Features

What will the internet look like in 10 or 20 years? While this is an unanswerable question, it doesn't stop the speculation. Policies pursued (or not pursued) by governments, especially in the U.S., will go a long way toward shaping tomorrow's internet. Recently, several scholars were asked to contribute essays for a special issue of the journal Critical Studies in Media Communication. In the issue, The Future of Internet Policy, the authors are very critical of the U.S. government's handling of the internet and present varying policy solutions for making tomorrow's internet more equitable.
By - Posted Sep 29, 2014
You have probably been hearing a lot about mobile payments, lately-thanks to Apple's foray into the market. As much as you may hear about mobile payments, I'd be willing to bet you've never used it-or seen anyone else flick their phone at the register. Apple hopes to change that, but there are still barriers to adoption.
By - Posted Sep 29, 2014
The explosion of smartphones, tablets and touchscreens has certainly benefitted consumers, who now have greater and more convenient access to content than ever before. But the way that content is organized and displayed on digital devices has changed radically in recent years, as evidenced by the increasing popularity of the infinite scroll-a tactic used by publishers whereby articles, posts, and other pieces of content are vertically stacked atop one another, either in full text form or in truncated form with hyperlinked headlines, on a page that seems to run on virtually forever.
By - Posted Sep 26, 2014
First fax machines, then email, then smartphones and now "wearables"--a new technological breakthrough that, depending on who you talk to, offers both peril and potential. Some perils: wearables allow employees the ability to easily, quickly and covertly record images and data, which may include confidential information, trade secrets or other potentially damaging information. Wearables also, technically, allow the ability to monitor others' location and physical status, which raises privacy concerns. Add these concerns to issues related to the National Labor Relations Act, and employers are understandably reeling from the potential risk.
By - Posted Sep 24, 2014
By now, it's become commonplace for most of us. We conduct an online search, view a product on a webpage, and the next thing we know, ads are popping up for the same and similar products every time we go online, whether we're on our desktop, laptop, tablet, or mobile device. The world of contextualized ads-or ads that are delivered to individuals based on some context-is exploding. Technology is driving the explosion and making possible some seemingly impossible things.
By - Posted Sep 22, 2014
On Thursday, September 18 the Online Publishers Association held its first event that was open to the public -- and then CEO Jason Kint announced that the organization was changing its name to Digital Content Next to reflect the changing industry. He did this at the end of a long, informative day at Content All Stars, where everyone from keynote Jason Silva to Werner Brell, managing director of Red Bull Media House to Soledad O'Brien shared their content secrets with the audience. Here are a few takeaways and themes from the day's programming that all content creators can learn from.
By - Posted Sep 19, 2014
From online magazines to electronic catalogs, brochures and photo galleries, digital flipbooks provide an interactive, dynamic, and visually attractive format for text, graphics, audio, links and other elements to coalesce into a more engaging and entertaining experience for users. And unlike a PDF, which doesn't always display well on every type of device, a smartly designed flipbook is ideal for multiplatform distribution.
By - Posted Sep 15, 2014
Content creators--especially content marketers--are often complaining about the effectiveness of their content. An IMN study showed that "46% of respondents feel that their content is OK, but leaves room for improvement to position their company as an industry thought leader." But research from InboundWriter looked deeper into what makes content successful or not--and then put that into action.
By - Posted Sep 10, 2014
The SaaS-based ECM market growth will outpace the premise-based ECM software market into 2018, according to a report from TechNavio. The drivers for the market trend are based on the economics of SaaS offerings and the inherent advantage SaaS has over premise-based software in reducing total cost of ownership.
By - Posted Sep 08, 2014
Location-based marketing is nothing new, and it is not solely a digital responsibility, as mobile application developers and marketing agencies may have told you. Since lithography was invented in 1796, large and small businesses have placed posters and billboards along high-traffic roads and pathways in hopes of influencing a passerby to visit a store or buy a product. Direct mail has been proven as a superior location-based tool since the United States Postal Service (USPS) initiated the Zone Improvement Plan (ZIP codes) in 1963.
By - Posted Sep 03, 2014
When a radio station wants to broadcast a program that reaches as many ears as possible-even remote listeners in the hinterlands-it amps up the signal. But when content marketers with branded content to promote seek to swell their audience, it's not as simple as cranking up a dial. Wider distribution of content that's created to grow affinity and brand consideration-and not necessarily to hawk a product or service-requires careful research, planning, and execution to overcome the significant challenges today. Smart publishers, content providers, and marketers need to recognize these challenges and develop effective strategies to connect with the crowds in a landscape that's already overcrowded with competitors.
