Learn more about the 2010-2011 EContent 100 Judging Team.
December 2010 Issue
Posted Nov 22, 2010
Publishers of all types have been scrambling to stay ahead of-and in some cases, just keep up with-emerging digital content technologies and to position themselves as leaders in the changing content market. Now publishers are turning the page on a new chapter - most likely of an ebook - at least according to The Gilbane Group. A division of Outsell, Inc., Gilbane released its report "A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing" on November 2.
By Kate Poole
Posted Nov 16, 2010
It is the very breadth, depth, and possibility inherent in semantic technology that can prevent content companies from experimenting with a technology that may be one of the most useful commercial innovations of the past decade. The murkiness of the word itself—not to mention the standards, acronyms, and jargon that can dominate the discussion of semantics—only adds to the confusion.
The internet is bursting at the seams with video. While sites such as YouTube are jampacked with user-generated video content, other sites are serving up professionally made web series along with brand-based video advertising and other sponsored content. But with consumers' attention spans already stretched to the breaking point, the real question has become how to turn this mismatched mountain of video into concrete revenue and effective advertising.
The Madison Avenue of the Mad Men era is long gone. Gone are the days of Don Draper and the simple, catchy jingles of yesteryear. Advertising is a much more complicated business these days, with savvy customers, multi-channel campaigns, and global markets.
By Theresa Cramer
Posted Nov 09, 2010
Regardless of where they work and who they are, all employees have valuable knowledge to give and receive. That knowledge is perhaps one of the most important assets an organization can possess. Companies are increasingly recognizing the value of that knowledge, and how leveraging collaborative tools integrated with knowledge capture can not only streamline complex business processes but also provide valuable insight organizations can use today and tomorrow.
By Marji McClure
Posted Nov 09, 2010
It's happened to you plenty of times. You're standing in the checkout line at the grocery story, half-heartedly gazing at all the vacuous gossip magazine covers that proclaim the latest reality show stars' divorces or the most recent travails of that Hollywood celebutante who seems to be in constant transit between rehab and jail, when you think longingly to yourself, "If only I had access to the latest issue of the Journal of Physics: Condensed Matter right now."
Sometimes it can be easy to forget just how broad the term "publishers" can be, but attending the MarkLogic Digital Publishing Summit 2010 on October 28 was a great reminder. Publishers come in all shapes and sizes: From book publishers to legal publishers to app builders, publishing is a diverse, if sometimes floundering, industry.
By Theresa Cramer
Posted Nov 02, 2010
Social search is still so new, it can sometimes be hard to get experts to agree on what it is or, more importantly, what it has the potential to be. As even major search engines such as Google and Yahoo! offer social search results and new specialized tools pop up, the face of search may just be changing forever.
At the Adobe MAX developer conference yesterday, Adobe announced the release of Adobe LiveCycle Enterprise Suite 2.5. The new version of LiveCycle is designed to increase the number of features and capabilities available to end users, particularly mobile users, and to streamline the use of information within a company or organization.
By Kinley Welly
Posted Oct 26, 2010
The volumes of information now at the fingertips of companies and enterprises present unique challenges, not only in terms of understanding but also preservation, indexing, and security. One of the companies helping the enterprise meet these challenges is MarkLogic. The company has apparently had a very productive year so far, with its number of customers now topping 200. And with the 4.2 release of their MarkLogic Server platform on October 19, the company is showing that it hasn't forgotten about the fundamentals.
Posted Oct 18, 2010
For almost as long as there have been books, there have been authors trying to get their manuscripts in front of an acquisitions editor. Today, there are many roads that can lead writers to professional publication. While the destination is often the same, new routes are emerging all the time.
Over the course of one frenetic week this summer, two major media companies-the Academy Award-winning art-house film production company Miramax and the venerable 77-year-old weekly news magazine Newsweek were sold off to wealthy investors by their longtime parent companies. Before the dust had settled, the bookselling giant Barnes & Noble (B&N) announced that it too was looking for a prospective buyer.
