News Item

Vdopia, a provider of mobile video advertising, launched a global programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called Chocolate, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency.
Posted Oct 23, 2014
YouAppi specializes in data-driven mobile customer acquisition, and announced that is has raised a $3 million Series A funding round led by Glilot Capital Partners, 2B-Angels, and Flint Capital. The company also announced its mobile customer acquisition solution that aims to deliver higher customer lifetime value (LTV). This new SDK-free service conducts real-time multi variant analysis and delivers mobile app recommendations to drive customer acquisition for brands, marketers and agencies, and to maximize inventory monetization for over 1,100 publishers.
Posted Oct 23, 2014
NUVI, a solution for real-time social media listening and reporting, announced two new features to help users better track and understand how their brands are profiled online. Those featured are a real time conversation feed and the option to schedule social media posts.
Posted Oct 23, 2014
Progress Software Corporation announced that it has entered into a definitive agreement to acquire privately held Telerik AD, a provider of application development tools, for $262.5 million. Telerik enables its 1.4 million member developer community to create compelling user experiences across cloud, web, mobile, and desktop applications. Telerik's revenue for the last twelve months was over $60 million, with annual bookings growth of over 20%. Progress expects the addition of Telerik to be slightly accretive on a Non-GAAP basis in the first year following the acquisition.
Posted Oct 23, 2014
Playwire, a division of Playwire Media, announced that it has partnered with music label Def Jam Recordings to develop new digital revenue streams for their artists that leverage both technology and ad sales. The main goal is helping artists, publishers, and content creators develop sustainable revenue streams without having to sacrifice copyright and trademark ownership of their content.
Posted Oct 23, 2014
Ingeniux Corporation, a provider of web experience and collaboration software, announced the release of Ingeniux CMS 9. The latest version of the Ingeniux flagship CMS introduces a brand new ASP.NET MVC technology platform, and a host of new marketing and web management features. The new CMS platform uses a NoSQL database designed to scale content delivery in the cloud.
Posted Oct 21, 2014
Amazon announced that the new Kindle Voyage starts shipping today. Kindle Voyage features an all-new design, with Amazon's brightest, highest resolution, and highest contrast display, and reimagined page turns. Early Christmas shoppers can order it now for $199.
Posted Oct 21, 2014
Across the country cord-cutters have been using their parents' and friends' HBO Go log-in info to watch Game of Thrones for years. But HBO CEO Richard Plepler announced during Time Warner Investor Day that his network would be going all out to gain audience share among the 80 million homes that do not have HBO, and that includes the debut of a standalone HBO Go subscription in 2015.
Posted Oct 21, 2014
We've known about Apple Pay since early September, but the new mobile payment option debuted yesterday (October 20, 2014) with the iOS 8.1 update. People with the iPhone 6 or iPhone 6 Plus can now set up their accounts and starting waving their phones at checkout lines at retailers across the country.
Posted Oct 21, 2014
A new study published by the Chief Marketing Officer (CMO) Council and Tealium, a provider of real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration, and data unification. The online research is based on Q3 2014 interactions with 150 senior marketers in North America.
Posted Oct 21, 2014
Snap Skout, a media technology startup that intelligently connects businesses and consumers through relevant online content, announced it is changing the company name to Tack. The name change is effective immediately and reflects the company's mission to help local businesses stay firmly on the map.
Posted Oct 16, 2014
Cloudwords is now the first marketing globalization platform to integrate with Oracle Marketing Cloud and other key Oracle technologies. Moving beyond its integration with Oracle Eloqua, Cloudwords is adding support for Oracle's newest Marketing Cloud technologies. The new integrations include Oracle Reponsys and Oracle Content Marketing, as well as Oracle Web Center Sites and Oracle Web Center Content.
Posted Oct 16, 2014
Retale, a permission-based mobile and digital company connecting shoppers with retailers, and Placed, a provider of location insights and mobile ad intelligence, announced the results of a study examining shopping behaviors of more than 11,000 mobile users. The study by Retale and Placed probed a wide range of shopping behaviors to better understand the impact of retailers' ad circulars on purchasing decisions among mobile users.
