News Item

Higher Logic, a provider of cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies. This acquisition accelerates Higher Logic's plans to use broader customer and member interactions as the cornerstone of a lifecycle engagement platform. Integrating the strength of these two marketing automation solutions with Higher Logic's leading engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience.
Posted Oct 17, 2017
QuanticMind, the data platform for intelligent marketing, unveiled a new way for retailers to lift their e-commerce performance by leveraging the power of intent. Bringing its data-driven approach to Google Shopping with soon-to-be-released support for additional e-commerce channels, QuanticMind Shopping maximizes retail efficiency and overall profits.
Posted Oct 17, 2017
Realview announced the launch of Partica, a cloud-based digital content platform that gives publishers a view into their content, unearthing valuable evergreen articles for re-use and monetization. A feature developed over the last 18 months allows publishers to search through thousands of PDF's to find content and extract an article as HTML simply, in just a few clicks. As well as ingesting PDF's, Partica can analyze existing digital content from a website, CMS or RSS feed.
Posted Oct 17, 2017
Aprimo, a provider of digital asset management and marketing operations solutions, announced its Aprimo Digital Asset Management (ADAM) offers enhanced AI-powered auto-tagging to improve consistency, scalability, and ease of use among digital content creation.
Posted Oct 16, 2017
Visitors to the Bowker website myidentifiers.com will now be able to access StreetLib, a publishing platform offering book publishing tools in one place. StreetLib supports authors and publishers by providing the services necessary to publish and sell books online in multiple formats. It also provides technical and commercial assistance to help its users get the most out of its services. Bowker's Myidentifiers.com is the official ISBN registration site for American publishers. Bowker is a ProQuest affiliate.
Posted Oct 16, 2017
Acquia released two new products to help accelerate digital marketing initiatives. Acquia debuted Acquia Journey, the company's new solution that makes it possible for every marketing organization to create data-driven customer journeys. Acquia Journey overcomes the false promises of omnichannel engagement, where siloed marketing technologies and disconnected customer data make it impossible for a marketer to automate personalized customer journeys.
Posted Oct 16, 2017
Qubit, providers of personalization technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing mobile website and, through AI-powered personalization, changes the products a user will see based on their behavior.
Posted Oct 12, 2017
Since 2011, International Standard Book Numbers (ISBNs) for self-published titles have climbed 218.33%, according to the latest report from ProQuest affiliate Bowker. A total of 786,935 ISBNs were assigned to self-published titles in 2016; in 2011, that number was 247,210.
Posted Oct 12, 2017
ProQuest says it has teamed with students and other researchers to make the experience of using the Ebook Central platform more efficient, effective, and valuable. The ebook platform has enhanced its book detail pages to boost usability with simplified workflows, more chapter-level capabilities, and improved file naming conventions that make it easy to organize downloaded resources.
Posted Oct 11, 2017
movingimage, a secure Enterprise Video Platform (EVP) provider, announced it is strengthening its global service by extending its partnership with Akamai Technologies. The movingimage secure EVP is powered by the Akamai content delivery network (CDN) and runs on the Microsoft Azure cloud platform.
Posted Oct 11, 2017
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of the 2017 State of People-Based Measurement Report, conducted by Wakefield Research. The study, which surveyed 500 marketing and advertising senior professionals across the U.S., examines the industry's current perception and implementation of "people-based" measurement, defined as the use of anonymized consumer identity data to better measure the omnichannel impact of marketing.
Posted Oct 11, 2017
The Data & Marketing Association (DMA) released an update to its self-regulatory rules governing responsible marketing. DMA's Guidelines for Ethical Business Practice have been in place and enforced for more than 60 years. This update is the product of DMA's Data Standards 2.0 initiative, which brought member companies together to collectively review and update the standards that guide the marketing industry in the responsible use of data.
Posted Oct 11, 2017
This week, UI Technology Solutions announced the launch of its new publishing solution, PageMajik. Designed to help publishers improve their workflow and efficiency, the PageMajik product suite uses machine learning to automate redundant submission, editorial, and production tasks to free up publishers to work on high-level acquisitions, design, and marketing.