It's a simple fact of human nature: People tend to be more engaged and alert when they receive information from a person speaking directly to us rather than something static, such as an office memo. It's this fact that serves as one of the underlying philosophies behind VBrick Systems, a Connecticut-based enterprise IP video vendor that serves the corporate, government, education, and media markets, with customers ranging from K-12 schools to the U.S. Department of Justice.
By Bill Stewart
Posted Oct 05, 2010
Like it or not, being tracked by advertising and search companies is a fact of life on the internet. Detractors of the practice frame it as an invasion of privacy, while its proponents argue that the practice-and the finely targeted advertising it makes possible-is an essential feature of the internet business landscape, which allows free sites such as Google and Yahoo! to post profits without having to charge their users directly.
With the proliferation of search-oriented online content providers such as AOL, Yahoo!, Demand Media, and About.com, internet users are increasingly likely to find that most of the general searches they do return results from these SEO-oriented content creators and so-called "content farms". Whether this is a good or a bad thing from the user perspective remains to be seen—and opinions vary. But from general tactics, to long tail search and universal search strategies, SEO remains critical to web publishers.
For the past few years, one could hardly turn on the television or open a newspaper without hearing about healthcare reform or the American Recovery and Reinvestment Act (ARRA). Outsell's David Bousfield has taken a deeper look at how content companies can use one to improve the other in his report "Growth Trends in the Market for Clinical Decision Support Tools."
Don't sound the death knell for Microsoft Office just yet. Every year or so, someone predicts the end of the Office empire, but it's simply not happening, says "The Next Wave of Office Productivity," released in August by Forrester Research, Inc. However, there is a shift in which tools within the Office suite are used, and are slowly being replaced by other solutions.
By Kinley Welly
Posted Sep 09, 2010
Twenty years ago when the web was young, the topic of standards was mainly the purview of computer scientists, engineers, and enterprise technologists. But these days, with the impact of standards on everything from how content displays in various browsers and delivery on emergent devices to cost savings and search engine optimization (SEO), web standards have become everyone's business. Analysis by Nancy Davis Kho.
It's easy to stop thinking about the changing content landscape over the summer. The days are long and hot, and you're more worried about avoiding the heat than you are about the future of media. However, at least two prominent figures still had media on their minds and were making (sometimes outlandish) predictions.
These days, getting lots of information is easy; it's using that information productively that's the tricky part. The task is even more difficult when that information comes not from a single information resource, but from several. But for users of Elsevier's various scientific resources, that task just got a little easier thanks to the August 30 release of a unified research platform called SciVerse.
By Kurt Schiller
Posted Aug 31, 2010
Content might still be king at global health and science publisher Elsevier, but the old definitions of content can't keep pace with the increasingly fast and faceted data needs of core audiences such as researchers, librarians, universities, and corporations. Taking some inspiration from consumer-driven sites such as Apple.com, Netflix.com, and nytimes.com, Elsevier is putting its content API up for grabs and opening an app marketplace.
There is a new breed of content creator seeking to dominate the world of search-based information gathering by leveraging keyword-driven editorial missions and a huge supply of journalists who currently find themselves in need of revenue streams. Are these so-called content farms the end of cultivated content or do they represent a necessary state in the evolution of the content creation model?
Nepal is not a place many Americans think about on a daily basis. An oblong nation about the size of Arkansas, wedged between India and China, Nepal is perhaps most famous for its oddly-shaped flag and for being home to eight of the 10 tallest mountains in the world, including Mount Everest. Nevertheless, business software and information services provider Reprints Desk is taking an interest in this nation of nearly 29 million, partnering with a charity called Room to Read to build a library in the mountain nation.
By Michael Baumann
Posted Aug 10, 2010
As recently as the last decade, content marketing - that is, content not as the product itself but as the basis for engaging a target audience and helping compel that audience to purchase a company's product - was reduced to a fairly short list of flavors. Today, however, companies have an opportunity to engage customers directly with endlessly unfolding content communication opportunities.
