News Item

Small businesses that use data to help make decisions are more strongly growing revenue as compared to their counterparts who use data on a limited basis, according to new research from Exact and Pb7. The findings show that businesses across the U.S. and Europe who lean on data insights reported revenue growth of 21% in the last financial year, as compared to 9% for businesses reporting limited use of data. Data-led businesses also experienced a net profit margin of 22%, versus 14% achieved by small businesses in which data has a limited role.
Posted Aug 25, 2016
Contently, a content marketing technology solution, announced the release of Contently Social, which includes enhanced social integrations and the expansion of its freelance creative network to include more than 600 social strategists and creators.
Posted Aug 25, 2016
Sizmek, an open ad management company for multiscreen campaigns, announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.
Posted Aug 25, 2016
Rightpoint, a technology and design services agency, and SessionM, a provider of real-time personalization and loyalty technology, have partnered to provide clients with integrated marketing automation and data management capabilities based on customer behaviors and preferences. The partnership will serve enterprise clients across industries and platforms including iOs, Android, and Win8.
Posted Aug 23, 2016
More than 75% of DMA members surveyed said their organizations lack a clear enough understanding of cross-device marketing and media technologies to implement these capabilities with confidence. To tackle this challenge and improve the cross-device marketing ecosystem, DMA's Cross-Device ID (XDID) Structured Innovation Program has brought together marketers, media buyers, ad sellers and XDID solution providers, with the goal of elevating the market's XDID "IQ", reducing implementation barriers, and ultimately making it easier for XDID buyers and sellers to do business with confidence.
Posted Aug 23, 2016
Mobile video platform LoopMe has announced new optimization and reporting technology, PurchaseLoop. The new self-learning technology will use AI to continuously optimize mobile video campaigns toward brand metrics such as purchase intent, brand affinity, or product recall, helping deliver ads to the users most likely to change opinion and move along the path to purchase.
Posted Aug 23, 2016
YouAppi, a mobile growth platform for premium mobile brands has incorporated anti-fraud measures into the OneRun Growth Marketing Platform to detect and prevent illicit activity. With the cost of ad fraud (including both mobile and desktop) rising from $7.2 billion now to at least $50 billion by 2025, according to a report by The World Federation of Advertisers, YouAppi is releasing the following capabilities in its OneRun Platform to identify and block fraud protection solutions:
Posted Aug 23, 2016
General Mobile Corporation (GMobi) announced the purchase of MassiveImpact, a performance advertising platform specializing in social media promotion of mobile applications. With this latest acquisition, GMobi now provides app developers with a comprehensive advertising platform, encompassing a variety of web, mobile, and social channels.
Posted Aug 23, 2016
John Wiley & Sons, Inc., a provider of knowledge and knowledge-enabled services that improve outcomes in research, professional practice and education, announced it has signed a definitive agreement to acquire Atypon, a Silicon Valley-based publishing-software company, for $120 million in cash. Atypon is a technology partner that enables scholarly societies and publishers to deliver, host, enhance, market, and manage their content on the web. The transaction is expected to close October 1, 2016.
Posted Aug 23, 2016
Amobee, a provider of marketing technology, announced the launch of Amobee Triggers, a solution it says provides marketers the ability to target and deliver digital campaigns at key consumer mindset moments, based on online and offline data signals. Amobee also introduced a refreshed brand identity and website.
Posted Aug 23, 2016
Congree Language Technologies GmbH has announced it will enable the use of its content optimization software in a number of additional editors. Before making a purchase decision, customers examine all available information material. As this comprises marketing material as well as the technical documentation, the entire corporate communication should present a consistent picture. For this reason, Congree Language Technologies GmbH will enable the use of its content optimization software in a number of additional editors.
Posted Aug 18, 2016
Email marketing software provider Delivra has unveiled the next evolution of its platform, which now boasts advanced lead alerts and browse tracking features. Digital marketing continues to move away from demographic targeting and toward behavioral targeting, which is why Delivra's latest platform allows users to utilize behavioral data like never before. New lead alerts provide real-time notifications when a drip campaign recipient takes a particular action.
