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5 Reasons to Increase Your Digital Marketing Budget Today

A surprising 54% of businesses spent less than $1 million on digital marketing in 2013, per the results of a recent study by SEMPO and Econsultancy; additionally, the study revealed that almost half of digital marketing budgets were spent on search-with 31% on paid search and 18% on SEO. Other top areas where digital marketing dollars were allocated included email (18%), digital display (13%t), and social media (11%). Many industry professionals, like Michael Baliber, senior vice president and director of media strategy for ID Media, are surprised by the SEMPO survey results.Read More >>

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The Key to Content-Heavy Apps

One of the challenges inherent in presenting large quantities of content is the great disparity in how users like to consume it-not to the mention the expanding list of content types. While you may not be able to please all of your users all of the time, there are some rules and trends that can help you create navigable, engaging, and beautiful apps that help spread your content to the mobile masses.Read More >>

Mobile Adoption on the Rise Among SMBs

Big brands have used mobile technologies in an effort to increase awareness, drive sales, and encourage customer retention for quite some time, but recent data shows that mobile adoption has seen a significant increase among small and medium businesses (SMBs) during the past year. In July 2014, Constant Contact released a new infographic based on a comparison of its 2013 "Mobile Pulse Survey" and its 2014 "Mobile Pulse Survey," which surveyed around 570 U.S.-based small business owners and nonprofits that the company refers to as its Small Biz Counsel. The infographic revealed that SMBs are finally hopping aboard the mobile bandwagon with an 11% jump in small businesses adopting mobile technology from 2013 to 2014.Read More >>

An Interview with Lyndsey Besser, Public Relations Manager, Scribd

At Scribd, a subscription digital library to the world's largest collection of ebooks, Lyndsey Besser works in the ranks of the original content marketers: public relations professionals. She says, "My primary role is to spread the word about Scribd. We want publishers and authors to know about the service, and we want readers to know they can have instant access to unlimited books on all their devices."Read More >>

A Guide to Machine Translation

For much of history, the primary obstacle preventing people from connecting with one another was distance. But in the mobile, social, always-on world in which we live today, distance is no longer the major challenge. Instead, our biggest challenge is the lack of a common language. It's the inability to understand one another that prevents us from making meaningful connections. Isn't there an app for that? Yes, there is. Machine translation (MT) hails from the discipline of computational linguistics and aims to help humans who speak different languages communicate with one another. And while MT is not actually an "app," many app makers are attempting to harness the power of automated translation by building MT into their products and services. But there are challenges.Read More >>

Preparing Your Content for Machine Translation

Any organization with an interest in disseminating its content to a global audience needs to familiarize itself with the basics of machine translation. At a time when the globalization of commerce is yesterday's news, the number of companies with the capacity for international ecommerce has grown considerably. Machine translation is not necessarily reserved for the titans of industry, as many translation service providers are beginning to offer more scalable services to assist even small companies with translation projects.Read More >>

Which Analytics Tell the Best Story?

Analytics is big business-and predicted to become even bigger. In International Data Corporation's (IDC) forecast on the growth of the business analytics market, "Worldwide Business Analytics Services 2014-2018 Forecast," a growth of $51.6 billion to $89.6 billion is predicted over the period. For those companies without inside staff expertise, there also is a predicted increase in the use of outside resources of 12.8%. There are a wide range of analytics readily available to even the smallest organization, many at no- or low-cost. But taking it all in can be like trying to drink from a fire hose. What's meaningful and what's not? Which tools provide the best insights into what's working? Read More >>

PostOffice Films: A Case of Digital Movie Magic

PostOffice Films needed a solution that would provide it with the ability to connect to anywhere in the world and transfer files quickly to partners and clients. Previous solutions-ranging from other file transfer programs to old-fashioned courier services such as FedEx-were impractical, says David Jancso, owner and film editor at PostOffice Films.Read More >>

From Google Wallet to Apple Pay, Mobile Payments Still Problematic

You have probably been hearing a lot about mobile payments, lately-thanks to Apple's foray into the market. As much as you may hear about mobile payments, I'd be willing to bet you've never used it-or seen anyone else flick their phone at the register. Apple hopes to change that, but there are still barriers to adoption.Read More >>

The Issues Shaping the Future of the Web

What will the internet look like in 10 or 20 years? While this is an unanswerable question, it doesn't stop the speculation. Policies pursued (or not pursued) by governments, especially in the U.S., will go a long way toward shaping tomorrow's internet. Recently, several scholars were asked to contribute essays for a special issue of the journal Critical Studies in Media Communication. In the issue, The Future of Internet Policy, the authors are very critical of the U.S. government's handling of the internet and present varying policy solutions for making tomorrow's internet more equitable.Read More >>

Coming Soon to a Website Near You: The Never Ending Story Stack

The explosion of smartphones, tablets and touchscreens has certainly benefitted consumers, who now have greater and more convenient access to content than ever before. But the way that content is organized and displayed on digital devices has changed radically in recent years, as evidenced by the increasing popularity of the infinite scroll-a tactic used by publishers whereby articles, posts, and other pieces of content are vertically stacked atop one another, either in full text form or in truncated form with hyperlinked headlines, on a page that seems to run on virtually forever.Read More >>
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