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Walter McQuillan, Sales Manager
Phone: 609/654-6266 Ext. 201
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Media Kit
EContent's Print and Web media kits are available for download in Adobe PDF format.
Download Complete 2009 Magazine Media Kit
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Download 2009 EContent Best Practices White Paper Series Schedule


Introduction
EContent is a valuable industry resource that focuses exclusively on content. The magazine delivers essential research, reporting, news, and analysis of content related issues, strategies, resources, and the technologies behind digital content. The magazine is essential reading for executives and professionals involved in content creation, acquisition, organization, and distribution in B2B environments or within their own organizations. EContent is the premier publication for the digital content industry.

Each issue of EContent provides:

  • News and analysis of what’s happening in the content industry (M&A, product announcements, technology trends, metrics, etc.)
  • Product, company, and executive profiles
  • Feature articles covering the latest trends and issues written for executives and managers
  • Regular columns and departments written by industry experts

EContent is a trusted resource for businesses that buy, sell, manage, and deploy content. Its editorial focus is uniquely confined to the digital content industry. EContent reports on electronic content, the content industry infrastructure, and the business of digital content.

Content is the engine that drives commerce, collaboration, and community. EContent covers the people, products, and services that make content happen!

Our Philosophy:

  • Editorial is the key to readership
  • Readership is the key to advertising value
  • Audience QUALITY equals advertising results

EContent’s readership is heavily weighted with C-level executives, Presidents, Owners and industry leaders in key business markets. This is complemented with impressive budgets specifically allocated to content product categories and services.


Download 2009 Editorial Calendar
Download 2009 Rate Card

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2009 EContent Best Practices White Paper Series Schedule

Readership
EContent magazine is read by over 12,000 content executives and professionals who are involved in content creation, acquisition, organization, and distribution in B2B or B2C environments or within their own organizations. EContent readers and their staffs are responsible for buying, selling, creating, managing, marketing, and distributing content products and services.

EContent has a rich 25 year history serving the digital content marketplace! EContent readers are the digital content leaders who design, develop, and deploy content strategies. Each month, EContent is read by a the influential content executives and professionals who shape the industry and decide what to buy.

EContent Readers Include:

Content aggregators Enterprise content buyers
Content syndicators Knowledge managers
New media executives Online community builders
Vertical portal executives Business development executives
Mobile content creators Content providers
Content creator/developers B2B/B2C content producers
Primary publishers Content analysts
Niche data service vendors Information professionals/librarians
Information distributors Rich media developers

EContent Demographics:
EContent readers are executives and managers who direct the digital content strategies for their organizations. Subscribers include executive officers, business developers, professional researchers, information professionals, consultants, publishers, and Internet technology managers. Subscribers are constantly researching and implementing new content strategies. They’re volume buyers of content and technology solutions and have the power to make purchasing decisions. They’re directly involved with not only what gets purchased, but also who gets the order.

EContent is read by over 12,000 content professionals every month. These are the forward thinking industry leaders who have their finger on the pulse of the industry and who are continually looking for ways to leverage internal and external content assets.

Number of employees in company
10,000+ ...............................................................12%
1,000–9,999 .........................................................14%
50–999.................................................................29%
1–49.....................................................................45%

Job function
Senior/Executive Management................................40%
Content/Internet/Intranet/ Extranet Management.....28%
Line-of-Business Management................................32%

Average annual budget for content services/products
Content Creation..................................................$1,005,518
Content Acquisition ..............................................$850,938
Content Delivery/Deployment................................$996,438
Content-Related Hardware.....................................$996,097

Products & services subscribers personally specify, recommend, or approve the purchase of
Content Management Software...............................48%
Web Authoring/Application Development.................59%
Knowledge Management/Document
Management/Datamining Tool ................................61%
Content Creation/Development Software.................51%
E-Commerce/Transaction Software & Services.........55%
Digital Rights Management......................................31%
Web Site Management/Usage/Analysis.....................51%
Webcast Software/Rich Media Tools
(audio, video, animation, streaming)........................47%
Search Engines/Online Search Services...................52%
Web Site Design Tools............................................41%
ISP/Web Hosting/Data Centers ...............................44%
Portal/Intranet Development Tools..........................29%
Web Application Development/
Web-to-Database Middleware..................................45%
Content Distribution/Aggregation Services...............34%
Content Filtering Technology...................................28%
Web Advertising Services.......................................26%
Internet Security Solutions.....................................26%

Source of data: Qualification forms submitted by readers prior to addition to the subscriber file.

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