News Item

Branded content has become commonplace in the current media landscape, but The Atlantic and Allstate are kicking it up a notch with The Renewal Project. A press release describes the site as "a social-first website and newsroom that will spotlight individuals and organizations advancing social good and contributing to civic innovation in America." Atlantic Media Strategies (AMS) the creative agency and consulting arm of The Atlantic, created The Renewal Project as part of "an ongoing two-year editorial and marketing partnership" between it and Allstate.
By - Posted Jun 09, 2016
Exact Editions has announced the launch of a new web reader for all content on the platform. Every publication available via the Exact Editions website is displayed in the original layout, while featuring Exact Editions' intelligent linking, advanced search technology, and efficient issue stacking for easy browsing of large archives, and the vast range of content that is available with Exact Editions.
Posted Jun 09, 2016
AOL has announced its intent to partner with Rogers Media to launch a programmatic private marketplace for television. This initiative will allow advertisers to access linear television audiences with transparency and control through data and automation.
Posted Jun 09, 2016
HookLogic, the company that built an ad exchange for product brands to buy sponsored listings on retail ecommerce sites, announced its wider ambitions with the launch of HookLogic Drive to Retail. The new HookLogic Drive to Retail program promises to vastly expand the HookLogic Exchange by now enabling brands to buy media across the internet, no longer confined to media on retail sites. The company also unveiled two technologies that make the program possible, HookLogic Fusion and HookLogic 360.
Posted Jun 09, 2016
Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, announced the company's platform expansion into an array of advertising channels with Bluecore Ads.
Posted Jun 07, 2016
Researchers from the Reynolds Journalism Institute (RJI), housed at the University of Missouri School of Journalism, conducted a national survey of 1,000 smartphone users to better understand how they used their devices when consuming news. The survey revealed that 75% of adults 18-44 years of age frequently use their smartphones to consume news.
Posted Jun 07, 2016
As part of its mission to help retailers drive incremental sales and new customer acquisition, Ibotta, a mobile shopping app that pays consumers cash back on their everyday purchases, announced the launch of Dynamic Segmentation. This capability allows marketers to leverage their Customer Relationship Management (CRM) data to intelligently create segmented campaigns by delivering personalized media content and rebates based entirely on a consumer's relative brand loyalty.
Posted Jun 07, 2016
Amobee, a marketing technology company, announced it is on the market with Twitter pre-roll, Twitter's new expanded VAST compliant video offering that connects brands with audiences across premium publishers using video ad messages in a live digital environment. Amobee's cross channel, cross device digital marketing solutions are used by leading brands including Allstate, Airbnb, and the NBA.
Posted Jun 07, 2016
Version 3.3 of django CMS, the easy-to-use system for developers and content creators has received its official launch to market. Building upon the UX/UI and touch-screen features launched in version 3.2, the update has focused on enhancing quality and performance.
Posted Jun 07, 2016
We are looking for the best agencies in the business for "EContent's Digital Marketing 40." Nominate your favorite digital agency by sending its Twitter handle to @Econtentmag on Twitter -- be sure to include #EC40. Choose from one of the following categories.
Posted Jun 06, 2016
Content Marketing Institute (CMI) is a ubiquitous name in the content marketing sphere, as is its founder Joe Pulizzi. Now the company has been acquired by UBM--a B2B events organizer and parent company of The PR Newswire. Reports say the purchase cost UBM $17.6 million.
By - Posted Jun 02, 2016
Marketo, Inc., a provider of engagement marketing software and solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data, and technology-enabled businesses. The terms of this all-cash deal provide substantial value to Marketo shareholders. Vista will acquire all outstanding shares of Marketo common stock for a total value of approximately $1.79 billion. Marketo shareholders will receive $35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016.
Posted Jun 02, 2016
LM Wolper Information Delivery's company name will change to LM Information Delivery, Inc. This change in name and visual identity in meant to unify the US organization with the international LM Information Delivery Group, which acquired the company, then known as Wolper Information Services, back in 2012.
Posted Jun 02, 2016
Lingotek, a translation network, announced its latest Lingotek- Inside connecter with Zendesk. Zendesk, a web-based customer service software, is used by over 20,000 companies worldwide as a support ticket and knowledge base system. The Lingotek - Inside Zendesk connector extracts text from Zendesk and sends it to Lingotek for translation over its multilingual API. Once the translation is complete, Lingotek returns the content back into Zendesk, automatically rebuilding the multilingual version of the asset.
