News Item

Kenshoo, a provider of predictive marketing software, announced a new commissioned study conducted by Forrester Consulting on behalf of Kenshoo titled "Cross-Channel Attribution Must Convert Insights Into Action." The study includes a survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe, and outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling to bid management platforms in an automated manner.
Posted Sep 30, 2014
Ninety-five percent of Americans believe public libraries play an important role in giving everyone a chance to succeed, but today's headlines focus on the many challenges facing libraries and their risk of becoming irrelevant. Gale, a provider of library resources and part of Cengage Learning, is attempting to change those headlines with a campaign encouraging everyone to share My Library Story through a new online community designed to help libraries tell a strong value story around their impact.
Posted Sep 30, 2014
CloudCraze, a provider of Customer Engagement Commerce on the Salesforce1 Platform, announced four major product enhancements in its latest release Updates include subscription management, searcandizing, dynamic storefronts, and delegated ordering.
Posted Sep 30, 2014
Aquafadas, developer of digital publishing solutions, now offers publishers the ability to create HTML5 WebReader content by adopting the alternative to Flash that is quickly taking over the digital publishing scene. A WebReader gives publishers the potential to increase content visibility while readers benefit from the same user experience as a tablet.
Posted Sep 25, 2014
SimilarWeb now offers insights on internet traffic across desktop websites, mobile websites and mobile apps. The competitive analytics start-up has quickly grown to be one of largest data providers in the industry. Publishers like TechCrunch, the Wall Street Journal, Bloomberg, and Reuters use SimilarWeb as a resource for data insights.
Posted Sep 25, 2014
According to The Innovator and Disruptor report from TBR, new technologies and business models from fledgling cloud vendors will have a staggering impact on the IT industry as these upstarts compete against established vendors using a maverick approach to business operations. Large, traditional IT vendors are suffering from stagnant revenues and experiencing further disruption as new tech offerings from smaller cloud companies change the consumption of IT.
Posted Sep 23, 2014
The first part of a multi-phased relaunch of ingentaconnect.com began with an overhaul of the site's user experience. Access to information and navigation has been improved across the board, and incorporates a user-friendly homepage redesigned to highlight featured publications, new and most viewed titles on the platform, as well as a Twitter feed containing.
Posted Sep 23, 2014
Highwinds announced the availability of its content delivery network (CDN) in Manila, Philippines. This new point of presence (PoP), which joins several other Highwinds PoPs in the APAC region, was established at the request of customers. Highwinds' Manila PoP is being used for the delivery of media, advertising and games, including content for the world's largest online gaming platform.
Posted Sep 18, 2014
Kenshoo, a provider of predictive marketing software, announced it has acquired Facebook Preferred Marketing Developer (PMD) Adquant, a software-as-a-service (SaaS) platform powering social campaigns for many top grossing mobile apps and games. Kenshoo and Adquant share an engineering-driven approach to innovation, and the combined offering provides solutions for advertisers, agencies, and developers around the world.
Posted Sep 17, 2014
HubSpot, a marketing and sales platform company, announced ten new features for its marketing platform at #INBOUND14. The launches represent improvements to the company's integrated inbound marketing platform, including conditional logic in marketing automation workflows, an email optimizer, advanced revenue reporting, a content calendar, and anonymous personalization, which will be made available to the company's 11,500 customers worldwide immediately.
Posted Sep 17, 2014
The Financial Times launched a refreshed newspaper, designed with the modern reader in mind--who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a newspaper. The result of extensive user testing and feedback, the new look incorporates several changes and additions.
Posted Sep 16, 2014
ProQuest Ebooks has partnered with O'Mahony's, Irish booksellers and library suppliers, to deliver content from publishers to institutions across Ireland and the UK. This new partnership will enable O'Mahony's customers to purchase over 600,000 ebook titles, which can be chosen title-by-title and then owned outright by the library.
Posted Sep 16, 2014
KnowBe4 has announced the release of its automated Voicemail Phishing Security Test module, giving IT Managers the ability to test users on social engineering via the phone. As criminals have expanded their repertoire, moving into new territory with automated voicemail phishing (vishing) attacks, KnowBe4 has countered with a new module loaded with five Kevin Mitnick VST Scenarios that can be used to keep users on their toes with security top of mind.
