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The State of Web Content Management 2015

Web content management (WCM) software has matured from being a tool that IT controlled to being a vital part of staking a brand's presence in the digital marketplace. And yet, the industry is still experiencing growing pains. WCM software vendors keep adding more features to software that is already overly complex, creating "demoware" that only companies with deep pockets can use.Read More >>

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The State of Mobile Content 2015

While smartphone technology has been around since the early 1990s, it was Apple's release of the iPhone in 2007 that made it cool to be "smart." Today, according to Pew Research Internet Project's January 2014 research, more than 90% of American adults have a cellphone-58% have smartphones. Others put the adoption much higher. Regardless, there is no question that the use of smartphones is on an upward spiral. Marketers have taken notice and reached out to consumers through a wide range of mobile advertising options, from pop-up ads and videos to native advertising, in-app advertising, and more.Read More >>

Amplify Your Content's Reach -- Infographic

There's an all too familiar pattern many businesses, especially startups, face when they are trying to get their content out there - they spend hours and hours working on high-quality videos, or online advertisements, and yet, the following just isn't coming in the way they want. It doesn't matter how many times you Facebook post or Tweet your new video; the following remains at a frustrating standstill.Read More >>

Why Content Marketing ROI Tools are Flawed and What to Use

Marketing to busy audiences is increasingly complex. It requires strategies to engage multiple stakeholders throughout multi-stage sales cycles, conducting an intelligent dialogue, and making a well-reasoned case for engagement. Successful marketers take a comprehensive view of their customer by considering their changing industries, job roles, jargon, challenges, threats, pain points, aspirations, and opportunities. What remains eternally true throughout the marketing process is that the customer is at the heart of every business' success.Read More >>

Teens Still Prefer Print, But For How Long?

Read an old-style, no-batteries-required, turn-too-fast-and-get-a-paper-cut kind of book lately? Chances are many of the teenage bookworms you know have as well. Teens are showing a preference for good ole printed books as industry watchers consider the roots of the connection and the impact on publishing. Recent figures from the measurement firm Nielsen tell the tale: 54% of teens ages 13 to 17 strongly or generally prefer print, with 28% having no preference, and 18% strongly or generally preferring ebooks, according to Nielsen's "Understanding the Children's Book Consumer in the Digital Age: Fall 2014 report."Read More >>

How to Deal with Social Media Pain Points for Small Business

A small business may not have the time, resources, or the inclination to invest in social media like bigger businesses do. Manta, which services small businesses in the U.S., surveyed a number of them to understand their engagement with social media and found that 50% had increased their efforts on social media while 55% used social media to generate leads.Read More >>

How Much Should Localization Be Automated to Remain Cost and Time Effective?

Managing localization in a time and cost effective way is critical for the definition and execution of digital globalization plans. It is therefore no surprise that product leaders and content owners need process enhancements while making the most of localization budgets according to clear requirements and indicators. This is where automation comes in to play. However, it may turn out to be a great efficiency enabler as well as a dangerous pitfall if it is not used at the right time and within the right framework.Read More >>

Facebook's Promotional Post Crackdown: How Businesses Can Roll with the Changes

Welcome to 2015, and a whole new era in social media marketing on Facebook: the "post promotional post" era. That's because, beginning this month, Facebook will be instituting new content and volume controls for organic posts that are promotional in nature. This includes posts that push users to purchase a product or install an app, reuse the exact same content from ads, or impel people to enter promotions or sweepstakes without context. Facebook is making these modifications in response to results of a survey of its users who reported being unhappy with the amount of promotional posts infiltrating their News Feeds.Read More >>

Managing Globalization to Enable International Customer Experience

Ignoring content globalization is no longer an option in international business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured effectively. Generally speaking, creating and developing awareness around global challenges remains crucial to align and change mindsets-which is the foundation of the organizational and process transformation needed to take up these challenges. Once the stage is set, processes can be defined and implemented in line with global business objectives and enabling technology and resources can be identified.Read More >>

How to Select Service Providers for Customer Experience Implementations

Ubiquitous connected devices, social networks, and cloud services have empowered consumers, allowing them access to vast amounts of information and shared opinions. Consumers are emboldened by choice. They have developed an appetite for rich and rewarding interactions and rarely hesitate to seek alternatives when disappointed. This poses a major challenge to organizations that depend on these customers to buy their goods and services in order to survive.Read More >>

In Branded Content We Trust

As the line between editorial and advertorial continues to blur, so does the public's confidence in content from publications versus brands, as evidenced by new industry research that explores this topic-with some unexpected results. A new study by Vibrant shows that only 2% more of consumers trust content from publications (35%) than from brands (33%); and yet, there are more consumers who distrust content from publications (18%) than there are who distrust content from brands (15.5%). Additionally, the number of consumers that distrust content from media titles they know (12%) is double the number who distrust content from brands that they know (6%).Read More >>
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