Top Story:
An Interview with Frank Taylor, Senior Front-End Developer, Tahzoo

Frank Taylor works as a senior front-end developer at Tahzoo, a customer experience agency offering research and content strategy solutions to Fortune 500 companies. In his role, Taylor says, "I work with both internal and external customers to provide front-end architectural guidance on SDL [Simple DirectMedia Layer, a cross-platform software development library]."Read More >>

FEATURED 

Apple Uses World Gallery in Content Marketing Counter-Attack Against Galaxy S6

You hay have heard that Apple turned its homepage into a showcase for photography this week--a brilliant content marketing move. In the World Gallery Apple featured photos taken with the iPhone 6 across the globe. Not only did the company reward its notoriously loyal users, it took a swipe at competitors (like the Galaxy S6 which launched on the same day) that claim to have better cameras, and drew in photography buffs who may or may not care about iPhone cameras.Read More >>

Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?

Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.Read More >>

Mobile Apps and Content Marketing-A Match Made in Heaven

Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month. That fact hasn't missed the attention of CMOs around the country.Read More >>

The State of Social Media 2015

If you need further evidence of social media's omnipresent influence nowadays, take a gander at We Are Social's "Digital Statshot 002" report, which reveals that there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile. What's more, 72% of all internet users are currently active on social media, and 93% of marketers use social media for business.Read More >>

The State of Big Data 2015

Big Data has been a hot topic for some time, but it has yet to realize its full potential. The term refers to extremely large datasets that may be analyzed to reveal patterns, trends, and associations; they're often too large to analyze with conventional computing methods. "Our lives are becoming even more data-centric, and Big Data analytics is playing a much greater role within enterprises as they seek to better understand their customers, their behaviors and growth opportunities," explains Durjoy Patranabish, SVP of analytics at Blueocean Market Intelligence. "Statistics have always served as the backbone of analytics and data sciences. However, that trend is changing in this new age of analytics that is more reliant on artificial intelligence, machine learning algorithms, and unstructured data analytics."Read More >>

The State of Online Video 2015

Back in 1979, The Buggles prophesized the enormous power of visual content and nascent technology with their hit "Video Killed the Radio Star." More than 35 years later, video is still making a killing—not on MTV, but on virtually every screen connected online. To fathom how pervasive internet video's reach is in our country alone, consider that comScore's Video Metrix says more than 196 million Americans view online content videos today, equating to approximately 78% of U.S. internet users. In fact, according to a New York Times survey, 34% of Millennials report viewing less TV than online videos or no TV at all.Read More >>

Leveraging Digital Content Globalization and Localization to Increase Brand Effectiveness

Global marketing and commercial leaders are under more pressure than ever to make the right balance and choices when it comes to positioning and strengthening brands. What's more is they have to do this across a number of diverse markets and multiple channels for consumers. Shaping budgets and justifying investments in each country and on every screen are challenges in the advertising world where the digital evolution has been fast and strong over the past years. This is an ideal framework to leverage digital globalization and proven localization practices and to make marketers profit from value they can add to their own efforts.Read More >>

The State of Digital Marketing

Ask 10 consumers to define "digital marketing" today, and you'll likely get 10 different answers. Some consumers may reference irritating browser pop-ups and spam, while others will cite YouTube tutorials and email newsletters. No matter what form it takes, digital marketing is only going to increase--especially in a world where ad-supported free apps and content are more popular than ever.Read More >>

The State of Content Analytics 2015

At its core, content analytics is the ability to extract structured information (such as people, places, and things) from un­structured text. This information is used to track, organize, and search content. "Content analytics allows people to find what they're looking for, not what they're searching for," notes Stephen Ludlow, director of enterprise product marketing at OpenText, a leading enterprise information management organization. From a content publishing perspective, search is still a critical component of the way people interact with con­tent. The metadata extracted from unstructured content allows the user to end up in the right place.Read More >>

Spend Your Dollars on Digital Not a Super Bowl Spot

If you were one of the record 114.4 million viewers who tuned in to the Super Bowl earlier this month, you were likely inundated with ads, each of which cost a cool $4.5 million. But while you may have chuckled at spots like Esurance's featuring Lindsey Lohan poking fun at her DUI-checkered reputation or Budweiser's lost puppy tug-on-the-heartstrings pitch, ask yourself: How motivated were you to act on those ads and purchase these products/services, and, if you were that company, could your ad dollars have been better spent in other channels, including digital?Read More >>
More Featured Articles