News Item

LinkSmart, a provider of in-content audience development solutions, announced the LinkSmart Marketplace, which enables online publishers to develop and share high-quality reader traffic through in-content links. Many large digital publishers currently use LinkSmart's audience development platform to direct their reader traffic to high-value areas such as breaking news, video, e-commerce and sponsored landing pages.
Posted Aug 27, 2013
Primestream announced FORK Xchange Suite 2.5, the latest version of its companion application for the FORK media asset management and automation platform. FORK Xchange Suite gives broadcasters instant cloud access to content on their FORK Production servers from any Windows, Mac, or tablet device.
Posted Aug 27, 2013
If you've been looking for new revenue streams to monetize your app, Amazon may have just answered your prayers. It introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to sell millions of physical and digital items from Amazon.com within their apps and games.
Posted Aug 27, 2013
Zenya, which developed a categorical repository of search engine marketing keywords, announced the launch of a new search retargeting service. The service, Zenya Retargeting, forgoes the use of traditional browser cookies for tracking, instead utilizing a best-of-breed technology that analyzes search history and other browser activity to identify audiences. These insights combine with Zenya's keyword intelligence, including comprehensive coverage of competitor keywords.
Posted Aug 22, 2013
Seattle-based WordRake officially released WordRake Version 1.3, the newest addition to its editing software for clarity and brevity. WordRake 1.3 provides compatibility with the 32-bit version of Office 2013, and all versions of 64-bit Office on Windows 8.
Posted Aug 22, 2013
Netflix announced that it will trade in the familiar "Instant Queue" for the "My List" feature to no small amount of consternation. (Slate already published an article on how to get your Instant Queue back.) For its part, Netflix says, "We've designed a better way to help you easily find and watch those titles you picked to watch on Netflix and are happy to introduce "My List" to all our streaming members globally. With "My List" you can now quickly go to your own row or gallery on Netflix and instantly find those titles you already picked to watch."
Posted Aug 22, 2013
Mag+ and Appboy are joining forces in an effort to help digital publishers convert readers into loyal users. Customers of Mag+'s digital publishing platform, which include magazines like The Atlantic and New York Magazine as well as many international corporations, can now access Appboy's mobile relationship management (MRM) platform to build their businesses.
Posted Aug 21, 2013
Oracle unveiled a new release of Oracle WebCenter which helps organizations share information efficiently, maximize the value of business transactions, and deliver engaging experiences across web and mobile channels. Updates across the entire Oracle WebCenter portfolio empower the mobile workforce with new apps, BYOD support, and enhanced development tools.
Posted Aug 20, 2013
Brainshark, Inc., a sales enablement platform provider, announced the launch of VideoSync -- a new Brainshark On-Demand feature that lets users quickly and easily combine video and slides, side-by-side. VideoSync can include "talking head" video clips, subject matter expert commentary, pre-recorded product demos, executive speeches, and more playing alongside and complementing slide content.
Posted Aug 20, 2013
The next wave of mobile internet users will be from urban areas of emerging markets, finds Ovum. The lack of fixed internet infrastructure in the region and the significant purchasing power of urban residents are pushing both end users and service providers towards mobile. New research from Ovum highlights the correlation between the growth of the mobile internet and the adoption of "smart" devices in emerging markets.
Posted Aug 20, 2013
According to a post by Jane Friedman on the Open Road Integrated Media blog, the digital publisher raised $11 million in Series C funding through a partnership with NewSpring Capital. NewSpring led the funding round with an $8 million investment, and existing investors Kohlberg Ventures, Azure Capital, and Golden Seeds supplied the difference.
Posted Aug 19, 2013
Magnify.net has partnered with Wochit.com to add a growing collection of quality news content to the Magnify.net platform. Wochit produces broadcast-quality video on breaking news and trending topics. Wochit joins Magnify's expanding source library, giving curators access to thousands of videos about news, business, technology, and entertainment.
