News Item

Acquisition by private equity firm to help leverage high growth opportunities in a market projected to cross $20 billion by 2020.
Posted Sep 12, 2019
Adobe announced new capabilities to Magento Business Intelligence, a cloud-based data management and visualization platform that lets merchants visualize their data.
Posted Sep 12, 2019
Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party data providers at DMEXCO 2019.
Posted Sep 12, 2019
Berlin-based independent publisher also adds its 300 Germany-based journals to the RightsLink Author Solution.
Posted Sep 12, 2019
Cardlytics, Inc., a purchase intelligence platform that helps make marketing more relevant and measurable, announced the launch of a proposed underwritten public offering of 2,694,365 shares of its common stock.
Posted Sep 12, 2019
Kudos, a service for accelerating research impact through strategic communications management, has announced the launch of Kudos Pro, a new toolkit for research groups, departments, faculties, and institutes.
Posted Sep 12, 2019
Marketers spend a staggering 32% of their time managing data quality, but it's just not enough.
Posted Sep 10, 2019
Consumers say they delete apps because of too many annoying communications. Facebook and banks (Wells Fargo/Bank of America) top list of best communication by apps.
Posted Sep 10, 2019
Survey underlines significant digital progress made by telcos in creating powerful digital brand value and the significance of digital services in acquiring, retaining and engaging customers.
Posted Sep 10, 2019
People on all sides of the political spectrum see fake news on social media as an issue, and nearly all social media users (97%) are confident they can recognize fake news on these platforms. Experts disagree.
Posted Sep 10, 2019
LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons, and target readers of newsletters devoted to topics that are most relevant to families.
Posted Sep 10, 2019
New software completes customer-for-life vision to court, close, keep, and grow revenue throughout continuous customer journey.
Posted Sep 05, 2019
Acquia customers now have unprecedented creativity and speed for building digital Drupal experiences.
Posted Sep 05, 2019
Company expands category-leading CMP with new features to optimize content creation, measure team efficiency, and quantify pipeline impact from generation to closed-won revenue.
Posted Sep 05, 2019
Introducing the first AI-powered mobile feed for analytics that combines automation, storytelling and collaboration.
Posted Sep 05, 2019
Brand Verge says it is marking its first anniversary with 30% month-over-month growth and announcing product enhancements.
Posted Sep 05, 2019
New research suggests mobile apps increase sales, purchase frequency and the range of items sold not only on a retailer's website but also in its stores. App users also exhibit greater product returns.
Posted Sep 05, 2019
Unified offering provides scholarly publishers with customizable email alerting, superior analytics and advanced advertising functionality.
Posted Sep 03, 2019
Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency.
Posted Sep 03, 2019
New artificial intelligence (AI) solution designed specifically to modernize the Digital Workplace and enrich content throughout the Content Lifecycle.
Posted Aug 29, 2019
The acquisition merges Influenster's community of everyday consumers with Bazaarvoice's global retail network to provide a holistic user-generated content and word-of-mouth platform.
Posted Aug 29, 2019
LiveIntent data suggests DTC brands should optimize towards mobile. The research found that the click-through rate (CTR) for DTC brands is 3x higher on phones than on desktop.
Posted Aug 29, 2019
SparkPost protects email sending reputation by automatically culling bad addresses. New with this release, SparkPost has enhanced its Recipient Validation with additional data, doubling the number of bad addresses it can detect.
Posted Aug 29, 2019
Nuxeo, a cloud-native Content Services Platform, announced the general availability of its Nuxeo Sitecore Connector and Aspera connector, as well as a new version of its Adobe Creative Cloud Connector.
Posted Aug 29, 2019
Despite this, over half (53%) said online ads have become more relevant to their lives in the last three years.
Posted Aug 27, 2019
New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior.
Posted Aug 27, 2019
New first-in-industry technology detects far more fraud than existing solutions, saving customers millions of dollars annually.
Posted Aug 27, 2019
Insticator's platform provides publishers with enhanced audience and advertising analytics to drive engagement and increase revenue.
Posted Aug 27, 2019
Companies say the compliance requirements of the CCPA are too costly, and they will face risks associated with fines.
Posted Aug 27, 2019
Librarians can continue to acquire millions of ebook titles through preferred acquisition platforms.
Posted Aug 20, 2019
Business Analysts can access the data in the Evergage CDP, and run analyses and visualizations that support their company's unique business requirements.
Posted Aug 15, 2019
Quark announced the availability of the 14.3 release of the Quark Content Automation Platform. The new 14.3 release introduces a range of usability updates that span the entire Platform.
Posted Aug 15, 2019
Vennli has announced the release of its latest content intelligence (CI) platform for marketers that want to increase the effectiveness of their content.
Posted Aug 15, 2019
PathFactory, the Content Insight & Activation platform, announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory's stronghold as leaders in the content engagement space.
Posted Aug 15, 2019
Despite this, over half (53%) said online ads have become more relevant to their lives in the last three years.
Posted Aug 15, 2019
ConsumerAcquisition.com, a Google Creative Partner and Premier Partner, announced that its AdRules self-service platform now supports Google App Campaigns new features.
Posted Aug 15, 2019
New Partnerships with tourism and travel brands expand Clicktivated's reach and increase user engagement.
Posted Aug 13, 2019
A global leader in next-generation digital services and consulting announced that it is teaming up to provide 100% cloud-based CCM solutions.
Posted Aug 13, 2019
ProQuest collaborates with leading publishing companies as it reinvents selection and acquisition for libraries.
Posted Aug 13, 2019
Brands are flocking to LinkedIn with 30% of brands increasing activity on the platform in 2018 and more than 50% this year.
Posted Aug 13, 2019
Brands gain the ability to act on user-generated responses at scale, while improving customer experience, local rankings and voice search.
Posted Aug 08, 2019
Vennli's smart content planning tool includes artificial intelligence to help suggest content topics and organizes content briefs based on a marketer's business objective.
Posted Aug 08, 2019
Luminoso Daylight now features advanced sentiment analysis in a no-code application for customer analytics.
Posted Aug 08, 2019
The new integrated offering identifies key accounts and personas to drive ABM revenue.
Posted Aug 08, 2019
RightFind 7.9 release brings the power of semantic enrichment and search to collaboration workflows.
Posted Aug 08, 2019
Lotame continues its unstacked push, launching TV and digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. 
Posted Aug 06, 2019
Streamlined RFP process enables Adweek to connect faster and at scale for impactful and creative premium partnerships.
Posted Aug 06, 2019
eyeo commissioned YouGov to run a survey; finds users understand that ad filtering keeps free content available on the internet.
Posted Aug 06, 2019
Diagonal View, a digital video network, delivering tens of millions of subscribers and billions of views across YouTube and other digital platforms generated from professionally produced content that BitMovio users will now enjoy through the next-gen gamified streaming video platform.
Posted Aug 06, 2019
The GetResponse/Demand Metric 2019 Funnel Friction Benchmark Study identifies which marketing channels and tactics are most effective at each stage in the marketing and sales cycle.
Posted Aug 01, 2019
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