Posted Oct 16, 2014
Ensighten, an omni-channel data and tag management provider and the company behind the Agile Marketing Platform, announced it acquired Anametrix,. Anametrix enables marketers to unify and analyze data across paid, owned, and earned media to optimize marketing decisions.
Posted Oct 16, 2014
Lotame, an independent data management platform (DMP), has announced the launch of Lotame Cross-Device, a device graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers. The new solution is based on technology originally developed by AdMobius, the company Lotame acquired in early 2014.
Posted Oct 16, 2014
One of the major drawbacks of social media is that users have to wait for followers to be seen. Niume, a new interest-based social network, has been created to try and solve this problem. Niume addresses the need for a more instant, and interactive, social network. Users post in themed communities known as "circles" and the content is delivered to everyone following that circle. Posts can also be liked, shared, or "hyped" by the followers, all of whom have a shared interest in the subject.
Posted Oct 16, 2014
Sporting News Media (SNM) has launched a proprietary research program, being called "Sporting Views", which will shed light on how sports fans consume and engage with digital sports content in the US. SNM will analyze data from its SN ePlayer network, which reaches more than 20 million sports fans and serves up over 300 million streams in the US each month across 350 local and national publishers' sites, news portals, and key digital sports news destinations. This first report looks at fan engagement and viewership from January 2014 through September 2014.
Posted Oct 14, 2014
Brainshark, Inc., delivering content-driven sales enablement solutions, announced the launch of the Brainshark Sales Accelerator. This sales enablement platform provides centrally accessible solutions for sales onboarding and continuous training, prospecting, coaching, and engagement. The platform also helps managers better understand what their best reps are doing, so managers can coach more effectively and know how prepared their teams are to sell.
Posted Oct 14, 2014
7Summits, an online community solutions provider, and Altimeter Group, an independent research and strategy consulting firm, have formed a strategic alliance to guide and deliver transformative solutions to Fortune 100 companies. Through the connection of these two companies, enterprise clients will be able to leverage Altimeter's thought leadership and strategies and 7Summits' pragmatic delivery of digital transformation solutions.
Posted Oct 14, 2014
The most popular social networking apps were revealed by adjust, a leading mobile app attribution and analytics company. adjust analyzed 217,549 Social Networking and Communication apps across 155 Apple App Store countries and 157 Google Play storefront countries, focusing on a combination of the app store rank with the average of all ratings for the app given by customers.
Posted Oct 14, 2014
Squarespace, an all-in-one web publishing and e-commerce platform, has announced Squarespace 7. The new platform features a redesigned interface, simplified site editing controls, a cover page builder, integration with Getty Images with access to tens of millions of premium creative and editorial images, integration with Google Apps for Work, 15 new category-specific templates, and more.
Posted Oct 09, 2014
SDL introduced subscription-based access to customized Machine Translation via SDL Language Cloud. The cloud-based Machine Translation service is designed to work with SDL's Trados Studio 2014. The release of the Machine Translation service follows the launch of SDL Language Cloud in June, building upon three decades of innovation in language technology.
Posted Oct 09, 2014
Publoris is a new service for academic self-publishing geared toward the needs of young academics. Developed in a partnership between De Gruyter and MyBestseller, the service allows authors to publish their manuscripts quickly, easily, and inexpensively, and is thus an ideal complement to traditional routes for publication.
Posted Oct 09, 2014
A survey by Publishing Technology revealed an increasing number of people are now using their mobile phones to read ebooks. The survey of 3,000 consumers across the U.S. and U.K. found that 43% have read an ebook, or part of an ebook, on their handsets, and that 66% (59% U.K./ 72% U.S.) of mobile phone book readers currently read more on their phones than they did last year.
Posted Oct 09, 2014
Sematext Group, Inc., a Brooklyn-based performance monitoring and log management solution provider, announced the first dedicated monitoring support for Apache Spark in the latest releases of its SPM performance monitoring solution.
Posted Oct 09, 2014
The Digital Reader reported back in September that Amazon was recruiting Kindle Direct Publishing (KDP) authors to submit unpublished manuscripts to a crowdsourcing program that will allow readers to decide which books editors should consider for publishing. (You can join the mailing list here.)