Posted Aug 15, 2013
FightMe is a new competitive social video network. Users are able to showcase any talent, voice opinions, and get recognition. The London-based startup launched into private beta in early June, allowing its users to create 30-second, unedited, raw videos about whatever they want. Users can create bespoke hashtags to compete for the top spot, by showing off a talent, an opinion or by just getting creative and having fun. To get to the top of a leaderboard, users must get the most Applause on their video. A hashtag is a giant leaderboard for the whole world to Join In.
Posted Aug 15, 2013
HuffPost Live is all grown up. Arianna Huffington reminded us all that on August 13, the social video channel turned a year old. More importantly, she shared some interesting stats about the interactive news channel. In the past year, the Huffpost Live has "generated over 445,000,000 video views, attracting more than 13 million unique visitors a month."
Posted Aug 15, 2013
Amazon Web Services, Inc., an Amazon.com company, announced Amazon Simple Notification Service (Amazon SNS) with Mobile Push, a cross-platform push notification service in the cloud. With one API, application developers can send notifications to Apple iOS, Google Android, and Kindle Fire devices.
Posted Aug 13, 2013
At this point, ebooks are practically old news, but digital technology continues to change the way books are created, discovered, and even funded. Wattpad, a social network for aspiring writers, has added a crowdfunding component to its site--only they call it "fan funding."
Posted Aug 13, 2013
Apple may have been found guilty of anti-trust in the legal system - a ruling that the company is appealing - but things aren't as clear cut in the court of public opinion, and the whole thing just keeps getting murkier and murkier. The five publishers that were originally named in the suit are unhappy with the terms of Apple's punishment, which would require that Apple be allowed to discount its ebooks for five years - even though the original settlement between the publishers and the DOJ agreed to two years. Publishers are calling this punitive, meanwhile, Apple intends to appeal the court's ruling and has requested a stay of all the court's rulings until its appeal can be heard. The request to stay the rulings was denied. Judge Denise Cote is also reportedly considering limiting Apple to negotiating with one publisher per every six months.
Posted Aug 12, 2013
Google has joined the e-textbook movement, rolling out a textbook section for Google Play. It joins the ranks of Barnes & Noble and Amazon, which have long offered e-textbooks for sale, and rent. Available to Android and iOS users, the e-textbooks available on Google Play are mostly available for purchase with a select few able to be rented, according to Gigaom.
Posted Aug 12, 2013
Magnify.net, a leading provider of curated video content, platform services, and video hosting and delivery announced that it had added a slate of premium video brands to its growing roster. Conde Nast will provide Magnify.net users with video from Wired Magazine, Vogue, Vanity Fair, Glamour, GQ, and Teen Vogue.
Posted Aug 08, 2013
AOL Inc. announced it has entered into an agreement to acquire Adap.tv, Inc., a global, programmatic video advertising platform for brands, agencies, and publishers. Adap.tv brings to AOL, a global programmatic video technology stack for publishers and advertisers across all screens; a unified yield management platform for advertisers and publishers for planning, targeting, ad-serving and measurement; and a talented team which has driven innovation in the automation of global video advertising.
Posted Aug 08, 2013
OneSpot, a content advertising company that marries content marketing with the power, data intelligence, and infrastructure of online advertising, announced it is adding a Content Sequencing Engine as part of the OneSpot platform. The Content Sequencing Engine gives OneSpot customers the ability to use large portfolios of content to enable multi-stage brand storytelling.
Posted Aug 08, 2013
blinkx, an internet media platform powered by CORE that connects consumers with advertisers through professionally generated content online, entered into an all cash transaction with Grab Network Holdings, Inc., related to its Grab Media property.
Posted Aug 06, 2013
The EContent 100 is our annual list of the companies that matter most in the digital content industry. Companies that wish to be considered for inclusion on the list may submit their information via a form on our website. Our judges will review the submissions and vote on which companies make the final list.
Posted Aug 06, 2013
The Washington Post Co. has long been owned by the Graham family, but it revealed on Monday, August 4, that it had agreed to sell the flagship publication to Jeffrey Bezos, most famous for founding Amazon, Inc. The Washington Post says that Bezos will pay $250 million in cash for it and affiliated newspapers.