From encrypted passwords to firewalls, a company will expend immeasurable amounts of energy and money to protect its information. Just keeping data safe from outside assaults is an on going task, but company outsiders are no longer the only ones who pose a threat. Insiders with unlimited access to sensitive data can cause just as much damage to an organization as the average hacker. On July 13, 2010, Imperva, a data security company, aims to mitigate the problems that accompany securing sensitive information with the release of SecureSphere File Security.
By Eileen Mullan
Posted Jul 13, 2010
Facebook has already given us new meanings for words such as "friend" and "poke." Now, it's aiming to put its own spin on the word "like," slapping the word on a button that Facebook executives hope will tie content across the web together on a single networking platform-its own.
Can you easily find the government information you need? Do you feel empowered to share your ideas? Do you think your ideas are being heard and acted upon? Do you believe government is spending our money more wisely? If you can't answer yes to these questions, then we need to look at what's being done and what can be done to improve our government's credibility and ability to serve the American people.
The government sector finds itself between two pressure points: the public's demand for content access and up-to-date information and that same public's demand for costs to be kept down. As a result of these technological and economic requirements, open source technology—which allows source code to be publicly available—has quietly become the solution of choice for government entities at the national, state, and local level.
A recent comScore survey found that nearly a third of mobile social users used their phones for social networking to the exclusion of all other mobile content. Yet most smartphones go far beyond social networking, offering up secondary features that drive price tags ever upwards. Now, Microsoft and Nokia are bringing to market a series of "social phones" that try to keep the networking but ditch the sticker shock.
On May 4, The Wall Street Journal reported that Google planned to begin selling ebooks in June or July with the introduction of the Google Editions. However, in an already crowded and chaotic ebook market, one has to wonder where Google will fit in.
That Facebook is no longer just a way for college students to list their favorite bands is not news to anyone. Businesspeople, politicians, corporations, and civic organizations are setting up profiles and using them as important parts of their marketing and networking campaigns. Dyyno, a Palo Alto, Calif.-based video distribution company, is looking to capitalize on these trends with a new Facebook app designed to integrate a user's online broadcasting efforts into a Facebook profile.
By Michael Baumann
Posted Jul 02, 2010
The annual Semantics Technology conference (SemTech 2010) is taking place in San Francisco this week, and if the first day of the sessions in the Publishing Track proved anything, it's that semantics for the content industry is poised to explode - if it can just get out of its own way.With attendance up 30% over last year, the 1200 attendees are a testament to the fact that interest in semantics continues to swell, even in, or perhaps because of, a sluggish economy. But the day's sessions zigzagged between the types of technical three-letter-acronym laden presentations by semantic technology vendors that tend to scare off the very buyers who could benefit most from their solutions, and inspiring examples of real world semantic implementation that media and publishing executives could easily extrapolate to address their own specific business challenges.
By Nancy Davis Kho
Posted Jun 28, 2010
In a world where we can instant message with a friend halfway across the world at any time of day, while browsing his latest vacation photos, it seems odd that communicating with someone in our own office can often feel so troublesome. Enter eIntranet from Ektron, which combines social software and web content management in one enterprise application.
By Jim Romeo
Posted Jun 15, 2010
From the dawn of time, man has felt the need to express his feelings by means of communication. Millenniums ago, cavemen shared stories around the fire. But as man evolved, so did his methods of thinking and responding to his society. Now, as marketers face an audience craving viral information, they too must adapt. Conquest Research & Consultancy Ltd., a brand and product research agency, is hoping to help marketing departments with this dilemma.
By Alyssa Scott
- June 2010 Issue
Posted Jun 09, 2010
The expectation of professional interactions to be more like those on the open web extends inside the enterprise as well. If you don't use video inside your organization or institution for company meetings, corporate communication, or training purposes, you're missing out on a powerful tool that enables users to connect and collaborate in a manner rivaled only by true face-to-face interaction.
As search technology has evolved and digital information has expanded and taken on new forms, "search" is less about finding and more about doing: integrating search and discovery into workflow to improve and speed decision making.
