News Item

Kenshoo provider of premium digital marketing technology, released a new study that finds marketers using multi-touch attribution models generate 10-30% more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques.
Posted Aug 01, 2013
Cedar Fund and Eric Schmidt's Innovation Endeavors are investing $3 million in Datorama's A round. The funds will be used to support the continued development and marketing of the company's self-service cross-channel marketing analytics platform.
Posted Aug 01, 2013
Springer announced that it has released an Android version of its SpringerLink mobile application, allowing for wider access to its content. The app's user interface has also been updated.
Posted Aug 01, 2013
IMN, a digital marketing company that delivers branded newsletters and content for vertical markets, unveiled the results of its second annual multi-industry content marketing survey. The results of the survey revealed an increased awareness of content marketing over last year, with marketers more frequently putting formal content marketing programs in place.
Posted Jul 30, 2013
If you share your Netflix subscription with your family or roommates, you will likely welcome the addition of personalized profiles - but only if you have Apple TV. Expected to officially launch in August, Macrumors reported that Apple TV users started seeing the profiles appear on July 29, 2013.
Posted Jul 30, 2013
Amazon.com announced "The Kindle Singles Interview," a new series designed to take advantage of the Kindle Singles platform by offering major long-form interviews with iconic figures and world leaders. The Kindle Singles Interview is a new exclusive series in the Kindle Singles store. The debut Kindle Singles Interview, The Optimist, is an interview with Shimon Peres, the 89-year-old President of Israel.
Posted Jul 29, 2013
AcademicPub, a provider of copyright-cleared content for digital and printed course packs in higher education, announced the launch of Express Books, enabling professors to self- publish. As Express Books authors, instructors can now publish and sell their own books to the education and mass markets on any website with Sharedbook's e-commerce, fulfillment platform, and distribution capabilities.
Posted Jul 29, 2013
If you haven't yet made the switch from cable to internet based television, Google may have just delivered the device to change your mind. Announced on July 24 at Google headquarters, the Chromecast dongle costs just $35 - but comes with $24 worth of Netflix subscriptions - and plugs into an HDMI port on your TV. It's the size of a thumb drive.
Posted Jul 25, 2013
Mediaspectrum, Inc., a provider of SaaS technology for advertising, content management, and publishing across multiple channels, announced the closing of a $35.8 million minority equity investment from Insight Venture Partners. Mediaspectrum will use the proceeds to support its continued growth. As part of the transaction, Peter Sobiloff, managing director and Cian Cotter, principal at Insight Venture Partners, will join Mediaspectrum's Board of Directors.
Posted Jul 25, 2013
Innovid, a platform delivering immersive video advertising anywhere, released its Interactive Video Advertising Benchmarks: H1 2013. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could increase ad engagement by 232%. The report also showed that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, the latest benchmarks showed a 161% increase in brand exposure.
Posted Jul 25, 2013
Following the launch of its browser-based sharing service, Cloudup announced free native applications for Windows and Mac users. Available immediately these new apps enable the streaming of any type of media directly from the desktop.
Posted Jul 25, 2013
youAPPi, a provider of mobile application distribution and content monetization solutions, announced the launch of a self-service mobile monetization solution for publishers. The solution is designed to enrich mobile publisher content and add an additional revenue stream to supplement advertising dollars.
Posted Jul 25, 2013
Sprout Social, a provider of social media management and engagement for businesses, announced the kickoff of #BePresent - a new initiative to help brands better measure and improve social media engagement. At the center of the campaign is a new Engagement Report, which all brands are invited to generate and download for free at mustbepresent.com.
Posted Jul 25, 2013
blinkx, an internet media platform powered by CORE video technology, announced a beta version of its new blinkx VideoAdvantage. Publishers who leverage blinkx VideoAdvantage will be enabled to power their web and mobile properties with content from blinkx's video catalogue, with the opportunity to share in video advertising revenue.
Posted Jul 25, 2013
Brightcove Inc., a global provider of cloud content services, announced that it has teamed up with Yahoo!7, an online destinations for Australian consumers and advertisers, to deliver a technology platform for online video consumption and monetization in Australia.
Posted Jul 23, 2013
LinkSmart, a provider of in-content audience development solutions for web publishers, unveiled Keyword Discovery, an important new addition to its Audience Development Platform. Keyword Discovery gives web publishers improved reader engagement opportunities and management capabilities to ensure their content is optimized for maximize revenue potential.
Posted Jul 23, 2013
Piqora (formerly Pinfluencer), a provider of enterprise analytics and promotions for Pinterest, announced it is broadening its marketing suite to include trending image, hashtag, and influential audience analysis from Instagram and Tumblr. Piqora has partnered with AMC, Crate & Barrel, and leading social media agency 360i as the launch partners for these platform integrations.