Posted Sep 16, 2014
Yes, Amazon and Hachette are still battling over ebooks, and Authors United--a group of authors from Hachette and other publishers--have reached out to the Amazon board. In the course of negotiations, Amazon had refused to let users pre-order Hachette books, and has been slow to fill orders. Meanwhile, it says that all it wants is for Hachette to sell its ebooks for $9.99, but Hachette disagrees.
Posted Sep 16, 2014
Libraries can own the 20th century collections of two of the leading business magazines now that the complete backfiles for Forbes and Bloomberg Businessweek are available from EBSCO Information Services. The entire digital archives going back to volume 1, issue 1 of the magazines are included in EBSCO's Forbes Digital Archive and Bloomberg Businessweek Digital Archive.
Posted Sep 11, 2014
Digi-EXPress, LLC, a provider of global automated rights solutions, announces Digi-EXPress Rights Life-Cycle (RLC). It is an Automated e-Commerce System for acquiring, managing and selling licenses for company owned content and third party media content. These business transformation processes (protected by Digi's patent 8,438,113), are embedded within Digi-EXPress RLC Software a suite of cloud-based Global Automated Rights Solutions and 'best practice' business processes.
Posted Sep 11, 2014
To achieve a high-ranking position on Google, websites need to include high quality content that provides a great user experience according to new research announced by Searchmetrics. The study found that high quality content covers a topic more comprehensively and is written in a way that is easier for the average person to read.
Posted Sep 11, 2014
Searchmetrics, a global enterprise search experience optimization platform, announced a range of new functionality within the Searchmetrics Suite, including the ability for marketing teams to show senior business management how SEO performs in delivering traffic and sales when compared with online channels such as paid search, social media, and referrals. Other key features include deep analysis and recommendations for optimizing the structure and architecture of websites for better search performance, and automated alerts when performance reaches or drops below KPIs.
Posted Sep 11, 2014
As usual the rumors about what Apple's September 9 announcements were mostly right. Ultimately, the company announced the release of two new iPhones, the forthcoming Apple Watch, Apple Pay, and iOS 8. Let's start with Apple Pay, the mobile payment solution that has the potential to truly change the way people shop.
Posted Sep 10, 2014
Deep Web Technologies (DWT) expanded the functionality ofi its Explorit Everywhere! multi-source search solution with a release focused on improving the findability of the most relevant content for customers with hundreds of information sources that can all be searchable at the same time.
Posted Sep 09, 2014
Anametrix, a cloud-based, real-time marketing analytics platform, launched Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the solution gives marketers the ability to unify multichannel data, perform drill-down analytics, and share insights using the full functionality of Tableau.
Posted Sep 09, 2014
Kaltura, a video technology company, unveiled Kaltura OTT TV, its next-generation, end-to-end pay OTT TV solution. The result of integrating pay OTT technology from the company's recent acquisition of Tvinci with Kaltura's video platform, Kaltura OTT TV is an advanced and comprehensive pay OTT solution on the market today. It includes advanced monetization, social and personalization features; innovative tools for improving user acquisition and retention; and multi-screen, multi-device support.
Posted Sep 09, 2014
Quaero announced AdVantage, an advertising and audience data management, analytics and reporting platform that helps media companies better understand their audiences across devices, foster engagement, create richer experiences, and increase overall value. AdVantage is a Cloudera certified platform built on Cloudera's Distribution of Hadoop.
Posted Sep 09, 2014
After more than 60 years of success in the European literary market, German publishing house Bastei Lubbe is venturing into new territory and launching projects in the United States for the first time. The publishing company is expanding with the introduction of new book series and digital apps beginning this spring.
Posted Sep 09, 2014
adjust, an app analytics and attribution company, announced a $7.6 million Series C investment by ACTIVE Venture Partners and existing investors, Target Partners, Iris Capital, and Capnamic Ventures, to boost expansion in the U.S., China, and Japan, and fast track product development. With 40% of total revenue coming from Asia and the U.S., and more than 100 new client sign-ups a week, the funding will allow adjust to establish new regional offices.