Posted Jun 02, 2016
Bombora, a provider of B2B demographic and intent based data, and Sales Inside Inc., a B2B lead generation services company specializing in install-based technologies data, announced their formal partnership leveraging each other's strengths to help customers generate higher quality leads than ever before. The partnership will allow Bombora to use Sales Inside Inc.'s proprietary data of install-based technologies to track over 500 technology categories from 10 million global domains.
Posted Jun 02, 2016
Seismic, an enterprise software company, and General Atlantic, a global growth equity firm, announced that General Atlantic has led a $40 million strategic growth investment in the company through a Series C round of funding. General Atlantic joins JMI Equity and Jackson Square Ventures as a minority shareholder. Gary Reiner, former chief information officer at GE and Operating Partner at General Atlantic, will join Seismic's board of directors.
Posted May 31, 2016
YouAppi, a pioneer in data-driven mobile customer acquisition, announced an updated Matching Algorithm which enables targeting the most relevant mobile prospects from the launch of a mobile user acquisition campaign. Leveraging three years of historical data, YouAppi's updated Matching Algorithm is able to match the right app ad to the right user based on analysis of the advertiser's app DNA and targeted user cohorts.
Posted May 31, 2016
LiveRamp, an Acxiom company, announced an expanded partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The new integration with Google Customer Match enables brands to swiftly activate their first-party data for targeting across YouTube, Search, and Gmail.
Posted May 31, 2016
Email marketing software provider Delivra has unveiled a new software package dedicated to e-commerce marketing automation, and centered on integrations with Magento, Shopify, and WooCommerce. Delivra Commerce represents a robust solution allowing for advanced post-purchase and shopping cart abandonment email marketing campaigns.
Posted May 31, 2016
Tapjoy, a complete monetization platform, announced a partnership with ironSource that will combine Tapjoy's user level segmentation and predictive analytics capabilities with ironSource's video mediation solution. The partnership is intended to help mobile app developers ensure the best user experience for paying and predicted future-paying customers, while driving optimal revenue from their inventory designated for ad monetization. The partnership will also allow ironSource's developer partners to access Tapjoy's premium brand advertisers as part of their video ad mediation waterfalls.
Posted May 31, 2016
Mintigo, a provider of predictive marketing and sales technology, has partnered with Madison Logic, a company dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse. Mintigo says it has cultivated the deepest data pool in the B2B industry, with access to over 287 million known facts across 11 million organizations; Madison Logic crafted its own technology to utilize data intelligence to serve businesses with highly targeted content on the most effective channels with speed and precision.
Posted May 26, 2016
WP Engine, a company that powers digital experiences for websites and applications built on WordPress, announced the introduction of Page Performance, which will focus on delivering actionable insights for websites across its 47,000 customers and agency partners in 133 countries. With this product launch, WP Engine says it becomes the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard through which customers can quickly and dramatically improve the speed of their websites.
Posted May 26, 2016
33Across, a global publisher monetization platform, is providing a new way for publishers to drive incremental mobile web revenue through in-feed video ad units. The company says its new "Mobile In-Feed" offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.
Posted May 26, 2016
Bluecore, a customer experience platform, announced Predictive Audiences, enabling predictive insights and actions that are currently unavailable to marketers. Unlike other complex, predictive, and machine learning tools, this new application effortlessly ingests and analyzes more customer data, and is directly integrated into campaign workflows across all channels.
Posted May 26, 2016
Evergage, the real-time personalization platform company, announced the general availability of its newest solution, Evergage for Email. The offering extends the company's real-time personalization capabilities to email, empowering marketers to deliver relevant, one-to-one experiences to customers wherever they engage with a brand.
Posted May 24, 2016
SDL announced the release of its Translation Technology Insights research study, examining the role of technology in the translation industry. With nearly 3,000 respondents across 115 countries and nine languages, the survey findings are comprised of responses from freelance translators, employees of translation agencies and translation-related roles within business - making this the largest and most expansive within the translation industry to date.
Posted May 24, 2016
Smartling announced it has acquired VerbalizeIt to augment its enterprise translation management platform with translation capabilities for audio, video, and other multimedia content. Its second acquisition this year, Smartling continues to expand the breadth of translation management technology offerings within its platform. In addition to technology and people, the acquisition brings hundreds of VerbalizeIt customers to Smartling.