By - Posted Sep 01, 2014
Thanks to ever-improving technology, ebooks can be produced relatively quickly and economically compared to their traditional print cousins. But with the temptation to capitalize on speed and low cost, it's easy for publishers to cut corners on quality, especially when it comes to things that affect look, layout, and readability-such as proper conversion of text, images, and other elements from a print book to an ebook. And because churning out sloppy electronic copy can potentially turn off customers, content providers are worried.
By - Posted Aug 27, 2014
Although there is some debate about just how many freelancers there are in the U.S., everyone agrees that the number is rising. Writers, graphic designers, photographers, videographers, and other professionals are choosing to work for themselves even as the demand for creative content increases. Meanwhile, brands, non-profits, and small businesses need content for online platforms and other communication channels. The "freelance economy" is creating a new problem: How do organizations that need content find the professionals to create it?
By - Posted Aug 20, 2014
Many marketing professionals operate under the assumption that their business-to-business (B2B) content marketing practices are up to snuff. But a closer look reveals that these pros often suffer from tunnel vision in that their practices are too narrowly focused on early-stage buyer acquisition and fail to create content that engages buyers over the long term.
By - Posted Aug 13, 2014
Despite the fact that the Author Earnings Reports, published by writer Hugh Howey and his anonymous partner Data Guy, has added fodder to the traditional vs. self-publishing debate, for many independent writers the reports are not at all surprising. The stated primary purpose of the site is "to gather and share information so that writers can make informed decisions." Independent writers, however, are finding that the reports mostly confirm what they already knew, and their decision-making processes have changed very little, if at all.
By - Posted Aug 06, 2014
A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.
By - Posted Jul 30, 2014
Since the 1950s, advertorials and product placements emerged, and, as the internet and online commerce took hold, Amazon blazed trails by serving up book recommendations to users based on their previous purchases and online behaviors. Today, these sorts of activities-designed to deliver advertising content, online or via mobile devices, to consumers who have demonstrated their potential interest in the product or service-are known as native advertising. The practice lives on a continuum between "annoying" and "useful," depending on the perspective of the consumer. The goal for marketers is to land somewhere closer to the useful end of the spectrum.
By - Posted Jul 28, 2014
Brainstorming about the future of digital consumption can leave you overwhelmed by the possibilities, but data released from YouGov--a global research and consulting organization--sheds some light on the emerging expectations of today's youth. The study found that nearly one in two children, aged 8-15, feel that access to online content and downloads should be free.
By - Posted Jul 23, 2014
According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.
By - Posted Jul 21, 2014
Few companies have the potential to dramatically alter the electronic content landscape like Google, which continues to regularly roll out new apps, tools and technologies that make digital publishers sit up and take notice. It's a big reason why Google's annual I/O conference is so closely watched by players in the industry. I/O 2014, held in late June, didn't fail to excite those eager to read the tech tea leaves and develop forward-thinking strategies for success. Here are five of the top takeaways from the conference of importance to content providers.
By - Posted Jul 16, 2014
Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports team. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising; as such, you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.
By - Posted Jul 09, 2014
There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it will always come down to the bottom line-at least, as far as your C-level executives are concerned. Being able to demonstrate the dollar-for-dollar benefit that your marketing efforts provide to your organization is the elusive brass ring that marketers are perpetually striving to grasp.
By - Posted Jul 07, 2014
Have you ever watched teenagers play "Call of Duty" for hours on end and wondered what kind of magic keeps these users so deeply engaged? More importantly, have you ever wondered how you might be able to use this magic to engage your customers? It's not magic. It's gamification. Companies have been employing this technique for years--decades, even--but over the past few years, digital marketers have started to realize that gamification can take their campaigns to new levels.
By - June 2014 Issue, Posted Jun 30, 2014
Social media management and compliance tools are promising approaches that allow companies to stay within the law but still communicate with customers. Experts say tools alone are not enough to prevent a social media faux pas-a solid social media management strategy is paramount. The evidence suggests that businesses are in the early stages of social media risk management. Social media for business may not be the Wild West any longer, but it takes prudence to stay on the right side of the law.
By - Posted Jun 30, 2014
Business intelligence focuses on internal data. It's the information that companies have stored in data warehouses including financial, pricing and customer information. Market intelligence (also known as competitive intelligence), is more about looking externally at market conditions, trends, opportunities and threats; as well as at the competition, market shares, penetration strategies and go-to market models. While both are needed in order to run a business, traditionally, organizations have looked at BI and MI separately. However, given the big data movement happening today, it's becoming more important to combine both sets of data in order to get the complete picture of what's happening both internally and externally with an organization.