Posted Aug 06, 2013
Aquafadas, developer of digital publishing solutions, announced it has added two new features--Progressive Downloads and ImageMagick support--to its Aquafadas Digital Publishing System version 3.0.
Posted Aug 05, 2013
The Chief Marketing Officer (CMO) Council, a global executive affinity group of more than 6,500 senior marketing executives, announced the launch of its new Content ROI Center website. This resource is dedicated to helping marketing organizations improve the performance and return of their growing investments in content origination, multi-channel formatting, targeting, and delivery across the entire customer lifecycle.
Posted Aug 05, 2013
According to reports from Quartz, Google is looking to give its local news service a boost by integrating it with Google Now. The search giant's Now service focuses on deliver contextually relevant content via mobile devices. Google Now is built into new Android devices and the Google Search app for iPhone, but the local news "card" is still in beta testing and only available to Google employees.
Posted Aug 01, 2013
Vidyard, a video marketing platform, announced the launch of the new Vidyard app for HootSuite, a widely adopted social relationship platform. The Vidyard app tackles a need for video marketing enablement in social media, and is available now through the HootSuite App Directory. On the heels of Vidyard's recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another step toward Vidyard's vision of transforming results and return-on-investment (ROI) with video content.
Posted Aug 01, 2013
Kenshoo provider of premium digital marketing technology, released a new study that finds marketers using multi-touch attribution models generate 10-30% more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques.
Posted Aug 01, 2013
Cedar Fund and Eric Schmidt's Innovation Endeavors are investing $3 million in Datorama's A round. The funds will be used to support the continued development and marketing of the company's self-service cross-channel marketing analytics platform.
Posted Aug 01, 2013
Springer announced that it has released an Android version of its SpringerLink mobile application, allowing for wider access to its content. The app's user interface has also been updated.
Posted Aug 01, 2013
IMN, a digital marketing company that delivers branded newsletters and content for vertical markets, unveiled the results of its second annual multi-industry content marketing survey. The results of the survey revealed an increased awareness of content marketing over last year, with marketers more frequently putting formal content marketing programs in place.
Posted Jul 30, 2013
If you share your Netflix subscription with your family or roommates, you will likely welcome the addition of personalized profiles - but only if you have Apple TV. Expected to officially launch in August, Macrumors reported that Apple TV users started seeing the profiles appear on July 29, 2013.
Posted Jul 30, 2013
Amazon.com announced "The Kindle Singles Interview," a new series designed to take advantage of the Kindle Singles platform by offering major long-form interviews with iconic figures and world leaders. The Kindle Singles Interview is a new exclusive series in the Kindle Singles store. The debut Kindle Singles Interview, The Optimist, is an interview with Shimon Peres, the 89-year-old President of Israel.
Posted Jul 29, 2013
AcademicPub, a provider of copyright-cleared content for digital and printed course packs in higher education, announced the launch of Express Books, enabling professors to self- publish. As Express Books authors, instructors can now publish and sell their own books to the education and mass markets on any website with Sharedbook's e-commerce, fulfillment platform, and distribution capabilities.
Posted Jul 29, 2013
If you haven't yet made the switch from cable to internet based television, Google may have just delivered the device to change your mind. Announced on July 24 at Google headquarters, the Chromecast dongle costs just $35 - but comes with $24 worth of Netflix subscriptions - and plugs into an HDMI port on your TV. It's the size of a thumb drive.
Posted Jul 25, 2013
Mediaspectrum, Inc., a provider of SaaS technology for advertising, content management, and publishing across multiple channels, announced the closing of a $35.8 million minority equity investment from Insight Venture Partners. Mediaspectrum will use the proceeds to support its continued growth. As part of the transaction, Peter Sobiloff, managing director and Cian Cotter, principal at Insight Venture Partners, will join Mediaspectrum's Board of Directors.
