News Item

Mediabong, a video advertising platform, announced the launch of its Syncroll product, which says it is the only video advertising platform that guarantees 100% attention and viewability standard. Volvo, Wal-Mart, and Chrysler are among the first brands to leverage Syncroll to drive the effectiveness of their respective advertising campaigns.
Posted Feb 11, 2016
Email marketing service provider and strategic campaign consultancy Delivra has unveiled its Drip Campaign Builder with the company's latest platform launch. It says Drip campaigns are key to growing email ROI, with research showing relevant, targeted emails in a drip marketing campaign housing the potential to produce 18 times more revenue than an email blast to all subscribers.
Posted Feb 11, 2016
The new Edition Digital Smart Digital Publishing System says it is a one-stop shop in digital publishing. The system manages all the key aspects of effective publishing in the digital space; creating, managing, distributing, monetizing, and analyzing. Edition Digital publishing solutions are not just app-based but equally efficient for mobile and web, and it's all achieved with no coding.
Posted Feb 11, 2016
Retail advertising lead all mobile video advertising in Q4 2015, followed by Technology, Consumer Packaged Goods and Automotive advertising, according to data from outstream native mobile video advertising solution provider Positive Mobile.
Posted Feb 11, 2016
Facebook announced on its Parse blog that as of January 28, 2017, it will no longer offer its Parse service, which helped users build mobile apps. Over the next year, Facebook will sunset the service, giving current users time to make alternate plans for their apps. The post says, "We are committed to maintaining the backend service during the sunset period, and are providing several tools to help migrate applications to other services."
Posted Feb 09, 2016
According to a blog post, Waze has introduced a Waze Transport SDK (software development kit) which will allow partners to implement some of Waze's features, natively in their own apps. With this SDK, businesses will be able to incorporate "Waze's ETA, turn-by-turn navigation and preferred routing..."
Posted Feb 09, 2016
IBM announced a broad expansion of its Cloud Data Services portfolio with more than 25 services now available on the IBM Cloud. The services are designed to help developers build, deploy, and manage web and mobile applications and enable data scientists to discover hidden trends using data and analytics in the cloud. The hybrid cloud services can be deployed across multiple cloud providers and are based on open source technologies, open ecosystems that include company and third-party data, and open architectures that allow data to flow among the different services.
Posted Feb 09, 2016
Skyword Inc., a content marketing technology and services company, announced that it has patented a technique for content categorization, search, and discovery by a community of users. Skyword's invention covers the ability to refine search results using these facets and facet values. Skyword currently uses this technique within its content marketing platform to provide marketers with a search tool to discover and gain greater insight into storytellers, influencers, topics, and assets.
Posted Feb 04, 2016
App Data Room, which recently formed a partnership with HubSpot, has been certified as a HubSpot Connect featured integration. The HubSpot-App Data Room integration is a connection between the two platforms that helps customers keep their data consistent and in-sync with sales activities that occur offline. By enabling leads to flow automatically from the sales call into HubSpot, contact data stays fresh, relevant, and complete. Follow-up communications can be customized to the specific content sent during face-to-face meetings.
Posted Feb 04, 2016
Retale, a location-based mobile platform that helps shoppers save on purchases from their favorite retailers and brands, announced the results of a commissioned study examining mobile advertising's so-called "fat finger" problem: that many clicks on mobile banner ads may be accidental due to finger scrolling on devices with small screens. The study, polling 500 adult mobile users across the U.S. between January 18-25, 2016, focused on several aspects of mobile banner ad engagement, from accidental clicks to perceived overall value.
Posted Feb 04, 2016
Newly-released findings show that the Data-Driven Marketing Economy (DDME) contributed nearly 1 million jobs to the United States in 2014, and added $202 billion in revenue to the U.S. economy. The new research, commissioned by the Direct Marketing Association (DMA) and titled "The Value of Data 2015: Consequences for Insight, Innovation & Efficiency in the U.S. Economy," builds on the Value of Data report released in 2013 and quantifies the growth in the DDME, which saw a 49% increase in jobs and 35% growth in revenue between 2012 and 2014.
Posted Feb 03, 2016
ScribbleLive announced that it has acquired Visually, a content creation platform. The integration of the two companies' platforms and solutions will create an all-in-one content marketing platform that marries data science with content creation.
Posted Feb 02, 2016
Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.