Posted Sep 09, 2014
Freelancer.com has launched Freemarket to provide its community of more than 13 million professionals with a safe and affordable platform to buy and sell domains and websites. Freemarket.com is an online marketplace which facilitates the exchange of digital goods particularly, websites and domains among technology entrepreneurs, SMEs, investors, webmasters and operators of web properties.
Posted Sep 04, 2014
Megalytic, a SaaS tool used by digital agencies, marketers, and small business owners to build and deliver digital marketing analytics reports, announced a major upgrade aimed at faster and easier customized reporting.
Posted Sep 04, 2014
Amazon announced KDP Kids, designed to help children's book authors prepare, publish, and promote both illustrated and chapter books in Kindle Stores worldwide. Children's book authors can use the new Kindle Kids' Book Creator tool to create illustrated children's books that take advantage of Kindle features like text pop-ups. Once the book is ready, authors can upload it to KDP, and use KDP's category, age and grade range filters to help millions of Amazon customers choose the right books for their kids.
Posted Sep 04, 2014
The results of a commissioned study conducted by Forrester Consulting on behalf of Conversant were announced. The study, entitled "The Personalization Imperative," found that marketers have great belief in the power and benefits of personalized marketing but need additional help to overcome internal challenges as they work to deliver on their visions.
Posted Sep 04, 2014
The release of the new iPhone is fast approaching (September 9), and according to WIRED the latest incarnation of the popular mobile device may include a NFC wireless chip to enable more streamlined mobile payments. And as Christina Bonnington points out, Apple is in an unusually good position to really make mobile payments mainstream.
Posted Sep 02, 2014
Nude photos of about 20 celebrities appeared on 4chan over the weekend, and speculation quickly led to Apple's iCloud taking much of the blame. But Business Insider's James Cook is skeptical that anyone actually hacked Apple's encrypted iCloud. Instead, he thinks it is more likely that the thief used "social engineering" to gain access to the celebrities' accounts the old-fashioned way, by simply guessing their passwords.
Posted Sep 02, 2014
Have you ever wondered how many people really see your tweets? Then Twitter has the tool for you, a new publicly available analytics board. The tool isn't entirely new. It's been around for awhile but was only available to verified users and advertisers. Now, anyone can use it.
Posted Aug 28, 2014
The new Facebook Messenger App isn't exactly making a lot of friends among consumers. As we reported earlier, it has raised many privacy concerns. Not to mention the anger users expressed at having to download a separate app for something the flagship Facebook app had been doing just fine. Now, Facebook has responded to user concerns.
Posted Aug 28, 2014
Good news for Apple enthusiasts and people who are just too busy to pull their iPhone out of their pockets: Apple is expected to launch its iWatch on September 9. According to re/code, a wearable device-likely a watch-will debut alongside the new iPhones in just a couple of short weeks. This is a departure from the iWatch's expected October arrival date.
Posted Aug 28, 2014
IMN, a digital marketing company that delivers branded newsletters and content for vertical markets, unveiled the results of its third annual multi-industry content marketing survey. IMN polled marketers to understand the current state of their content marketing programs and how those programs fit into their overarching marketing strategies.
Posted Aug 26, 2014
Kentico Software, a web content and customer experience management provider, announced the release of Kentico 8.1, featuring a variety of new enhancements. With new "Buy X, Get Y" discount capabilities, Kentico 8.1 also offers customers new ways to maximize their online sales.
Posted Aug 26, 2014
Amazon.com, Inc. announced it has reached an agreement to acquire Twitch Interactive, Inc., a live video platform for gamers. In July, more than 55 million unique visitors viewed more than 15 billion minutes of content on Twitch produced by more than 1 million broadcasters.
Posted Aug 26, 2014
Vine, the short video creation and sharing app, announced new editing and creation tools on its blog. Now users can use existing videos on their phones to create new Vines. They can also use a new editing tool to help create these new videos.
Posted Aug 21, 2014
OpenText, a provider of Enterprise Information Management (EIM), announced the launch of eDOCS DM 10, the latest version of its Document Management solution for the legal market. Customers can now capture, govern, find, and securely collaborate on work product in a secure, centralized library, accessible from mobile devices, and in the cloud.