Posted May 24, 2016
Perfecto Mobile announced the availability of its Ultimate Digital Test Coverage Toolkit, a free "starter package" that guides Test, DevOps, and Product Development teams to make better-informed decisions about web and mobile test strategies across devices and geographies. The Ultimate Test Coverage Toolkit helps practitioners reduce risk associated with digital quality by identifying the right mix of mobile devices and browsers to test on across geographies; how to set up and maintain a robust and scalable test lab; and what device/browser platforms to pay particular attention to in 2016.
Posted May 19, 2016
According to The Future of Content: Rethinking Content Consumption, a national survey report, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels. Rapt Media, a provider of interactive video technology, recently surveyed an audience of more than 1,000 consumers to understand how content discovery is driving the content personalization trend.
Posted May 19, 2016
Kaltura, a video technology provider, announced the launch of the Kaltura Video Platform as a Service (VPaaS), a specialized cloud video service, enabling organizations to build and rapidly deploy any video application, workflow, and experience. Kaltura VPaaS lets SaaS providers, integrators, in-house teams in large organizations, and developers everywhere to quickly add video capabilities and integrate video as a native data type into existing platforms and workflows by leveraging the Kaltura APIs, SDKs, and developer tools for their specific needs.
Posted May 19, 2016
Progress announced the results of its recent global survey, Are Businesses Really Digitally Transforming or Living in Digital Denial? The survey, conducted in Q1 2016 by Loudhouse, the specialist research division of Octopus Group, aimed to better understand how business leaders view digital transformation and learn their plans to address its challenges.
Posted May 19, 2016
CSG Systems International, Inc. announced survey findings that reveal new trends in consumer use of streaming video services and the impact of streaming on Pay TV services. In the survey titled Going with the Flow: How to Captivate Video Streamers, The Diffusion Group (TDG), on behalf of CSG, polled nearly 2,000 consumers across the United States who regularly use streaming services to watch video. Survey respondents reported their opinions about watching short- and long-form video content including movies, TV shows, sports and other content across devices and from multiple providers.
Posted May 19, 2016
SAPinsider, the inside edge for SAP customers worldwide, announced its newest product line: insiderBOOKS. insiderBOOKS takes a digital-first approach to delivering affordable and timely SAP-related content, including chapter-by-chapter releases, frequent book updates, and an interactive reading experience. Professionals evaluating, implementing, deploying, and using SAP solutions are invited to register for a free insiderBOOKS account.
Posted May 19, 2016
Telestream, a provider of digital video tools and workflow solutions announced the release of version 3.0 of Switch its cross-platform media player and inspection tool. This latest version of Switch continues its evolution as an affordable visual QC tool and standalone media player with new features for comparing multiple files, previewing output through Blackmagic Design devices, and new one-step publishing destinations for Vimeo, YouTube, and Facebook.
Posted May 19, 2016
VitalSource, part of Ingram Content Group, says it is simplifying digital publishing for educators, academic publishers and corporate training professionals with the introduction of VitalSource Content Studio (VCS). The digital content authoring platform is designed to enhance the learning experience and improve outcomes with original, customizable content that is managed through a simple interface. It gives users the tools to produce digital-first content that is standards-based, responsive, interactive, and accessible.
Posted May 17, 2016
Digital marketing company Connexity, Inc. announced the launch of an enhanced AudienceView audience segmentation and analytics platform with new granular audience-based metrics and reporting. AudienceView combines deep online behavior data collected by Hitwise with thousands of survey-based audience attributes from Simmons Research. The result is a comprehensive view of where people go on-line, who they are, and what they like.
Posted May 17, 2016
Adobe unveiled new advertising capabilities in Adobe Media Optimizer that it says enable brands to deliver creative ad content with deep data insights and engage users with highly personalized messages and offers. This includes advanced analytics that better leverage a prospect's journey online as well as new tools to help serve the most relevant content at scale and in real-time. Support for video ads and mobile audience and location data allows brands to reach customers through highly effective ad formats across devices. New integrations within Adobe Marketing Cloud let advertisers tap into a wider set of consumer data to reach audiences across channels.
Posted May 17, 2016
PLAT.ONE, an Enterprise Internet of Things (IoT) solution platform, announced the results of its European IoT Industry Survey from the M2M Forum in Milan. PLAT.ONE conducted an Internet of Things Industry survey in Europe in Q2 2016 to learn about the challenges IT and business professionals are facing with their IoT projects. Key areas of investigation included IT infrastructure, technology requirements, business challenges, and state of deployment.
