 06, 2014
MadCap Software, Inc., a provider of multi-channel content authoring and a showcase company for Microsoft Visual Studio and Microsoft XPS, announced that the newest release of MadPak is now available. MadPak is a comprehensive technical authoring suite, featuring six fully integrated, XML-based products for technical communicators.
Posted Mar 06, 2014
inPowered, a company that discovers and amplifies trusted content to help brands educate consumers and drive sales, announced that it is opening its content discovery and amplification platform and making it free for all organizations. Anyone can start using inPowered's platform for free, beginning today.
Posted Mar 06, 2014
iSocket, a provider of programmatic direct and sales automation, announced that it has launched iSocket for Advertisers (iFA), an automated way to buy premium, guaranteed inventory that saves both buyers and sellers time and expense while reducing the chance of errors. In 2013, $14 billion was spent on directly sold digital media, and almost all of it was executed manually through spreadsheet proposals, paper contracts, IOs, emails, and faxes.
Posted Mar 04, 2014
OverDrive announced that it has acquired TeachersNotebook.com, an online marketplace for teacher-created curriculum materials for K-12 education. TeachersNotebook enables teachers to browse free and low-cost instructional resources, and to create their own shop where others may purchase original materials. The website operates with a "teachers helping teachers" mentality of engaging and educating students of all ages and optimizing the classroom experience.
Posted Mar 04, 2014
Engage, developers of web and mobile solutions for enterprises, announced that it has open-sourced its suite of DNN modules. All Engage modules are now available for free to the DNN community, licensed under the MIT open-source license.
Posted Mar 04, 2014
Trover, a community-driven visual guide serving travelers and local culture enthusiasts, announced three free photo widgets that provide any website the opportunity to showcase high quality location-based photos created and curated by Trover's community. Available immediately, the Trover widgets make it possible to quickly publish geo-tagged images, stories, and insider tips documented by the Trover community to help bloggers and websites deliver unique visual photo guides.
Posted Feb 27, 2014
John Wiley & Sons, Inc., announced a new partnership with Kudos, a start-up service designed to help academics and learned societies measure, monitor, and maximize the visibility and impact of their published articles. From April 2014, the Kudos platform will be freely available across a representative trial of articles from the Global Research portfolio.
Posted Feb 27, 2014
Adobe announced the integration of its digital publishing platform, Adobe Digital Publishing Suite (DPS), and Web experience management solution, Adobe Experience Manager. This new integration, in combination with Adobe Analytics, enables publishers and brands to create, deliver, and measure experiences across content-rich apps, and the web using one set of assets.
Posted Feb 27, 2014
Kahuna, a mobile marketing automation company, announced an expansion of its platform. Kahuna's new AtoE Testing and Push Response Tracking tools provide unprecedented insights into the effectiveness of mobile marketing campaigns, allowing marketers to deliver the right message at the right time. The company secured $11 million in Series A funding from Sequoia Capital. Sequoia partner Omar Hamoui, the founder of AdMob, has joined Kahuna's board of directors.
Posted Feb 26, 2014
Netflix wants to make sure its users aren't sitting around looking at loading screens, waiting for their favorite shows to buffer. So the streaming media service has struck a deal with Comcast, America's biggest internet provider (and owner of NBCUniversal Media, LLC) to make sure its subscribers for more reliable service.
Posted Feb 25, 2014
Openwave Mobility, a software provider enabling operators to manage and monetize mobile data, announced General Availability of DynaMO, the latest incarnation of its congestion control software. This solution has full HD video and streaming audio optimization capabilities as well as the most advanced reporting dashboard to measure traffic profile and savings.
Posted Feb 25, 2014
MDSL, a provider of global Telecom Expense Management (TEM) and Market Data Management solutions announced that it will be launching a new version of its Smart MDM solution at Mobile World Congress (MWC) 2014. MDSL's new Smart MDM harnesses the core functions of AirWatch's Mobile Device Management (MDM) and Mobile Application Management (MAM) offering, and incorporates them into MDSL Smart TEM to create a single, fully integrated TEM and MDM/MAM platform.
Posted Feb 24, 2014
In a February 19 blog post, Mark Zuckerberg announced that Facebook intends to buy Whats App. For a total of $16 billion in cash and stock (yes...billion). There's another $3 billion in stock for Whats App employees but that will vest over four years. Whats App is a cross-platform messaging system that, according to the post, has over 450 million people using the service each month with 70% of them active on a given day.