By - Posted Jun 25, 2014
One of the more recent movements in the technology sector--which has emerged as a bona fide standard practice in numerous industries--is cloud-based computing. Without even thinking about it, in fact, many of the most routine activities that businesses have come to rely on-think Gmail or Salesforce.com-are built on cloud-based principles, where information, storage, and processing are housed and managed in off-site data centers as opposed to a company's own local servers or hard drives. For publishers contemplating moving aspects of their business practice to the cloud, there is plenty of experience and expertise to rely on during the course of the decision-making process; indeed, they may already be deeper into the cloud than they realize.
By - June 2014 Issue, Posted Jun 23, 2014
The government is sitting up and taking notice of what it calls a growing threat to online safety and security: malware attacks. And if the industry isn't more careful, it may be forced to abide by stricter rules and oversight governing online advertisements that could come down the pike.
By - Posted Jun 20, 2014
Being an omnivore can have its advantages-as evidenced by the evolutionary dominance humans have enjoyed over other animals that only eat meat or plants. Likewise, being an omnichannel marketer may give you a leg up on your competition in the survival-of-the-fittest game of appealing to contemporary consumers, say the experts.
By - Posted Jun 18, 2014
Just in time for the World Cup, Sporting News Media released its fourth annual survey on U.S. sports media consumption, and reveals the demand for utilizing a second (and even third) screen to enjoy sports has heightened and more people are actually turning to the web to watch live sporting events than ever before.
By - Posted Jun 13, 2014
Twitter has been around since March 16, 2006 and, Ashton Kutcher and Ellen Degeneres aren't the only ones to have leveraged this tool to gain massive exposure. In the digital content world there are a number of authorities that were early adopters and have built significant networks on Twitter - and other platforms. Earlier this year, Twitter unveiled a tool that would allow audiences to find the first tweets of, well, anyone. But a lot has been learned since those first tweets, and we decided to ask some industry influencers what they've learned.
By - Posted Jun 11, 2014
Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new reality of real-time marketing.
By - June 2014 Issue, Posted Jun 09, 2014
If you are involved with any type of enterprise software, you've probably considered some sort of cloud-based deployment model. Publishing is no different, and in Real Story Group's numerous advisory engagements with customers, discussions about the cloud are becoming increasingly common.
By - June 2014 Issue, Posted Jun 04, 2014
Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st-century marketers to become savvy about a broad range of digital advertising options that can include anything from SEO to social media to mobile. There's much to understand, much to keep track of, and much to stay on top of. That's the bad news. The good news is that digital advertising, unlike traditional advertising, is far more trackable, allowing marketers to determine what is working for them and driving the results they desire and what may not be as effective.
By - June 2014 Issue, Posted Jun 02, 2014
How many tools does the average marketer use in a typical workweek? According to a recent report, 53% of mid-sized companies use five or more marketing technology solutions, while 15% use 10 or more.If that sounds like an exaggeration to you, take a minute to think about it. If you enlist the help of a social media marketing platform, a content management suite, analytics to track web traffic, a CRM system, and email marketing solution the tools adds up. However, it doesn't always end there.
By - Posted May 30, 2014
If you're looking to create online videos, there's no better time to do so than now. According to a study from Pew Research Center, internet users doubled their sharing and viewing of video in 2013. And the video industry is only slated to grow with the increasing adoption of HTML5.
By - May 2014 Issue, Posted May 28, 2014
Content personalization on the web is quickly becoming the standard. Amazon and Netflix have mastered it, presenting product or content suggestions so enticing it's as if the companies can perform black magic by reading consumers' minds. Research shows that personalized content done well can make websites more sticky and dramatically increase sales. But experts say that good content personalization is much harder than it looks. And yet, most customers seem to crave personalized content, and retailers see gold in the tactic, which means that its usage will only increase.
By - May 2014 Issue, Posted May 26, 2014
The Alliance for Audited Media recently released its look at U.S. and Canadian newspaper circulation figures for the first half of 2014 and its annual newspaper snapshot had some positive takeaways for those in the digital news industry. Neal Lulofs, AAM's executive vice president, marketing and strategy, says the report shows a continuing transition to a media cross channel environment in terms of how newspapers are publishing content and engaging with readers.
By - Posted May 23, 2014
It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a social media star: Greg Bedard, Senior Writer, theMMQB.com.
By - May 2014 Issue, Posted May 21, 2014
What child hasn't become immersed in a picture book, fervently wishing the characters could come to life? In the past, a child sitting on the floor with a book, talking to the characters and imagining that they had come to life might have been considered fanciful, but the connection with imaginary characters is a rite of childhood. It's a fantasy that has been conveyed through movies such as 1994's The Pagemaster, starring Macaulay Culkin. Today, thanks to HTML5, these fantasies have become reality, literally making it possible for the characters and scenes in books-ranging from children's stories to business tomes and textbooks-to emerge from the "page" and spring to life in full color, image, movement, and sound.