Posted May 17, 2016
Acxiom, an enterprise data, analytics, and software-as-a-service company, announced the Acxiom Marketing Analytics Environment, a privacy-safe, closed-loop marketing analytics solution that allows clients to leverage the power of data science and analytics to drive improved customer experiences and higher return on marketing investment. In order to transform data into action, marketers must integrate both online and offline campaigns as well as transactional data.
Posted May 17, 2016
Exact Editions, has launched a new digital books service. In partnership with four publishers, Exact Editions is using its expertise to deliver books in a new digital format, specifically aimed at the institutional market. The service launches with a range of books for the academic market, with titles across a variety of genres: history, literature, poetry, ecology, sociology, and biography, published by Carcanet, Seren, Liverpool University Press, and Permanent Publications.
Posted May 17, 2016
Despite popular belief around the growing Millennial workforce's reliance on mobile and social channels, survey findings show these digital natives are influenced by similar sources as their generational predecessors. What's more, they have significant influence in the B2B buying cycle. In fact, the millennial generation takes the lead in decision-making power for B2B purchases and has research power when short-listing technology solutions, according to a survey released by Arketi Group, a high-tech B2B PR and digital marketing firm.
Posted May 12, 2016
GI Insight, the customer insight people, have introduced new standards in multi-channel marketing with their platform, GI Campaign which offers users the ability to identify and capture customer behaviour; segment customers into different behavioral groups; apply a built-in decision engine that delivers personalized messages for each customer; automatically set up programmatic communications that activate email messages in real-time triggered by customer action.
Posted May 12, 2016
Akoonu, Inc., a strategic marketing platform for account-based marketing and selling, announced the expansion of its integration capabilities and Content Planning module. Akoonu says its expanded MA and CRM integrations and new content inventory and mapping features, coupled with its existing capabilities for buyer-centric marketing, empower B2B marketers to understand, attract, and engage all the people involved in making a buying decision in an account so they can effectively execute their ABM strategy.
Posted May 12, 2016
Translations.com, a provider of language services and translation-related technologies and a division of TransPerfect,announced a partnership with the digital design and engineering agency Third & Grove, which specializes in CMS integration and e-commerce solutions.
Posted May 10, 2016
Fluent, LLC, an IDI company and a provider of people-based digital marketing and customer acquisition, released a new research report entitled, "Marketing to Women: 2016". The report covers a range of topics of interest to business-to-consumer marketers, spanning everything from which types of media American adult women are most likely to find influential in their shopping decisions, to the growing roles of social media and mobile apps in product discovery, research, and purchasing.
Posted May 10, 2016
Adobe unveiled the first integration between Adobe Sign and Adobe Marketing Cloud, eliminating the cost and frustration of manual, paper-based process for enrollment, onboarding, and servicing across the customer journey. Adobe Sign (formerly Document Cloud eSign services) features an upgraded and modernized mobile app experience, and works seamlessly with Adobe Experience Manager (AEM) Forms--a key part of Adobe Marketing Cloud--helping organizations to go completely digital with anything from credit card applications to government benefit forms or medical forms.
Posted May 10, 2016
EMC's Enterprise Content Division announced EMC Leap (formerly Project Horizon) and InfoArchive 4.0. EMC LEAP is a suite of purpose-built, cloud-native content apps. Unlike other offerings in the market, EMC LEAP says its apps deliver enterprise-grade content management capabilities combined with the most intuitive user experience for diverse business use cases.
Posted May 10, 2016
Publicitas, an international media and advertising services company, has introduced 360 view and 360 video advertising formats to Publicitas Mobile. The company says the immersive formats provide brands with invaluable data, high levels of consumer engagement, as well as visibility and responsiveness to the programmatic world. These interactive formats give brands detailed campaign results through a premium, fully managed service, responding to the industry issue of performance measurement.
Posted May 05, 2016
ScribbleLive, a provider of content, marketing, and publishing technology announced key updates to its Engage product, a solution brands and publishers use today to create and publish content experiences to drive audience engagement. The ScribbleLive Engage product announcement highlights the changing landscape for both publishers and brands.
Posted May 05, 2016
Tapjoy, a monetization platform for the mobile world, and Rubicon Project, which operates a large advertising marketplace, announced the launch of the Tapjoy Private Exchange, which for the first time opens up Tapjoy's premium in-app, opt-in mobile video inventory to programmatic ad buyers via Rubicon Project's leading Orders platform.
Posted May 05, 2016
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