Posted Aug 21, 2014
Monetate, a provider of testing and targeting, email optimization and personalization solutions, announced the launch of Monetate for Testing & Targeting -- an enterprise-grade, self-serve A/B/n and MVT testing solution.
Posted Aug 21, 2014
ProQuest Flow, a cloud-based research management solution, has released an add-on to operate with Google Docs. The add-on expands the collaborative writing capabilities of Google Docs by integrating the document management tools of Flow during the authoring phase of research. Researchers can find, share, and annotate documents in the cloud, then author as a team in a common virtual workspace, supported by automated citations and bibliographies. The free add-on is available in the Google Add-on Store.
Posted Aug 19, 2014
Signiant, a provider of intelligent file movement software, announced the availability of the Media Shuttle Mobile App, which allows users to submit files via Signiant's Media Shuttle hybrid SaaS file transfer solution from a mobile device. With the Mobile App, available for iPhone and iPad, it's now easier for users in the field to securely and reliably send any size file, from anywhere.
Posted Aug 19, 2014
Catalyst Repository Systems-known for designing, hosting, and supporting document repositories for large-scale discovery, regulatory compliance-unveiled a major enhancement to its e-discovery platform, Catalyst Insight, during the 37th Annual ILTA Education Conference Aug. 17-21. Results-side analytics provide a new way to refine search results, enabling users to cull and narrow document sets and reduce the cost and time of review.
Posted Aug 19, 2014
Amazon.com announced Amazon Local Register, a secure card reader and mobile app that provides local businesses with the ability to accept credit and debit cards from a smartphone or tablet. Amazon Local Register customers will have access to the Amazon.com customer support team, as well as in-app tracking tools. Customers who sign up for Amazon Local Register before October 31 will also receive a low promotional rate of 1.75% per card swipe on all major credit and debit cards until January 1, 2016.
Posted Aug 14, 2014
Lotame, a global independent data management platform (DMP), announced a strategic partnership with Nasmedia, a Korean digital media agency and media network. Through the exclusive partnership, Lotame's DMP will be integrated within Nasmedia's tech stack, and will give the agency's publisher and brand clients the ability to enhance their digital advertising strategies across multiple screens.
Posted Aug 14, 2014
vjoon, a provider of software solutions for managing digital content, has released the new version 6.8 R1 of its vjoon K4 cross-media publishing platform. An optimized user experience and an extended set of automated processes feature prominently in this release. The central web clients K4 Overview and K4 Web Portal now offer simpler, more streamlined user interfaces and handling as well as several new features.
Posted Aug 14, 2014
Astoria Software, a division of TransPerfect, announced the completion of an effort to embed Acrolinx's content optimization platform into the Astoria Component Content Management solution. Astoria users can now invoke Acrolinx from the Astoria user interface, and Astoria's workflow processes can take action on the result of Acrolinx's content analysis.
Posted Aug 14, 2014
Nexidia, a developer of dialogue and audio analysis products and technologies, announced version 1.6 of Nexidia Dialogue Search, the company's solution that searches for any spoken word or phrase across massive media libraries in seconds. With Dialogue Search v1.6, Nexidia has expanded its third-party integrations for the Dalet Galaxy and Squarebox Systems CatDV media asset management (MAM) systems. In addition, Vizrt and IPV have now integrated dialog search capabilities into their respective MAM applications using the Dialogue Search API.
Posted Aug 12, 2014
AddThis announced the results of its quarterly content engagement and social sharing analysis of online behavior trends across the open web. The AddThis Q2 2014 Quarterly Report: How Scrolling Matters, provides publishers, advertisers and media planners with insights related to scrolling that can help inform content and media planning strategies.
Posted Aug 12, 2014
After Amazon posted on its blog, claiming that it's disagreements with Hachette are over ebook prices and its percentage of the sales cut, Hachette talked to the New York Times to dispute Amazon's version. Hachette says Amazon has been demanding payment for what the publisher considers standard service, like the pre-order button and a dedicated employee at Amazon who handles Hachette business.
Posted Aug 12, 2014
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