Posted Oct 10, 2017
OpenAthens builds upon its global access tools for digital content providers through its new cloud-based single sign-on solution OpenAthens, an international identity and access management software provider for the information industry, officially launches its cloud-based content provider solution at the Frankfurt Book Fair. Content providers no longer need to wrestle with the frustrations of implementing and maintaining complex access management applications based on SAML.
Posted Oct 10, 2017
Lingotek, the Translation Network announced that the Lingotek - Inside Magento extension for translation is now available on the Magento Marketplace. As a technology partner, Lingotek helps Magento users increase their international presence with an automated, easy-to-use translation integration.
Posted Oct 05, 2017
10Fold, an agency focused on B2B brand elevation, announced survey findings that revealed marketing executives focus a substantial portion of their budget on creating and delivering new content at an ever-increasing frequency. According to the research findings, nearly one-third of respondents are now producing content daily or hourly.
Posted Oct 05, 2017
DECENT announced the beta launch of its DECENT GO marketplace, what it says is the first decentralized digital marketplace. The Beta version is being launched to gain feedback from industry professionals. DECENT had previously launched their desktop application for DECENT GO at the end of June and are now thrilled with the addition of marketplace functionality.
Posted Oct 05, 2017
AdRoll, a performance marketing platform, published its 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand marketers and agencies across Europe, North America, Japan, and Asia-Pacific, the report provides detailed insight into a marketer's perspective on the changing dynamics of attribution. Now in its second installment, this year's report provides a global comparison, expanded from the European report released in 2016.
Posted Oct 05, 2017
Altova announced the release of Version 2018 of its MissionKit desktop developer tools and server software products. This release introduces new functionality across the product line including an HTTP Testing Window, 3-way diff/merge, significant speed improvements in the XSLT engine, updated standards support, and much more.
Posted Oct 05, 2017
Gamut, a solutions-based digital advertising organization from Cox Media Group, announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.
Posted Oct 03, 2017
TouchCR, provider of an e-commerce platform that empowers B2C companies to develop deep customer insights and market with relevance, unveiled how its next-generation smart tracking technology enables marketers to track, monitor, and analyze consumer behavior without relying on cookies. TouchCR's technology supports consumer recognition - including device fingerprinting, identity reconciliation to CRM systems, and alternative data tracking.
Posted Oct 03, 2017
NordVPN has just launched another digital security tool: a proxy extension for Google Chrome. From now on all Google Chrome users will be able to secure their online activities, hide their IP addresses, and safely access their favorite websites. The new proxy extension is light and fast so users can switch between locations with one click.
Posted Oct 03, 2017
Following the indexing of millions of scholarly articles in Google Scholar in 2015, ProQuest and Google are expanding their collaboration by indexing almost half a million full text dissertations from the ProQuest Dissertations & Theses Global database (PQDT), the leading source of emerging research from the world's great universities.
Posted Oct 03, 2017
Lingotek, the Translation Network, announced a strategic global partnership with Connect Worldwide (CWW) to deliver translation and localization services to the travel industry. CWW is a global sales, marketing, and digital services company with a focus on international market expansion and revenue development.
Posted Sep 28, 2017
Toronto-based mobile shopping app Giftagram Inc., announced its latest round of venture funding from FIS Holdings Ltd. FIS Holdings, founded by Glenn Murphy is an operationally engaged investment firm in the consumer sector.
Posted Sep 28, 2017
Seismic, an enterprise-grade marketing and sales enablement solution, announced enhancements to its partner program, Partner Edge. The enhancements will serve to both bolster go-to-market opportunities for Seismic partners as well as provide more specialized benefits and engagement models for different partner categories.
Posted Sep 28, 2017
Vidyard, a provider of a new generation video platforms for business, announced new capabilities, a new name, and a new vision for its video messaging app. Now named Vidyard GoVideo, the free application formerly called ViewedIt makes it easier for business professionals, organizations, and third-party app developers to create, share and track personal videos from within the tools they use every day.
