News Item

Outbrain, a premium discovery platform, announced it is expanding its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain's network of premium publisher sites and gives mobile app marketers globally the opportunity to drive cost effective User Acquisition among a highly qualified mobile audience.
Posted Jun 27, 2017
Social video creation platform Wochit released a report detailing characteristics common to the most successful social videos created using the company's cloud-based platform. Based on analysis of over 100 videos made by leading brands on Wochit from Q1 2017 that attained virality (over 1 million views) on Facebook, the findings are intended to help media companies and other content creators maximize the impact of their video creation efforts.
Posted Jun 27, 2017
The Data & Marketing Association (DMA) announced the formation of the Structured Innovation Identity Council to address the growing challenge of cross-channel identity and attribution in marketing. The program brings together marketers, agents, and data professionals from the full spectrum of the advertising ecosystem to address common issues related to measuring and tracking consumer behavior and interaction.
Posted Jun 27, 2017
Revenue contribution from email marketing is the highest ever — up 18% to over 20% of overall revenue in 2017 as compared to 2016 — according to "The Return on Email Personalization," a new study released by market research firm The Relevancy Group in collaboration with OneSpot, a content personalization and intelligence platform. The survey of executive marketers examined how they are capitalizing on email as a meaningful component of their overall business, including the effectiveness of email personalization across industry sectors.
Posted Jun 22, 2017
Cloudwords, a software provider for global content localization, announced new platform functionality to simplify the process of localizing Adobe InDesign documents. The new features allow Cloudwords users to review and edit translated text in InDesign page layouts within Cloudwords OneReview, the platform's in-context review capability, without the need to purchase or learn how to use InDesign software.
Posted Jun 22, 2017
Telestream, a provider of digital media tools and workflow solutions, has created a solution to address the growing challenge of delivering a continuous supply of compelling, high-quality video content to social media platforms. Designated Vantage Social, this extension to the company's media processing and workflow automation platform targets a range of audiences from broadcasters to sports teams, large corporations, and SMEs.
Posted Jun 22, 2017
Provider of media management solutions, Cloudinary announced it has joined forces with WebPagetest to deliver more detailed insights into how images impact a website's load speed. Cloudinary will provide measurable and actionable information about how to go beyond simple compression to optimize web performance.
Posted Jun 22, 2017
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced an integration with Microsoft Dynamics 365 - giving sales teams instant access to Brainshark training, coaching, and content resources directly from Microsoft's CRM application. Organizations benefit from streamlined access to essential sales resources, greater sales productivity and centralized visibility into the impact of their sales readiness programs.
Posted Jun 22, 2017
Return Path released its Sender Score Benchmark Report. Using data from Sender Score and Return Path's Reputation Network, the new report analyzes a sample of more than 4 trillion email messages to investigate and measure the impact of reputation on inbox placement.
Posted Jun 22, 2017
A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.
Posted Jun 22, 2017
Bidalgo, a provider of ad automation software and services for app marketers, announced it has been named a Snapchat Licensed Ads Partner. Advertisers can now use Bidalgo's Artificial Intelligence-based SaaS platform and expert consulting services to optimize their Snapchat advertising campaigns as part of a multi-channel program.
Posted Jun 20, 2017
Lexalytics, a provider of cloud and on-prem text analytics solutions, announced the eCommerce Industry Pack, a specialized version of the company's text analytics software. The eCommerce Industry Pack is engineered to help online retailers enhance the customer experience, including checkout and payments, shipping and delivery, and the site's overall shopping performance.
Posted Jun 20, 2017
Highspot, a sales enablement solution, announced the closing of a $15 million Series B financing round led by Shasta Ventures, with participation from Salesforce Ventures and existing investor, Madrona Venture Group. This new investment will help Highspot extend its ability to provide reps with capabilities that result in more effective customer conversations.
Posted Jun 20, 2017
IFS, a global enterprise applications company announced the findings of its Digital Change Survey that polled 750 decision makers in 16 countries, including more than 120 in North America, to assess the maturity of digital transformation in sectors such as manufacturing, oil and gas, aviation, construction and contracting, and service.
Posted Jun 20, 2017
Built.io announced it has partnered with Loggly to capture system and application data records across all of its products and cloud platforms. Loggly provides monitoring capabilities that address core developer requirements for individuals and teams building on Built.io's application development and integration platform.
Posted Jun 15, 2017
Integral Ad Science (IAS), the measurement and analytics company that serves the advertising industry, announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry. Marketers can now access expanded measurement and reporting across Facebook, Instagram, and Facebook's Audience Network, adding to video measurement capabilities first introduced in 2016.