Posted Aug 18, 2016
Wattpad, an online community for readers and writers, has introduced the Wattpad Futures program, a simple way for writers to increase their earning potential. Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.
Posted Aug 18, 2016
Interested in which networks dominate social sharing and what top sites are publishing the most share-worthy content, Fractl partnered with BuzzSumo for its latest study. The companies analyzed over three billion social shares from one million of the most shared articles from the first half of 2016, and say they were able to draw some interesting comparisons between the 2014 report and this 2016 reboot.
Posted Aug 16, 2016
Brightcom, an ad tech and multi-channel media company, announced its newest integrations with partners GeoEdge and Forensiq to improve the quality and efficacy of its programmatic advertising offerings. Brightcom says it is now better equipped to offer enhanced viewability measurement and cross-platform advertising fraud detection.
Posted Aug 16, 2016
Lingotek, a translation network, announced that release of the Lingotek - Inside HubSpot Connector. The connector gives HubSpot users access to the Lingotek Translation Network, a cloud-based translation management system that will help them to connect all of their global content in one place. The Lingotek - Inside HubSpot Connector gives users the ability to translate content -- emails, blog posts, website pages, and forms--within HubSpot's native environment.
Posted Aug 16, 2016
Copyright Clearance Center, Inc. (CCC), a global licensing and content technology company, has announced the launch of its cloud-based RightFind Content Decision Support (CDS), an easy-to-use analytics platform that helps information center managers leverage the power of usage data to make smart decisions around content investments. RightFind CDS combines comprehensive usage and spend data, predictive analytics and data visualizations, and budget forecast and planning tools in a single solution designed to help information managers bring actionable intelligence to their content acquisition strategy.
Posted Aug 11, 2016
AppsFlyer, a mobile attribution and marketing analytics company, released the latest edition of The AppsFlyer Performance Index, ranking the top media sources in mobile advertising between January - June (H1), 2016. The new Index reveals industry changes and new players in the always-evolving app marketing landscape, comparing advertising network rankings with positions previously held in the last Index, at the end of 2015.
Posted Aug 11, 2016
Boomtrain, a provider of marketing platforms powered by artificial intelligence (AI), unveiled Boomtrain Messenger for B2C brands. Boomtrain Messenger is the first to integrate intelligent messaging into the entire marketing platform, enabling personalized conversations through multiple channels with one master control.
Posted Aug 11, 2016
Sharelov is a new social media management platform that optimizes the collaboration process of agencies and marketers to help them produce better campaigns. The cloud-based service allows content creators to design, review, send feedback, and publish social media campaigns across social networks.
Posted Aug 11, 2016
WoodWing's Content Station 10, the new HTML5-based version of its editorial management application, is now available. As the central dashboard of WoodWing's multichannel publishing system Enterprise, Content Station allows publishers to drive and control content creation and production processes from a single point of truth. As the industry moves away from Flash, Content Station 10 allows publishers to future-proof their mission-critical systems. The new version offers an outstanding browser-based user experience and greater flexibility, and will help ease implementation.
Posted Aug 11, 2016
Kaltura, a video technology provider, announced that it has secured a $50 million pre-IPO funding from Goldman Sachs' Private Capital Investing group. Kaltura will use the additional capital to extend its footprint across all six continents, and to further its unique positioning as the "Everything Video" company -- providing video products for an unprecedented array of markets and use-cases. Holger Staude, Vice President in Goldman Sachs' Private Capital Investing group, will be joining Kaltura's board of directors.
Posted Aug 09, 2016
Engagio announced that it has raised $22 million in Series B funding led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to expand customer success, scale sales and marketing, and accelerate product innovation in the Account Based Marketing (ABM) category.
Posted Aug 09, 2016
Sizmek Inc., a global open ad management company that delivers omnichannel campaigns, announced that it has entered into a definitive agreement with affiliates of Vector Capital, a technology-focused private equity firm, under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock for $3.90 per share in an all-cash tender offer.
Posted Aug 09, 2016
Adam Matthew and London's Shakespeare's Globe announced their collaboration on a digital project: Shakespeare's Globe: Performances and Practicesg>. Included in the agreement are the majority of Shakespeare's Globe's archives, preserved since its opening in 1997.
