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The Technology of Contextualized Content: What's Next on the Horizon?

By now, it's become commonplace for most of us. We conduct an online search, view a product on a webpage, and the next thing we know, ads are popping up for the same and similar products every time we go online, whether we're on our desktop, laptop, tablet, or mobile device. The world of contextualized ads-or ads that are delivered to individuals based on some context-is exploding. Technology is driving the explosion and making possible some seemingly impossible things.Read More >>

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From Google Glass to the Apple Watch: The Pros, Cons and Policy Concerns of Wearables in the Workplace

First fax machines, then email, then smartphones and now "wearables"--a new technological breakthrough that, depending on who you talk to, offers both peril and potential. Some perils: wearables allow employees the ability to easily, quickly and covertly record images and data, which may include confidential information, trade secrets or other potentially damaging information. Wearables also, technically, allow the ability to monitor others' location and physical status, which raises privacy concerns. Add these concerns to issues related to the National Labor Relations Act, and employers are understandably reeling from the potential risk. Read More >>

5 Takeaways from Content All Stars

On Thursday, September 18 the Online Publishers Association held its first event that was open to the public -- and then CEO Jason Kint announced that the organization was changing its name to Digital Content Next to reflect the changing industry. He did this at the end of a long, informative day at Content All Stars, where everyone from keynote Jason Silva to Werner Brell, managing director of Red Bull Media House to Soledad O'Brien shared their content secrets with the audience. Here are a few takeaways and themes from the day's programming that all content creators can learn from.Read More >>

Q&A: Jason Kint, CEO, Digital Content Next

The organization formerly known as the Online Publishers Association (OPA) recently announced a new name, Digital Content Next, a rebrand that it says signals a renewed focus on defining and confronting critical, big picture issues that its members face when creating digital content experiences for consumers and marketers. Digital Content Next (DCN) is a trade association that exclusively serves the diverse needs of digital content companies that manage direct, trusted relationships with consumers and marketers. The association hired a new CEO in May of this year, Jason Kint, former SVP and GM of CBS Interactive's Sports division, and welcomed six new members to its membership of 55 brands in early September. EContent intereviewed Kint about the future of DCN.Read More >>

Merchant Warehouse: A Case of Ingenious Application

When Merchant Warehouse launched its Genius Customer Engagement Platform-which "supports mobile commerce and traditional payments on the merchant countertop from a single customer engagement device," according to its website-the company was looking for "a glossy, high-end PowerPoint that we wanted to do for presentation decks" that could be used as a sales tool, says Reichenbacher.Read More >>

Publishers Flip Over Flipbooks

From online magazines to electronic catalogs, brochures and photo galleries, digital flipbooks provide an interactive, dynamic, and visually attractive format for text, graphics, audio, links and other elements to coalesce into a more engaging and entertaining experience for users. And unlike a PDF, which doesn't always display well on every type of device, a smartly designed flipbook is ideal for multiplatform distribution.Read More >>

Misreading the Facts on EBooks

The reported decline in e-reader sales is being misread as an indication that consumption of the ebook itself is in decline. This false conjecture has given authors and publishers hope that the printed book will return to the economic dominance it enjoyed before the technological innovation of the e-reader device.Read More >>

An Interview with Lucy Kemmitz, Social Media Manager, Hilton Hotels and Resorts

When Lucy Kemmitz stepped into the role of social media manager for Hilton Hotels & Resort, the first dedicated social position for the brand, she was able to craft her own job description. She says, "We have over 550 hotels around the world, and I have the task of training and educating each hotel in social media, working with regional teams that assist in rolling out different programs." Kemmitz works closely with a host of departments, not only in the Americas but across the world. "Making sure Hilton is top of mind in social is important not just in driving revenue, but in ensuring that guests and potential guests feel cared for," she says.Read More >>

Will Your Content Succeed? One Company Says It Can Tell You

Content creators--especially content marketers--are often complaining about the effectiveness of their content. An IMN study showed that "46% of respondents feel that their content is OK, but leaves room for improvement to position their company as an industry thought leader." But research from InboundWriter looked deeper into what makes content successful or not--and then put that into action.Read More >>

Report Reveals SaaS-Based Services Edging Out On-Premise Solutions in the Global ECM Market

The SaaS-based ECM market growth will outpace the premise-based ECM software market into 2018, according to a report from TechNavio. The drivers for the market trend are based on the economics of SaaS offerings and the inherent advantage SaaS has over premise-based software in reducing total cost of ownership.Read More >>

Q&A: Joe Pulizzi, Founder, Content Marketing Institute

Joe Pulizzi is the founder of the Content Marketing Institute (CMI) and the author of Epic Content Marketing. As an outspoken evangelist for content marketing, Pulizzi is one of the key figures in the industry and has made it his mission to train and educate brands about the importance of content to their marketing strategy. EContent interviewed Pulizzi as he prepared for the annual Content Marketing World conference, which takes place Sept. 8-11, 2014, in Cleveland.Read More >>
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