Posted Jul 23, 2013
GiardGroup Inc. introduced a competitive ux analysis that aims to provide value, be less intrusive than typical UX processes, and be reasonably priced. The UX Competitive analysis delivers information about the website's functionality and content that may not have been previously considered. It also helps users discover what is working well for the competition, as well as what is commonly being offered via the Web.
Posted Jul 23, 2013
Topsy, a social analytics platform for real-time discovery and marketing, launched a new feature in Topsy Pro that allows brands to find and reach in-market consumers on Twitter through real-time Boolean search. Brands will be able to identify people who are actively searching for products and services by location and target them with personalized content, offers, and relevant social ads.
Posted Jul 23, 2013
Copyright Clearance Center, Inc. (CCC), a not-for-profit organization creating global licensing and content solutions for copyright, announced key findings from Outsell's 2013 study on Enterprise Information Access, Consumption and Use. According to the data, 48% of executives believe it's acceptable to share information as long as it's not used for commercial purposes, and 45% believe digital or print paid information is fine to share.
Posted Jul 22, 2013
AsiaInfo-Linkage, a supplier of BSS systems, has launched its Veris C3 Big Data appliance to international markets. Veris C3 is designed around Context -- a real-time understanding of where customers are and what they are doing on their mobile devices; Content - the ability to create very specific marketing messages and campaigns; and Control -- the ability to target precisely defined customer segments and give end customers real-time control over their opt-in preferences.
Posted Jul 22, 2013
Kapost, a content marketing software platform, announced that it has secured $5.6 million of funding from new investors Lead Edge Capital and Floodgate, as well as from existing investor, High Country Venture. The growing Boulder-based company is profitable and has 100+ customers, brands such as Intel, AT&T, Oracle, Allstate, General Mills, and Lenovo.
Posted Jul 18, 2013
Few series have garnered more hype over the past year than those produced by Netflix. From Arrested Development's return to its latest original show, Orange is the New Black, the shows have not only received great reviews, but they have helped boost Netflix's bottom line with new subscribers. And now, a new milestone, House of Cards and Arrested Development have been nominated for a raft of Emmy awards.
Posted Jul 18, 2013
Telerik announced the release of Sitefinity 6.1. With the latest release, the Web Content Management (WCM) platform includes a lightweight Digital Asset Management (DAM) capability for power business users. In addition to new lightweight DAM functionality, Sitefinity 6.1 continues to deliver as a leading Mobile CMS now with responsive navigation widgets enabling touch-friendly navigation for mobile devices using predefined CSS.
Posted Jul 17, 2013
Archimedia Technology, a new company whose technology and applications bridge the gap between content producers and their archives, announced a reseller agreement with Front Porch Digital, a company that specializes in migrating, managing, and monetizing large and complex media content. Under the agreement, Front Porch Digital customers will be able to purchase the Archimedia Reference Player, Archimedia HD, and 4K SDI cards, and proprietary Archimedia test patterns in conjunction with Front Porch Digital products.
Posted Jul 17, 2013
PTC announced it has acquired Enigma, a developer of software that aggregates and delivers technical content in aftermarket service environments. The acquisition enhances PTC's existing portfolio of service lifecycle management (SLM).
Posted Jul 17, 2013
PleaseTech Ltd has released version 5.0 of PleaseReview, its advanced collaborative review and co-authoring solution for Microsoft Word and other document types. PleaseReview allows multiple contributors to review and co-author the same copy of the document at the same time with control over permissions.
Posted Jul 16, 2013
CDN.net announced it has launched a new live video streaming service, with mobile device and tablet support, across its global content delivery network (CDN). The service delivers rich live-streamed video closer to audiences around the world, eliminating long load times and quality issues with a flexible CDN, priced to location and usage.
Posted Jul 16, 2013
StorageDNA, Inc., a provider of intelligent storage and archiving workflow solutions for media professionals, announced the general availability of version 3.0 of its LTO LTFS archive-retrieval workflow solution, DNA Evolution.
Posted Jul 16, 2013
Marrying a collection of cultural content with a proprietary e-commerce system, Mediander LLC, a wholly owned subsidiary of Fine Creative Media, Inc., announced the launch of its new website mediander.com.
Posted Jul 16, 2013
Liquid Wireless, a Publishers Clearing House company that specializes in mobile lead generation, media buying and analytics, announced the launch of a cost per acquisition mobile targeting platform called the Liquid Targeting Platform.
Posted Jul 15, 2013
Aquafadas, a developer of digital publishing solutions, announced the release of the Aquafadas Digital Publishing System 3.0. The upgraded Aquafadas solution now lets publishers create interactive and graphics-rich content that can be published straight to the web, iOS, Android OS, Kobo's Arc tablet, and Amazon's Kindle Fire.
Posted Jul 15, 2013
Cloud and mobile technologies are expected to continue to gain momentum as the most disruptive technologies in consumer and business markets over the next three years, according to the Global Technology Innovation survey by KPMG LLP. The survey also predicts biometrics and big data technologies to develop as key breakthrough technologies.