Posted Feb 02, 2016
Webtexttool has created a do-it-yourself tool that allows businesses to write optimized text to rank well on Google and other search engines. The tool has helped entrepreneurs in the Netherlands and is set to release in the United States today. Webtexttool also collaborated with Ebay Business to create a webinar for Dutch businesses, in an effort to improve online visibility.
Posted Feb 02, 2016
Xeditor 2.7 includes a new XML preview and updated folder structure for improved customization support. The new XML preview allows users to see the underlying XML as a read-only window parallel to the WYSIWYG editor. As the user makes changes in the editor, the XML preview is updated in real-time.
Posted Jan 28, 2016
Veeva Systems introduced Veeva Web2PDF, a free online solution that quickly and accurately converts web content into complete PDFs. Open and available to all, at no cost, Veeva Web2PDF automates a highly manual, error-prone process by delivering a precise rendition of rich, interactive content in minutes, enabling faster digital content review and mark-up.
Posted Jan 28, 2016
According to PubMatic's Quarterly Mobile Index for Q4 2015 "advertisers are directing spending to higher-quality inventory, especially through more transparent mobile private marketplaces (PMPs)." This is, in part, a reaction to the problem of questionable ad impressions, and the effort by premium publishers to eradicate the problem. Subsequently, premium publishers are able to command higher prices for their ad inventory, according to PubMatic, and attract "more mobile ad spend, effectively closing the mobile gap between mobile ad spending and mobile media consumption."
Posted Jan 27, 2016
If you're tired of taping your smartphone to a drone and then crossing your fingers just to get a good Periscope video, you will be happy to hear that GoPro and Periscope-the Twitter owned livestreaming platform-have announced a partnership. Now, users of the GoPro HERO 4 can broadcast directly to Periscope for iPhone.
Posted Jan 27, 2016
Content marketing is a hot topic. Here at EContent, we want to know if you're interested in getting a monthly newsletter with all the news that's fit to print about content marketing. From the latest tools, to the most recent tips and tricks, you'll get it all in one easy-to-read monthly package. Sign up today!
Posted Jan 26, 2016
AdaptiveMobile, a provider of mobile network security, launched its Messaging App Security-a new product that enables messaging applications to secure their user base from increasing volume and sophistication of threats. Messaging applications - such as WhatsApp, Facebook Messenger, Viber and Kik - have experienced exponential growth over the past few years and are forecast to see a threefold increase in message traffic, from almost 31 trillion in 2014, to 100 trillion by 2019 globally.
Posted Jan 26, 2016
Razuna, a provider of open source and cloud based digital asset management software, announced the release of version 1.8. The release adds a separate search server to Razuna, adding a new level of speed and robustness to the search process. Another 180 improvement has also been added.
Posted Jan 26, 2016
At the Interactive Advertising Bureau's Annual Leadership Meeting, AOL launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years, AOL says it has invested more than $1 billion in publisher-first technologies, and has developed and expanded those solutions globally. By bringing the businesses and platforms together with ONE by AOL: Publishers, AOL is helping publishers with audience engagement and analytics, content distribution and revenue management.
Posted Jan 26, 2016
Verint Systems Inc. and Squiz, an Australian-founded global technology and strategy business, announced a global partnership. Together, the organizations say, they will provide the consulting, technology and experience required to deliver market-leading digital transformation strategies for government.
Posted Jan 26, 2016
CloudEngage introduced its latest website engagement tool, ActionPop. ActionPop is a form of virtual scratch-card for website visitors. Advanced layering technology allows customers to interact more deeply with promotions on a retail or dealer website by scratching or wiping the promo to reveal a hidden offer or other message. According to the company, because ActionPop requires interaction, customers engage with the content more than a normal promotion, and feel greater ownership of the content. CloudEngage calls this "Compulsion Marketing."
Posted Jan 26, 2016
Yahoo! Inc. announced a new video series on Yahoo, Cities Rising: Rebuilding America, sponsored by H&R Block. Hosted by Yahoo Global News Anchor Katie Couric, the series takes a look at urban renewal, positive changes, and growth in cities across America. In the new series, Couric visits different cities and explores how each is making pivotal changes to reinvent itself and reinvigorate the lives of the people in those communities.
Posted Jan 21, 2016
Kenshoo, a provider of agile marketing technology, released a new infographic, Kenshoo Digital Marketing Snapshot: Q4 2015, highlighting the changing landscape of social and search advertising as new social ad types move to the front lines and search spend continues to shift performance for marketers.