Posted Jun 15, 2017
Kaazing, a provider of scalable, end-to-end application-to-application integration for the enterprise, introduced Kaazing IBM MQ Service, a major enhancement to the company's flagship solution, Kaazing WebSocket Gateway (KWG).
Posted Jun 15, 2017
Building off its legacy digital asset management (DAM) expertise, Northplains, a provider of content lifecycle management solutions for marketers, announced the general availability of NorthplainsNEXT. NorthplainsNEXT is a comprehensive, cloud-based content lifecycle management platform that goes beyond traditional DAM solutions and serves as the new enterprise-wide hub for digital asset creation, workflow design, collaboration, approvals, storage, distribution, compliance, security, and measurement.
Posted Jun 13, 2017
SDL announced that its Neural Machine Translation (NMT) technology is now part of SDL Enterprise Translation Server 7.4, a secure Machine Translation (MT) platform for regulated industries. Deployed on premise or in a private cloud environment, SDL ETS is designed for companies facing tight regulations, and offers total control of MT-related data
Posted Jun 13, 2017
New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. The study also reveals that financial services web pages that rank high on Google are 70% more likely to be shared or engaged with on LinkedIn (than other content that ranks highly). But financial content is less popular on Facebook.
Posted Jun 13, 2017
Audioburst, an AI-powered audio content platform, announced the launch of its cross-platform API along with a $6.7 million Series A round of financing. Audioburst is aiming to change the way people consume audio content in a connected world by automating the process of indexing, organizing, and discovering audio segments in real-time.
Posted Jun 13, 2017
Pepperjam, a full service performance marketing company, launched its Dynamic Attribution Suite on the Pepperjam Network at IRCE 2017. This Built-for-You technology includes Code Suppression capabilities, in addition to Preferred Publisher, Exclusive Coupon, and In-Cart Attribution features.
Posted Jun 08, 2017
Janrain, a company that pioneered the Customer Identity and Access Management (CIAM) category, announced a new offering that allows global brands to provide their customers with fine-grained control and management of their data in order to comply with the future European Union (EU) General Data Protection Regulation (GDPR) requirements, and similar consent requirements from other regulations such as the EU's Payment Services Directive (PSD2) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
Posted Jun 08, 2017
SendGrid, a delivery platform for customer communication that drives engagement and growth, released a commissioned study conducted by Forrester Consulting on behalf of SendGrid called Elevate Your Email Marketing With A Customized Approach.
Posted Jun 06, 2017
ANATOMY released the results of its 2017 "The Young and The Brandless" report, which provides a look at the media consumption, content discovery habits, and network brand recognition capabilities of young (18-26) adults.
Posted Jun 06, 2017
RedLink announced a pilot of Remarq on several IOP Publishing journals, including the Journal of Optics, the New Journal of Physics, Nanotechnology, and Biofabrication. Remarq is a new tool for the publishing community offering annotation, commenting, article sharing, and collaboration, all on the publisher's site and utilizing the version of record.
Posted Jun 01, 2017
Ingram Content Group and OptiQly, a marketing technology and services startup that provides actionable intelligence for online retail, announced their collaboration to provide publishers insights to make real-time business decisions. OptiQly provides predictive analytics for marketers to increase book discovery and sales at online retailers.
Posted Jun 01, 2017
Centro, a provider of enterprise-class software for digital advertising, announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available through Centro DSP, a top demand-side platform according to software ratings site G2 Crowd, the PMP library consists of deals from publishers such as Conde Nast, Wall Street Journal, and many more.
Posted Jun 01, 2017
OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. With this announcement OmniVirt's platform can be used to monetize a publisher's Virtual Reality inventory as well.
Posted Jun 01, 2017
Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices.
Posted Jun 01, 2017
Longwood Software, Inc., developers of the RevBase software-as-a-service (SaaS) marketing asset management (MAM) system and the ForFile large file transfer service, announces that RevBase customers now have new options - including QR Codes and native language zones - for accessing documents managed within RevBase.
Posted May 30, 2017
The use of emojis—those little digital icons representing everything from sushi and sailboats to infinite variations on the smiley face—has become part of everyday life. Yet marketers have been hesitant to incorporate them into email campaigns, due to uncertainty about how their use may be perceived by both mailbox providers and subscribers.
Posted May 30, 2017
Outbrain, a discovery platform, launched Outbrain Programmatic Access (OPA), available on AppNexus, an independent advertising technology company. The service, available to customers worldwide, integrates programmatic demand partners into Outbrain's native ecosystem.