Posted Feb 20, 2014
Citizen journalism is back in the spotlight, this time as Ukrainian citizens protest their government-and the government fights back with extreme force. The country's only opposition-friendly television station has been shut down, and as such, protesters are turning to the internet to get their message-and images-out to world at large. Ustream, which was already being used in an ad hoc manner for distributing video from the protests, has responded by introducing UStream for Change.
Posted Feb 20, 2014
Mocana introduced the Mocana Atlas extended enterprise engine, a purpose-built platform designed to simplify enterprise mobile app deployments. The Mocana Atlas appliance mitigates many of the security bottlenecks that typify large-scale rollouts, while reducing mobile total cost of ownership (TCO) for organizations. Deployed behind the firewall, Mocana Atlas securely connects mobile apps to back-end systems with simplicity for IT and one-click access for end-users, across the entire extended enterprise.
Posted Feb 20, 2014
European courts ruled on a question many of us already thought was answered. According to Gigaom, the EU's highest court decided that linking from one website to another does not constitute copyright infringement.
Posted Feb 18, 2014
According to research from the Diffusion Group called Benchmarking the Connected Consumer, over 60% of homes with broadband have connected TVs. This represents a 19% increase over the last year.
Posted Feb 18, 2014
Are You a Human, a Detroit startup that specializes in creating alternative ways for brands to interact with users, announced that it has launched PlayThru for Video. PlayThru for Video is an add-on to existing pre-roll campaigns by rewarding them for engaging with the brand. By interacting with the advertiser-for example, by dragging a "Sold" sign to a home in an ad for Quicken Loans-users can conclude the ad and get straight to the video they originally wanted to watch.
Posted Feb 18, 2014
AddThis, an online content engagement platform, is transforming its business model to include a new subscription-based offering. AddThis Pro uses the power of the AddThis behavioral data pool, which reaches more than 97% of the internet population in the United States and across 14 million websites globally. By applying these big data insights to recommended content widgets, AddThis Pro can significantly increase a site owner's content engagement metrics.
Posted Feb 13, 2014
According to a recent survey, there are more than 920 million websites on the internet-almost all are costly mistakes. More than 95% of these sites fail to follow Google's recommendation to build and maintain one website that works across all devices, including desktop, tablets, and smartphones. Moboom announced the launch of Moboom3, a development tool and content management system that future proofs websites and brings together responsive and adaptive design philosophies, all while allowing developers to build responsive websites 100 times faster than if they were to code them by hand.
Posted Feb 13, 2014
Sitecore, a provider of customer experience management software, and Znode, provider of .NET e-commerce software solution, Multifront, announced the release of an integration for version 7 of Sitecore's customer experience management software. The integration of the two solutions will empower businesses to deliver engaging and relevant experiences to customers while supporting the rapidly evolving demands of today's enterprise e-commerce and content management strategies.
Posted Feb 13, 2014
Predictive analytics is not reaching its full potential because companies are struggling to rapidly bring information sources together to make meaningful predictions.With this in mind, Attivio eliminates the source integration challenge through the newest version of Active Intelligence Engine (AIE), a unified information access platform, which integrates and correlates silos of structured data and unstructured content.
Posted Feb 13, 2014
Rapt Media announced the official launch of its patent-pending Site Pairing technology, which breaks down the wall separating online video from website capabilities. The new technology is poised to transform the online media experience by creating a link between the video player and the website on which it is posted, enabling creatives and content producers to build immersive, mobile-ready, video-based web experiences at scale without worrying about technical implementation.
Posted Feb 11, 2014
iSocket, a provider of programmatic direct and sales automation solutions, announced $5 million in new funding led by Time Warner Investments, with participation by Condé Nast; R&R Venture Partners, a new fund created by Dick Parsons, Ronald Lauder, and Vivi Nevo.
Posted Feb 11, 2014
Front Porch Digital, a provider of content storage management (CSM) solutions, announced that it has signed an agreement with thePlatform, a white-label video-publishing company, to offer cloud-based video-publishing services to Front Porch Digital customers throughout the global media and entertainment industry. Under the agreement, Front Porch Digital will integrate thePlatform's mpx video-publishing system into the Front Porch Digital LYNX cloud-based CSM system for managing media assets.
Posted Feb 11, 2014
Following its Series A funding of $2.35MM, UK-based marketing technology firm idio, Ltd. announced the launch of idio Inc. to address the growing North American market for content marketing software. Expanding from its corporate headquarters in London, the company's North American operations will be based out of Chicago with additional offices in New York.
Posted Feb 11, 2014
Aquafadas, a developer of digital publishing solutions, has just released version 3.2 of its Digital Publishing System. The upgraded version of the award-winning technology offers publishers a smoother and more interactive user experience with over 30 new features and improvements throughout the system.
