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How to Select Service Providers for Customer Experience Implementations

Ubiquitous connected devices, social networks, and cloud services have empowered consumers, allowing them access to vast amounts of information and shared opinions. Consumers are emboldened by choice. They have developed an appetite for rich and rewarding interactions and rarely hesitate to seek alternatives when disappointed. This poses a major challenge to organizations that depend on these customers to buy their goods and services in order to survive.Read More >>

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In Branded Content We Trust

As the line between editorial and advertorial continues to blur, so does the public's confidence in content from publications versus brands, as evidenced by new industry research that explores this topic-with some unexpected results. A new study by Vibrant shows that only two% more of consumers trust content from publications (35%) than from brands (33%); and yet, there are more consumers who distrust content from publications (18%) than there are who distrust content from brands (15.5%). Additionally, the number of consumers that distrust content from media titles they know (12%) is double the number who distrust content from brands that they know (6%).Read More >>

Content Is a Team Sport

I LIKE ORDER. I LIKE PREDICTABILITY AND CONSISTENCY. I like anything neatly, efficiently, and intuitively classified, labeled, stored, and accessed. I like data, metrics, and maps. I like clear connections. I like patterns. I also like to be pleasantly surprised. I like it when helpful information crosses my path right when I need it most. I like when buying is easy. I like to believe in things. I like to trust things. And I especially like falling so hard for a brand that researching loads of other choices in that category becomes completely unnecessary.Read More >>

Shake Up Your Mobile Strategy for 2015

With Americans now spending more time on mobile devices than on desktops or laptops, brands need a marketing strategy that embraces mobile. And yet, many brands are struggling to find a coherent mobile strategy. One mobile media company says that brands that don't "get mobile" must overhaul their marketing strategy in 2015 or risk becoming as obsolete as a flip phone. Companies can no longer create a responsive website and claim that they have a mobile strategy.Read More >>

Multichannel Content Marketing Is Your Next Challenge: Here’s How to Overcome It

IF YOU'RE A SENIOR MARKETER, YOU'RE PROBABLY TIRED OF HEARING about anything related to content strategy—multichannel, omnichannel, or otherwise. Chances are good that you may have even been asked about this by a C-level manager—it's become pervasive. As with other digital marketing tactics that have roared onto the scene during the past decade, the content marketing ecosystem has mushroomed in only a couple of years, and the result is more confusion than clarification, with hundreds of vendors vying for your business. And yet, while multichannel content marketing may be the theme du jour rife with players, a few do's and don'ts will help ensure your marketing organization is getting the job done.Read More >>

InSites: Suggested Sites, Projects, and Resources

Check out these sites and technologies on the cutting edge of content.Read More >>

2014-2015 EContent 100 Judges and Category Descriptions

Get to know the judges of the 2014-2015 EContent 100 awards.Read More >>

The Top 100 Companies in the Digital Content Industry: The 2014-2015 EContent 100

The 2014-2015 EContent 100, a list of the 100 Companies that Matter Most in the Digital Content Industry.Read More >>

Interview with Svetla Yankova, Product Marketing Manager, Telerik

In her role as a product marketing manager for Telerik, which offers a web content management (WCM) platform that lets businesses personalize web experiences, Svetla Yankova's primary remit is, as she puts it, "to find the product for the market and the market for the product, all the way from strategy to execution." This covers the spectrum from strategy-centric tasks such as market research, positioning, and persona building, to actual execution by communicating roadmaps, implementing launch plans, creating marketing plans, and providing sales support.Read More >>

Conquering Twitter's Growing Pains

In its recent third quarter reporting, the company posted a 7% decrease in user engagement and a slide in growth of monthly active users: growth increased 23%, but that was down from 24% posted in the second quarter of 2014 and down from 38% reported in the third quarter of 2013. Consequently, Twitter's stock price has fallen in recent weeks, and the S&P downgraded Twitter's debt to junk status, describing the company's risk as significant. So, how did it come to this? Where did Twitter go wrong, and, more importantly, what can it do to right the ship and recruit new users?Read More >>

Should Social Media Censor Content?

Before Twitter and YouTube could respond, millions of users saw video of journalist James Foley being beheaded. An equally large number of people were privy to naked photos of celebrities on sites such as 4chan and reddit, after a hacker illegally stole the photos from the cloud. These were eventually removed, but not before a surprising controversy rose up around these instances: Should social media sites be in the business of censoring content-and, by extension, users?Read More >>
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