Posted Sep 26, 2017
A new Morning Consult survey provides an in-depth look into what Americans think about the proliferation of digital and video advertising, ad-blocking services, and the cost of premium, ad-free platforms.
Posted Sep 26, 2017
The John S. and James L. Knight Foundation announced a major initiative to support the role of strong, trusted journalism as essential to a healthy democracy. The initiative is anchored by the Knight Commission on Trust, Media and Democracy, a panel of thinkers and doers from diverse backgrounds committed to creating more informed and engaged communities. This nonpartisan commission will explore causes for the erosion of trust in democratic institutions, in particular the press. It will also identify new thinking and solutions around rebuilding trust.
Posted Sep 26, 2017
Emma, a provider of marketing software and services, announced new ecommerce integrations with leading commerce technology brands Shopify, Magento, WooCommerce, and Volusion. The integrations, available now through Emma's marketing platform, allow brands to sync customer purchase and order data to create retail-based segments that drive more targeted and effective email marketing.
Posted Sep 26, 2017
Nuxeo, maker of the cloud-native content services platform, announced a strategic partnership with Simflofy, provider of Content Integration Services. The partnership enables Nuxeo's customers to intelligently meet their ECM objectives by connecting to content where it lives, whether in legacy Enterprise Content Management (ECM) systems or business applications, and removes the cost, pain, and risk of content migrations typically associated with ECM implementations.
Posted Sep 21, 2017
Adjust announced the expansion of its Coalition Against Ad Fraud (CAAF) with a new set of strategic partners and guidelines for entry. All CAAF members have contractually undersigned these guidelines in order to participate in the fight against fraud.
Posted Sep 21, 2017
Longwood Software, Inc., developers of the RevBase software-as-a-service (SaaS) marketing asset management (MAM) system and the ForFile large file transfer service, has introduced a new asset expiration/withdrawal capability in RevBase that is targeted at industries that must ensure regulatory compliance of their marketing materials. The new feature manages the critical end-of-life process for product marketing materials in compliance-related industries such as pharmaceuticals and medical devices. 
Posted Sep 21, 2017
Skimlinks, a content-to-commerce platform, released its annual analysis of online holiday shopping behaviors, traffic, and purchases, Holiday 2017 eCommerce Report. This report uncovers purchase-intent data from the company's network of publishers including BuzzFeed, Refinery29, Conde Nast, The Wirecutter, and HuffPost, and reveals holiday trends publishers, merchants, and marketers can use to make decisions for the 2017 season.
Posted Sep 19, 2017
Centro, a provider of enterprise-class software for digital advertising, announced an integration with Sharethrough to give marketers more programmatic buying capabilities of native ads. The Sharethrough Exchange is the largest programmatic ad exchange in the ad tech ecosystem, transacting 8 billion impressions each month, with three-quarters of those on mobile devices.
Posted Sep 19, 2017
e-Spirit Inc. announced the FirstSpirit Intelligent Content Engine, a new core component of the FirstSpirit Digital Experience Hub. The FirstSpirit Intelligent Content Engine enables marketers to provide personalized, content-rich digital experiences via any channel to increase engagement and compel users to action throughout the buyer's journey.
Posted Sep 13, 2017
Demco Software highlighted the far-reaching capabilities of DiscoverLocal, its latest offering that gives libraries priority in local search results. Launched in June 2017, the new product is a comprehensive discoverability tool that promotes libraries' events and resources on the open web without requiring a library name to be mentioned in the search query.
Posted Sep 13, 2017
Presari lets people select where they get their search results from. With just a click or a touch this search tool operates on desktops or mobile devices like a TV remote. Only instead of switching stations you select search engines, and your results open up for you.
Posted Sep 13, 2017
my6sense, a white label programmatic native ad platform and exchange, is enhancing its Artificial Intelligence (AI) technology, enabling over 100 ad serving and media group clients to better optimize, relevance, and personalization. Specifically, Digital Intuition, the company's advanced machine learning algorithms and optimization engine, learns user behaviors, publisher patterns, and context in order to best match the right content to the right users.