Posted Oct 07, 2014
Widen Enterprises announced the release of Smartimage version 4.0, a solution for simple, cloud-based image management. As small businesses continue to create more visual content, Smartimage looks to empower use of those images with simple management and distribution. The most recent enhancements to the solution include public and custom portals, batch editing, and quick search.
Posted Oct 07, 2014
Worldwide ownership of Connected TV Devices (including smart TVs, smart blu-ray players, IP-enabled game consoles, and digital media streamers) grew 7% percent quarter-on-quarter in Q2 2014 and 34% versus over the same period in 2013 to reach 500 million units. The growing demand for devices that facilitate the streaming of online video to the large screen TVs is creating a highly competitive environment with no fewer than 16 major technology brands accounting for 90% of devices in use according to Strategy Analytics' Connected Home Devices (CHD) service report, "Global Connected TV Device Tracker: Q2 2014".
Posted Oct 07, 2014
ProQuest and The Economist Intelligence Unit (EIU) have teamed to create the an online archive of the EIU's global economic analyses - a single source for comprehensive reports and statistical data on approximately 200 countries. Economist Intelligence Unit Country Reports Archive will combine ProQuest's expertise in digitization, search technology, and data manipulation to make nearly a half-century of the EIU's Country Reports and Quarterly Economic Reviews accessible and searchable on the ProQuest platform, improving research outcomes in history, political science, international studies, and economics.
Posted Oct 07, 2014
A notice posted on Redbox Instant's site gave users little warning that the service would end on October 7. The notice was short on details, but got the point across. Gigaom reports that new sign-ups had been disabled for three months due to a credit-card fraud issue. This resulted in new customers being shut out, as well as problem for existing customers whose cards had expired and could not update their payment information.
Posted Oct 07, 2014
Sendible, a social media management software provider, announced the launch of Sendible 360, an all-in-one social media marketing platform. Sendible 360, the latest upgrade to the platform, enables organizations to engage with customers across multiple social media channels from a single dashboard.
Posted Oct 07, 2014
Extensis announced the immediate availability of Extensis Portfolio, a modular digital asset management (DAM) system that aims to transform the user experience and make DAM affordable for companies of all sizes. With suggested, guided search capabilities, millisecond results, a new user interface, and thumbnail views, Portfolio makes DAM more intuitive and engaging for users.
Posted Oct 02, 2014
GetSiteControl provides a set of six most popular types of website widgets-- Survey, Subscribe, Promo, Contact, Follow and Share--that are now fully responsive and are managed from a single control panel. Owners of responsive websites who choose to install GetSiteControl widgets can now stop worrying about how these third-party elements will look on mobile devices of their website visitors.
Posted Oct 02, 2014
American Express, which operates the OPENForum.com website, has informed the National Advertising Division that it has modified its native advertising practices to assure that consumers who click on OPENForum images-plus-text "ad units" are aware that the content is sponsored by American Express.
Posted Oct 02, 2014
Marketers don't have to actually use a pen and paper just as long as they document their content marketing strategy in some form, they'll be more successful, says the new B2B content marketing research published by Content Marketing Institute (CMI) and MarketingProfs.
Posted Oct 02, 2014
CoxReps announced the launch of Gamut, a new company that combines the assets and strengths of what were formerly Cox Digital Solutions and Cox Cross Media. The new company, which is comprised of four distinct channels of solutions, was formed to offer publishers and advertisers a full spectrum of support and media solutions.
Posted Oct 02, 2014
Kenshoo, a provider of predictive marketing software, announced a new commissioned study conducted by Forrester Consulting on behalf of Kenshoo titled "Cross-Channel Attribution Must Convert Insights Into Action." The study includes a survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe, and outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling to bid management platforms in an automated manner.
Posted Sep 30, 2014
Ninety-five percent of Americans believe public libraries play an important role in giving everyone a chance to succeed, but today's headlines focus on the many challenges facing libraries and their risk of becoming irrelevant. Gale, a provider of library resources and part of Cengage Learning, is attempting to change those headlines with a campaign encouraging everyone to share My Library Story through a new online community designed to help libraries tell a strong value story around their impact.