By - May 2014 Issue, Posted May 19, 2014
It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a brand journalist: Michelle Manafy, Editorial Director, Online Publishers Association.
By - May 2014 Issue, Posted May 14, 2014
There is no denying that social media has profoundly changed the way people communicate with family and friends and the way businesses interact with customers--as well as prospective clients. What you may not have noticed is the way that the increasing popularity of social networks as a gateway to the wider web has changed online video and the way we consume it.
By - May 2014 Issue, Posted May 12, 2014
Tablets may currently be all the rage among consumers worldwide (comScore reports that 72 million Americans own one), but college students may be cooling to these devices, based on the latest data. Approximately 29% of students indicate owning a tablet in 2014, but that's a slight dip since last year (28%), according to a recent report from Ball State University. By contrast, smartphone ownership among college students is currently over 88%, up from about 72% in 2013, per the same report.
By - Posted May 09, 2014
It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a Big Data expert: Vikram Somaya, General Manager, WeatherFX.
By - May 2014 Issue, Posted May 07, 2014
If you work in the digital content industry, you probably rely on dozens of tools to get your job done. As the list of available tools of the trade grows, it becomes more important to differentiate between the products that get the job done and the products that are identifying the trends impacting the industry and making sure that—to paraphrase hockey player Wayne Gretzky—they skate not to where the puck is, but to where it is going. Here at EContent, we turned to our inboxes, to our coverage, and to our contributors to find out what those trendsetting products are in 2014. We looked across the spectrum, but we were especially heartened to see the number of tools aiming to help publishers deal with data, manage the total web experience, and find new ways to monetize content. We hope that you find these tools as interesting and as potentially helpful as we do! —Theresa Cramer, Editor
May 2014 Issue, Posted May 05, 2014
Long Island-based technology company Aereo provides a service that many entertainment consumers want: the ability to stream their favorite TV shows live or record them to view later. The company accomplishes this by leasing its customers a remote antenna that can pick up 28 different channels, including the major broadcast ones, and offering DVR recording space using their cloud service. Its customers can use the service on Windows, Mac, and Linux computers, as well as via iOS devices or a Roku box. Aereo currently serves eleven main cities across the United States, and plans to cover 19 more in the near future.
By - Posted Apr 30, 2014
With concerns about privacy raging after media coverage of high-profile events-such as Edward Snowden and National Security Agency (NSA) surveillance, the Internal Revenue Service (IRS) tax profiling uproar, and Target's massive loss of personal data to hackers over the holiday season-consumer concern about how their personal information is being used is at an all-time high, and it's likely to go higher. This is at a time when the promise and opportunity of Big Data for content providers is also at an all-time high.
By - April 2014 Issue, Posted Apr 28, 2014
Content creators have their plates full. As soon as they think they've got their web strategies figured out, something else pops up. Whether it's a new device or an emerging revenue stream, challenges to content strategy are numerous in this increasingly global market-"global" being the key word. Not only do you have to keep translation in mind when you're creating your content, you also have to think about making it discoverable to far-flung audiences that are increasingly important to your bottom line.
By - April 2014 Issue, Posted Apr 21, 2014
The web is worldwide. If you're responsible for managing a site, sooner or later you'll be involved in managing sites across borders, time zones, cultures, and languages. The truth is, nobody outside of Google really knows how to make your pages rank high in search engine results. They have many complex algorithms that are always changing. The number of requests Google receives grows year after year and is now thought to be 500 million queries a day from across the globe.
By - April 2014 Issue, Posted Apr 16, 2014
Making sense of large amounts of disorganized information that is spread across wide swaths of an organization has always been the defining challenge of knowledge management. In recent years, the ability for organizations to capture information about themselves, their customers, and every facet of their business has increased exponentially; the phenomenon, of course, is known as "big data." As troves of data grow, so too does the potential to leverage it, and one key to keeping up with that potential is through the implementation of systems and solutions that streamline your organization's ability to analyze it, access it, and act on it. In short, big data is spurring the symbolic "long tail" of institutional knowledge to grow ever longer, and organizations must be prepared to adjust their knowledge management strategy to compensate.
By - Posted Apr 11, 2014
Content marketing is a hot topic among publishers, marketers, and content providers in general. Despite the buzz, confusion still abounds. From how to define content marketing to how to execute a strategy-and reach your goals-many companies are still struggling with the details of content marketing. But a big influx of cash--and man power--looks as if it is in the future.
By - April 2014 Issue, Posted Apr 07, 2014
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