Posted Jan 21, 2016
AOL announced a strategic partnership with Taboola with the goal of delivering better content and advertising experiences for users. Taboola's discovery platform will be integrated across all premium brands under the AOL umbrella including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail, and MapQuest in the United States, United Kingdom, and Canada. This will enable major brands and content marketers to reach consumers across AOL properties through sponsored content recommendations. The partnership includes desktop, tablet, mobile web, and mobile apps.
Posted Jan 21, 2016
Skyword announced the launch of Skyword Analytics + GA, a new integration in its content marketing software platform that combines data from Google Analytics with the storytelling metrics native to Skyword's platform. Featuring an integration with Google Analytics, Skyword says it gives its customers a holistic view of the health of their content marketing program and enables marketers to optimize the quality of the stories they publish.
Posted Jan 19, 2016
Kenshoo, a provider of agile marketing, announced its new Infinity Tag, an upgraded conversion pixel enabling marketers to better understand the role their digital campaigns played in customer transactions. Marketers using Kenshoo's Infinity Suite can now optimize their digital marketing campaigns with a level of insight unparalleled from other industry solutions. Infinity Tag helps elevate campaign performance by moving beyond currently accepted key performance indicators (KPIs) like total revenue to more granular conversion and attribution insights that inform optimization strategies.
Posted Jan 19, 2016
Verint Systems Inc. and Telligent, a Verint Company, announced the new release of its Telligent Community solution. Among the latest advancements to Telligent Community are new community management tools and user experience capabilities, workflow enhancements, new content management and moderation functionality, and ongoing API investments, as well as solution availability in a Community as a Service (CaaS) model.
Posted Jan 19, 2016
MediaMath announced the launch of Helix, a new business unit offering proprietary data to customers. Helix will commercialize the large scale data sets MediaMath's partners and its clients provide, build predictive audiences and actionable insights, and evolve how programmatic buyers utilize data to drive real results. With Helix, MediaMath adds to its stable of industry leading offerings to continue to deliver market-leading solutions to its clients.
Posted Jan 14, 2016
In an effort to refine the linear TV and digital video ad experience for both consumers and advertisers, Turner announced today Turner Ad Lab, a new joint initiative between the company and the industry. Turner Ad Lab will be led by an advisory board made up of representatives from industry trade organizations, research companies, ad tech start-ups and the advertising community. Turner Ad Lab will lead to better consumer experiences on all platforms, while strengthening advertising effectiveness for brands. The composition of the advisory board will be announced later this month.
Posted Jan 14, 2016
Contently launched a new study, Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry. Between November 24 and December 2, 2015, Contently surveyed 632 marketers with an online survey of 25 questions. Of the respondents, 31% identi?ed as B2B marketers, 18% identi?ed as B2C marketers, while another 49% work across B2B and B2C businesses.
Posted Jan 14, 2016
mitú, the digital media company announced it has raised $27 million in Series C funding. The round brings in new investors AwesomenessTV, WPP Digital, and Verizon as well as existing investors, including Upfront Ventures. To date the company has raised $43 million in funding.
Posted Jan 14, 2016
El Loco, a start-up based in Emeryville, CA, and founded by long-time Macintosh entrepreneur, Kee Nethery, launched a localization service for IOS developers who want to translate their apps into more than one language without engaging in the time-consuming and highly complex task themselves. Over the past three years, the company has filed numerous patents to simplify key functions of localization so that source code can be continuously and accurately translated for its clients. What El Loco does is localize source code so that translators selected by developers can more easily and accurately translate the app.
Posted Jan 14, 2016
Even with declining commercial, display ad, and traditional marketing effectiveness, a report by Skyword and Researchscape International found that only 38% of enterprise brands have restructured their marketing teams to overcome new marketing challenges. This is one of the marketing trends in the study that suggests digital transformation is still in its infancy for many organizations. The report, A Study in Brand Transformation, surveyed 190 enterprise marketing leaders at B2C and B2B enterprise organizations. Respondents spanned across 40 industries.
Posted Jan 12, 2016
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients. The partnership will enable MediaCom to assess the emotional power of every piece of video content it briefs media/production partners to make or creates in-house, to ensure that client messages are as engaging as possible and delivered to the most receptive audience segments.
Posted Jan 12, 2016
SendtoNews Video Inc. has teamed with the National Basketball Association (NBA) for the syndication of NBA highlights. SendtoNews will deliver daily highlights for the NBA, WNBA, and NBA D-League to its network of online sites for local newspapers, radio and television stations.