Posted Sep 30, 2014
CloudCraze, a provider of Customer Engagement Commerce on the Salesforce1 Platform, announced four major product enhancements in its latest release Updates include subscription management, searcandizing, dynamic storefronts, and delegated ordering.
Posted Sep 30, 2014
Aquafadas, developer of digital publishing solutions, now offers publishers the ability to create HTML5 WebReader content by adopting the alternative to Flash that is quickly taking over the digital publishing scene. A WebReader gives publishers the potential to increase content visibility while readers benefit from the same user experience as a tablet.
Posted Sep 25, 2014
SimilarWeb now offers insights on internet traffic across desktop websites, mobile websites and mobile apps. The competitive analytics start-up has quickly grown to be one of largest data providers in the industry. Publishers like TechCrunch, the Wall Street Journal, Bloomberg, and Reuters use SimilarWeb as a resource for data insights.
Posted Sep 25, 2014
According to The Innovator and Disruptor report from TBR, new technologies and business models from fledgling cloud vendors will have a staggering impact on the IT industry as these upstarts compete against established vendors using a maverick approach to business operations. Large, traditional IT vendors are suffering from stagnant revenues and experiencing further disruption as new tech offerings from smaller cloud companies change the consumption of IT.
Posted Sep 23, 2014
The first part of a multi-phased relaunch of ingentaconnect.com began with an overhaul of the site's user experience. Access to information and navigation has been improved across the board, and incorporates a user-friendly homepage redesigned to highlight featured publications, new and most viewed titles on the platform, as well as a Twitter feed containing.
Posted Sep 23, 2014
Highwinds announced the availability of its content delivery network (CDN) in Manila, Philippines. This new point of presence (PoP), which joins several other Highwinds PoPs in the APAC region, was established at the request of customers. Highwinds' Manila PoP is being used for the delivery of media, advertising and games, including content for the world's largest online gaming platform.
Posted Sep 18, 2014
Kenshoo, a provider of predictive marketing software, announced it has acquired Facebook Preferred Marketing Developer (PMD) Adquant, a software-as-a-service (SaaS) platform powering social campaigns for many top grossing mobile apps and games. Kenshoo and Adquant share an engineering-driven approach to innovation, and the combined offering provides solutions for advertisers, agencies, and developers around the world.
Posted Sep 17, 2014
HubSpot, a marketing and sales platform company, announced ten new features for its marketing platform at #INBOUND14. The launches represent improvements to the company's integrated inbound marketing platform, including conditional logic in marketing automation workflows, an email optimizer, advanced revenue reporting, a content calendar, and anonymous personalization, which will be made available to the company's 11,500 customers worldwide immediately.
Posted Sep 17, 2014
The Financial Times launched a refreshed newspaper, designed with the modern reader in mind--who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a newspaper. The result of extensive user testing and feedback, the new look incorporates several changes and additions.
Posted Sep 16, 2014
ProQuest Ebooks has partnered with O'Mahony's, Irish booksellers and library suppliers, to deliver content from publishers to institutions across Ireland and the UK. This new partnership will enable O'Mahony's customers to purchase over 600,000 ebook titles, which can be chosen title-by-title and then owned outright by the library.
Posted Sep 16, 2014
KnowBe4 has announced the release of its automated Voicemail Phishing Security Test module, giving IT Managers the ability to test users on social engineering via the phone. As criminals have expanded their repertoire, moving into new territory with automated voicemail phishing (vishing) attacks, KnowBe4 has countered with a new module loaded with five Kevin Mitnick VST Scenarios that can be used to keep users on their toes with security top of mind.
Posted Sep 16, 2014
Yes, Amazon and Hachette are still battling over ebooks, and Authors United--a group of authors from Hachette and other publishers--have reached out to the Amazon board. In the course of negotiations, Amazon had refused to let users pre-order Hachette books, and has been slow to fill orders. Meanwhile, it says that all it wants is for Hachette to sell its ebooks for $9.99, but Hachette disagrees.
Posted Sep 16, 2014
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