The French government and international news agency Agence France-Presse (AFP) have teamed up to spearhead a consortium of digital media content producers and publishers aiming to find a high-quality semantic search strategy for AFP's Arabic-language news, audio, and video multimedia content, a solution that creators hope could serve as a model platform for Arabic news organizations around the globe.
By Jessica Dye
- June 2010 Issue
Posted Jun 02, 2010
The American newspaper industry has been struggling to define itself in recent years as its ink-and-paper readership has declined and the web has become the dominant medium for reaching an audience. While the vast majority of newspapers have established an online presence by posting their content online, turning the web into a viable business model has, thus far, been another story.
By Michael LoPresti
Posted Jun 01, 2010
News roulette started out, like so many other projects, with an idle conversation between friends. Intrigued by the idea, Daniel Vydra went to his computer and designed an application that would call up a random article published in The Guardian in the previous 24 hours. Vydra's Random Guardian application is not a major corporate initiative or an attempt to change the way we view news-Random Guardian only took Vydra "2 or 3 hours" to create.
On May 24 and 25 the Software & Information Industry Association held its annual NetGain conference in San Francisco. Starting with a high-energy "Speed Networking" session in which the 80 attendees held three-minute one-on-one conversations in a grown-up version of musical chairs, the conference maintained a focus on the practical over the theoretical.
By Nancy Davis Kho
Posted May 27, 2010
The number of mobile app downloads will increase from 7 billion in 2009 to an astonishing 50 billion in 2012. That translates into a $17.5 billion market by 2012. Even if these numbers are wildly exaggerated, and there is no reason to believe they are, this is a huge market and it's no wonder content providers everywhere are clamoring for a piece of this action. These numbers are enough to get anyone's attention, but there are many roads that can lead to app success… or failure, so content players need to get an accurate lay of the land.
By Ron Miller
- June 2010 Issue
Posted May 26, 2010
Content management systems do not always like to play nice with each other. With the May 4 announcement of the OASIS international consortium's approval of Content Management Interoperability Services (CMIS) version 1.0—a new open standard that enables information to be shared across Enterprise Content Management (ECM) repositories from different vendors—that could all be changing.
By Alyssa Scott
Posted May 20, 2010
While certain segments of the economy are rebounding, the content industry has continued to struggle to get back on its feet. With that in mind, many of the top executives from companies across the content spectrum gathered on April 18-20 at the 11th annual Buying & Selling eContent conference in Arizona to discuss Reigniting the Content Economy.
Electronic health records are not new. The concept has been around since the first PC hit the stores. Yet despite the much improved systems and greater reasons to use them, fewer than 20% of physicians' practices use electronic medical records.
Enterprise search is not just about search any more. When you start throwing things like e-discovery and social media into the mix, search within the enterprise becomes exponentially more complicated...and interesting. The Enterprise Search Summit 2010, held in New York City, May 11-12, took a look at some of the timeless questions presented by enterprise search, as well as the newest problems--and opportunities--in the space.
Posted May 13, 2010
A new partnership between INgage Networks and Michigan State University is looking to strengthen the ties between social media research and business practice, bringing innovation from the classroom to the boardroom.
By Kurt Schiller
- May 2010 Issue
Posted May 13, 2010
With the Active Intelligence Engine (AIE), Attivio provides a tool capable of accessing any information, not limiting itself to vast arrays of media, data, and documents. However, as anyone who works inside an enterprise knows, finding information is not enough; information must be actionable. However, as anyone who works inside an enterprise knows, finding information is not enough; information must be actionable. That's why Attivio emphasizes the "Active" part of its product name with the release of version 2.1, enhancing the way it enables information to be actionable and how it interacts with customer systems.
May 2010 Issue
Posted May 13, 2010
How do we communicate online, and what does that mean for businesses? That was the central question posed by last week's J.Boye conference.
By Kurt Schiller
Posted May 11, 2010
Linguistic and cultural issues impact the success of businesses seeking to expand throughout the increasingly global marketplace, as well as successes closer to home—given the fact that many countries are populated by those speaking different languages. Previously, only companies of a certain size looked beyond their borders. Today, every business is in competition with every other business across the planet.