Posted May 25, 2017
xAd, a provider of location intelligence that drives sales, announced expanded partnerships with Media Rating Council (MRC) accredited organizations: DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat to foster trust and assuage growing concerns around viewability, ad fraud, and brand-safety in mobile advertising.
Posted May 25, 2017
Integral Ad Science (IAS), a technology and data company, has expanded its integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer brand safety data for desktop and mobile in-app video and display inventory through The Trade Desk platform. These enhancements make IAS the first company to provide mobile in-app brand safety data within The Trade Desk platform.
Posted May 25, 2017
In a blog post, Instagram introduced two new ways to explore content on its platform. Users can now use Explore to find stories based on location and hashtags.
Posted May 25, 2017
On the heels of its Appy Award win for best Sports App, Built.io-a technology provider with solutions that enable organizations to accelerate their digital transformation-announced the general availability of its Digital Fan Experience Platform, which it says allows the world's most successful sports franchises to reinvent how they connect with their fans.
Posted May 23, 2017
Cloudwords, a software provider for global content localization, announced the availability of Cloudwords for Drupal 8, which it says is a faster, easier solution for enterprise organizations to create, deliver, and manage multilingual Drupal websites. Cloudwords' integration for Drupal 8 delivers a fully automated workflow to accelerate the process of translating Drupal websites and digital content for global markets.
Posted May 23, 2017
Distil Networks, a provider of bot detection and mitigation, announced the acquisition of Are You A Human, experts in analyzing and understanding how real humans interact with the internet.
Posted May 18, 2017
Atypon has expanded its commitment to enterprise-level IT security and privacy, establishing a Department of Information Security and Privacy and appointing Michael Goodman its director. Goodman will lead Atypon's security and privacy environment with next-generation controls for protecting publishers' content, data, and other sensitive corporate information.
Posted May 18, 2017
Social video creation platform Wochit and Fresco News, a network connecting mobile journalists to newsrooms worldwide, announced a partnership that will add Fresco's vetted library of crowdsourced news content to Wochit's library of pre-cleared assets.
Posted May 18, 2017
During Google I/O, Adjust was announced as an App Attribution Partner with Google. Adjust enables marketers to use its sophisticated Return on Investment (ROI) analytics, Audience Builder for segmentation, and Hourly Aggregation to deeply analyze, develop and optimize campaigns on Google AdWords.
Posted May 18, 2017
Lingotek, the translation network, announced that it has become a Salesforce AppExchange Partner. Salesforce is the world's leading customer relationship management (CRM) software company that helps companies track and monitor sales and marketing activities.
Posted May 18, 2017
Altova announced the release of MobileTogether 3.2, its cross-platform mobile development framework. This release introduces over 18 important new features for building data-centric mobile apps.
Posted May 16, 2017
Brainshark, Inc. and Seismic announced a strategic partnership to help organizations improve sales team effectiveness with an end-to-end sales enablement solution.
Posted May 16, 2017
Innovid Releases 2017 Global Video Benchmarks Study to Establish Industry Standards for Video Marketing and Measurement
Posted May 16, 2017
Outbrain, a discovery platform, begins the rollout of Outbrain Lookalike Audiences to help marketers reach new customers and engage with new people who are likely to be interested in their business because they "look similar" to existing customers or converters.
Posted May 16, 2017
The literary magazine Granta has announced the launch of a digital archive featuring every issue of the 38-year-old quarterly. Granta has partnered with digital publishing experts Exact Editions to bring the archive project to life.
Posted May 11, 2017
LiveWorld, Inc., the social customer experience company, announced the expansion of messaging platforms supported through its comprehensive conversation management software. The SaaS platform enables brands to engage and converse 1-on-1 with new audiences, manage all their social media and messaging channels worldwide, and deliver more impactful conversational marketing campaigns.
Posted May 11, 2017
Aprimo, a provider of marketing operations tools, announced the launch of its next-generation campaign management solution, Aprimo Campaign. The solution lets mid to large-sized organizations, marketing service providers, and agencies connect to and manage their customer and prospect databases using the cloud, and extract key customer insights to perform smarter marketing.
Posted May 11, 2017
Pages
1
2345678910111213141516171819202122232425
26272829303132333435363738394041424344454647484950
51525354555657585960616263646566676869707172737475
767778798081828384858687888990919293949596979899100
101102103104105106107108109110111112113114115116117118119120121122123124125
126127128129130131132133134135136137138139140141142143144145146147148149150
151152153154155156157158159160161162163164165166167168169170171172173174175
176177178179180181182183184185186187188189190191192193194195196197198199200
201202203204205206207208209210211212213214215216217218219220221222223224225
226227228229230231232233234235236237238239240241242243244245246247248249250
251252253254255256257258259260261262263264265266267