Posted Sep 12, 2017
Econsultancy, the digital marketing research firm, in partnership with Lionbridge Technologies, Inc. a digital communications company, released a new study titled "International Content: Monetizing Global Content Assets and Measuring Success." Based on a survey of more than 270 executive-level marketers across a variety of international businesses, the report examines the role of international content in driving global expansion, while improving customer experience (CX) and increasing revenue.
Posted Sep 12, 2017
Collab, a digital talent network and entertainment studio, announced the launch of a new division, CollabDRM, to help a wide range of content owners protect and maximize the value of their content through rights management and syndication.
Posted Sep 12, 2017
More than three-quarters of business executives expect artificial intelligence (AI) to create competitive advantage or new lines of business for their companies, but only about one in five companies has incorporated artificial intelligence in some offerings or processes today, and only one in 20 companies has extensively incorporated AI into its current offerings or processes. Less than 40% of all companies have an AI strategy in place, and while the largest companies—those with 100,000 employees or more—are the most likely to have an AI strategy, only half do have one.
Posted Sep 07, 2017
Today The Atlantic is introducing The Masthead, a premium membership that delivers exclusive stories, insights, and analysis from The Atlantic's journalists and thinkers—built on a direct relationship with members. The Masthead is a distinctly new editorial offering—not simply more of, or different access to, The Atlantic's existing work. Dedicated editors will rely on member input to directly shape coverage and answer their biggest questions, all while tapping The Atlantic's newsroom and network of experts for exclusive stories and insights.
Posted Sep 07, 2017
Evergage, a real-time personalization platform company, announced several new services partners. These agencies and consultancies - including Brooks Bell, Demand Spring, Harte Hanks, The Plum Tree Group, Sophelle, SFCG, WiderFunnel and Yes Lifecycle Marketing - will work with Evergage to help clients apply personalization strategies and tactics to boost customer loyalty and conversion rates.
Posted Sep 07, 2017
Chatmeter, a provider of search marketing and review management, unveiled major enhancements to its social media features that allow brands to better compete with local competitors. The new technology enables major national retail brands and chains to publish, monitor, and respond to social activity and customer feedback in real-time at the local store level.
Posted Sep 07, 2017
SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, and measure interactive content, announced that it is among the first set of partners to be named a member of the newly launched Marketo Accelerate program.
Posted Sep 07, 2017
Location3, a digital marketing agency that delivers enterprise-level strategy with local market activation, announced the launch of LOCALACT, the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses. ?LOCALACT unifies localized digital advertising with organic listing and search management to provide a complete digital marketing solution that drives measurable results for brands with a large brick-and-mortar footprint.
Posted Sep 07, 2017
Great Jones Street (GJS) short fiction app and Medium, the online publishing platform founded by Twitter co-founder Ev Williams, have agreed to make premium short fiction from GJS available on Medium. Each day, a new GJS story, or chapter from the historical fiction serial, "Reversing the River" by Leslie Pietrzyk, will be featured on Medium's homepage.
Posted Aug 31, 2017
Ness Digital Engineering announced a new Personalization Accelerator that applies machine learning principles to existing data to help companies get customer experience personalization improvements to market faster.
Posted Aug 31, 2017
DVEO, a supplier to leading telco TV/OTT and cable operators around the world, is now shipping their scalable network management server. The DASHBOARD II enables control and monitoring of multiple DVEO streaming devices and file-based transcoders across an enterprise or a network via a single dashboard residing on a DVEO server at a highly connected central point.
Posted Aug 31, 2017
Pages
1
2345678910111213141516171819202122232425
26272829303132333435363738394041424344454647484950
51525354555657585960616263646566676869707172737475
767778798081828384858687888990919293949596979899100
101102103104105106107108109110111112113114115116117118119120121122123124125
126127128129130131132133134135136137138139140141142143144145146147148149150
151152153154155156157158159160161162163164165166167168169170171172173174175
176177178179180181182183184185186187188189190191192193194195196197198199200
201202203204205206207208209210211212213214215216217218219220221222223224225
226227228229230231232233234235236237238239240241242243244245246247248249250
251252253254255256257258259260261262263264265266267268269