Posted Aug 04, 2016
The Stagwell Group announced its fund, Stagwell Media LLC, has acquired a majority stake in PMX Agency, an integrated performance-driven global marketing firm. PMX Agency is headquartered in New York City with eight offices and 300 employees.
Posted Aug 04, 2016
Just 79% of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that a full 21% are diverted to spam folders or blocked entirely. These global numbers remain unchanged from the company's 2015 benchmark report.
Posted Aug 04, 2016
Last week, RedLink Network, a newly formed public benefit company, announced the launch of its free IP registry service for libraries and publishers to help them deliver secure access to subscribed content more reliably and efficiently. As a free service, RedLink Network invites rapid adoption among librarians and publishers to make IP-based authentication more efficient and secure.
Posted Aug 02, 2016
Lexalytics, a provider of cloud and on-premises text analytics solutions, announced that Semantria, the company's Software-as-a-Service, cloud-based text and sentiment analytics platform, is now available on the Microsoft Azure Cloud. With Semantria on Azure, data scientists, voice of the customer (VOC), and customer experience management (CEM) teams can access enterprise-level natural language processing (NLP) and analytics, easily integrating with other Azure cloud services like Microsoft Azure Machine Learning, to gain deeper insights into what their customers are saying and thinking.
Posted Aug 02, 2016
DrivenBI announced its analysis platform is available to Salesforce users. SRK is a cloud-native, self-service business intelligence (BI) tool that empowers business professionals and doesn't require IT. Thanks to the latest version of SRK (3.0), DrivenBI's self-service data analysis platform provides remarkably easy to use analytical features and totally customizable data visualizations of virtually any data, all accessible inside the Salesforce system.
Posted Aug 02, 2016
Taboola, a content discovery platform, has announced the acquisition of ConvertMedia, an outstream video SSP. According to the announcement, there are three main reasons for the purchase, but one stands out: "We have an important goal in common with ConvertMedia: to become one of the top video/TV companies in the world."
Posted Aug 02, 2016
Ingenta, a software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. The purchase will allow Ingenta to strengthen its product portfolio and strategically build on its existing plans to diversify its client base, extending its offering into the media industry, in addition to trade and academic publishing markets.
Posted Aug 02, 2016
A new digital consumer satisfaction index offers a global tool to understand how consumers make connections with a brand leading up to their final decision to either engage and purchase something or go elsewhere. This Digital Satisfaction Index (DSI) originated in the Intent Lab, a new research partnership between Northwestern University Medill School of Journalism, Media and Integrated Marketing Communications and Performics Worldwide.
Posted Jul 28, 2016
Google Play has announced its Family Library, which allows families to share content across their devices. All purchases added to Family Library are available across Android devices. Movies, TV shows, and books can also be enjoyed on iOS devices and the web.
Posted Jul 28, 2016
Reelio, a data-driven platform that aims to simplify and optimize influencer marketing, announced the launch of Reelio Greenlight, a new product that allows brands to sponsor premium creative projects, produced by today's digital stars. Marketers can browse through a library of original content ranging from a motorcycle race between rivals that ends with a parachute jump off a cliff; to an honest and refreshing web series that sheds light on what it's like to live with a mental health disorder; to a music producer who creates music out of everyday objects.
Posted Jul 28, 2016
Kaltura, a video technology provider, announced that it has received ISO/ICE 27001:2013, ISO 27799:2008 Certifications. The ISO/IEC 27001:2013 is an international standard specifying the requirements for an information security management system within an organization. ISO 27799:2008 specifically applies to information security management in healthcare. Implementing security controls for managing health information is a necessary requirement for compliance with privacy and data security standards and regulations, such as the United States' Health Insurance Portability and Accountability Act (HIPAA).
Posted Jul 28, 2016
Contently announced the launch of Document Analytics, a content measurement tool that allows marketers to track engagement across sales enablement and marketing collateral. Document Analytics expands Contently's existing web analytics and content recommendation tools to downloadable assets like case studies, sales presentations, and ebooks. This highly valuable data has until now been difficult, if not impossible, to track and optimize.