Posted Jul 12, 2013
Pantheon, an all-in-one Drupal platform, announced the launch of Multidev, which aims to cut website management costs by letting teams instantly provision unlimited development environments in the cloud. Each member of a team can fork the entire stack of services that power a site on demand, developing in tandem on a single platform.
Posted Jul 12, 2013
As the open access publishing model expands, new challenges arise for libraries, publishers, funders, and researchers. Libraries in particular are creating new workflows and procedures across their institutions. One of the major administrative burdens revolves around Article Processing Charges (APC's), which are paid to publishers for (Gold) Open Access papers. Swets has introduced a new APC management service in order to address this need directly.
Posted Jul 12, 2013
If you've got a Kindle Fire, you can now download a New York Times app, and, according to paidContent content will be free until July 31. After that you'll hit the Times' paywall and will need to pony up for a digitall subscription. That means paying $20 a month for tabley access, or $35 a month for access across platforms, including tablets, smartsphones, and the web.
Posted Jul 11, 2013
Bad news for Apple -- as well as publishers and authors. A verdict has finally come down after last month's antitrust trial, in which Apple defended itself against accusations that it conspired with publishers to raise ebook prices. U.S. District Judge Denise Cote ruled on July 10, 2013 that Apple was in fact guilty of conspiring with publishers, which opens the company up to a damages trial.
Posted Jul 10, 2013
Vital Source Technologies, Inc., Ingram Content Group's e-textbook solution, announced the general availability of a comprehensive e-textbook Building Block that integrates its VitalSource Bookshelf platform with Blackboard Learn.
Posted Jul 10, 2013
re:fuel -- a media and promotions firm -- announced the launch of IHeartNewspapers.com, an online resource for newspaper research and information. The site's content is designed to promote the positive impact that newspapers have on readers and illustrate the value of newspaper advertising to marketers.
Posted Jul 10, 2013
Identive Group, Inc., a provider of solutions and services for the identification, security and RFID industries, announced availability of its Tagtrail mobile app for iOS devices in the Apple App Store.
Posted Jul 09, 2013
New functionality in Searchmetrics' search and social analytics software lets digital marketers analyze and track how their sites are performing in searches on mobile devices. Users can monitor search engine rankings and the corresponding traffic coming from searches on both mobile phones and tablets, as well as analyzing mobile search performance on these devices at a local level.
Posted Jul 09, 2013
The Fancy is a blend of Pinterest and Amazon, selling items curated by users, and investors are taking notice. According to Bloomberg, The Fancy just got an influx of cash with $53 million in investments from Len Blavatnik along with such notable names as American Express and Will Smith (yes, that Will Smith).
Posted Jul 08, 2013
One of the pioneers of TV on the web is gone. AllThingsD reported that Microsoft quietly shut down its MSN TV. Originally WebTV, MIcrosoft bought it for $425 million in 1997. MSN TV included a set-top box and a keyboard, and eventually lent some of its technology to the Xbox.
Posted Jul 08, 2013
Lately, the media has been so focused on the Apple ebook trial that you could be forgiven for having forgotten all about the Author Guild's lawsuit against Google for its attempts to scan every book. But a three judge panel decided this week to revoke class action status, at least temporarily.
Posted Jul 02, 2013
It probably won't matter much to the hordes of Potter fans who frequent Pottermore, but CEO Charlie Redmayne is leaving to return to HarperCollins U.K. as CEO. Redmayne had served as the head of Pottermore since its beginning in 2011.
Posted Jul 02, 2013
Andrew Sullivan's decision to leave The Daily Beast and take his blog, The Dish, with him at the beginning of the year was bold. Sullivan decided to support The Dish with a subscription model, and now six months in he's updating us all on the site's progress.
Posted Jul 02, 2013
Omnicom Media Group announced the acquisition of market leading, search engine optimization (SEO) company Bruce Clay Australasia, which joins the Group's Resolution global search network. With this acquisition, Omnicom hopes to create a holistic, search and digital marketing business with over 70 employees servicing Omnicom Media Group Australia and existing Bruce Clay Australasia clients.
Posted Jul 02, 2013
Fishbowl Solutions, an Oracle WebCenter Content and Portal Specialized Gold Partner and a Google Enterprise Partner, has announced the release of its Google Search Appliance (GSA) Connector Version 3.0 for Oracle WebCenter Content. This release adds support for additional Google Search Appliance 7.0 features and introduces a redesigned WebCenter Content Google Search interface to bring a Google-like search experience to WebCenter users.
Posted Jul 01, 2013
Reputation Changer, a provider of online reputation management (ORM) and brand control services, announced the acquisition of Brand.com in a six-figure deal. In a strategic move that follows 1500% revenue growth within two years, Reputation Changer will change its name to Brand.com.
Posted Jul 01, 2013
Ingram Content Group Inc. announced that it has grown its MyiLibrary platform, adding more than 50,000 titles and new functionality in and effort to meet the changing needs of today's libraries.
Posted Jul 01, 2013
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