Posted Jul 25, 2013
Innovid, a platform delivering immersive video advertising anywhere, released its Interactive Video Advertising Benchmarks: H1 2013. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could increase ad engagement by 232%. The report also showed that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, the latest benchmarks showed a 161% increase in brand exposure.
Posted Jul 25, 2013
Following the launch of its browser-based sharing service, Cloudup announced free native applications for Windows and Mac users. Available immediately these new apps enable the streaming of any type of media directly from the desktop.
Posted Jul 25, 2013
youAPPi, a provider of mobile application distribution and content monetization solutions, announced the launch of a self-service mobile monetization solution for publishers. The solution is designed to enrich mobile publisher content and add an additional revenue stream to supplement advertising dollars.
Posted Jul 25, 2013
Sprout Social, a provider of social media management and engagement for businesses, announced the kickoff of #BePresent - a new initiative to help brands better measure and improve social media engagement. At the center of the campaign is a new Engagement Report, which all brands are invited to generate and download for free at mustbepresent.com.
Posted Jul 25, 2013
blinkx, an internet media platform powered by CORE video technology, announced a beta version of its new blinkx VideoAdvantage. Publishers who leverage blinkx VideoAdvantage will be enabled to power their web and mobile properties with content from blinkx's video catalogue, with the opportunity to share in video advertising revenue.
Posted Jul 25, 2013
Brightcove Inc., a global provider of cloud content services, announced that it has teamed up with Yahoo!7, an online destinations for Australian consumers and advertisers, to deliver a technology platform for online video consumption and monetization in Australia.
Posted Jul 23, 2013
LinkSmart, a provider of in-content audience development solutions for web publishers, unveiled Keyword Discovery, an important new addition to its Audience Development Platform. Keyword Discovery gives web publishers improved reader engagement opportunities and management capabilities to ensure their content is optimized for maximize revenue potential.
Posted Jul 23, 2013
Piqora (formerly Pinfluencer), a provider of enterprise analytics and promotions for Pinterest, announced it is broadening its marketing suite to include trending image, hashtag, and influential audience analysis from Instagram and Tumblr. Piqora has partnered with AMC, Crate & Barrel, and leading social media agency 360i as the launch partners for these platform integrations.
Posted Jul 23, 2013
GiardGroup Inc. introduced a competitive ux analysis that aims to provide value, be less intrusive than typical UX processes, and be reasonably priced. The UX Competitive analysis delivers information about the website's functionality and content that may not have been previously considered. It also helps users discover what is working well for the competition, as well as what is commonly being offered via the Web.
Posted Jul 23, 2013
Topsy, a social analytics platform for real-time discovery and marketing, launched a new feature in Topsy Pro that allows brands to find and reach in-market consumers on Twitter through real-time Boolean search. Brands will be able to identify people who are actively searching for products and services by location and target them with personalized content, offers, and relevant social ads.
Posted Jul 23, 2013
Copyright Clearance Center, Inc. (CCC), a not-for-profit organization creating global licensing and content solutions for copyright, announced key findings from Outsell's 2013 study on Enterprise Information Access, Consumption and Use. According to the data, 48% of executives believe it's acceptable to share information as long as it's not used for commercial purposes, and 45% believe digital or print paid information is fine to share.
Posted Jul 22, 2013
AsiaInfo-Linkage, a supplier of BSS systems, has launched its Veris C3 Big Data appliance to international markets. Veris C3 is designed around Context -- a real-time understanding of where customers are and what they are doing on their mobile devices; Content - the ability to create very specific marketing messages and campaigns; and Control -- the ability to target precisely defined customer segments and give end customers real-time control over their opt-in preferences.
Posted Jul 22, 2013
Kapost, a content marketing software platform, announced that it has secured $5.6 million of funding from new investors Lead Edge Capital and Floodgate, as well as from existing investor, High Country Venture. The growing Boulder-based company is profitable and has 100+ customers, brands such as Intel, AT&T, Oracle, Allstate, General Mills, and Lenovo.
Posted Jul 18, 2013
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