Posted Jul 26, 2016
TUNE, a provider of mobile marketing technology, announced the launch of a stand alone product, Multiverse. Designed to help marketers quickly determine return on ad spend across all their channels in one platform, the product is already integrated with over 100 advertising partners. During the public beta, TUNE Marketing Console customers that use the Attribution Analytics product will have complete and free access, and in the months following, marketers using other attribution providers will also be able to aggregate their data for free.
Posted Jul 26, 2016
Kenshoo, a provider of agile marketing solutions, announced the launch of its 2016 Holiday Performance Program. The program aims to help retail and e-commerce marketers improve performance according to specific advertising criteria relevant to the client's business. According to Kenshoo, previous program participants saw revenue increases of over 30% during the holiday season.
Posted Jul 26, 2016
Verizon Communications Inc. and Yahoo! Inc. announced they have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing.
Posted Jul 25, 2016
In the most recent of its three regularly scheduled yearly releases, Atypon says it has added significant enhancements to Literatum, a fully featured online publishing platform for the professional and scholarly publishing industry. Atypon's new universal content type technology, known as Digital Objects, assigns a DOI (Digital Object Identifier) to any type of content or media, including blogs, news articles, videos, images, and interactive visualizations. Each Digital Object can then be tagged, indexed, packaged, targeted, promoted, bundled, and sold as easily as traditional content types like journal articles and book chapters.
Posted Jul 21, 2016
Likqid Media, Inc. has announced that LKQD FUSION technology is now available to all premium publishers globally. LKQD FUSION addresses the technical and operational challenges encountered by Publishers and Advertisers as digital video struggles to transition from Flash to HTML5. LKQD FUSION provides real-time communication and functionality bridges between Flash and HTML5 video ads. This enables Publishers to support video ads from all advertisers.
Posted Jul 21, 2016
Adobe has announced the launch of DITA CCMS based on its Experience Manager. Now, the Technical Publishing department can take advantage of the single-click multichannel publishing capability of the solution to generate DITA-based output for Experience Manager Sites and Mobile, PDF, and other popular formats.
Posted Jul 21, 2016
Adstream, a provider of creative asset management, delivery, and analytics technology, announced it has signed an agreement to acquire Dubsat, an Omnilab Media company. Dubsat is an advertising content management and distribution company operating in the US, UK, Australia, New Zealand, and South Africa. The acquisition continues Adstream's ongoing investment in driving global scale for its platform and customers.
Posted Jul 19, 2016
Agile CRM, a subscription-based SaaS product, announced an increase in the maximum number of users for its free plan from 2 to 10. Agile is an all-in-one CRM that helps in automating sales, marketing and customer service in one platform.
Posted Jul 19, 2016
Freckle, a beacon-based mobile attribution company, announced a partnership with AirKast, a mobile platform companies for publishers and media companies in North America. A cloudbased mobile platform provider supporting iOS, Android, and Amazon Kindle, AirKast clients include Cumulus Media, ESPN, Radio One, CBS News Radio and Fox News Radio. The partnership with Freckle enables AirKast's clients to participate in pioneering beacon initiatives, which include attribution, analytics, messaging, retargeting, and insights.
Posted Jul 19, 2016
Zmags, the shoppable content company, announced that Zmags Creator for Magento now lets retail creative teams to make content instantly shoppable with a single click. While Magento ecommerce platform customers have always been able to use native functionality, Zmags Creator for Magento gives retailers the autonomy to create rich brand experiences for their customers without coding.
Posted Jul 19, 2016
PebblePost, the inventors of Programmatic Direct Mail, announced the launch of the industry's first real-time analytics platform for understanding the delivery and impact of campaigns that run on their Programmatic Direct Mail platform. With this new platform, marketers can now see the results of their Programmatic Direct Mail campaigns. Importantly, they can use this insight to optimize campaign for the next day's mail.
Posted Jul 14, 2016
New technology from the native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB. According to the company, this reduction establishes Vibrant Media as one of the internet's lightest scalable native ad providers.
Posted Jul 14, 2016
Clickky, a mobile monetization platform, has launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a monthly market analysis that shows the demand dynamics for different countries.
Posted Jul 14, 2016
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