Posted Feb 11, 2014
Amazon Publishing announced that Kindle Worlds has reached licensing agreements to open up seven new Worlds, including ones based on Hasbro's G.I. JOE brand, and Warner Bros. TV shows Veronica Mars and Ravenswood. Writers can now choose from more than 20 Worlds to write and sell their own original fiction inspired by popular characters and storylines.
Posted Feb 06, 2014
AsiaInfo-Linkage, Inc., Asia's leading supplier of BSS systems, announced the global launch of its Veris Open Operational Platform (O²P), a collaboration platform for mobile operators that transforms Over-The-Top (OTT) services into new operator revenue streams. O²P enables operators to boost revenues by converging their products with those of the OTT players who in turn get access to operators' advanced back-office IT capabilities.
Posted Feb 06, 2014
AIP Publishing LLC and Publishing Technology have launched the next generation of IP's Scitation site, serving scientists around the world. Launched on a custom platform developed using Publishing Technology's pub2web hosting solution, AIP Publishing and seven AIP Member Societies are now housing nearly a million articles from 47 journals, as well as conference proceedings, standards, and blogs. It also hosts Physics Today, AIP's flagship magazine.
Posted Feb 06, 2014
It wasn't so long ago that I was writing about Facebook Stories as the social media giant's first steps into the content marketing game. Now Facebook is putting an even bigger emphasis on content, with Facebook Paper (check out this video to see what some experts think about the new app). The Flipboard-esque app is, in essence, just a sleeker way to get and share the same content you see in your normal Facebook feed-combined with a news reader.
Posted Feb 04, 2014
ValueClick, Inc., a provider of personalized digital marketing, announced that it has changed its name to Conversant, Inc. Under the new brand the company will roll out the an integrated marketing personalization platform that helps brands connect with people as individuals at major scale. Conversant unites five digital marketing leaders launched or acquired by ValueClick since 1998 to combine video and mobile capabilities, RTB and CRM infrastructure, offline measurement, and device recognition to deliver one-to-one engagement at scale.
Posted Feb 04, 2014
Vasont Systems, a TransPerfect Company that provides component content management system (CMS) software, announced that its Vasont Universal Integrator (VUI) extension is certified with both Adobe FrameMaker 12 and Adobe's new XML authoring solution, FrameMaker XML Author 12. The VUI is a software extension that provides integration between these FrameMaker products and the Vasont CMS.
Posted Feb 04, 2014
North Plains Systems announced the availability of On Brand 2.7, its out-of-the-box, brand asset management solution. This latest version of On Brand enhances the product's rapid time to value by extending its user-friendly capabilities with a configurable, graphical dashboard that provides real-time updates on social media trends, tracking, asset ratings and usage statistics. On Brand also now includes language packs for French, German and Japanese.
Posted Feb 04, 2014
In a move that does not lack for irony, Flipboard says it is aiming to make the reading experience better by (get this!) copying magazines. According to Gigaom, Flipboard launched new features on January 29, and will continue to roll them out to all its users over the coming weeks. These features are designed to make it easier for readers to scan the day's big headlines in the categories that most interest them. These features can be found in the "Cover Stories" stream.
Posted Jan 30, 2014
The Search Agency, a global online marketing firm independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q4 2013, which found that after three quarters of sequential growth in impressions, Bing's impressions declined last quarter. Additionally, mobile continued to gain market share over desktop, with one-fifth of all clicks coming from smartphones, and one-eighth coming from tablet devices.
Posted Jan 30, 2014
Specific Media Introduces TV Audience Segments
Posted Jan 30, 2014
Mag+ released version 5.0 of its platform for creating mobile applications. All of the changes in Mag+ 5.0 focus on helping clients to engage their users, bolster conversions, and increase sales. The update offers a richer in-app storefront and real-time newsfeed, new marketing tools and more.The most visible change in Mag+ 5.0 is a new interface for its white-label reader app, which includes a more customizable storefront for document and issue management, as well as a full-screen newsfeed window for delivering more frequent content updates.
Posted Jan 29, 2014
Motility Ads, an all-in-one solution for creating an engaging mobile ad experience, announced ActivateTV, a turnkey advertising solution that harnesses the power of TV for mobile user acquisition. ActivateTV ads display SMS short codes or custom URLs that allow brands and consumers to engage instantly through app downloads, special offers, or exclusive content.
Posted Jan 29, 2014
Acrolinx announced version 4.0 of its software that guides writers to create findable, engaging, and understandable content. With this release, Acrolinx enhances its support for technical communicators while expanding its support to marketing writers.
Posted Jan 28, 2014
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