Posted Jan 12, 2016
Trusted Media Brands, Inc., an iconic, multiplatform media company, today released findings from a survey on mobile advertising formats. The study was conducted by Advertiser Perceptions and surveyed clients and agency executives to reveal that the overall perception of video and native ads on mobile are less intrusive than banner ads, build brand awareness, lift, and engagement, offer a better user experience and will surpass display banners as the top mobile formats in 2016.
Posted Jan 07, 2016
Digital Performance software company, Dynatrace announced the availability of the Dynatrace Load solution suite. This new end-to-end application testing and diagnostic solution integrates synthetic traffic with in-depth application and transaction analytics and expert test management to drive optimal mobile and web performance, especially during peak times such as the recent holiday shopping season. The new suite enables organizations to deliver scalable web and mobile applications with confidence and continuously optimize their performance.
Posted Jan 07, 2016
Littlstar, a global network dedicated to virtual reality and 360 video, announced the launch of its Apple TV app. The app, which the company says is the first to bring immersive content to the new Apple TV platform, gives users access to a wide range of 360 video from well-known brands.
Posted Jan 07, 2016
Playwire Media, an online representation firm for reaching gaming and entertainment enthusiasts, announced a partnership with Gateway Media, a St. Louis-based publishing house that owns a portfolio of entertainment and culture websites. Through this deal, Playwire Media will represent all eleven of Gateway Media's publishing brands.
Posted Jan 05, 2016
Facebook has announced the addition of a Transportation option to its Messenger app, and its first partner is Uber. Facebook made the announcement in its newsroom, saying, "To get started, download the latest version of Messenger. Then, from within a conversation, tap the more menu and choose Transportation. You can also search directly for Uber - our first partner - and tap the car icon to request a ride. From there, you'll receive updates on your driver's status and notify your friends that you've called a ride."
Posted Dec 17, 2015
Ingram Content Group announces the acquisition of Aer.io, a service that allows publishers, retailers, and authors to sell and fulfill print and digital books directly to readers via their websites, blogs, and social networks. In addition, through Aer.io's marketing platform Aer.io Flyer, publishers, authors, and booksellers can promote ebooks and print books with a direct link to buy while taking advantage of Ingram's global distribution network.
Posted Dec 17, 2015
SaaS customer intelligence company Cintell, creators of the SmartPersona Customer Intelligence Platform, announced the availability of the 2016 Benchmark Study on Understanding B2B Buyers. The study found that organizations that exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than companies that miss lead and revenue targets. In fact, companies that exceed lead and revenue goals are 2.2 times more likely to have and document personas than companies that miss these targets.
Posted Dec 17, 2015
ProQuest, an information solutions provider, has completed its acquisition of Ex Libris Group, a global provider of cloud-based solutions for higher education. The businesses' complementary assets are being integrated, enabling existing services to be enhanced and sparking the creation of all-new solutions that will help libraries seize opportunities in rapidly changing technology, content, and user environments.
Posted Dec 17, 2015
The second annual Global Review of Data-Driven Marketing and Advertising revealed that data is playing an increasingly central role as a pillar of marketing, advertising, and customer experience practice around the globe, with 81.3% of marketers describing data as important to their efforts, an increase from 80.4% in 2014, and 59.3% calling it "critical" to their efforts, up from 57.1% in 2014.
Posted Dec 15, 2015
New research by consumer analysis and data marketing specialist GI Insight shows that, while an omni-channel approach by shoppers is becoming the norm in the United Kingdom, the vast majority of companies are failing to connect with customers seamlessly across multiple touch-points. The report also points to the growing importance of tying real-time online interactions to existing consumer relationships - and the need to use customer data to do so.
Posted Dec 15, 2015
Penton, an information services company, announced the launch of Penton SmartReach Audience Extension, which it says will provide business-to-business marketers with the ability to better target and convert new customers through email and websites. The expanded capability of Penton SmartReach helps marketers reach the company's 20 million business decision makers when they are browsing the web, and reinforce brand messaging across more than 16 major vertical markets.
Posted Dec 15, 2015
Digital Content Next (DCN) released findings from their 2015 DCN Consumer Ad Block Report, research that explores the increasing threat posed by ad blocking software. The report examines consumer attitudes toward ad blocking software, finding that 33% of U.S. consumers are very likely or somewhat likely to try ad blocking software in the next three months.
Posted Dec 15, 2015
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